Prodesign, this season, highlights the harmony of contrast, character, and craftsmanship in a striking new collection. The ‘Sparkle’ series lives up to its name, showcasing bold layered acetates and sharp contours with sculptural precision. Crafted from custom two- and three-layer acetates, each frame reveals vibrant inner colors across the front and temples. Light-catching details and meticulous cuts embody the unmistakable Prodesign identity. With its confident aesthetic and modern edge, the collection makes a powerful debut for the season.

September 2025

New York-based luxury eyewear brand Press Eyewear has announced a collaboration with Hive Studio for international commercial communications and PR. Founded in 2024 by Jeff Press, the brand quickly attracted attention with its limited edition and exquisitely crafted frames. Designed with eco-friendly materials such as buffalo horn and wood, the collections blend style and sustainability. In collaboration with Hive Studio, the brand is expanding its prestige internationally, supporting its growth ambitions in Europe and the UK after the US and Canada.

September 2025

Paris, the center of fashion and elegance, hosted the launch of Zurich-based fashion brand Ilhement’s new Loungewear collection and Nirvan Javan’s latest eyewear designs. From wide silhouettes and pleated pajama pants to sharp-lined shirts, Ilhement presented modern interpretations of comfort as a cultural statement. Nirvan Javan brought his urban and cosmopolitan aesthetic to the collaboration, contributing elegant Shades of Milan designs to Loungewear. Italian elegance, urban chic and cosmopolitan spirit were once again explored through this collaboration.

September 2025

Neubau Eyewear unveils its first optical collection made entirely from natural acetate. The Natural Acetate series combines eco-friendly, biodegradable materials across eight high-quality optical models. Frames are crafted from 68% cotton and wood and 32% naturally plasticized acetate using plant-based softeners. Each model features innovative details such as screwless titanium hinges, integrated titanium reinforcement, and 3D temple tips. The collection fuses the energy of the 1980s with modern sophisticated design, offering a sustainable and stylish statement.

September 2025

After redefining athleisure eyewear for adults, Look brings its TRI-X concept to the next generation with the new Lookkino TRI-X collection. Designed for children aged 5 to 10, the frames are made from NIL, an ultra-lightweight and hypoallergenic material produced with advanced 3D printing technology. Flexible temples and the brand’s Block-In hinge system guarantee maximum freedom of movement and all-day comfort. The sporty-chic collection features the 3931 and 3933 models in a vibrant color palette. Every detail in Lookkino TRI-X is tailored to active lifestyles while delivering a playful, fun aesthetic.

September 2025

Kaleos unveils its second collaborative collection with Barcelona-based architecture studio Arquitectura-G. The new sunglasses designs combine geometric simplicity with innovative craftsmanship using high-quality acetate. Handcrafted in Japan, the models are available in five colors: dark grey, light grey, light yellow, brown, and orange. The collection merges architecture and eyewear design, pushing the boundaries between creative disciplines. The Arquitectura-G x Kaleos collaboration goes beyond eyewear, embodying elegant expressions of form, material, and vision.

September 2025

Italian manufacturer Jdo Eyewear has announced a partnership with Hive Studio for its international trade PR. The prestigious agency will handle the trade media relations of the Jdo brands in Europe and worldwide and will support the relaunch of the Hapter brand. Jdo Eyewear, a two-generation family business, has become a reference in the industry for its high quality, craftsmanship and sustainable supply chain. 2025 is a year of growth and development for Jdo Eyewear with four unique collections by Jacques Durand, Hapter, Cleto Munari and Conception Generale brands.

September 2025

The new J.F. Rey Kids series brings the brand’s signature creativity to young wearers aged 4 to 12, combining playful shapes with vibrant colors. Designed with both imagination and comfort in mind, the frames feature original silhouettes, cheerful acetate details, and child-friendly ergonomic touches. Soft pastels and bright translucencies suit the youngest, while older age groups enjoy richer palettes and bold contrasts. The series encourages children to showcase their personalities through eyewear. Every piece balances fun, style, and everyday comfort, making self-expression effortless for young wearers.

September 2025

Invu launches its new optical frame and magnetic sun clip collection, bringing together style and functionality. The ultra-polarized magnetic clips instantly transform prescription glasses into fashionable sunglasses, offering everyday convenience. Each clip is designed for a precise fit with the frame, providing superior glare protection and clear vision. The collection offers two options: ultra-light Swiss TR 90 frames with flexible wire-core temples, and richly colored acetate frames. Invu unites fashion, performance, and intelligent design to deliver eyewear that adapts seamlessly to daily life.

September 2025