Italia Independent makes a bold return to its iconic heritage this season. The brand’s signature material, denim, is brought back to life through a new collection that merges traditional craftsmanship with contemporary techniques. At the heart of the collection are the Blam and Boom models, representing the brand’s most energetic forms inspired by pop culture. Presented in black, grey, white, and a striking bright pink, these pieces revive Italia Independent’s classic denim aesthetic with a modern twist. Each pair transforms into a unique style through special abrasions and surface treatments. The brand further strengthens its eclectic design language by introducing three new models that reinforce its bold stance. California features a feminine cat-eye shape with retro hints, offered in soft lilac and peach tones. Cameo, designed for men, delivers a refined and minimalist take on the classic panto frame, while Cargo presents a sharp-lined unisex design with a strong and confident presence. All models from Italia Independent are made in Italy, staying true to the brand’s legacy of quality and craftsmanship. The new collection creates a distinctive impact by blending the spirit of denim with a contemporary vision.

August 2025

Vision Expo, a leading trade event for the optical industry, produced by The Vision Council and RX, announces a strategic evolution that will reshape the future of eyecare and eyewear in the Americas. Beginning March 2026, Vision Expo will unify into a single, annual event, starting in Orlando, FL, and rotating through major US cities. The unified Vision Expo will bring together the entire optical community once a year, beginning with Orlando in 2026, followed by Las Vegas in 2027, and New York in 2028. The 2029 location will be announced at a later date. Vision Expo West in Las Vegas will take place September 17-20, 2025. The move comes in response to extensive feedback from exhibitors, attendees, industry partners, and board members, and positions Vision Expo as the definitive hub for product discovery, education, innovation, and connection. The new Vision Expo format is to deliver an experience that maximizes value, streamlines participation, and reflects the dynamic needs of a changing marketplace while expanding the show’s overall impact. The Vision Council’s Ceo Ashley Mills said: “Vision Expo was created to serve the industry, and this move reflects a strategic investment in its future. By uniting the industry in one powerful annual moment, we create space for greater innovation, stronger partnerships, and long-term growth.”

August 2025

The creative dialogue between renowned French eyewear house Morel and visionary architect Jean Nouvel enters its sixth season, reaffirming a shared commitment to radical, avant-garde design. This latest installment in the Morel par Jean Nouvel collection continues to push the boundaries of eyewear with bold forms, architectural precision, and a refined palette centered on Nouvel’s signature color: black. This season’s standout pieces are two minimalist sunglasses models that mirror each other in form but contrast in material – acetate and titanium. United by their circular silhouette, a shape deeply embedded in Nouvel’s architectural language, the designs pay homage to his celebrated works like the Louvre Abu Dhabi and the Institut du Monde Arabe. The frames are unisex and offered in two sizes, making them universally appealing. Made from high-quality materials that reflect light beautifully, these sunglasses are both elegant and daring. Their structured, monolithic form is softened by a nuanced range of monochrome tones, enhancing their sophistication without sacrificing edge. Pieces that are as radical as they are wearable.

August 2025

Tag Heuer unveils its new 2025 sunglasses collection, a bold fusion of performance, precision, and style—anchored in the founding values of the Swiss luxury brand. This launch marks a new chapter with an actor, race-car driver, and loyal brand ambassador since 2014, now the official face of Tag Heuer Eyewear Patrick Dempsey. Created in collaboration with Thélios, this collection reinforces Tag Heuer’s elegance in motion and the relentless pursuit of excellence. The design draws heavily from racing culture—Dempsey’s domain, both on-screen and on legendary circuits like Le Mans and Monaco. In the collection new concept, which is called as Jack Heuer, stands out. A tribute to Jack Heuer’s pioneering spirit and Tag  Heuer’s first entry into Formula 1 in 1971. These aviator-inspired frames echo the 1960s, modernised in ultra-light Japanese titanium, Chromafade lenses, and refined finishes—a perfect balance of vintage elegance and contemporary precision. The Mini Vingt‑Sept consept, on the other hand, is a a technical marvel named after Tag Heuer’s iconic 27° hinge. The model features an elliptical steel hinge and bio-nylon temples, equipped with Specta polarized lenses. Designed for clarity and responsiveness in dynamic settings.

August 2025

German eyewear producer Flair launches its new collection, which is described as being focused on surfaces, exclusive designs, faceted demo lenses, titanium and the company’s usual Made in Germany high quality. Unveiling the new range of sophisticated, high-quality eyewear, the company highlights the Art Couture frames, known for their individual style and design details. A particular highlight of this collection is the Art Couture model 9137, which demonstrates how subtle a luxury frame can be. Drawing inspiration from fine jewellery, this frame has been pared down to the essentials and refined with attention to detail. The rimless model 9132, which features a floating zirconia stone, has been given a modern lens shape while subtle colouring is the highlight in style 9138. This model embodies understated elegance, offering a design that makes a subtle impression and complements every face. The Art Couture model 9142 makes a statement with its form and colour, featuring hand-coloured accents, dynamic lines, and an elegant look. According to Flair, it is a statement full of character and the logical development of their already successful model 9125.

August 2025

The Sergio Cereda Eyewear Design Award, presented by the Ross Viva Family Foundation in partnership with the Mido Exhibition, has announced its global expansion for 2026. Now open to the world’s most prestigious eyewear and fashion design schools, the award serves as a premier international platform exclusively dedicated to recognizing the next generation of visionary student designers in the optical space. The Sergio Cereda Award is one of the few global honors created specifically for emerging student designers, offering significant cash prizes, mentorship opportunities, and a live stage at the world’s leading eyewear trade show-Mido. The students under the age of 30 who are currently enrolled in, or have recently graduated from, an accredited design program will be able to apply. The 2026 theme has been announced as: “Eyewear in its pure form: Balance between proportions and harmony, innovation and breaking point.” The Grand Prize has been set at $10,000, and winners will be honored live at Mido 2026, which will take place from January 31 to February 2. The award made its live debut at Mido 2025, where Tea Rocco, a student at Laba School of Design in Italy, was named the first winner.

August 2025

To mark its 60th anniversary, Austrian eyewear company Silhouette has opened its first brand experience store in Vienna. The new House of Silhouette is located inside Palais Herberstein, a neo-baroque Gründerzeit building just steps away from the Hofburg, reinforcing the strategic relevance of the location. Spread across two floors, the space introduces a new model of interaction between brand, product, and audience. The ground floor is designed as a dynamic and flexible area where traditional retail gives way to cultural and social experiences. A full-height curved LED wall provides an ever-changing visual backdrop, while a monumental staircase turns the path to the upper floor into a narrative journey. Upstairs, the company’s three brands – Silhouette, Neubau Eyewear, and Evil Eye – are presented in individual spaces, each defined by materials and shapes that reflect the identity of the brand. The interior is structured with curved glass and stainless-steel walls, evoking transparency, precision, and the lightness typical of the collections. A dedicated Eye Test Space offers customers the chance to undergo advanced optical testing to personalize lenses based on individual needs.

August 2025

The Kering Board of Directors, chaired by François-Henri Pinault, has approved the appointment of Luca de Meo as Ceo of the Group, as recommended by the Appointments and Governance Committee. This decision, initiated by François-Henri Pinault, marks a significant step in Kering’s governance evolution and strengthens the Group’s leadership as it enters a new phase of its development. As part of a renewed governance structure, the role of Chairman of the Board of Directors, held by François-Henri Pinault, will be separated from that of Chief Executive Officer. This governance structure aligns with best practices for major listed companies. These changes will take effect upon the decision of the Board of Directors, which will be held following the Shareholder Meeting to be called for September 9, 2025. The Shareholder Meeting will notably be asked to appoint Luca de Meo as a Director and to approve the compensation policy corresponding to this new organization. Subject to these approvals, Luca de Meo will take office on September 15, 2025.

August 2025

Porsche Design marks a significant milestone in automotive and design culture. The brand’s new limited-edition model, the Iconic Targa P’8954, is a sculptural pair of sunglasses created to celebrate the 60th anniversary of the Porsche 911 Targa. This special design pays homage to Porsche’s legacy by reinterpreting the iconic roll-bar aesthetic with modern craftsmanship. When it was introduced in 1965, the 911 Targa stood out not only for its smart roll-bar construction—addressing the safety concerns of the time—but also for ushering in a new era of open-top sports cars. Today, that spirit of innovation is reborn in every detail of the Iconic Targa P’8954. Crafted entirely from Japanese titanium, the frame combines durability, lightness, and elegance. The visor-style lens is mounted with hexagonal screws, a nod to the removable rear window system of the original Targa. Every line of the design reflects Porsche Design’s core philosophy: form follows function. The cut-outs on the titanium body reduce weight while paying tribute to the aerodynamic purity of the Targa. Limited to just 911 units, each pair is individually numbered and presented with exclusive details.

August 2025

After two years together, Carrera Eyewear and Ducati have renewed their partnership on and off the racetrack. The partnership with Ducati will therefore continue until 2029, giving fans of the brands the opportunity to wear the Carrera|Ducati collection, a comprehensive range of sunglasses and optical frames. Alberto Macciani, Safilo Group Chief Marketing Officer OCB’s & Global Head Communication, stated: “The partnership between Carrera and Ducati goes beyondproducts and sponsorships: over the past few years, we have built a great work team together, that has transposed the ambitious successes enjoyed on the racetrack onto the eyewear sector.” Alessandro Cicognani, Ducati Licensing & Corporate Sponsorship Director, added: “The collaboration between Ducati and Carrera is perfectly in line with our strategy aimed at offering, to racing enthusiasts, not just high-quality products, but products that reflect our brand’s values – design and performance – which, together with Carrera’s excellent quality, have created unique eyewear collections that really resonate with consumers. We are therefore very pleased to celebrate the renewal of this successful partnership today”.

August 2025