Linda Farrow unveils its new FW25 collection through a spectacular campaign that celebrates the brand’s iconic London heritage. Blending classic sophistication with avant-garde expression, the campaign was shot at the renowned British Museum in London. Presented against the museum’s majestic columns, the new designs transcend the notion of an accessory with their sculptural acetate forms, 22-carat gold-plated details, and impeccable lens craftsmanship, becoming a powerful statement of femininity. Bathed in the dramatic light of the Great Court, the white and gold-accented pieces add a timeless sense of refinement to the collection.

November 2025

Ahlem redefines the meaning of luxury eyewear with FW25 line. French craftsmanship, timeless design aesthetics, and the finest materials, which form the core of the brand’s Dna, stand at the core in the series. Plant-based acetates, 22-carat gold, and exclusive hardware are transformed into works of art by artisans honored with the title MOF. Techniques such as martelé (hammering), laser engraving, raw cutting, and hand painting turn each frame into a heritage-worthy creation. Inspired by the Bauhaus movement and architect Tadao Ando, the new Ahlem designs embody a timeless aesthetic that merges refined lines with the spirit of modern living.

November 2025

Arma Lens, a leading Turkish brand in the colored contact lens market, keeps expanding its dealer network with the three-month Mood collection. The company recently presented the latest Mood line to nearly 300 optical retailers at an exclusive meeting in Antalya. Designed to meet the needs of the local market with Arma Lens’s trusted quality, Mood offers 14 shades, half with limbal rings and half without. Arma Lens has announced six new colors are on the way for the Mood series and emphasized that it sells only through its authorized partners at a fixed retail price, ensuring fair trade and strong customer satisfaction across its growing dealer network.

November 2025

Arıkan Group will showcase its latest collections at the Eyewear Summit 2025, taking place from November 27 to 30 at Voyage Belek Golf & Spa Hotel in Antalya. Arıkan Group will unveil the new eyewear collections of Quantum, Belmond, Slazenger, and Lee Cooper during the three-day event, which promises an impressive program filled with surprises for its business partners. Among the highlights will be Quantum’s latest sun and optical models that masterfully combine design power, quality, and durability, and Belmond’s elegant creations that capture the pulse of fashion while meeting women’s aesthetic expectations at their finest.

November 2025

Mido Show returns to Fiera Milano Rho from January 31 to February 2, 2026. This year’s edition embraces the theme Global Eyewear, Gold Standard. Registration for visitors and journalists is now open on the official website. After welcoming 42,000 visitors from 168 countries last year, Mido 2026 is expected to draw an equally strong international crowd.The latest updates and application deadlines for the Mido 2026 Awards have also been announced. After three years of groundwork focused on promoting sustainable practices and raising awareness, the CSE (Certified Sustainable Eyewear) Awards will this year be presented in three categories: Frames, Sunglasses and Cases. In addition, participating companies that demonstrate a vision for a responsible, innovative and sustainable future in the eyewear industry will, for the first time, be recognized with the CSE Corporate Award. Exhibitors of Mido 2026 can apply for both awards until December 14, 2025. The Best Store Award, now in its eleventh edition, will once again celebrate optical stores evaluated on criteria such as layout, atmosphere, materials, shopping experience, digital communication and customer service. Applications for the Best Store Award will remain open until December 31, 2025. The Mido Awards ceremony will take place during the fair. You can get all Mido 2026 updates on the official site and social media.

November 2025

Miami-based eyewear brand Vysen has marked an important milestone with the opening of its first European flagship store in Madrid. Situated at Calle Lagasca 35, the boutique places the brand at the heart of one of Europe’s most dynamic fashion capitals. The store gives customers the opportunity to experience Vysen’s handcrafted Italian eyewear first-hand, highlighting both the bold aesthetics and the craftsmanship that define the brand. The interior reflects Vysen’s distinctive design language, which is modern, daring, and unapologetically different. More than just a retail space, the flagship underlines the label’s growing international presence and its ambition to expand further into the European market. Alongside the Madrid opening, Vysen also presented its vision at Silmo Paris 2025 last month. True to its unconventional approach, the brand has chosen chess pieces as the central theme of its display. For Vysen, chess represents patience, audacity, and strategic foresight, which are the qualities the brand also sees mirrored in its eyewear design. Together, the Madrid flagship and the Paris showcase underline Vysen’s position as a bold newcomer in the international eyewear scene – one that continues to challenge conventions while building its global presence.

October 2025

Theo presents its latest collection, Isolines, designed for the Fall/Winter 2025 season. Inspired by cartography, the Isoline by collection by Theo brings the concept of isolines – lines that connect points of equal value on a map – into eyewear design. Just as isolines organize a landscape without overwhelming it, these frames reveal refinement through a line that guides without imposing. The collection features ultra-light metal frames crafted from fine stainless-steel lines. Each design pairs a bicolored front with a monochrome inner side, striking a balance between expressive detail and understated calm. With seven distinct models, from Isobar to Isopache, the whole collection showcases how precision, craftsmanship, and subtlety come together, transforming minimalist lines into a sophisticated statement on the face. Each model reflects Theo’s mastery in shaping emotion through line. The harmony of color and form further defines the brand’s distinctive design language. With its refined simplicity, Isolines stands out as one of the most distinctive collections of the season.

October 2025

Rodenstock has been awarded the prestigious Silmo d’Or 2025 in the Vision category for its innovative B.I.G. Exact™ Sensitive lenses. Presented at the Silmo Paris optical fair, the award recognizes the most creative and forward-thinking products in the global eyewear industry. Since its launch in 1994, the Silmo d’Or has become one of the most respected symbols of excellence in optical design and technology. The winning product marks a major milestone in the evolution of biometric lens technology. Building on its pioneering B.I.G. Vision™ concept, Rodenstock has expanded its biometric precision by introducing visual sensitivity as a key factor in lens personalization. Each B.I.G. Exact™ Sensitive lens is fine-tuned to match both the biometric data of the eye and the wearer’s unique visual sensitivity profile. This dual optimization ensures a smoother reading experience, improved visual flow, and enhanced spatial orientation for wearers. The result is a new dimension of individualized vision correction that adapts to how each person perceives visual stimuli. General Manager of Rodenstock France, Alexandre Bouin said: “We are thrilled to have received the Silmo d’Or 2025 for our B.I.G. Exact™ Sensitive lenses. This recognition celebrates true innovation and the commitment of our teams in delivering exceptional value to our optical partners.”

October 2025

Danish eyewear brand Ørgreen introduces a bold new chapter – its first capsule collection of ten stainless steel designs, each available in uninterrupted, tonal colourways. While Ørgreen is renowned for titanium, the capsule collection Nyhavn translates the same values of craftsmanship, and innovation into stainless steel. Nyhavn frames embody clean, precise architecture. Temples taper elegantly from 3 mm to just 0.6 mm, showcasing balance and proportion. At the core is the brands’s new engineered flex hinge. Every frame is bathed in a continuous hue – from front through to temple tip – where silicone and paint seamlessly merge. The result is eyewear that radiates bold, nuanced tones, with colour as an integral part of the design. Built with real-life wear in mind, Nyhavn ensures a tailored fit for all face shapes. An integrated pad arm with rimlock system allows precise adjustability, while five different nose pad sizes guarantee comfort and functionality.

October 2025

The Spanish independent brand Nina Mûr has introduced its new capsule eyewear collection, Luminiers that celebrates design as art. Nina Mûr’s Luminiers pays tribute to two groundbreaking movements that transformed the 20th century: the radical boldness and geometric irreverence of the Memphis Group, and the structural purity and poetic functionality of Bauhaus. There are three distinctive silhouettes in the collection – each one exploring new forms of aesthetic, technical, and emotional expression. “Like miniature lamps or graphic pieces”, the glasses have been designed to challenge the boundary between the utilitarian and the artistic. Each model has its own name, its own soul, and a visual story where unexpected geometries challenge the perception of eyewear design. The expressive model Lina, with an oval structure as its base shape, is inspired by Italian architect Lina Bo Bardi, and blends structure and fluidity in a clean elegant silhouette. Model Ziggy, a vibrant hexagonal shape, plays with volume and colour from a rebellious and graphic perspective. Designed with square, poetic lines, model Klee evokes the lyrical abstraction of the artist, Paul Klee.

October 2025