As a pioneer of high fashion, Balenciaga always draws attention with its unique designs. The brand’s red-colored, rectangular shaped sunglasses make a statement with their thick temples and iconic logo on the temples. The bold and modern lines of the model can be a great choice for users who want to express their elegance freely. You can have a stylish stance with this spectacular design.
October 2024
Jacquemus was founded in France in 2009 and quickly established a strong presence in the fashion world. These elliptical shaped sunglasses for women in baby blue tones stand out with their elegant and contemporary design. Both the frame and the lenses are combined with a modern touch for a sophisticated look. These cool sunglasses perfectly reflect Jacquemus’ aesthetic sense.
October 2024
Most people think that eye injuries occur in industries or construction sites, but in reality many eye injuries happen inside our homes.
A staggering 90% of eye injuries are actually preventable. However, while many people think that these injuries occur in industries or construction sites, in reality many eye injuries occur in the safety of our own homes. With October being Eye Safety Awareness Month, it is even more important that we raise awareness of simple measures we can take to protect our eyes from everyday risks at home. Even mundane activities such as handling household chemicals, cooking, or even gardening can pose potential hazards that can seriously damage our eye health. Understanding these hazards and taking precautions can greatly prevent eye injuries at home.
Major Eye Safety Risks at Home
We unknowingly put our eyes at risk when using various common household items. For example, a simple trip or fall at home can cause pens, furniture corners or other sharp objects to come into contact with the eyes, causing serious injury. Also, splashes of hot oil, especially when cooking, pose a serious risk to our eyes. A sudden splash of hot oil can cause burns or long-term damage to the eye. Misuse of kitchen cleaners and other harsh chemicals can also cause eye irritation, burns or permanent damage. Toys with small parts in the home pose a particular risk, especially for children. These toys can easily come into contact with the eyes or get into the eyes through carelessness. Tools such as lawn mowers and weed whackers used in the garden are also very dangerous. When these machines are in operation, small stones or other foreign objects can be thrown quickly and cause eye injuries. Similarly, chemicals used in gardening – fertilizers, herbicides and pesticides – can cause serious injury when they come into contact with the eyes. Chemical splashes can be prevented by proper handling and safe storage.
How to Prevent Eye Injuries at Home?
Consider the following measures to make your home a safer environment and reduce the risk of eye injuries;
What to do in an emergency?
It is very important to have a plan to effectively respond to eye injury emergencies at home. Here’s what to do in common situations:
Chemical Exposure: Any chemical exposure should be washed off immediately with water and then go to the hospital to make sure there are no chemicals left.
October 2024
It may surprise you how different vision and eye health can be between the sexes. For example, men have a higher risk of suffering serious eye injuries, while women are generally more susceptible to various eye diseases.
Women face a greater risk of certain eye conditions, such as glaucoma, which encompasses a group of conditions that damage the optic nerve, leading to irreversible vision loss, and age-related macular degeneration, which gradually erodes central vision. This increased vulnerability in women is largely attributed to longer life expectancies; the more years we live, the more likely we are to face these vision problems. Early detection is the most effective defense against these potentially devastating conditions. In addition, women are more prone to chronic dry eye and diffuse refractive errors, which are usually managed with glasses or contact lenses.
Men, on the other hand, are not immune to hormone-related vision changes, although they do not experience hormonal changes as frequently or dramatically as women. During puberty, it is common for boys to develop temporary myopia as their eyes grow with their bodies. Not all cases correct naturally, but fortunately this type of myopia can usually be corrected with glasses. Men are statistically more prone to eye injuries because they are more likely to engage in high-risk occupations and sports. There is also a tendency among men to neglect wearing protective equipment and to minimize or ignore injuries when they occur.
October 2024
Eye examination in infants is performed by dilating the pupil and examining the anterior and posterior eye sections with the help of devices.
The first eye examination in a baby must be performed by an ophthalmologist in the newborn period. In this period, it is essential for the healthy development of vision that the path that the light, which we call the visual axis, follows to the visual layer behind the eye after entering the eye, is clear. Determining whether this path is anatomically clear and determining that all intraocular structures are anatomically normal is the basis of the newborn eye examination. Congenital drooping of the eyelid (congenital ptosis), mass formations that prevent the opening of the eyelid, congenital disorders of the transparent layer called the cornea, congenital cataracts, congenital diseases of the visual layer of the eye called the retina and the visual nerve (optic nerve), congenital high eye pressure are conditions that should be detected early in this period. The first examination should be performed by dilating the pupils of the baby with drops in order to perform a healthy newborn eye examination and to prevent congenital structural problems from being missed.
The second eye examination of the baby should be performed in the 6-8 month period and it should be evaluated whether the eyes move in coordination, the baby’s focusing and tracking of objects. The main purpose of the examination in this period is to have an idea about whether the baby’s visual function is developing in accordance with his/her age. The presence of strabismus in the eyes during this period will both prevent the development of depth perception and lead to laziness in later life as a result of the sliding eye not learning to focus and see. Early detection and treatment of strabismus is important in preventing vision loss. The presence of undetected refractive errors results in the inability of the eye to learn to see and the eye to remain lazy as a result of incomplete development of visual acuity. In every examination, the retina layer behind the eye should be evaluated by an ophthalmologist in terms of early childhood diseases.
October 2024
Developing its own technologies, such as patented hinge systems and tinting processes for titanium, the numerous award-winning Markus T presents its the latest.
German eyewear brand Markus T is known for its technical superiority and passion for eyewear and design. The brand has developed its own technologies, such as patented hinge systems and tinting processes for titanium, and manufactures all its eyewear exclusively in Germany. Markus T frames are known for their durability, comfort and flexibility, and the brand has won more than 40 design awards for its constant pursuit of progress and innovation. The brand’s headquarters are located in a restored grain distillery in Germany and can be visited on guided tours. Sold in more than 70 countries around the world, Markus T presents its further developed rimless eyewear in the new Ease Pro, two and a half years after its first rimless eyewear collection, Ease. Here is an interview with Markus Temming, Founder of the brand, about the new improved technical features and looks of the Ease Pro collection.
Hello Markus, in 2019 you launched rimless eyewear for the first time with the Ease collection. What do you think the rimless eyewear brought to Markus T brand?
We are specialists in the field of titanium frames and use our specially developed lightweight plastic TMi as an additional material for some collections. These two materials are ideal for full-rim frames. However, rimless frames are also something special for us and ideally complete the Markus T portfolio as a separate collection. On the one hand, they convey our understanding of “less is more”, because they make do with a minimum of material and, on the other hand, they sum up our expertise in technically sophisticated eyewear.
Rimless is indeed a challenge, both for you as a manufacturer and for the optician, isn’t it?
Indeed it is. Rimless eyewear can certainly be described as a supreme discipline. Developing a long-lasting, durable and at the same time barely visible connection technology for lenses and frame parts is a challenge. Despite all the technical complexity, we naturally always keep an eye on making the glazing as simple and convenient as possible for the optician.
This year you are once again focusing on rimless eyewear, this time presenting the new Ease Pro collection. How long did you work on the new models and how many models are in the range?
“Less eyewear, more effort” is a formula that fits quite well here. A lot of detailed work, which was an exciting task for us, but it also got on our nerves from time to time. In total, we took around two and a half years to develop the joining techniques and the additional design elements until we had a collection that we are completely convinced of. The Ease Pro starts with 20 lens shapes. With a rimless collection, the optician is basically free to design the lens shape.
Why didn’t you simply add the new models to the existing Ease collection?
We somehow sensed that we could go one step further with the collection than just developing new shapes. That it could do even more visually and technically. As is so often the case, we were driven by our desire for perfection. The fact that we consistently manufacture in Germany means that we literally have development and quality “in the palm of our hand”. We are close to our customers. To our optician customers, but also close to the end customer through our Markus T brand store at the company site in Gütersloh-Isselhorst. This allows us to test and implement customer feedback and needs directly. With the Ease, we have recognized the potential in the technology and have also broken new ground in the design.
What exactly distinguishes the Ease Pro from the Ease?
It’s not just the overall look that’s different, but also the glazing technology. We have developed a unique combination that is not yet available on the market. While the Ease was glazed with plastic sleeves in a double hole, the glazing technology of the Ease Pro dispenses with additional sleeves and works with the force of the filigree titanium parts. Thanks to a special mechanism, the connecting parts lock into each other, creating an absolutely secure connection that can only be released again with the aid of tools – for example, for re-glazing.
Does this also affect the design of the glasses? Does anything change visually?
The bridge and temples are made from our material of choice: titanium. We deliberately opted for a less delicate look for the Ease Pro, which offers more options for an individual design. A little more material, a bolder design language, which can be emphasized by color and additional add-ons, deliberately make a statement with the Ease Pro. Also, as always with Markus T, the richness of the color palette stands out in this collection. The basic model is available in our eleven titanium colors as well as with high-quality PVD 24 carat precious metal coating in gold, rose gold and with a new, elegant platinum coating.
If you want something a little more eye-catching, you can upgrade your rimless Ease Pro with a silicone ring. What colors are these available in?
Yes, you can upgrade your rimless Ease Pro with a silicone ring. We offer the silicone ring, which lies in the glass groove, in transparent, blue, bordeaux and black. The subtle color accent emphasizes the shape of the lens without giving up the rimless character of the frame.
So what else stands out in the new collection?
We have designed individual add-ons for each lens shape. These polyamide add-ons are also placed around the lens, hold in the lens groove and can be easily replaced. They give the glass a more striking frame and play with shape and color.
Kaynak: Spectr
October 2024
Silmo Istanbul is a vital platform for the Turkish optical industry. We have exhibited in the fair every year since our first exhibition and we have been welcomed with great interest every time.
Hello Ms. Selin. Could you introduce yourself to our readers and tell us about when and how you became a member of the optical industry?
Hello, I am Selin Kılıç. I was born in 1989 in Istanbul and graduated from Marmara University Faculty of Communication in 2012. Since my graduation, I have worked in Communication Consultancy, Social Media Expertise, Advertising and Public Relations departments for various brands. I have provided these services in many sectors, especially tourism, food and fashion. I have been working in the optical industry for about 2 years. The dynamic structure of the sector and its openness to innovations have always excited me. Of course, I can say that being an eyeglass user since a very young age has also contributed greatly to my interest in the sector.
Could you tell us about how your path crossed with Zeno Grup Optik and your role in the company?
I actually knew Zeno Grup as someone from the optical industry. At an event, I met Mr. Ömer, one of the founders of Zeno Grup. We realized that we were on the same line in terms of vision and mission. I joined the company as Brand Communication Manager and since then I have been working on the promotion of the brand, communication strategies and strengthening its position in the sector.
Could you tell us about Zeno Grup Optik’s core values that have enabled it to take a solid and successful stance in the sector despite being established only three years ago?
Zeno Grup Optik’s core values are based on innovation, customer focus and quality. We aim to provide the best service to our customers, to bring them together with pioneering solutions by following the innovations in the sector and to strengthen the optical stores, which are the most important body of the optical sector, and to provide and create the maximum benefit to the awareness and growth of the sector in favor of the user. As we always take our steps in this direction, our success graph is gradually increasing.
Could you tell us about the brands within the company and their unique features?
There are many prestigious brands within our company. One of them, Morlin Bron, stands out with its minimal designs and high quality standards. When creating Morlin Bron models, innovative designs are tested on facial anatomy at every stage and worked on until they are brought to the most accurate ergonomic form. At Morlin Bron, we offer the richest creations of all time with thousands of models that we constantly renew. Our other brand Reacher appeals to young audiences with its vibrant colors and bold designs. With each of our brands within Zeno Grup Optik, we offer collections with a unique character and customer base.
As a company open to growth and development, do you plan to add new ones to your brands?
Yes, we are definitely considering adding new brands to Zeno Grup Optik. For this purpose, we are constantly conducting market research. One of our main goals is to create brands that are recognized both locally and internationally and offer innovative and quality products. We can even inform 4 your eyes readers that we are planning to launch several new brands in the coming year.
As the Brand Communication Manager, what kind of strategy do you implement to strengthen the awareness of Zeno Grup Optik brands and their position in the sector?
Our strategy is based on using digital and traditional media marketing actively and effectively. We also find it important to organize campaigns and experience-oriented events that provide one-to-one interaction with our customers. Thanks to these experience-oriented events we organize, we both increase the awareness of our brands and further consolidate our position in the sector.
We know that you collaborate with famous names in your promotion and marketing projects. Should we expect such surprises from Zeno Grup Optik in the new season?
Yes, working with famous names has been a very effective strategy for us. Choosing Italian Chef Danilo Zanna, who is very popular in our country with his respectable and sympathetic stance, as the face of the campaign we presented for Morlin Bron with the slogan ‘We are so eye catching’ played a very important role in strengthening the awareness of the brand. For this reason, we will continue such collaborations in the new season. There are a few projects we are currently working on and we are very excited about them. As Zeno Grup Optik, we like to surprise our customers, so we recommend them to stay tuned.
How does Zeno Grup Optik expand its distribution and sales network?
In order to expand our distribution and sales network, we primarily aim to strengthen the cooperation with our existing sales points and make agreements in new regions. We also plan to increase our presence in different cities and regions by meeting with potential new customers. We will continue to further increase the awareness of our brand through in-store promotions and exhibiting at fairs.
We know that you have offices in Russia and China. What would you like to say about this? Are you planning to open offices in other countries?
Our offices in Russia and China have been a big step for us. We made these investments to provide better service to our customers there. We are planning to open offices in Europe and the Middle East in the future. As Zeno Grup Optik, we stand for continuous development and progress without compromising our core values. We will continue our confident steps towards becoming a global brand by making more progress every year.
Do you follow international fairs? What are your thoughts on the contribution of fairs to the sector?
Yes, we follow international fairs closely. International optical fairs are important platforms for showcasing innovations and technological developments in the sector. These events enable global collaborations between brands and professionals, introduce new products and identify market trends. They also provide networking and business development opportunities for industry representatives. They are also very important for promoting our brands to a wider audience.
As a company participating in the 11th Silmo Istanbul Optical Fair, which will be held for the 11th time with its new and larger service area, how would you evaluate the fair since its inception?
Silmo Istanbul is an important platform for the Turkish optical sector. We can say that the fair has gained a great momentum for the sector since its inception. With the number of visitors and exhibitors increasing every year, Silmo Istanbul plays an important role in the development of the optical industry in the region. The expanding service area and growing organizational structure provide companies with more visibility and create new business opportunities. This platform, which keeps its finger on the pulse of the sector, allows companies to introduce their innovative products and establish global collaborations. In this context, Silmo Istanbul provides us, as Zeno Grup Optik, with the opportunity to meet both local and international customers. We have exhibited in the fair every year since our first participation and we have been welcomed with great interest every time. We look forward to exhibiting in the fair with our innovations this year.
Thank you very much for this exclusive interview. Finally, what are your views on the evolution of our magazine 4 your eyes into digital publishing?
Digitalization has become inevitable in today’s world. I consider the transition of your magazine to digital publishing as a very appropriate step. I think you have gained the opportunity to reach a wider audience and establish a more interactive communication with your readers. We would like to thank you for this precious interview and wish your team continued success.
October 2024
Silmo Istanbul inspires us by bringing together innovations in the sector and guides us to provide a better service to customers.
Hello… Could you briefly introduce yourself to our readers and tell us about how your path met with the sector?
Tuğba Doğan: Hello, I was born in Tokat in 1985. My husband and I graduated from Ege University Opticianry Department with a degree. Immediately after our graduation, I started working in a retail optical store in Şişli district of Istanbul in 2005. After 6 years of gaining a good professional experience in Istanbul, we got married and I changed cities. I continued my professional life in the city where I settled. After I had twin children, I quit my job. In 2019, we opened our first store in Antalya and immediately after that we opened our second branch in Edirne in the same year. In 2021, we opened our third branch in Istanbul and we aim to grow even more over the years with our boutique retailing system.
Onur Doğan: Hello, I was born in Artvin in 1984. As my wife mentioned, we graduated from Ege University Opticianry Department. I started my retailing life in Antalya.
What is the foundation story of Lotus Optik?
Shortly after opening our first store with my wife in Antalya in 2019, we brought our second store to our customers in Edirne. In 2021, we opened our third store in Istanbul Kanyon Shopping Mall. We have a boutique retail approach from the very beginning and we aim to grow even more with this approach. Our store was specially designed by successful interior architects and furniture decoration companies. We have created a valuable boutique product portfolio by realizing our desire to work with the world’s leading optical and sunglasses brands. We accept our customers as members of our own family with our goal of preserving the sincere and artisanal understanding that is disappearing in our country.
We understand that you open your stores in different cities. What were the factors you considered while choosing these locations?
When choosing the location of our stores, of course, we pay attention to being a lively place. We differentiate ourselves from the nearby chain stores by displaying different brands and offering a superior service to our customers. We think that being a company that does its job properly, attaches importance to store decoration, and can provide good service to its customers with its knowledge should always be your most basic value.
What are the most sold optical and sunglasses brands in your stores?
We can say that brands such as Tavat, Mykita, L.G.R, Saint Laurent, Prada, Miu Miu, Tom Ford in sunglasses, and Lunor, Tom Ford, Linderberg and Silhouette in optical glasses stand out in our sales.
We know that you pay attention to product diversity in your stores. How does having different product segments affect your sales?
As you said, we take the utmost care to include products from every segment. For this reason, you can easily come across every segment product in our stores. Because as Lotus Optik, we are aware that appealing to different customer needs by offering a wide range of products has important advantages in terms of both gaining customer satisfaction and positive reflections on our sales.
What are your after sales services?
After-sales service is as important as sales for us. We continue to support our customers after sales as well. In addition to our spare parts support, we also offer services for the repair and maintenance of broken eyeglass frames, even if they did not buy them from us.
How do you inform your customers about the changes and campaigns in your stores?
As Lotus Optik, we mainly announce the changes and campaigns in our store to our customers via social media. Because with the transition to the digital age, we are aware that social media is a powerful and effective communication platform when used correctly.
As someone who does not avoid investing in the aesthetic and stylish appearance of your stores, what do you think the interior and exterior design of an optical store contributes to your business?
We try to display every product that is wanted, desired to be seen, and wondered. We organize our shelves in such a way that our guests can easily try and leave them. Thus, we ensure that they can easily access the products they like and make comfortable and enjoyable shopping. Since we have this understanding, we believe that in order to offer all these elements to our customers, it is necessary to use aesthetic, highly visible and at the same time functional design elements in the store.
As a retailer, what are your views on the price competition between you and your colleagues?
Considering the sales prices recommended by the companies, we are in favor of providing quality service without reducing the value of the products in market conditions. We see that the prices of glasses offered for sale especially on the internet are quite different. We believe that a product should be sold according to its value. The factor that distinguishes us from our competitors is our service quality.
Is the sales and training information provided within the sector sufficient? How do you improve yourself and your employees about sectoral innovations?
We actively use various online resources and industry information to understand the developments in the sector. We also ask our authorized friends from optical glass companies to visit our store periodically and make presentations about glass technologies. In this way, we keep our knowledge fresh and acquire new technological information.
At this point, do you also follow the optical fairs held abroad in order to be informed about sectoral developments?
We participate in almost all fairs. We closely follow every new development. We see sectoral developments, technological innovations, trends, the latest collections of world brands and all innovations through these fairs and we get excited about our profession.
How would you evaluate Silmo Istanbul Optical Fair, which will be held for the 11th time with its new and larger service area?
Silmo Istanbul Optical Fair is growing with more and more exhibitors every year. The fair inspires us by bringing together the innovations in the sector and guides us to provide a better service to our customers. When we look at the path Silmo Istanbul has traveled in the last 10 years, we are even more excited for the upcoming fairs.
Thank you very much for this exclusive interview. Finally, could we learn your comments on the transition of our magazine 4 your eyes to digital publishing?
As Lotus Optik, we would like to thank you for featuring us in 4 your eyes. Digital media has become a part of our lives regardless of age. For this reason, we support your digital presence in order to reach faster and wider audiences and wish you continued success.
October 2024
Seiko Brilliance, which is the ‘progressive lens with the most superior vision’ developed by Seiko Optik to date, has been produced as a solution to presbyopia, an eye problem especially experienced by people over the age of 40. Seiko Brilliance provides unique near, intermediate and far field vision to the user in daily life with its excellent performance. In addition to the user’s parameters; this high-tech lens, which takes into account the history of optical lens use and personal vision preferences, sets new standards in customized solutions by creating a personalized lens design code. This 4-digit glass design code is available in more than 300 design variants. Instant adaptation, high customization, enhanced aesthetics, easy transition between distances, unparalleled comfort, reduced ripple and shake effect, and an even wider range of vision are among the highlights of Seiko Brilliance’s innovative technology, providing the wearer with maximum comfort. Brilliance uses innovative technologies such as Twineye 360° Modulation Technology, Intelligent Magnification Control, Digital Zoom Equalizer, Balance Zone Technology and Personal Design Selector in its design.
October 2024
Seiko Optik, which develops innovative solutions for the optical industry by focusing on technology, offers relaxed vision comfort and support for the technology brought by all kinds of digital environments such as intensive smartphone, tablet and computer use with SmartZoom, which it developed as a smart solution to the negative effects of the digitalizing world. Thanks to the Internet, all kinds of information, social media, movies and TV series are always at our fingertips due to smartphones and tablets that we can access at any time through digital platforms. Experts believe that there will be an increase in eye disorders due to intensive digital use. While our eye health is deteriorating rapidly and there is no chance that our digital usage rates will decrease for a while, Seiko SmartZoom, developed by Seiko Optik with single-focus lens technology, helps support the eye muscles in intensive digital device use. By providing a comfortable view when looking closely at screens and smooth transitions between focal lengths, SmartZoom supports the user through the rigors of digital device use.
October 2024
