After a long hiatus, Iceberg is back on the scene with its eyewear collection. Blending the brand’s heritage with modern details, the Spring/Summer 2025 collection brings the concept of luxury sportswear to eyewear designs. Celebrating its 50th anniversary, Iceberg transfers the energy of the past to the future with this new collection. The collection offers a total of 28 different designs with 11 sunglasses and 17 optical models. ‘The I’ series with minimalist lines reflects elegance and sophistication, while ‘The I Heel’ models emphasize a strong and bold style. Special textures and laser-engraved logos add a modern touch to ‘The Engraved Icon’ series, while ‘The Jewel’ series reveals the most elegant form of elegance. Iceberg makes a strong comeback in the fashion world with its Spring/Summer 2025 eyewear collection. Enriched with geometric lines, quality materials and innovative details, the collection redefines the brand’s iconic identity by combining contemporary aesthetics with a timeless style.

February 2025

Hally & Son redefines the concept of design by blending its deep-rooted heritage with modern details. Known for its unique design elements since day one, the brand combines timeless elegance with contemporary aesthetics. Classic rivet details and rounded temple ends create the brand’s distinctive identity. The Hally & Son Spring/Summer 2025 collection is highlighted by the Titanium Core Wire series, which offers exceptional lightness and durability thanks to the innovative use of titanium and ultra-thin acetate. These designs are 50% lighter than traditional frames and provide unparalleled comfort. The new metal frames, on the other hand, prioritize comfort with their thin and light structure, while giving a dynamic look with their three-dimensional details. The geometric lines on the temples reflect the light, allowing the glasses to offer a different aesthetic with every movement. In addition to the classic black and gray tones, the new collection draws attention with modern and sophisticated color options such as blue, green and pastel tones. The new color palette offers options for every style, making eyewear not just an accessory but a powerful reflection of personal style.

February 2025

One of the most important elements for success in sports is the ability to focus on the goal. For Olympic athlete Yusuf Dikeç, the most critical element of this focus is having perfect vision. The Seiko Optik x Yusuf Dikeç collaboration goes beyond vision correction and represents a shared philosophy of dedication, innovation and striving for excellence. These characteristics, combined with precision, quality and performance, create a partnership based on excellence. This collaboration between Seiko Optik and Yusuf Dikeç aims to draw attention to the importance of clarity of vision in the world of sports. Suat Çam, General Manager of Seiko Optik Turkey, said: “Yusuf Dikeç’s career focused on excellence and innovation is in line with the values of our brand. Clear vision, which is one of the leading factors that increase an athlete’s success on the field, plays a vital role in Yusuf Dikeç’s career. Through this collaboration, we want to once again emphasize the importance of clarity of vision to both athletes and society.”

February 2025

The new Seiko Src coatings cover the front and back surface of the lens, offering a highly precise vision with maximum clarity. To see the world more clearly than ever, Seiko offers 3 new coatings, which are Src Ultra, Src Road and Src Screen. The Src Ultra Coating, which has a highly innovative and modern look with superior anti-reflective properties, offers high contrast and maximum aesthetics. It also provides easy maintenance and excellent durability thanks to its water repellent structure. Feeling the discomfort of tired, dry eyes after prolonged screen use is a common problem. Src Screen coating is specially designed to meet the requirements of the digital world and reduces eye fatigue caused by prolonged use of digital devices. Designed specifically for drivers, Src Road coating provides exceptional clarity in dim light conditions. It offers a more comfortable driving experience by reducing annoying reflections from vehicles, high-intensity headlights and other environmental light sources.

February 2025

Vasuma unveils the new Chasing the Light collection, inspired by Sweden’s long winters and the return of brighter days. The Chasing the Light collection perfectly reflects the transition from darkness to light, the essence of transformation and the feeling of chasing the sun with unique color choices. All lens colors in the collection have been carefully selected to reflect the changing light and the changing seasons. Inspired by the dark lights of Sweden, each shadow in the collection’s designs evokes the warmth and energy of the returning sun. The vibrant yellow lenses of Blotched Sun are designed to brighten even the cloudiest of days, while the gray frames reflect the muted tones of Scandinavian winters. Capensis Sun embraces brighter days by embodying the transition from darkness to light with dark gray and black and blue lenses and other color options. The new Chasing the Light series by Vasuma aims to offer a sense of hope and renewal, telling a story of light, energy and transformation with each frame.

February 2025

Woodys releases Anima, a visual universe where each element reflects the essence of the brand through color, aesthetics and design. Each pair of eyewear in the collection aims to capture the uniqueness of each character, reflecting their sophisticated, bold and eccentric style. The new Anima collection draws inspiration from contemporary architecture and minimalist design to create a utopian space where shapes and colors reach a perfect balance. Honoring the meticulous design and color work that defines Woodys, the new Anima collection also ideally reflects the brand identity in a visual world of balance and elegance. For the new collection, Woodys uses natural acetates, which are lightened in special ovens for 2 weeks to reduce moisture and become hard to mattify. The color lamination of each pair of glasses is carried out with great expertise and craftsmanship. A piece of wood is placed between two different colored acetates at the temple ends of each pair of glasses, creating the signature of the brand. Offering a combination of colors and shapes that best express the personalities of its users, Woodys designs each pair of glasses to provide comfort on almost every face.

February 2025

Created in partnership with Randolph and The Bkc to celebrate Golden 13’s perilous eight-week journey, the capsule collection is inspired by the stories of African Americans who defied the odds and reflected Golden 13’s resilience and courage when the odds were against them. The collection is embellished with special details to commemorate the selection of America’s first black enlisted soldiers and this important step towards equal rights and equal conditions for all people. Smoke gray acetate is used on the temples of the models produced exclusively for this collection. One temple has the Randolph logo engraved in gold, while the other temple has the Bkc logo engraved in gold. The models, like all other Randolphs, are made in the USA through 200 different stages. The capsule series features Nimbus and coastal gray colored lenses made from the same material as the Visors used by pilots.  The styles in the Randolph x Bkc capsule are plated with 22 carat dark gray gold. In collaboration with Ouigi Theodore, Founder and Creative Director of The Brooklyn Circus, the limited edition capsule collection shares the untold story of the Golden 13.

February 2025

Merve Optik, one of Turkey’s leading optical companies, took its place to introduce its new collections and innovative products that will shape the sector at Mido, one of the most prestigious optical fairs in the world, held between 8-10 February 2025 at the Fiera Milano fair center in Milan, Italy. In addition to Osse, Mustang and Hawk brands; Merve Optik, which is the distributor of world famous brands such as Tom Ford, BMW, Christian Louboutin, Adidas, Gant, Timberland, MaxMara, Max.Co, Ermenegildo Zegna and Guess in Turkey and exports to more than 50 countries, was appreciated by offering high standards in terms of aesthetics and functionality to the fair visitors. Merve Optik’s innovative products met with a wide range of visitors throughout the fair. Mido fair is not only an opportunity for Merve Optik to showcase its new designs, but also an important platform for establishing new collaborations in the global market. Merve Optik aims to increase its trade volume and reach a wider customer base internationally by continuing to communicate directly with distributors, retailers and industry professionals through the fair. In addition, by closely following the latest trends and technological developments at Mido, the company increases its competitiveness in both local and international markets and keeps customer satisfaction at the highest level. Aiming to lead the global optical industry with its new generation production approach, Merve Optik offers alternatives that appeal to different styles with its original designs and wide product range. Merve Optik’s participation as an exhibitor at Mido once again reveals its innovative approach in the sector and its efforts to increase its effectiveness in the global market. Known for its  nearly 40 years of experience in the optical sector, Merve Optik offers eyewear solutions that appeal to the comfort and needs of users by prioritizing high quality materials and ergonomic designs in the collections of its brands. The collections exhibited at the fair are designed to appeal to a wide range of customers by combining both classic lines and contemporary design approach.

February 2025

Lacoste presents New Icon, the unisex sunglasses inspired by the first fashion show organized by the brand’s Creative Director Pelagia Kolotouros on the legendary center court of Roland-Garros. Launched in the Spring/Summer 2025 advertising campaign, the model pays tribute to Lacoste’s founder and its unique heritage. The model reinterprets the brand’s signature elements and combines them with a bold and fashion-forward spirit. Crafted from premium acetate, these unisex sunglasses L6056S feature a striking, oversized modified rectangular front. Its thick, transparent temples feature two of Lacoste’s signature elements – the elongated logo and the iconic crocodile emblem – in the form of side-by-side metal pieces to emphasize the uniqueness of the frame. A special metal inner wire, decorated with a striped pattern, sits inside the temples. Presented in the Spring/Summer 2025 advertising campaign in light green and light peach, the model is also available in five transparent colorways, including light grey, light brown and light yellow.

February 2025

Calvin Klein Jeans Eyewear presents its eyeglasses and sunglasses collection for Spring/Summer 2025, featuring sophisticated shapes, sleek silhouettes and modern design details. CKJ25200S, the sleek cat-eye shaped sunglasses in the new collection, are made of lightweight metal and the thin, flexible temples with injection plastic tips are colored with enamel paint. The line running across the lenses in a matching color to the temples reinforces the model’s distinctive design on the temples, which are finished with the Calvin Klein monogram logo. Available in matte light gold, matte black, gold and matte rose gold. The rectangular-framed optical model CKJ25615 is made of premium acetate. The new laminated colored acetate temple design perfectly matches the color of the frame, while the metal Calvin Klein monogram logo on the temples completes the look. The model is available in black, grey, dark Havana, khaki and blue.

February 2025