Hoya’s patented ‘Precision Photochromic Technology’ brings to life the light-sensitive Sensity Original lenses, offering uniform molecular distribution across the entire lens surface through an advanced microscopic spin coating process. This cutting-edge technology ensures consistent photochromic performance, providing a more balanced and effective light adaptation in all conditions. Designed to cater to various user needs, Sensity Original lenses can be specially produced and seamlessly combined with all of Hoya’s premium coatings, as well as single vision, bifocal, and progressive lenses. Developed to maximize visual comfort, Hoya Sensity Original lenses offer crystal-clear vision without compromising contrast or color perception. With their ability to adapt swiftly to changing light conditions, these intelligent lenses not only provide superior UV protection, shielding eyes from intense light exposure, but also minimize glare and reduce eye strain for all-day comfort. Beyond their technical excellence, Hoya Sensity Original lenses stand out with their stylish and contemporary color options. Developed by color experts, these lenses offer rich, natural tones that complement any style while delivering exceptional contrast and glare reduction for an unparalleled visual experience.

March 2025

Mooshu presents its Spring/Summer 2025 collection, bringing together the power of colors with sleek metal eyewear designs. The new collection blends minimalist aesthetics with bold and vibrant touches, creating an extraordinary summer energy. As a brand under Gülce Optik, Mooshu caters to both trend-followers and those who appreciate timeless elegance, offering a perfect balance between modern and classic styles. Alongside metal eyewear, the collection features colorful acetate frames and functional, uniquely designed eyewear cases, embracing a holistic design approach. Inspired by different cultures, Gülce Optik continues to expand its international demand, and with Mooshu’s Spring/Summer 2025 collection, the brand captures the dynamic and lively spirit of the Mediterranean. In 2025, Mooshu offers a striking range of options, staying true to its signature best-selling designs while pushing the boundaries with innovative collections. By integrating its continuously evolving systems, Mooshu continues to deliver its finest models, combining quality, comfort, and refined aesthetics for its customers.

March 2025

Efor Optik has expanded its brand portfolio by adding Philippe Müller, a brand that seamlessly combines elegance and quality. Known for its exceptional craftsmanship and innovative designs, Philippe Müller has quickly become a favorite among users who prioritize both eye health and style with its optical frames and sunglasses. Through a strategic partnership with Zeiss, Philippe Müller offers users a premium combination of quality and comfort. Featuring Zeiss sun lenses renowned for their superior optical performance and advanced UV protection, these eyewear pieces continue to pave the way toward becoming the best in their class. Every detail in the brand’s carefully curated collection reflects sophisticated design aesthetics blended with timeless elegance. Philippe Müller, strengthened by Efor Optik’s industry expertise and solid market presence, aims to make high-quality eyewear accessible to a broader audience. With a diverse range of models catering to different tastes, the brand not only enhances visual clarity but also introduces a fresh perspective to eyewear fashion. Soon to be available at optical stores under Efor Optik’s guarantee, the Philippe Müller collection will bring together style and comfort, ensuring a perfect complement to both everyday wear and special occasions.

March 2025

Arma Lens introduces Max Coffee, a brand-new shade of brown in its exclusive Ultra Max contact lens collection, offering an exceptional natural look. As one of the most stunning brown tones in the Ultra Max series, Max Coffee stands out as the perfect alternative for contact lens users who prioritize a natural aesthetic. Designed with moire, the new Ultra Max contact lenses create an illusion of larger, more expressive eyes, enhancing their wearer’s gaze. Committed to meeting all the needs of contact lens users, Arma Lens has successfully eliminated the lifeless, “dead fish eye” effect, one of the most common complaints about colored lenses, in this new collection. The Ultra Max contact lens series, renowned for its enhanced features and outstanding comfort, has already garnered significant acclaim. In addition to Max Coffee, the collection includes various captivating shades. With a 14.5 mm diameter and 8.6 base curve, Ultra Max lenses provide a flawless wearing experience. Available in prescription strengths ranging from -0.50 to -6.00, Arma Lens Ultra Max Coffee contact lenses can be found exclusively at authorized Arma Lens retailers across Turkey.

March 2025

Arıkan Group is making a bold statement, announcing its ambition to stand out in the coming months with both optical and sunglasses collections. As an exhibitor in the İzmir Optic World fair, the company showcased the 2025 sunglasses collections of its brands, which are Lee Cooper, Slazenger, Quantum, and Belmond. Meanwhile, continuing its focus on innovative production techniques in optical eyewear, Arıkan Group introduced two distinct optical collections under the Quantum brand at the fair, earning high praise from visitors. One of the highlights of the new Quantum collection is the titanium frames featuring a unique dual-gear hinge detail, presented alongside specially designed display units that complement this innovative mechanism. Inspired by this dual-gear system, Arıkan has named the collection Wheel, which is set to be launched in April. Another standout feature of the collection is a multi-functional eyewear case that transforms into a display stand. With its sleek metal surface, this case enhances the in-store presentation of the collection while offering users a refined and functional experience. Arıkan Group not only provides its business partners with innovative manufacturing solutions but also keeps the end consumer in mind. Quantum’s second new optical collection is designed to offer a perfect balance of aesthetics, functionality, and comfort. The weighted temple tips of these frames help redistribute the weight of the frame and lenses, reducing pressure on the nose for exceptional comfort. Unlike conventional display units, this collection comes with a slim and elongated balancing stand, allowing the glasses to remain stable both on the face and when placed on the display. Quantum’s the other new optical collections stand out not only for their design but also for their distinctive presentation. Additionally, both collections offer a wide range of color variations, appealing to diverse tastes. As Arıkan continues to refine its preparations for the detailed introduction of these collections, the company remains committed to developing its sunglasses range without slowing down. You can follow Arıkan’s ambitious sunglasses collection updates on its social media accounts.

March 2025

Original Vintage Sunglasses embodies more than just an accessory—it showcases the elegance of Italian design, the perfection of craftsmanship, and the timeless allure of vintage aesthetics. Each model of the brand comes to life in the hands of master artisans in the heart of Italy. Crafted using traditional techniques, Original Vintage frames blend the noble spirit of the past with today’s sense of style. These vintage designs carry the refined essence of history and the meticulous artistry of Italian craftsmanship into the present. More than just a visual statement, Original Vintage Sunglasses transport their wearer into the graceful spirit of bygone eras. Offered under the assurance of Ademur Optik, every model of the brand represents the convergence of art, craftsmanship, and fashion. With sophisticated lines, distinctive designs, and superior protection features, these sunglasses not only shield the eyes but also bring refined touches to their wearers’ wardrobes. Made from high-quality materials, all Original Vintage frames seamlessly adapt to every moment of their wearers’ lives. From day to night, they add a touch of sophistication to any ensemble while highlighting timeless elegance. As Original Vintage Sunglasses carries its wearers from the grace of the past to the style of the future, each new model continues to stand as a symbol of excellence beyond time.

March 2025

Palm Angels brings a bold take on sun and optical eyewear design with its Spring/Summer 2025 collection. Developed at the New Guards Group design centers in Milan and entirely made in Italy, the collection combines the brand’s timeless aesthetic with modern details. Expanding with 19 new unisex sunglasses and 12 optical models, the line adds innovative touches to iconic silhouettes. The balanced use of metal and acetate frames makes the models both stylish and functional. In addition to classic black and Havana, the color palette of the collection is enriched with pink, gray, green and transparent tones. Palm Angels also draws attention with its optical models in the new season. While the four most preferred models of last season are renewed, metal logo details continue to emphasize the brand’s characteristic style. With the combination of timeless lines and contemporary design approach, Palm Angels Spring/Summer 2025 collection offers a strong and impressive style.

February 2025

Off-White continues to present assertive and original designs with its Spring/Summer 2025 eyewear collection. Combining innovative details, bold forms and quality materials, the new collection highlights the brand’s timeless aesthetic. Blending its deep-rooted heritage with modern touches, the collection consists of 26 new models and 6 iconic designs. Bold silhouettes that shape eyewear fashion, a sophisticated color palette with metal and acetate combinations are among the striking features of the new line. Highlights of the collection include Off-White’s signature metal foil logos, the engraved ‘Off’ on the frame and the iconic double animated arrow symbols. The color palette is enriched with classic jet black and retro dark Havana tones, as well as vibrant colors such as white, purple, khaki, pink and lemon yellow. Offering both sun and optical models, the new season eyewear collection adapts to every style, emphasizing Off-White’s innovative stance in the fashion world. Reflecting the brand’s bold and unique perspective, the new collection offers a sense of style that pushes the boundaries in eyewear fashion.

Şubat 2025

After a long hiatus, Iceberg is back on the scene with its eyewear collection. Blending the brand’s heritage with modern details, the Spring/Summer 2025 collection brings the concept of luxury sportswear to eyewear designs. Celebrating its 50th anniversary, Iceberg transfers the energy of the past to the future with this new collection. The collection offers a total of 28 different designs with 11 sunglasses and 17 optical models. ‘The I’ series with minimalist lines reflects elegance and sophistication, while ‘The I Heel’ models emphasize a strong and bold style. Special textures and laser-engraved logos add a modern touch to ‘The Engraved Icon’ series, while ‘The Jewel’ series reveals the most elegant form of elegance. Iceberg makes a strong comeback in the fashion world with its Spring/Summer 2025 eyewear collection. Enriched with geometric lines, quality materials and innovative details, the collection redefines the brand’s iconic identity by combining contemporary aesthetics with a timeless style.

February 2025

Hally & Son redefines the concept of design by blending its deep-rooted heritage with modern details. Known for its unique design elements since day one, the brand combines timeless elegance with contemporary aesthetics. Classic rivet details and rounded temple ends create the brand’s distinctive identity. The Hally & Son Spring/Summer 2025 collection is highlighted by the Titanium Core Wire series, which offers exceptional lightness and durability thanks to the innovative use of titanium and ultra-thin acetate. These designs are 50% lighter than traditional frames and provide unparalleled comfort. The new metal frames, on the other hand, prioritize comfort with their thin and light structure, while giving a dynamic look with their three-dimensional details. The geometric lines on the temples reflect the light, allowing the glasses to offer a different aesthetic with every movement. In addition to the classic black and gray tones, the new collection draws attention with modern and sophisticated color options such as blue, green and pastel tones. The new color palette offers options for every style, making eyewear not just an accessory but a powerful reflection of personal style.

February 2025