Dita-Lancier has released it new optical eyewear. Engineered for both performance and everyday wear, the new Dita-Lancier optical collection has been designed to elevate eyewear functionality while delivering superior style and comfort. According to the brand, at the heart of this line is its revolutionary use of ultralight titanium and acetate materials. Constructed from hypoallergenic, nickel-free titanium, new Dita-Lancier frames resist abrasion, corrosion, and fading thanks to a particular Japanese electrodeposition plating technique. This plating technique ensures durability but also a polished, sophisticated finish. In addition, every frame has flex-fitting temples and a curvature that hugs the head while relieving pressure from the ears by providing nearly 300 degrees of support. Additional features described for these new models include adjustable anti-slip nose pads and enhanced temple tips. The different features mean that the eyewear is adaptable for different situations, whether you are at the office, exploring a new city or enjoying outdoor activities.

March 2025

Cutler and Gross has introduced the Aurum collection, combining iconic acetate craftsmanship with ultra-light, polished metals. This prestigious eyewear brand, based in the UK, is renowned for its designs that perfectly blend elegance and quality. The new Aurum collection consists of four new optical designs, each of which ideally demonstrates how the brand merges timeless elegance with contemporary touches. The sharp lines and fine metalwork of the designs blend perfectly with the rich textures of acetate, transforming the Aurum collection into a stunning combination of both strength and grace. With its innovative approach, Cutler and Gross continues to bring together modern aesthetics and classic touches in every design, and the Aurum collection is no exception. The Aurum collection not only emphasizes the brand’s commitment to high quality, but also offers elegance and comfort, bringing a fresh breath to contemporary eyewear fashion. Aurum provides an ideal choice for those who seek style, as well as for those who appreciate timeless designs.

March 2025

Chopard, the prestigious Swiss brand known for its luxury jewelry and watchmaking, has announced Chinese actor Wang Xingyue as the new ambassador for Chopard Eyewear. This talented and charismatic actor perfectly represents contemporary style, adding an elegant vitality to Chopard Eyewear that enriches the brand’s essence. Founded in 1860 in Switzerland, Chopard has preserved its century-old traditions while promoting a positive, progressive worldview through its unique designs. Combining creative designs with the relentless refinement of watchmaking and jewelry craftsmanship, Chopard continues to present its skills, passed down through generations, to the global stage with its dazzling collections. With its iconic style reflected in the design of its eyewear collections, Chopard Eyewear represents understated elegance. A rising star in cinema and television, Wang Xingyue captivates global audiences with his exceptional acting talent and charisma. His personality and style perfectly align with Chopard’s values, creating a unique synergy that blends innovation and distinction in an ideal way.

March 2025

Blackfin reinvents two of its most iconic styles, Arc and Slot, with the introduction of Arc-R and Slot -R – an evolution that redefines the brand’s creative and technical mastery. The striking new models from Blackfin symbolize a bold transformation, where every element has been meticulously redesigned to enhance aesthetics, fit, and functionality. The sharper lines and optimized shapes of Arc-R and Slot -R ensure an impeccable balance between style and comfort, reflecting Blackfin’s continuous pursuit of innovation. The color palette further amplifies the evolution. Arc-R and Slot -R are available in five striking hues, each complemented by smoke grey lenses. With special numbered editions, Blackfin adds an exclusive touch to these sophisticated designs. With Arc-R and Slot -R, Blackfin once again pushes the boundaries of contemporary eyewear, delivering a perfect fusion of innovation, style, and precision engineering.

March 2025

Altair Eyewear, a division of Marchon Eyewear and subsidiary of VSP Vision, and the Bluestar Alliance brand bebe, announced a multi-year renewal of their global eyewear licensing agreement. This agreement is for the exclusive worldwide design, development, production and distribution of optical and sunglass collections under the bebe brand name. Over its years with Altair, bebe has emerged as a leading fashion lifestyle brand, and recently introduced a special campaign and collaboration inclusive of eyewear with Ciara. “We are proud to continue our longstanding and successful partnership with bebe. A key brand in our portfolio with growth year after year, we look forward to continue working together, creating eyewear styles that complement the bebe brand,” said Gabriele Bonapersona, Chief Brand Officer at Marchon Eyewear. “We are thrilled to renew our partnership with Altair Eyewear a valued collaborator in expanding bebe’s presence in the eyewear category. Together, we’ve created stylish and high-quality collections that resonate with our customers’ bold and confident spirit,” said Joseph Gabbay, Ceo at Bluestar Alliance.

March 2025

Austrian eyewear brand Andy Wolf has introduced its latest sunglasses collection, blending bold design with meticulous craftsmanship. Each pair is carefully made using high-quality materials, ensuring durability and comfort while maintaining a strong focus on sustainability. This season’s lineup features a diverse array of styles, from statement-making oversized aviators to sleek, 90s-inspired narrow frames and timeless classics. The collection stands out with its modern lines and rich color palette, embodying individuality and effortless elegance. Every design reflects Andy Wolf’s signature approach—combining traditional craftsmanship with contemporary aesthetics. Each model is thoughtfully designed to adapt to various styles, prioritizing both aesthetics and functionality. The collection also introduces new acetate blends and metal accents, adding a fresh dimension to the brand’s signature designs. Whether you’re drawn to striking silhouettes or prefer understated sophistication, Andy Wolf’s new collection offers the most stylish way to step into the summer season with confidence.

March 2025

Luxury eyewear brand Ahlem, founded in 2014, has announced a strategic partnership with 1686 Partners, a Luxembourg-based private equity firm specializing in purpose-driven lifestyle companies. The group’s investment in Ahlem will support the brand’s expansion globally, the company advised, enhancing its retail presence, client services, wholesale operations, marketing initiatives and production capacity. Powered by the 1686 Partners funding and the leadership of newly appointed Ceo Enrico Sanavia, Ahlem leadership advised that the company aims to double business within three years. “We are delighted to join forces with the team at 1686 Partners, whose uncompromising principles around responsible growth prove it is possible for companies to develop with integrity. I’ve always run my business on intuition, and after meeting with the team I knew that this would not just be an investor relationship, but a partnership of unified vision. We share the same priority: To build a meaningful and enduring legacy,” said company Founder and Creative Director, Ahlem Manai-Platt.

March 2025

Modo offers a unique eyewear experience by combining the energy of New York, Milan’s design heritage, and Stockholm’s attention to detail. The brand’s 2025 Spring/Summer collection elevates lightness to the highest level with innovative materials and ergonomic designs. Divided into subcategories like Paper-Thin, Legacy, Titanium, and R1000, the collection features frames suitable for every lifestyle. New Modo models made from advanced materials such as beta-titanium, acetate, and memory plastic combine durability and comfort. Creative hinge designs and multi-layered color transitions add a modern and striking touch to the frames. Modo’s ‘Buy a Frame, Help a Child See’ program ensures that with every pair of glasses purchased, a child gets to experience a clearer world. With a focus on both social responsibility and aesthetic values, the brand enhances visual comfort with advanced UV protection and polarized lens options. Combining traditional design with technological innovation, Modo brings a fresh perspective to contemporary style with its 2025 Spring/Summer collection, redefining lightness and comfort.

March 2025

With its 2025 Spring/Summer collection, Mila Zb takes delicacy and elegance to a whole new level. The stunning designs, sophisticated details, and superior craftsmanship shape the new collection, crafted for women who want to feel special at every moment of their lives. Pieces that expertly blend romance and modernity once again highlight the brand’s unique spirit. The collection, presented under five different concepts, offers a wide range to cater to diverse tastes. Bellissima completes everyday elegance with its light and delicate frames, while Romance highlights sparkle with Swarovski stone details. Divina brings sophistication by combining comfort and precious materials. Bloom stands out with its colorful lamination details, and Flora creates distinction with floral touches and personalized fine details. Every smallest detail is meticulously crafted in this collection, showcasing Mila Zb’s refined stance and unique style philosophy. Each model, combining design and comfort in perfect harmony, promises exclusive and timeless elegance for stylish women.

March 2025

Hally & Son, known for its craftsmanship since 1959, brings a fresh perspective to its classic style in the 2025 collection. Featuring new color combinations and the Clip-On feature that instantly transforms frames into sunglasses, the collection infuses the brand’s timeless silhouettes with a dynamic spirit. The meticulous use of materials such as metal and acetate adds both lightness and durability to the designs, while vibrant color transitions and colorful rivet details bring a modern dynamism to the elegant frames. Nearly every model in the collection offers versatile use thanks to the special clip mechanism, allowing for instant adaptation to different environments throughout the day. The ability to choose a single frame in both optical and sunglass formats makes it a perfect solution for a fast-paced lifestyle. Hally & Son successfully keeps its unique style alive by combining sophisticated details with the latest technology. The energetic lines of the 2025 collection carry the brand’s heritage into the future, bringing a fresh breath to eyewear fashion. These elegant yet functional designs promise both style and practicality for those who want to make a difference with every step.

March 2025