Hoya continues to offer its Polarized lenses, designed to protect users’ eye health and enhance their comfort while allowing them to enjoy sunny days with confidence. Hoya Polarized lenses effectively block reflections, boost contrast, and provide improved visual comfort for outdoor activities. Featuring Hoya’s signature quality, these Polarized lenses eliminate the discomfort caused by glare from sunlight. Since light moves in multiple directions, reflections from wet roads, vehicles, windows, snow, or water can create polarization, leading to unpleasant glare that diminishes visual clarity. Polarized lenses are the perfect solution to avoid such conditions, offering reliable protection against intense sunlight anytime, anywhere. Ideal for those who seek relief from glare-related discomfort, Hoya recommends its Polarized lenses for travelers, drivers, water and winter sports enthusiasts, individuals with light-sensitive eyes, those particularly sensitive to glare, as well as anyone who enjoys spending time outdoors or sees fashion as a central part of their lifestyle.

May 2025

In Arma Lens’ special Ultra Max collection, four different shades of gray contact lenses are now available for users. The Ultra Max collection, exclusively produced by Arma Lens, offers a range of gray contact lenses, from the lightest gray to a deep gray, allowing everyone to experience the look of gray eyes. Among the four distinct gray shades in the collection, the Ultra Max Brillant is introduced as the lightest shade, known as diamond gray. Arma Lens also offers Ultra Max Pearl, which is a pearl gray, Ultra Max Smoke, a smoky gray, and Ultra Max Gray, a darker gray tone, all for users to enjoy. The Arma Ultra Max collection is currently one of the most prestigious and uniquely designed contact lens collections available for sale in Turkey. These lenses promise an incredibly natural look, with the vivid colors closely resembling the structure of a real eye iris. Featuring a 14.5 mm diameter and an 8.6 BC base curve, the Ultra Max collection employs advanced production technology to maximize comfort for every user. The collection is available in prescriptions ranging from -0.50 to -6.00 for myopia, and from +1.00 to +6.00 for hyperopia. The series is available through Arma Lens’s stock. Arma Lens operates exclusively through authorized dealerships throughout Turkey. If you’re interested in becoming one of Arma Lens’s distinguished dealers and forming a profitable partnership, you can contact the company for more information.

May 2025

Modo Eyewear’s Spring/Summer 2025 collection reshapes the brand’s design philosophy. The New York-based brand blends simplicity with vibrant tones in this new collection introduced through the Vibrancy campaign. The delicate lines and lightweight forms highlight personal style while emphasizing the glasses’ lightness. Modo makes its statement not with loudness, but through in-depth craftsmanship. This year, the brand opened its production facility, M Factory in Brooklyn, to the fashion and design world during “Eyewear Design Week,” bringing the behind-the-scenes process to the forefront. The “House of Modo” experience, as it is called, highlights the brand’s transparency and craftsmanship values. Among the new models showcased in the campaign, the frames with geometric cuts and clear glass surfaces stand out, offering a wide range of color options for users. Additionally, each piece in the collection combines lightness and durability, ensuring comfort for long-term wear. Modo’s new collection creates a distinct impact in the eyewear world by merging modern design with exceptional craftsmanship.

May 2025

Traditional sunglasses may not be able to slow down the progression of your child’s myopia while they’re outdoors. However, Hoya Miyosmart lenses feature a unique technology called D.I.M.S. (Defocus Incorporated Multiple Segments) that helps correct myopia and slow its progression. These lenses protect your child’s eyes from intense sunlight while providing visual comfort, encouraging them to wear their glasses even outdoors. They also offer protection against harmful UV rays, reducing the risk of long-term eye damage. With Hoya Miyosmart Chameleon photochromic lenses and Hoya Miyosmart Sunbird polarized lenses, your child gets the visual comfort they need wherever they are. Your child may forget to switch their glasses when heading outdoors, but Hoya Miyosmart Chameleon lenses automatically adjust to changing light levels, providing the protection they need no matter where they go. Meanwhile, Hoya Miyosmart Sunbird polarized lenses offer extra protection against intense sunlight and glare. This way, Hoya Miyosmart lenses not only help manage vision issues but also support kids in moving freely and safely.

May 2025

The French brand Parasite Eyewear, known for its bold design language and forward-thinking vision, is now available in Turkey under the assurance of Efor Optik, offering fashion and technology enthusiasts a new perspective on modern eyewear. The brand’s creative philosophy is rooted in the concept of “symbiosis,” highlighting the physical harmony between the product and its wearer. Parasite Eyewear also interprets this concept as a spiritual bond between brand culture and the human mind. Founded in Paris in 2002 by design and technology enthusiast Hugo Martin, Parasite stands out with its innovative creations that blend sport, fashion, and a futuristic sci-fi aesthetic. Designed in France and crafted in select workshops nestled in the Jura Mountains, Parasite Eyewear models combine the precision of modern technology with the artistry of traditional craftsmanship. Each piece is distinguished by its sleek and functional design. Thanks to patented temple structures such as the innovative Twin System and Mono System, the frames provide exceptional comfort and stability. Committed to transparent production practices and supported by a robust supply network built over two decades, Parasite also prioritizes environmental and social responsibility.

May 2025

As one of the Arıkan Group’s brands, Slazenger continues to create timeless eyewear collections, building on its rich heritage and legacy in sports culture. Since 1881, the brand has carried the prestige it earned in the sports world into its modern and stylish eyewear designs, blending traditional craftsmanship with excellence in every model. The premium materials and refined forms used in Slazenger’s designs ensure a perfect balance of aesthetics and functionality. Its timeless lines maintain their elegance season after season, independent of fleeting trends, while the high standards of craftsmanship reflect a meticulous approach to every detail. Slazenger not only offers innovative production solutions to its business partners but also delivers comfortable and stylish eyewear to end users. Each collection reflects the dynamic spirit of sports and is designed to keep pace with the fast rhythms of modern life. Merging sporty elegance with sophisticated details, Slazenger welcomes the new season with diverse frame shapes, refined carbon temple accents, and classic angular designs featured in its clip-on models. Meanwhile, Quantum strikes the perfect balance between elegance and comfort for individuals of all ages and styles. Each collection embraces fashion trends while prioritizing timeless sophistication and high-quality craftsmanship. Designed with modern lines, Quantum eyewear offers functional and ergonomic features that ensure all-day comfort. The brand’s minimalist and graceful design language stands out, offering a wide range of models suited for different face shapes so that every user can easily find a frame that matches their personal style. Quantum combines the elegant harmony of metal and acetate across a variety of contemporary frame styles, showcasing its design strength with every collection. Arıkan Group states that Quantum will expand its reach to broader audiences throughout 2025 with ongoing promotional activities. Embracing the concept of “accessible luxury,” Quantum offers high-quality, stylish eyewear at prices within everyone’s reach. With its dynamic spirit and innovative designs, the brand promises fresh, exciting options in every collection. Appealing to both young and mature consumers, Quantum continues to make a difference with eyewear that reflects every individual’s unique style.

May 2025

The stars of Off-White™’s “State of Resistance” runway show for the Fall/Winter 2025 season, presented during Paris Fashion Week, were bold sunglasses. Brought to life through Ibrahim Kamara’s vision, this striking collection showcases that Off-White™ accessories are not merely complementary but powerful fashion statements. The most eye-catching piece of the show was the oversized shield sunglasses, nearly covering the entire face. Placed over silhouettes reminiscent of school uniforms, these glasses symbolize both the need for concealment and resilience. Additionally, sharp-angled frames inspired by architectural forms completely reinterpreted classic eyewear designs with their high-volume styles. Each model was finished with Off-White™’s iconic “quotation marks” detail, metal arrow logo, and a contrast of glossy and matte materials. These sunglasses not only add character to your style but also symbolize a collective spirit of resistance with your bold stance. Kamara’s vision of the “community of the future” becomes a reality through the new Off-White™ eyewear collection. Off-White™’s Fall/Winter 2025 eyewear is set to become an essential for those seeking a powerful expression, from the runway to the streets.

May 2025

Turkuaz Optik highlights a striking aviator-style sunglass from Palm Angels, one of the bold brands it represents, featuring a standout tortoiseshell design that fully captures the brand’s daring spirit. The model’s wide top bridge and thick acetate structure create a sculptural silhouette that embraces the facial contours, while screw detailing and a gold-plated “PA” monogram blend Palm Angels’ signature Gothic street aesthetic with a touch of sophistication. Slim metal accents contrast with brown gradient lenses, adding a sense of depth and motion with every glance. Offering the appearance of a protective shield for the eyes, the model promises a powerful and noble presence for its wearer. This design is a tangible expression of Palm Angels’ Dna, where Francesco Ragazzi’s tribute to Los Angeles’ skate culture meets the refined craftsmanship of Milan. More than just completing a look, it elevates the wearer to the starring role of their own story. Lightweight, ergonomic acetate ensures all-day comfort, while its bold stance shines effortlessly from streetwear to nightlife scenes. Palm Angels’ Spring/Summer 2025 collection features 19 unisex sunglass models and 12 optical frames, combining layered acetate-metal craftsmanship with the signature Gothic monogram, presented in a color palette of deep black, Havana, and transparent “jelly” tones.

May 2025

Zeno Group Optik invites everyone to celebrate Mother’s Day this year by offering a gift that words can’t capture – a heartfelt tribute to the mothers who protect and cherish us with timeless grace. For this special Mother’s Day, Zeno Group Optik is proud to introduce a new limited-edition collection by Morlin Bron, which is aiming to bring all mothers together with the effortless elegance and quality of the brand. Crafted with exceptional artisanal skill, the Morlin Bron Mother’s Day limited collection is meticulously designed, inspired by the unwavering love and beauty of mothers. Each model in this collection pays homage to love, style, and grace. Offered with the trusted guarantee of Zeno Group Optik, the Morlin Bron Mother’s Day designs are more than just eyewear – they are precious fashion statements that will touch a mother’s heart and revive cherished memories with every glance. These sparkling, heartfelt creations signed by Morlin Bron are sure to light up mothers’ faces with joy. With these special designs, you too can bring happiness to your mother’s eyes.

May 2025

As the official sponsor of the Turkish National Football Team, Reacher takes viewers on an emotional journey with its new commercial, created entirely using artificial intelligence. Created with the motto “Reacher in Sight, Türkiye at Heart,” the film harnesses the opportunities presented by AI and technology to bring the spirit of national unity and solidarity to the screen with powerful storytelling. Showcasing the collective excitement rooted in Turkey’s national pride, the film features passionate moments from devoted fans while emphasizing Reacher’s commitment to sports and national values. Produced with the power of technology, this special commercial strengthens the bonds of unity and togetherness, inviting viewers to rally around the National Team once again. While the film carefully highlights Reacher’s dedication to sports and national heritage, this inspiring work, crafted with cutting-edge AI technology, aims to rekindle the sense of national pride and solidarity among audiences. Gaining widespread attention on social media and reaching a vast audience, the commercial merges Türkiye’s shared values with a modern narrative, solidifying Reacher’s position as a visionary brand. With this compelling film, Reacher proves to be more than just a brand-it stands as a storyteller that embraces national spirit and inspires future generations.

April 2025