Hello Benjamin, Rodenstock is currently undergoing a repositioning. What’s driving this strategy?
As part of this strategic repositioning, we have redefined the Rodenstock brand with a clear design language, a structured collection framework, and a long-term outlook. At the heart of our design process lies the principle ‘Form Follows Lightness’ – our entire development is driven by the ambition to design ultra-light eyewear. We combine minimalist aesthetics with maximum lightness in pursuit of this goal.
Rodenstock puts a strong emphasis on technology and data-driven innovation. Would you say this is typical for a German premium brand?
Absolutely. German premium brands are globally associated with precision and quality. This concept of “German engineering” is deeply embedded in our product philosophy. Our approach is defined by efficiency, perfection, and engineering excellence – values that are reflected in every detail of our frames. Thanks to our comprehensive database, we’re able to analyze technical parameters and ensure optimal fit and maximum comfort in our designs.
You often refer to a ‘new era of lightness’. How is this concept translated into practice?
It means developing eyewear that is exceptionally featherlight – because less weight translates to more comfort. Our entire focus is on achieving physical and visual lightness. By utilizing advanced technologies and new materials, we create ultra-lightweight designs that strike a precise balance between material selection, construction, and design. Our core promise is maximum comfort – because ultimately, what wearers care about is a frame that feels almost invisible on the face.
How does the idea of ‘lightness’ influence your frame design?
Lightness informs every aspect of our design approach. We use reduced forms, clean lines, and simplified shapes to achieve a timeless aesthetic. At the same time, we optimize material usage without compromising durability. By working with ultra-light materials like titanium and RXP®, we significantly reduce overall weight. Transparent and semi-transparent colors reinforce the sensation of lightness, both visually and physically. Innovations such as screwless hinge systems and exposed flex zones further enhance comfort. As a result, our minimalist frames integrate seamlessly with the face and bring forward the personality of the wearer.
How do you address aesthetic considerations in your collection design process?
Our design guideline is “Pure Aesthetics,” inspired by Bauhaus and minimalism. This principle shapes our timeless, stripped-down visual language. Our frames unite function and lightness and are characterized by a modern, enduring design approach. Through our collections, we offer users a refined experience of lightness, invisibility, German-engineered precision, and advanced ergonomics.
Materials play a key role in the overall weight of eyewear. Which materials do you typically work with?
We often combine materials to achieve the optimal balance between stability and comfort. In our in-house prototyping lab, we constantly test and refine materials to push weight reduction even further. This process is central to our pursuit of maximum lightness. Titanium and RXP® are our key materials. For nose pads, we exclusively use medical-grade silicone, which is skin-friendly and available in various forms to ensure ideal comfort.
Which types of titanium are used in which parts of your frames?
We use specific titanium alloys depending on the part of the frame to ensure the right balance of strength, flexibility, and precision. For example, we use pure titanium in the front, bridge, and endpieces because of its durability and strength. Beta titanium, known for its high flexibility, is used in the temples and rimless designs. Nanometer titanium is used in the spring hinge components, where both precision and function are paramount.
What makes RXP® unique, and how do you incorporate it into your designs?
RXP® is a high-tech polymer developed in Switzerland, recognized for its exceptional lightness and durability. That’s why we use it to manufacture slim-profile frames. It’s also skin-friendly and easily adjustable, making our frames particularly comfortable for daily wear.
The Loop, Orbit, and InfiniTec collections are especially popular. What sets them apart?
Each collection has its own distinctive design language and technical innovation. Yet all Rodenstock frames share key attributes: high comfort and individual adjustability. Loop features advanced engineering with a precision hinge and temples made from pure titanium, offering strength, lightness, and durability. It’s especially popular among younger users who appreciate modern design. Orbit stands out with its screwless construction, which requires no maintenance. It draws on Bauhaus principles and circular geometry. Made from ultra-light materials like RXP® and titanium, the rimless model from this series received the German Design Award 2025. InfiniTec focuses on making technology visible. The exposed flex hinge is both a functional and stylistic highlight. The spring component is made from nanometer titanium to guarantee the highest level of precision.
Thank you fort his valuable interview. Finally, could you describe the target audience for Rodenstock?
Our repositioning has helped us define our target audience more clearly. We primarily address men aged 35 and older who appreciate high-quality, durable products and precise engineering. Comfort is a top priority for them. Their style leans toward timeless, pared-back, and functional design.
Source: Spectr
August 2025
