Maison Margiela and Gentle Monster continue to push the creative envelope with the third installment of their ongoing collaboration. Seamlessly fusing classicism and futurism, the new collection blends cybercore aesthetics with timeless shapes and refined metallic finishes. A bold expression of innovation, the latest Maison Margiela x Gentle Monster collection features 20 eyewear pieces – eight sunglasses and 12 optical frames. Each design highlights a striking interplay between modern materials and the traditional craftsmanship associated with Margiela, including the house’s signature four white stitches. The collection offers a rich palette of silver and green metallic finishes, complemented by classic tones such as black, gray, navy, ivory, red and tortoiseshell. Designed to stand at the intersection of art and functionality, the pieces reflect a shared vision for progressive design. This latest drop cements the collaboration’s reputation for delivering eyewear that is as experimental as it is wearable.

May 2025

EssilorLuxottica officially launched its Nuance Audio Glasses in the U.S. at a launch event held at Hero NYC in Rockefeller Center. Nuance Audio technology, an invisible, open-ear hearing solution, combines sound engineering and eyewear design to create glasses aimed at supporting those with mild to moderate hearing loss. It is also the first FDA-approved product in the U.S. that is a medical device with preset software. The event opened with a sensory experience featuring video and sound that evoked a cutting-edge art installation. Stefano Genco, President of Nuance Audio, said, “For the first time in our history, we are distributing our Nuance Audio product not only in our retail network and independent optical stores but also in the hearing industry. We are signing agreements with both big companies and small independent ones. From the beginning, we thought our innovation was not just for the eyewear industry, but for everyone.” EssilorLuxottica had announced in February that it had received FDA approval and CE marking under the medical devices regulation in the European Union. According to the company’s announcement, the glasses will also be available in certain European countries such as Italy, France, Germany, and the U.K. in the first half of 2025.

May 2025

As a continuation of its New York Stories campaign, DKNY shifts focus to cinema for its Spring/Summer 2025 campaign, introducing 22-year-old model Lila Moss, the daughter of famous supermodel Kate Moss, as the brand’s new global face. In the campaign visuals, shot by Mikael Jansson, Lila Moss brings a fresh, youthful energy to DKNY’s iconic pieces for the Spring/Summer 2025 season, reinterpreting them in a contemporary way. G-III Apparel Group Vice President Jeff Goldfarb said, “It is no coincidence that Lila Moss has been chosen as the face of DKNY’s Spring/Summer 2025 campaign, while Kate Moss is featured in the Donna Karan New York campaign for the same season. We wanted to highlight the mother-daughter connection at DKNY, which was founded by Donna Karan, inspired by her daughter to design cool, youthful styles. This new campaign further strengthens our commitment to expanding DKNY’s global presence.” Featured in the campaign, the new DKNY Spring/Summer 2025 eyewear collection draws inspiration from the city that never sleeps, with the new family of frames being presented alongside Lila Moss for eyewear enthusiasts who want to keep up with life in motion. The latest DKNY sun and optical collection delivers a youthful appeal with a sporty edge.

May 2025

Calvin Klein Jeans Eyewear introduces three rimless sunglass styles for the spring season. Crafted from metal with plant-based resin temple tips, these models bring retro-inspired designs to life with bold color combinations, offering a statement-making style. By reinterpreting timeless silhouettes with modern touches, Calvin Klein Jeans Eyewear highlights sustainable material use while reflecting a contemporary aesthetic. Among the models, CKJ25206S stands out with its rectangular shape, plant-based resin temple tips, and flat, flexible metal temples colored with enamel, featuring the Calvin Klein monogram. The model is offered in four striking colorways: gold/green, silver/black, gold/brown, and silver/blue. The CKJ25207S model features a modified rectangular shape, flexible flat metal temples colored with enamel, and the Calvin Klein logo. It is available in four eye-catching color options: silver/black, silver/green, gold/orange, and gold/rose. The new rimless sunglasses, combining vibrant hues, perfectly embody the brand’s youthful and dynamic spirit. Calvin Klein Jeans Eyewear rimless sunglasses are now available worldwide at select retailers.

May 2025

Seiko Optik, focused on technology, continues to develop innovative solutions for the optical industry. With Seiko SmartZoom, a smart solution designed to counter the negative effects of the digital world, Seiko provides relief and support for eye comfort during intense use of smartphones, tablets, and computers. Thanks to the internet, we have constant access to all kinds of information, and social media, movies, and series are available on digital platforms through smartphones and tablets at any time. Experts predict an increase in eye discomfort due to prolonged digital usage. As our eye health deteriorates rapidly and digital usage is unlikely to decrease anytime soon, Seiko SmartZoom, with its single-focus lens technology, helps support eye muscles during intense digital device use. SmartZoom ensures smooth transitions between focus distances while viewing screens up close, offering assistance in overcoming the challenges of digital device usage. Seiko SmartZoom provides uninterrupted focus and comfort for prolonged digital use without straining the eyes, helping users maintain a healthier visual experience and protect their eye health in the digital world.

May 2025

Seiko continues to offer technologies that provide solutions to all the needs of eyewear users. For many eyewear users, the intense and bright light encountered during outdoor activities can hinder their vision. Seiko Sensity Dark, which provides the best comfort and protection in bright light conditions, adjusts rapidly to outdoor lighting and offers optimal performance for an active lifestyle. Designed for light-sensitive individuals, Seiko Sensity Dark offers a comfortable and clear vision without compromising contrast or color perception. It performs reliably in any climate and season, even darkening behind a car’s windshield. In addition to excellent contrast and glare reduction, it also provides protection against harmful UV rays. With three intense and natural color options, the lenses darken to category-3 level in outdoor conditions. Seiko Sensity Dark adjusts quickly to the rapidly changing lighting conditions of nature, ensuring maximum protection for the user’s eye health. It is ideal for individuals with high light sensitivity, including athletes and outdoor enthusiasts, as it provides clear vision while protecting the eyes in every environment.

May 2025

French tennis star Arthur Fils, who recently secured a spot among the world’s top 20 players and serves as a Lacoste brand ambassador, takes center stage in the Lacoste Spring/Summer 2025 advertising campaign. Highlighting timeless fashion designed for elegant men, Arthur Fils showcases a pair of sunglasses and an optical frame from the Lacoste Line collection. Crafted from lightweight metal, the L272S sunglasses reimagine the classic aviator style with a modern twist, featuring a timeless front design. The slim temples are adorned with a signature Ribbon detail accented by a refined green enamel stripe that extends toward the front. A logo plaque embellishes the acetate temple tips. In the campaign visuals, Arthur Fils models the frame in the gold colorway, while additional options include dark gunmetal, light gunmetal, and amber gold. The sophisticated L2311 optical frame, also made from lightweight metal, stands out with its classic rectangular front. The temples are enhanced by the same signature Ribbon detail and delicate green enamel stripe extending toward the front. Finished with a logo plaque at the acetate temple tips, this frame is featured in matte silver in the campaign. Other available color options include dark gunmetal, gold, and amber gold.

May 2025

Reimaging styles with a modern edge, the Spring/Summer 2025 Karl Lagerfeld Eyewear collection draws inspiration from the brand’s most iconic designs. Striking silhouettes, graphic color contrasts, and contemporary details come together in frames crafted from high-quality materials, authentically reflecting the edgy, Parisian rock-chic Karl Lagerfeld’s Dna. The style KL6185S is crafted from sustainable bio-injected plastic for a comfortable, lightweight fit, its straight top front and geometric temples make it perfect for a statement-making look. The Karl Lagerfeld elongated logo on the temples adds a distinctive design element to this frame, presented in black, white, dark tortoise and red. The optical frame KL6194, featuring a slightly oversized yet feminine square front, is among the highlights of the Spring/Summer 2025 advertising campaign. Its flawless look is enhanced by the geometric temple design, while its sustainable bio-injected plastic construction ensures a comfortable, lightweight fit. Offered in five color options, black, white, dark tortoise, red and mint, the model is completed with the Karl Lagerfeld elongated logo on the temples.

May 2025

Ferragamo Eyewear presents a stylish sunnie and optical frame designed for men in the 2025 Spring/Summer collection, which is admired by women who value noble design and understated elegance. The stud details are inspired by Ferragamo’s leather accessories collection. These subtle, eye-catching metal embellishments stand out in sophisticated acetate frames with bold, geometric lines and rectangular shapes. The manual milling technique used in the production adds movement and depth to the material, complemented by thin, curved edges of the lenses. Unique acetate frames in distinctive colors, including striped versions, are featured in the men’s models. The square-framed sunglasses SF2063SE, which perfectly combines craftsmanship with sustainability, is made from a blend of bio-plastic sourced from sustainably harvested wood pulp and recycled content reclaimed from industrial processes, using Eastman Acetate Renew™ material. Available in black, khaki, and dark tortoiseshell, the model also has striped gray and brown versions, with the Ferragamo logo embossed on the temples using hot pressing. The square-framed optical model SF3029, with Ferragamo’s logo hot-pressed on the temples, is available in single-color black, transparent khaki, and striped gray and brown versions.

May 2025

Spanish eyewear brand Woodys introduces its limited edition capsule collection, designed to celebrate the uniqueness of every skin tone and highlight the natural beauty of all complexions. The Skins series, which reflects raw emotions, is designed to emphasize the distinct beauty of each skin color with trendy, contemporary designs. Premium Italian acetates are treated with special techniques and baked for two weeks, achieving unique characteristics. Four meticulously crafted models embrace every skin tone with soft and contrasting shades, inspired by the concept of the capsule collection. Each model features bold, modern shapes and colors that reflect diversity in a sophisticated and refined way. The new collection brings the brand’s signature details, essence, and style to life in a more vibrant way. Materials like colored laminations, gold temple engravings, and German hinges symbolize the highest quality. As with all Woodys models, the lenses are produced by Carl Zeiss. Inspired by skin tones, this unique elegance and high-quality Woodys Skins capsule collection will elevate the style of eyewear enthusiasts.

May 2025