Following the two-year official sponsorship agreement signed last month between the Turkish Football Federation and Zeno Group Optik, the Turkish National Football Team players are now completing their style with Reacher eyewear, making a bold statement off the field as well. With Reacher becoming an official sponsor of the National Team, photos of the players sporting Reacher eyewear have created a buzz on social media. The fact that these high-profile athletes frequently incorporate Reacher eyewear into their daily outfits has not gone unnoticed by both their fans and fashion enthusiasts. In a series of consecutive posts, the national players’ strong stance and modern style, highlighted by their Reacher eyewear, have received overwhelming admiration. Through the brand’s modern and sophisticated designs, our National Team is now inspiring millions of young people not only with their on-field performance but also with their impeccably curated looks. By embracing Reacher, the national footballers have also become icons of fashion, showcasing the inseparable bond between sports and style. The collaboration between Reacher and the National Team once again proves that style, too, is a team effort.

April 2025

Original Vintage Sunglasses, a brand born from the sun-drenched streets of Naples, redefines vintage aesthetics with a modern touch. The brand catches the attention of sunglass enthusiasts by combining the elegant lines of the past with the bold spirit of today. Original Vintage Sunglasses embodies Italian craftsmanship in its purest form. Each frame is meticulously handcrafted in Naples, using premium Italian acetate and refined details that elevate it to a work of art. The brand’s collections draw inspiration from the iconic silhouettes of the 1950s and ’60s while never compromising on innovative touches. With softly rounded temple tips and 100% UV-protected lenses, they promise both style and functionality. Highlighting the 2025 Spring/Summer season are classic models enriched with fine metal details and minimalist frames that stand out with bold color palettes. The ‘Twenties’ series, in particular, has become one of the most praised collections in the fashion world, best reflecting the brand’s balance between vintage and modern styles. The By blending the graceful lines of the past with contemporary street style, the Twenties collection appeals to fashion lovers of all ages and styles.

April 2025

Italy-based brand Web Eyewear announces its latest communication campaign, Framing Light, a project that seeks to transcend traditional eyewear marketing by capturing the brand’s core values through the artistic lens of a curated range of Italian photographers. The campaign, under the creative direction of BRVTO Creative Agency, metaphorically and literally frames visual moments reflecting Web Eyewear’s core values of Gusto, Transparency, and Quiet Luxury. Five talented photographers have been tasked with interpreting these values, transforming them into compelling visual narratives. Delivering beyond product or campaign photography, their body of work aims to evoke emotion, tell stories, and inspire viewers to see the world of Web Eyewear through a new lens. Culminating in a collective photographic private exhibition in Milan, the campaign will showcase the highlights of each photographer’s vision. Web Eyewear invites you to experience a captivating blend of style and substance, where fashion meets art in a celebration of visual storytelling.

April 2025

Vogue Eyewear announces the arrival of Louane as the brand’s first ambassador in France. An iconic singer and actress, she perfectly embodies the spirit of freedom, audacity and modernity so dear to the brand. Revealed at the age of 16, Louane has established herself as a key figure in French music and cinema. With over three million albums sold and an authenticity that appeals to all generations, she embodies strong values: self-confidence, self-expression and independence. This partnership celebrates a fashion style free of convention, where every pair of glasses becomes a style statement. Spontaneous and assertive, Louane evolves naturally in a world where fashion is an uncompromising means of expression. With its Spring/Summer 2025 collection, Vogue Eyewear is putting the spotlight on uncomplicated fashion, combining accessibility and comfort. Inspired by current trends, this line revisits classics with a contemporary twist, and is aimed at those who dare to assert their style. Thick acetate frames and fine metal lines, bright colors and subtle transparencies, each model is designed to reveal the personality of each individual.

April 2025

Barcelona-based eyewear brand Visionario has unveiled its new capsule collection, Avant Garde, featuring two bold oversized models. Pushing the boundaries of volume and structure, these mask-like frames offer a daring and contemporary style. The Cara model stands out with its sharp rectangular silhouette, while Tilda presents a softer aviator-inspired design. The Avant Garde collection consists of individually numbered frames, with only 150 pieces available per model and color. Both Cara and Tilda gain depth and character through T Laminated temples and front panels, while meticulously crafted hinge details highlight the brand’s commitment to quality and refinement. To mark the launch of these striking oversized frames, Visionario introduced a dedicated photo campaign that reflects the collection’s bold aesthetic. Featuring exaggerated shapes, sharp silhouettes, and a strong attitude, the campaign draws inspiration from the ’80s and ’90s. With this new release, Visionario embraces a more fashion-forward and sophisticated perspective, solidifying its presence in the world of contemporary style.

April 2025

With its latest collection, Clin d’œil, Theo Eyewear pays tribute to surrealism, drawing inspiration from the visionary world of René Magritte, the world-renowned Belgian painter. This collection masterfully plays with illusion and perception, ensuring that each frame carries a subtle wink, both literally and figuratively. Clin d’œil is the result of a creative collaboration between Theo Eyewear and Marie Frémondière, an eyewear designer and optician from Angers, France. Driven by her passion for art and craftsmanship, Marie transforms frames into storytellers. Her award-winning design, Le Modèle Magritte, served as the inspiration behind this collection. Embracing the motto “Creativity knows no bounds,” Marie’s deep curiosity for the world, art, and people is reflected not only in her designs but also in this new Theo collection. Each frame in the Clin d’œil collection, designed with inspiration from Magritte’s most iconic imagery, is crafted from high-quality stainless steel and acetate.

April 2025

Snob Milano celebrates its 10th anniversary, marking this significant milestone with the same passion and determination that have defined the brand since day one. Founder and Creative Director Tommaso Bossetti highlights how Snob Milano has grown over the years without losing its essence, securing a strong position in the global eyewear market. Particularly recognized for its clip-on eyewear, the brand has established itself as an industry leader, introducing groundbreaking innovations through its exclusive partnership with Zeiss SunLens. Among Snob Milano’s latest developments are eight new sunglass models, all crafted in Italy, along with a refreshed version of the iconic Dogui frame. These additions reinforce the brand’s commitment to delivering high-quality, functional, and stylish eyewear. Looking ahead, Snob Milano aims to expand while staying true to its signature aesthetic, focusing on quality, innovation, and excellence.

April 2025

Selima Salaun, a licensed optician and the founder of the luxury eyewear brand Selima Optique, alongside French-born creative director and eyewear designer Nico Roseillier, has launched a new collaboration, presenting a fresh model to the public. The new Matt frame, the product of the Selima x Nico collaboration, combines French elegance with timeless touches and a passion for eyewear, offering effortless style and comfort to its wearer. With its fine lines and elegant details, the Matt frame is available in a limited selection of only 5 colors. Among the colors is the classic black and striking white, reinforcing the model’s timelessness. When Salaun’s French sophistication and New York eclecticism blend with Nico Roseillier’s wit, cheerfulness, and style, the result is designs that are sure to captivate eyewear enthusiasts.

April 2025

Safilens expands its innovative product range with Delivery Ribo, a state-of-the-art contact lens designed for users who spend extended periods in front of digital screens. With the release of Lachryceuticals®, Delivery Ribo aims to reduce eye fatigue and protect the cornea, crystalline lens, and retina from harmful HEV light. In daily life, high-energy visible (HEV) light emitted by the sun and digital devices penetrates deeper than UV rays, causing collagen and elastin breakdown and leading to photoaging. Prolonged exposure has been linked to an increased risk of age-related macular degeneration (AMD), which can result in central vision loss. Safilens General Manager Daniele Bazzocchi stated, “We are focused on developing more functional and effective contact lenses that help protect eye health in today’s digital lifestyle. Digital devices have become an integral part of our lives, but continuous exposure can cause eye strain, dryness, and sleep disturbances. As digital usage continues to grow, it is crucial to take conscious steps to safeguard our long-term eye health.”

April 2025

Ron Dorff makes a bold entrance into the new season with Le Mirage, an exclusive collector’s edition. Inspired by Paul Newman’s iconic sunglasses from the early ’70s, these sophisticated aviator frames combine a handcrafted acetate front with engraved titanium temples plated in either 18K yellow gold or 14K white gold. Featuring Zeiss-crafted nylon lenses, the design ensures both superior clarity and ultimate protection. According to the brand, these frames, meticulously crafted in Japan, showcase exceptional craftsmanship and are among the lightest yet most durable sunglasses available. Each pair comes in a handcrafted box, complete with a black suede hard case and a luxury faux leather travel case. Bringing together timeless design with a seamless blend of classic and modern elements, Le Mirage is a testament to Ron Dorff’s commitment to sophisticated aesthetics in eyewear. The limited-edition Le Mirage collection is now available at Ron Dorff’s flagship stores in Paris, London, New York, and Los Angeles, as well as online.

April 2025