Versace presents its iconic Medusa Biggie sunglasses through an innovative and unconventional campaign that expresses how life is more beautiful with ‘Biggie.’ Named after the world-renowned rapper and style icon, Notorious B.I.G. (Biggie Smalls), the model has been reinterpreted by Versace. The iconic Biggie model has been transformed into the VE4361 with bold, fashion-forward narrow lenses and wide temples, creating a flawless and confident silhouette. The impressive profile of the VE4361 breaks down the barriers between the striking style of high-performing rap idols and the legendary grandeur of the brand. The large gold metal Medusa medallion, directly from the archives, perfectly complements the style. The model is available in two color alternatives: black with dark grey lenses and transparent grey with grey mirror lenses. In the geometric unisex design VE4479U, Versace’s allure meets effortless style. This versatile yet bold design stands out with its injection-molded front frame and temples, enriched with striking Biggie details. The model is finished with the Metal Medusa embellishment, bringing back the glamour of the ‘90s. It is available in timeless and modern color options of black with dark grey lenses or white.

April 2025

Modo takes eyewear beyond being just an accessory, offering its users a personal experience of tranquility. With its new collection, Modo proves that a strong statement can be made without raising the volume of style. The collection features designs that are simple yet confident, minimalist yet full of character. Drawing inspiration from linear architecture, the brand invites its users into an entirely different world. The combination of delicate surfaces, lightweight structures, and refined details creates a perfect balance. By combining the warmth of acetate, the durability of titanium, and the flexibility of next-generation materials, Modo presents a form language that is thoughtfully considered, yet understated. The layered color play in the frames enhances their simple and elegant lines. In its new collection, Modo ensures that each model speaks in its own silence, thanks to the perfect balance achieved through all stages of eyewear production. Modo’s new frames are designed not only to be worn, but to be carried, owned, and felt. With its new collection, Modo reminds its users that elegance can be achieved not just through bold designs, but through minimalist yet powerful styles.

April 2025

The brands under the Kuvars Group umbrella bring together aesthetics and functionality in their metal Eyewear collections. The Italian brand Movitra stands out with its unique rotating mechanism, offering a distinctive experience in metal eyewear. The brand’s various color and model options cater to every style while emphasizing functionality. The French brand Face à Face grabs attention with bold design details and color combinations in its metal eyewear collections. Continuously renewing its designs with artistic touches each season, the brand succeeds in making every moment special with its metal frames. Aiming for timeless elegance, Face à Face becomes an indispensable choice for those who make eyewear a lifestyle. Projekt Produkt, which emphasizes minimalist designs, combines its metal frames with pastel tones to offer modern sophistication. The brand’s collection becomes the perfect choice by blending simplicity with elegant details. Eque.M combines the lightness and durability of titanium with graceful designs. The brand, which merges aesthetics and functionality in metal frames, offers a comfortable experience to its users with lightweight frames. Eque.M’s metal frames, enriched with delicate color accents, allow you to create a unique style that adapts to any environment.

April 2025

Hoya’s new Hi-Vision Meiryo coating offers robust protection against scratches, smudges, UV rays, and glare, in addition to its low reflectance feature. It ensures that your eyeglass lenses stay clear for longer periods. Providing superior clarity, scratch resistance, and 100% UV protection, Hi-Vision Meiryo is Hoya’s most durable and long-lasting coating to date. Whether you’re out for a walk or cooking at home, Hi-Vision Meiryo protects your vision in every situation. With strong protection against glare, Hoya Hi-Vision Meiryo ensures exceptional clarity, helping you overcome any unexpected circumstances with clear vision. Derived from the Japanese word for “clarity,” Meiryo both references Hoya’s Japanese roots and showcases the superior technological qualities of the coating. Hoya’s Hi-Vision Meiryo coating not only protects your lenses from external factors but also prioritizes comfort in every moment. This innovative technology delivers a high-definition visual experience, making details more distinct in every environment. With Hi-Vision Meiryo, Hoya takes lens clarity and durability to the next level, promising long-term visual excellence to every user.

April 2025

Philippe Müller stands out with its artistic lines, refined texture, and innovative design approach. The Philippe Müller collection, which combines timeless elegance and comfort under the umbrella of Efor Optik, manages to capture attention with every feature. Philippe Müller eyewear offers not only a lightweight experience but also reflects the elegance of art in its designs with titanium-IP coating and shiny frame details. The meticulously crafted frames showcase an aesthetic stance and a unique texture, emphasizing their distinction. Offering both style and comfort, the Philippe Müller eyewear collection is made with durable materials that are flexible, unbreakable, and resistant to deformation, ensuring long-lasting comfort. The models in the collection promise a comfortable experience at all times with their light yet sturdy construction. Designs with retro influences meet modern lines to create an artistic character. The shiny, eye-catching frames create a sophisticated and stylish look while offering all-day comfort. Distributed under the assurance of Efor Optik, the Philippe Müller eyewear collection combines lightness, durability, and artistic aesthetics.

April 2025

Arma Lens presents Mood, a contact lens collection with a real three-month usage, with 3 moiré green tones that bring the excitement of spring. With these three exclusive green tones named Mood Star Green, Mood Star Forest and Mood Star Emerald by Arma Lens, contact lens wearers meet with magnificent alternatives that promise a natural look. The Mood collection consists of contact lenses that make the eyes look bigger and baby-like with its moiré design. Mood Star Green represents light green color, Mood Star Forest represents dark green color and Mood Star Emerald represents emerald green color. Promising an incredibly natural look, these exclusive contact lenses in green tones are getting ready to sparkle your eyes with their moiré design that makes the eye look larger. The graded production of these three green shades in the Mood contact lens collection is also available. The products are stocked from -0.50 to -6.00. The Mood collection by Arma Lens, with a 14.2 mm Dia and 8.6 BC, is sold at selected optical stores throughout Turkey. If you would like to be among the exclusive dealers of Arma Lens and make a profitable cooperation, you can easily contact the company via www.armaoptik.com.

April 2025

In its Spring/Summer 2025 collection, Mila ZB presents elegance not just as an appearance but as a feeling. The new Mila ZB collection, where light dances with form, redefines contemporary femininity with graceful lines. The Bellissima and Romance concepts, in particular, elevate the brand’s refined aesthetic to a new level. Bellissima stands out with its minimalist yet impactful designs. Slim frames and pastel tones bring lightness and sophistication to everyday life, while contrasting laminations on the temples add a modern rhythm to the model. Romance, true to its name, creates a dreamy atmosphere. Metallic details and Swarovski crystals adorn feminine elegance with a dazzling glow. Each model achieves a perfect harmony between design and light, evoking the allure of fine jewelry. From its intricate laminations and gemstone embellishments to its ergonomic structure, every detail reflects Mila ZB’s meticulous creative process. Mila ZB does not shout elegance—it whispers it. Timeless, sophisticated, and entirely original, the Mila ZB Spring/Summer 2025 collection is designed for women who seek to express themselves under the gentle guidance of light.

April 2025

Committed to pushing the boundaries of fashion and design, Italia Independent once again sets itself apart in 2025 with its bold use of innovative materials. The brand’s Texalium series, enriched with unconventional textures like velvet and denim, redefines classic forms with a contemporary twist. Each frame in Texalium is more than just an accessory—it becomes an attitude, a statement that perfectly reflects the wearer’s personality. Inspired by the nautical industry, this collection embodies the brand’s fearless character, while velvet-textured models symbolize Italia Independent’s pioneering spirit. The denim options, personalized with distressed surfaces, make every frame truly one of a kind. Staying true to its roots, Texalium merges Italian craftsmanship with modern art. Meanwhile, the Crazy Layers and Shaded series introduce a new visual language, where layered structures and gradient transitions transform frames into emotional expressions. This fusion of technical innovation and artistic vision ensures that each model delivers a unique sensory experience. Viewing design not merely as a fashion statement but as a means of self-expression, Italia Independent proves once again with its 2025 collection that it remains bold, creative, and unmistakably different.

April 2025

With its meticulous attention to detail and distinctive presence, Hally & Son has been crafting timeless designs since 1959. For the Spring/Summer 2025 season, the brand highlights its Sculpture collection, where design meets architecture. Shaped by modern structures, this striking collection redefines frame aesthetics with sharp lines, fluid curves, and bold geometries. Inspired especially by urban silhouettes, Sculpture incorporates architectural forms—from bridges to skyscrapers—into its frames, achieving both visual and structural harmony. With Sculpture, Hally & Son offers a clear, confident, and original stance for those who seek to break boundaries. Beyond aesthetics, the new series prioritizes comfort alongside design. The balanced fusion of acetate and metal ensures that the frames are both durable and ergonomic. A color palette enriched with stone tones, matte textures, and sophisticated details further reinforces the collection’s architectural character. With Sculpture, Hally & Son delivers more than just eyewear—it introduces an “architectural expression” that can be worn effortlessly in everyday life. For fashion enthusiasts looking to amplify their personality through style, Sculpture stands out as a choice as strong and refined as the city itself.

April 2025