The specially developed ‘Seiko Sensity 2’ photochromic lenses quickly adapt to all lighting conditions, offering the most reliable visual performance in any light. Using the smart ‘Stabilight Technology,’ which keeps the optical lens color tone stable regardless of temperature, humidity, or UV levels, it precisely adjusts the lens color. Seiko Sensity 2 photochromic lenses function as sunglasses, swiftly adapting to any weather condition and lighting. Compared to the previous Sensity model, Seiko Sensity 2 offers nearly twice the speed in both darkening and lightening. Protective and extremely comfortable, Sensity 2 offers three intense and natural color options and provides continuous UV protection up to category-3 level in outdoor environments. It protects eyes from excessive light exposure in both indoor and outdoor settings, reduces glare outdoors, and ensures 100% UV protection while offering twice the speed of darkening indoors, providing excellent comfort. With its advanced photochromic technology, Seiko Sensity 2 combines perfect design, offering comfortable vision from the moment the sun shines.

March 2025

Italian eyewear brand Carrera, as part of Safilo Group, presents its 2025 Spring/Summer collection, featuring bold and contemporary styles. The brand’s Signature collection offers a sophisticated Italian design by merging classic shapes with modern urban style. The new models, crafted from lightweight materials and designed with attention to detail, provide maximum comfort for the wearer. The new optical and sunglass styles represent the iconic spirit of the brand with Carrera’s flag metal detail. Made from acetate or multilayered acetate, the new models stand out with designs that echo the colors of Carrera’s iconic flag. The metal double-bridge, acetate, and square-shaped sunglass style Carrera 350/S is reinterpreted in a modern language. The model features metal temples inspired by the brand’s heritage. Suitable for optical lenses as well, this model is enriched with prominent metal details on the front corners and is available with photochromic lens options. The model is available in black with yellow photochromic lenses, gray with mirrored gray lenses, matte black/dark ruthenium with gray polarized lenses, Havana with green lenses, and black/gold with blue lenses.

March 2025

Safilo Group and Boss Eyewear present a new collection of men’s sunglasses and optical frames, crafted from innovative materials and enriched with signature details. The Signature Bold optical and sunglass collection stands out with its bold and eye-catching designs. The models are completed with more sustainable lens materials, double-layered combinations, and transparent effects. Three-dimensional strips on the temples and the subtle Boss logo add to the richness of the designs. Boss’s new models are made from Acetate Renew material, which contains 27% recycled content and 43% bio-based content, while the lenses are made from 50% recycled materials. The designs catch attention with thick core wires highlighted by three-dimensional strips and the subtle Boss logo on the temples. These details give the collection a modern and striking look. The new collection features the Boss 1752/S, a bold sunglass style with a caravan-shaped front design, made from metal and bio-based polyamide, and completed with a distinctive spoiler and Acetate Renew temples. Suitable for optical lenses as well, this model is available in black/gold with dark gray lenses, gray/gold with green/bronze lenses, and palladium/Havana with green lenses.

March 2025

Inspired by Randolph’s aviation spirit and the iconic female aviator Amelia Earhart, the Amelia Runway collection pays tribute to her extraordinary contributions to both the aviation and fashion worlds. Amelia was a hero, a symbol of boldness and overcoming barriers in aviation. Known for her record-breaking and gender-defying achievements, aviation icon Amelia Earhart’s legacy has transcended the skies and extended into fashion design. Stretching from the aviation runway to fashion runways, Amelia brought with her a revolutionary nature, elevating and empowering women’s fashion with her designs. The limited-edition Randolph Amelia Runway collection offers a fresh perspective on the legend, exploring her dual legacy in aviation and fashion. To enhance the collection’s premium nature, each pair of glasses features a 23-carat white gold frame coating, new Sunset Rose lenses inspired by the calming tones of the setting sun, and Canary Gold Temple tips named after Amelia’s vibrant aircraft, the Canary. The collection is presented with exclusive packaging and a silk twill scarf, celebrating the legacy of Amelia Earhart.

March 2025

French brand Longchamp presents its 2025 Spring/Summer eyewear collection, crafted using premium materials such as sustainable resin, lightweight acetate, and shiny metals. Longchamp’s iconic elements are reinterpreted in optical models with classic and timeless designs, while sunglasses models feature bold shapes, vibrant colors, and modern trends, perfectly capturing the cosmopolitan spirit of the modern Longchamp woman. The bold LO780S sunglasses model, made from plant-based resin and featuring Eastman Tritan™ Renew lenses, showcases a round front frame complemented by trendy wavy temples adorned with the iconic Longchamp emblem. Highlighted in the 2025 Spring/Summer advertising campaign in nude, burgundy, and orange, this model is also available in dark gray and khaki. The elegant and sophisticated LO2171 optical model, crafted from lightweight metal with a timeless pantos shape, presents a minimalist silhouette that effortlessly showcases the iconic Roseau details on the temples. Featured in the brand campaign in shiny silver, this frame is also available in gold and rose gold color alternatives.

March 2025

Lacoste introduces its 2025 Spring/Summer women’s sunglasses and optical styles, part of the Monogram collection. The new frame designs are enriched with iconic details, offering a modern interpretation of the brand’s signature elements. The new collection, created especially for women, stands out with its feminine, elegant, emotional, and iconic appeal. The new Lacoste sunglasses are perfect for a versatile lifestyle, symbolizing both strength and sensitivity. The Monogram women’s sunglasses model L6063S, with its timeless modified rectangular front, is made of injected plastic. The transparent temples, featuring the expanded Lacoste logo, also include a special metal core wire adorned with the Monogram pattern. Highlighted in the 2025 Spring/Summer advertising campaign in transparent light gray, this model also comes in transparent brick, classic black, and Havana color options. The L2978, made of injected plastic, features a thick, large, and modified rectangular front that catches attention. Presented in transparent rose for the 2025 Spring/Summer campaign, this optical style also offers versions in transparent gray, transparent khaki, and timeless classic black.

March 2025

Versace’s sunglasses collection offers stunning designs enriched with the brand’s signature details. The luxurious style is redefined with the addition of the Damier Plaque detail, bringing sophistication to every model. Showcasing bold details, futuristic shapes, frameless structures, and lightweight frames, the collection highlights Versace’s signature elegance. With a bold expression of fashion-forward style, it aims to elevate any look. The VE2274 model, with its frameless metal design, gently wraps around the face. The metal temples, adorned with the Damier pattern and the Versace logo on a metal plaque, add an elegant touch. Available in silver with dark blue lenses and gold with pink lenses, this model is truly striking. The VE2276 model features a single-piece lens and a cat-eye design that hugs the face. Its elegant metal temples, colorful logo, and Damier pattern enhance its luxurious look. It comes in dark gray and pink color options. The VE2277 model, with its innovative and bold design, features a large frame that wraps around the face. Its slim metal temples are enhanced with the Damier pattern and a colorful Versace logo on a metal plaque. Available in blue and mirrored gray lens options, this model makes a statement. Versace’s collection reflects bold style with every piece, prioritizing sophistication and elegance.

March 2025

The A|X Armani Exchange sunglasses collection combines the brand’s energetic and avant-garde spirit with striking designs. The collection stands out with its iconic three-dimensional logoed temples and bold, dazzling lines. The After Dark collection presents the most daring sun styles this year. The AX4143SU model features an industrial NYC style with a bold, futuristic striped design, crafted with bio-based plastic frame and lenses. With dark gray lenses and a matte black frame, this model reflects the dynamic and modern spirit of A|X Armani Exchange. Another standout piece in the sunglasses series is the AX4153SU, symbolizing the youthful and free-spirited vibe. The large yet sleek plastic frame, colorful lenses, and temples adorned with the A|X logo give this model a bold, futuristic appeal. Available in black, beige, and green color options, it stands out as one of the collection’s most unique designs. The AX4150SU model, with its square shape and double-bridge front frame, blends classic style with modern touches. The soft temple tips and slim metal temples combine comfort and elegance. With black and blue color options, this model is completed with delicate details.

March 2025

The brands offered under the assurance of Kuvars Group continue to make a mark in the optical eyewear world, blending style and functionality. The Italian brand Movitra introduces a unique rotating mechanism that protects your glasses from scratches while elevating aesthetic appeal with a modern innovation. Additionally, Movitra’s wide range of colors caters to all genders, breaking design boundaries and seamlessly complementing every style. The French brand Face a Face, known for its iconic color palette and design details, remains a favorite among optical eyewear enthusiasts for years. The bold and dynamic tones of the Face a Face collection have become not just an accessory but a lifestyle. With a loyal following, the brand continues to be an icon in the optical world with its timeless and sophisticated style. Projekt Produkt, with its minimalist lines and pastel tones, offers a unique style by blending modern simplicity with color. Meanwhile, Eque.M, with its durable and lightweight titanium frames, combines quality and elegance. The brand’s subtle color accents on the frames offer a perfect choice for those seeking understated elegance in optical eyewear. These brands set new standards in both aesthetics and functionality in the optical eyewear world. You can complete your look by choosing the perfect frame that suits your style.

March 2025

Despite global efforts, the number of girls deprived of education continues to rise. According to Unicef data, 129 million girls worldwide are unable to attend school—32 million at the primary level, 30 million in middle school, and 67 million in high school. Although school enrollment rates in Turkey have improved since the early 2000s, there are still areas in need of further development. In the OECD’s annual “Education at a Glance 2016” report, Turkey ranked among the lowest in terms of girls’ participation in education. For many years, Hoya has been supplying end consumers with RX lenses, plastic cleaning sprays, and microfiber cloths in plastic pouches. In early 2022, the Hoya team initiated a sustainability policy for the future, first replacing plastic materials with metal spray bottles and switching to recycled kraft packaging. By 2023, Hoya took a further step by completely removing spray bottles from packaging, redirecting its resources to support girls in need through donations to Unicef. Since the launch of this initiative, Hoya has successfully supported a total of 4,621 girls in their education. This project perfectly reflects Hoya’s commitment to both environmental sustainability and social responsibility. We wholeheartedly support this meaningful initiative, which embodies Hoya’s sensitive and responsible approach to making a positive impact on the world.

March 2025