Morel has unveiled its latest sunwear collection, introducing two striking new models, named Kea and Mylos. These sunglasses embody a perfect fusion of style, craftsmanship, and innovation, redefining eyewear elegance. Kea is an ultra-trendy statement piece that captivates with its dynamic color shifts – from blue-violet to brown-rosy tones – offering an ever-evolving visual appeal. Its oversized square shape ensures not only bold aesthetics but also maximum comfort and protection. The subtly translucent wide temples reveal exquisite silk detailing, while a delicate powdery embellishment on the front creates a seamless, artistic transition. Crafted entirely from acetate. Designed for men with a taste for timeless style, Mylos reinterprets retro aesthetics in two versatile shapes. The rectangular version features a sophisticated mocha gradient that naturally brightens the gaze, accented by delicate rivets on the brow. Meanwhile, the round edition blends rich chocolate and caramel hues, creating a refined and structured look. Both variations are equipped with polarized and anti-reflective lenses, offering impeccable sun protection and visual clarity.

March 2025

Modo Eyewear has announced that it has established 14 vision centres in India and Nepal over the last two years as part of their Buy a Frame, Help a Child See programme. In partnership with the Seva Foundation, they aim to address the critical issue of visual impairment, particularly in women and children who face barriers to accessing eyecare services. Research shows that 80% of a child’s learning is visually processed, making early intervention crucial. By providing local Vision Centres, Modo wishes to empower women to seek eyecare independently, promoting gender equality and enabling individuals to focus on education, work, and supporting their families. According to the company, the initiative will provide over 1 million individuals with access to sustainable, high-quality, and affordable eyecare services, including comprehensive eye exams and follow-up care. Modo Eyewear states that their support provides critical training, infrastructure, and equipment, enhancing the quality of life for individuals and communities in need.

March 2025

The Italy Pavilion, showcasing Italy’s eyewear manufacturing excellence in partnership with Anfao and the Italian Trade Agency, attracted great attention at the Vision Expo East, the optical fair held in Orlando, USA, at the end of last month. Bringing together 16 Italian companies from seven regions, the Italy Pavilion displayed the finest products that flawlessly carry the Made in Italy label. To support the Italy Pavilion at Vision Expo East, the desk for Mido Milano, one of the most important global eyewear trade shows, was also present. Mido attracted over 42,000 visitors this year, with a 9% increase in attendance and 1,200 exhibitors. Italy’s participation in Vision Expo East 2025 is part of Anfao and the Italian Trade Agency’s promotional strategy to strengthen the export of Italian SMEs to the U.S. market. Over the past three years, this strategy has been carried out through eyewear promotions in New York, Boston, Chicago, and Seattle, as well as group presence at Vision Expo East. According to Anfao’s preliminary data for 2024, the U.S. accounts for 22.2% of Italy’s eyewear sector exports.

March 2025

Lool presents the Full Xinox series, an exquisite addition to the Moda collection. Crafted with exclusive Swedish Xinox steel – renowned for its ultra-lightweight properties and up to 30% greater flexibility than standard steel – this collection redefines comfort and sophistication. Distinguished by an innovative front construction, the Full Xinox series features beveled details and lowered fronts, enhancing both the aesthetic appeal and the lightweight wearability of each frame. Merging state-of-the-art technology with the precision of fine Italian craftsmanship, every style in this collection is a testament to Look’s 45 years of expertise in eyewear, dedicated to visual well-being and excellence. Look’s new series includes four distinctive styles, each designed for the modern woman with a unique personality. The trendy retro-inspired color palette explores a play of glossy and matte finishes, featuring luminous gold tones and earthy hues for a refined, sophisticated appeal. A standout introduction in this collection is the signature Look shade: red gold, a rich, warm tone with subtle orange and terracotta accents that naturally enhance facial features – almost like an elegant extension of makeup.

March 2025

Kenmark Eyewear has announced the renewal of its exclusive licensing agreement with Vera Wang through 2030, extending a partnership that has been active for nearly 25 years. The agreement grants Kenmark Eyewear exclusive rights to design, manufacture, and globally distribute Vera Wang eyewear collections. Launched in 2001, the Vera Wang Eyewear line is distinguished by its attention to detail, high-quality materials, and modern designs that align with the designer’s sophisticated aesthetic. Future collections will continue to include both sunglasses and optical frames, with a strong focus on innovation and market trends. In 2025, the launch of the Vera Wang Haute line is planned, targeting the luxury eyewear segment with exclusive details and premium materials. This new collection aims to further strengthen the brand’s presence in the high-end market. “We are thrilled to continue this collaboration with Vera Wang, a true fashion icon. We share her vision of eyewear as a style accessory and are eager to carry forward her concept of elegance and innovation,” said Jason Wehlage, Ceo of Kenmark Eyewear.

March 2025

Jacquemus Eyewear has signed an exclusive distribution agreement with 8 Agency to promote and market its eyewear collection in North America. The agreement covers the United States, Canada, and the Caribbean, with the sole exception of Barbados. This collaboration aims to strengthen the brand’s presence through a multichannel distribution strategy, including department stores and selected optical boutiques. The license for Jacquemus eyewear is held by Linda Farrow, renowned for its success in designing eyewear for some of the world’s most prestigious luxury brands. Choosing 8 Agency as a strategic partner marks a key step in expanding distribution and solidifying the brand’s positioning in the eyewear segment within these key markets. Founded by Katherine Fox and Kizzy Knight, 8 Agency is a leading name in the distribution of independent luxury eyewear, operating in North America and the Caribbean. Their mission is to tell the story, values, and identity of each brand, creating connections between exclusive collections and high-end retailers.

March 2025

Italia Independent introduces its new “The Independents On The Road” campaign. The new campaign celebrates journeys, creativity, individuality, and the diverse beauty of Italian cities. Instead of traditional campaign imagery, the brand presents artistic narratives that reflect the real, multifaceted identities of modern consumers. At the heart of the project are artists and creators who often work behind the scenes but are unafraid to express their true selves, embracing both their strengths and vulnerabilities. After pioneering AI-driven eyewear innovation, Italia Independent now shifts its focus to the human factor, reinforcing its deep connection with the creative community. The brand’s journey begins in Palermo, Sicily, to showcase the bold and expressive spirit of the Spring/Summer 2025 collection. Photographer Alessandro Levati and stylist Luigi D’Elia bring Creative Director Lapo Elkann’s vision to life, capturing raw, unfiltered moments of individuality. The campaign features DJ Valentina Pegorer alongside the brand’s real customers.

March 2025

Swiss eyewear brand Invu unveils two new sunglasses models designed using Pantone’s 2025 Color of the Year, Mocha Mousse. The new sunglasses designs symbolize elegance and comfort through the warm, soft brown tones of Mocha Mousse. Invu’s special capsule collection is crafted to reflect the elegant and sophisticated style of the modern woman. With the new Invu sunglasses in Mocha Mousse, the collection stands out with its unique appeal. The capsule collection, adorned in Mocha Mousse, offers eyewear enthusiasts with a passion for high fashion the perfect options for both everyday wear and special occasions. Pantone’s selected Mocha Mousse color for 2025 reflects the elegant transitions of chocolate and coffee tones, perfectly responding to the modern pursuit of comfort. Invu’s capsule collection once again showcases the brand’s innovative approach and its commitment to staying ahead of trends.

March 2025

Etnia Barcelona has introduced its new Vintage Collection for the Spring/Summer 2025 season. The collection is a sophisticated tribute to timeless elegance, seamlessly merging tradition with modernity. Based on the brand’s three fundamental principles – art, elegance, and sophistication – the Vintage collection redefines classic eyewear through impeccable design and meticulous craftsmanship. Embracing individuality with grace and confidence, the Vintage collection features 16 optical designs and 14 sunglasses, inspired by the graceful shapes and rich color palettes of iconic eras. The silhouettes remain timeless, honoring the past while offering innovation for the present. Each frame reflects a combination of artistry and precision, where elegance is seamlessly woven into every design element. The campaign for the new collection, which celebrates art, personal expression, and the timeless beauty of classic style, emphasizes the essence of Vintage through an elegant aesthetic. The refined visuals and timeless designs invite a rediscovery of sophisticated artistry, capturing the true spirit of classic style reimagined for the modern world.

March 2025

Dsquared2 has unveiled special new sunglasses, designed, produced and distributed in partnership with Italian eyewear manufacturer, Safilo. The D2 0178/S men’s sunglasses are characterised by an edgy, ’70s-inspired squared shape in acetate. The front is bevelled and enhanced by a metal bridge with a double-depth shiny surface. The same detailing can be found on the angled tips and on the temples, that feature the Dsquared2 logo in high relief and the maple leaf detail on the end tips. The colour palette boasts combinations of black with grey shaded lenses, black/havana with brown lenses, crystal with blue shaded lenses. The D2 0184/G/S women’s sunglasses are sleek and on-trend, created in acetate with a flat-top shape, conveying a fashionable vibe. The front is decorated with the signature metal trims, while the temples are branded with the Dsquared2 metal trim logo and the subtle maple leaf on the end tips. The colour palette includes black with grey lenses and havana with nicotine lenses.

March 2025