Meta has invested €3 billion to acquire a 3% stake in eyewear giant EssilorLuxottica. Since 2019, EssilorLuxottica and Meta have been collaborating to develop smart glasses integrating voice control, cameras, speakers, and augmented reality interfaces. Most recently, the Oakley Meta smart glasses, combining advanced AI with a sport-focused design, were launched. The markets responded positively to this development, with EssilorLuxottica shares rising nearly 6% on the CAC 40 index, surpassing key technical resistance levels. Meta’s potential increase of its stake to 5% would further strengthen the partnership’s industrial and technological capabilities. The ultimate goal is to develop next-generation wearable products that could replace traditional smartphones and computers. EssilorLuxottica Ceo Francesco Milleri emphasizes the company’s ambition to lead the wearable computing market by integrating digital innovation into everyday optical products. In line with growing demand and technological trends, this partnership between Meta and EssilorLuxottica is set to play a crucial role in shaping the future of eyewear technology.

August 2025

Chopard unveils Classic Racing SCHL82 sunglasses, which pay homage to the Mille Miglia and the cars that made history between 1927 and 1957. The model is limited to 299 numbered pieces, a reference to the registration number of the car with which Karl-Friedrich Scheufele, Co-President of Chopard, took part in for his first Mille Miglia. Chopard’s new limited-edition model Classic Racing SCHL82 is designed for modern men, who want to combine the timeless charm of the past with impeccable style. Plated in 23-carat gold, every detail of the Classic Racing SCHL82 sunglass style evokes the colours and lines of the cars that made the Mille Miglia great. The Canaletto walnut wood, which covers the front and the temples, recalls the colour of the interiors of vintage cars, while the engravings on the metal inserts, inspired by the pattern of the tires, add a dynamic and distinctive touch. To complete the design, the integrated flexible hinges are added to ensure a comfortable fit. Polarized Barberini mineral lenses, in a refined grey-blue shade, offer clear vision and reduce eye strain. All these technical details make the Classic Racing SCHL82 not only an elegant accessory, but also a useful tool for tackling every route in style.

August 2025

Silmo Paris has entrusted the presidency of the Silmo d’Or jury to French designer Olivier Lapidus for 2025. He will bring to this edition a fresh and boundary-pushing perspective, where contemporary design, craftsmanship, and innovation intersect with the world of optics. His presidency symbolises a desire to open up to new territories in contemporary design. 2025 Silmo d’Or Jury President Olivier Lapidus began his career at Balmain, before spending several years in Japan. He later became Artistic Director of the eponymous couture house Lapidus, then of Lanvin in 2017, before devoting himself fully to design. More recently, he designed for Dior a photobiomodulation mask at the crossroads of design, well-being, and technology. Winner of the European “Dé d’Or” for Fashion in 1994 for his autumn-winter Haute Couture collection, Olivier Lapidus embarked in the 2000s on an independent path, at the intersection of fashion, everyday objects, and interior design. His current work reflects a distinctly cross-disciplinary approach at the intersection of high-tech cosmetics, wellness, and object design. He is now developing a new generation of creations that combine furniture, decoration, and innovation, exploring the boundaries between interior design and contemporary uses.

August 2025

Götti introduces two exciting additions to their Perspective collection. The FL04 and FL05 sunglasses are new rimless oversized models blend ultra-light construction with feminine silhouettes and tinted fashion lenses, creating a unique minimalist look that’s as stylish as it is effortless. FL04 and FL05 feature iconic oversized shapes paired with refined minimalism. The gently curved temples add a dynamic side profile, lending each frame an elegant, signature presence. True to the Perspective collection’s philosophy, both models are crafted without screws, soldering, or unnecessary weight – just pure, streamlined design. FL04 and FL05 don’t just stand out for their shape, but also also shine through their rich palette of finishes and lens tones. The frames come in elegant gold tone, Oro, and silver tone, Argento. These tones add a luxurious metallic touch to the models. When it comes to lenses, there’s a spectrum to suit every personality. Götti offers deeper tones like Rose, Forest, Atlantic, and G15 offer a classic, confident look. For those who prefer a softer aesthetic, lighter hues such as Tan, Azure, and Nude add a gentle wash of color.

August 2025

Safilo Group and Victoria Beckham, Creative Director and Founder of the eponymous brand, has announced their new ten-year global licensing agreement for the creation, production, and distribution of Victoria Beckham-branded eyewear collections, running through December 2035. The full product range – including both optical and sun styles – will debut with the Spring/Summer 2026 season and be available on the market starting January 2026. Safilo Group’s Ceo Angelo Trocchia said: “We are proud to welcome one of the most iconic Creative Directors in the fashion industry to our portfolio. Together, we aim to strengthen the brand’s positioning as a global reference point for high-end women’s eyewear through collections with distinctive design and exceptional craftsmanship, known for their attention to detail, minimalist style, and sophisticated aesthetic. A luxury offering made even more unique by the vision and signature of Victoria Beckham, founder of a brand that continues to make its mark on the fashion industry.” Victoria Beckham said: ”With Safilo Group’s global reach and deep sector know-how, I’m thrilled about the opportunities ahead and eager to bring our shared vision to life.”

August 2025

Theo Eyewear introduces Bourbon Way, a striking new acetate collection that bridges playful nostalgia and cutting-edge design. Drawing inspiration from the iconic Portes-clés de Bourbon – whimsical 3D keychains from the 1960s and ’70s encased in transparent plexiglass – the collection pays tribute to these collectible objects, transforming their quirky charm into bold eyewear statements. Featuring six bold acetate models – YG, YH, YI, YJ, YK, and YL – the collection captures the essence of playful sophistication. Each Bourbon Way frame feels visually ‘frozen in time’, echoing the way the original trinkets were preserved in clear resin. The designs embrace subtle asymmetry in both shape and lenses, adding a distinctive twist that fits seamlessly within Theo’s signature eyewitness line – glasses known for their stories, originality, and unexpected details. Far from mere retro revival, Bourbon Way reimagines the spirit of collectibility for the contemporary wearer. The collection plays with texture, depth, and layering, creating sculptural frames that catch the light and spark conversation. Relief details enhance the tactile quality of each piece, making them as engaging to touch as they are to see.

August 2025

Eco Eyewear reveils Recycled Metal collection. Each frame in this range is crafted using 95% recycled metal — a tangible step toward reducing environmental impact while maintaining uncompromising style and quality. By choosing recycled metal, Eco Eyewear significantly reduces waste and pollution, conserves energy, and helps minimize emissions from mining and extraction processes. Unlike many materials, recycled metal retains its durability and strength even after multiple recycling cycles, making it a truly circular material. In keeping with Eco’s holistic approach to sustainable design, every Recycled Metal frame comes with a polarized sun clip-on made from Biobased plastic derived from castor seed oil. These clip-ons attach effortlessly to the optical frame with discreet magnets, combining versatility, UV protection, and eco-conscious innovation. The Recycled Metal collection embodies Eco’s signature blend of fashion and functionality: sleek, contemporary shapes that align with today’s aesthetic sensibilities while contributing to a more sustainable future. Beyond eyewear, Eco Eyewear remains committed to environmental action through initiatives such as planting one tree for every frame sold and sponsoring ocean clean-ups globally.

August 2025

Ovvo Optics unveils a striking new eyewear collection featuring four fresh styles in vibrant summer colors. Drawing inspiration from iconic silhouettes of the 1970s and early 2000s, the new collection blends retro charm with cutting-edge innovation. Each frame in the collection is crafted using Ovvo’s patented surgical steel and titanium composite materials. All new Ovvo models offer wearers exceptional comfort with their feather-light construction and outstanding durability. The launch event took place against the dramatic architecture of the Polish History Museum, celebrating both heritage and modernity. The museum’s clean, minimalist interiors and rich cultural roots provided the perfect backdrop for Ovvo’s timeless design Dna infused with contemporary energy. Offering three bold color options for each of the four new frames, the collection stands out as a celebration of individuality and fearless self-expression. Staying true to its legacy, Ovvo continues to provide eyewear enthusiasts with modern, timeless frames that make for ideal style choices.

August 2025

Marcolin Group and Gant Eyewear announced the early renewal of their global license agreement for the design, manufacture and worldwide distribution of Gant’s sunglasses and optical frames. The partnership has been extended until 2032, further strengthening the long-standing relationship between the two companies. Gant, a remarkable brand with roots on the East Coast of the United States and developed in Europe, incorporating elements of both cultures, first made its name in the fashion world with traditional shirt making. Since 2013, Gant Eyewear, whose core values are built on quality and innovation, has incorporated the brand’s American sportswear heritage as well as more sophisticated European influences into its collections. Marcolin Group offers contemporary sunglasses and optical frames while staying true to Gant’s iconic preppy style. The refined and timeless aesthetic of Gant Eyewear collections is highlighted by classic designs and seasonal accents. The collections are carefully crafted with a modern vision without losing sight of the brand’s heritage.

August 2025

The exclusive pop-up store created through the collaboration between Ray-Ban and A$AP Rocky is welcoming visitors from July 7 to August 31 at Via Fiori Chiari 16 in Milan’s art-filled Brera district. This unique space brings together fashion, music, and design, merging the creative vision of the New York artist with Ray-Ban’s craftsmanship. The store features bespoke frame customization, personalized styling consultations, and specially designed furniture reflecting the visual aesthetic of the collection. The entire atmosphere reflects A$AP Rocky’s bold yet sophisticated style. Visitors can explore reinterpreted iconic Ray-Ban models alongside the A$AP Rocky–designed Puffer collection, characterized by bold lines, oversized shapes, and a vibrant color palette ranging from red to blue, white to yellow, green, and pink. Additionally, the Wayfarer Puffer Diamond model, unveiled for the first time at the Met Gala and not available for sale, is also showcased in the pop-up. Crafted entirely in Italy from a single block with meticulous handwork, this unique piece is completed with an 18-karat gold Ray-Ban logo and four front rivets adorned with natural diamonds.

August 2025