Götti has opened the doors of its new showroom, Home of Götti, in Lucerne — a space dedicated to the brand’s iconic Perspective eyewear collection. Blending the atmosphere of an art gallery with the spirit of a concept store, the showroom offers an inspiring insight into Swiss design culture and craftsmanship. Located in the historic setting where Götti’s 30-year journey began, the showroom seamlessly merges tradition with innovation. Minimalist architecture, clean lines, and striking aluminum cubes provide the perfect stage for Perspective, the rimless eyewear collection that has become a true Götti signature. The transparency embraced in both design and presentation highlights the meticulous “Made in Switzerland” production process behind every pair. Alongside the Perspective collection, Home of Götti also showcases unique, art-inspired creations and limited-edition pieces, redefining the boundaries of eyewear design. The showroom serves as both a meeting place for design enthusiasts and a creative playground where innovation and imagination come to life. A true destination for anyone passionate about fashion, design, and Swiss ingenuity, this new showroom celebrates Götti’s past, present, and future.

October 2025

Berlin-based independent brand Mykita unveils Lite Powder, a design series that redefines the limits of colour and texture in contemporary eyewear. Through the pioneering use of powder coating – a first in the brand’s history – Mykita brings a tactile depth and lasting resilience to its signature lightweight constructions. The technique forms an ultra-smooth surface with a subtly convex shape, transforming minimalist stainless-steel frames into sculptural pieces of design. Soft pastel hues, alongside the clear powder finish over Champagne Gold, reveal a new harmony between colour and material. The resulting aesthetic is both understated and avant-garde, offering a distinct sensory experience that challenges the conventions of traditional metal eyewear. With Lite Powder, Mykita demonstrates its commitment to material innovation and precision craftsmanship. The collection captures the brand’s refined design ethos – minimal yet expressive, functional yet artistic. Each model in the series embodies Mykita’s continuous pursuit of purity, lightness, and individuality.

October 2025

French eyewear manufacturer Morel has joined forces with Constance Guisset, an adventurous designer whose work is marked by a search for balance between ergonomics, delicacy and imagination. Together, they have created a unique eyewear collection conceived to transcend trends and bring a new dimension to the world of eyewear as a true statement of style. Constance Guisset draws her inspiration from the world of calligraphy, where every stroke carries meaning. Her approach to design is marked by a relentless focus on line and subtle variations in thickness that transform a simple stroke into a work of art. Each model in this collection is described as a visual adventure. The fluid, refined shapes and choice of colours reflect an aesthetic quest that goes beyond mere use, and beyond what is usually expected of eyewear. Constance Guisset reminds us that design is not just about functionality, but also about visual poetry. Each pair of frames featured in the collection comes with its own cleaning cloth, produced in collaboration with Editions Bruno Doucey, a publishing house specializing in poetry.

October 2025

Lunor expands its A6, A12, and A14 lines with three new designs that play with proportions, contrasts, and classic elements. Each model reflects the brand’s signature craftsmanship, contemporary aesthetics, and uncompromising quality. The new A6 model 259 reimagines the rectangle with a taller lens shape. The result is a lighter, more contemporary expression, ideal for style-conscious individuals. Characteristic features such as the pronounced bridge and softened edges create a harmonious silhouette that remains bold and clear. The newest addition to the A12 line explores contrasts – a design that unites round and angular elements, soft and sharp details. With its generous lens size and elegant curvature, the frame offers both presence and versatility. While its high rectangular shape lends modern clarity, signature details like the lowered end pieces pay homage to the line’s classic origins. The new A14 model 706 takes its inspiration from an accidental milling pattern, transformed into a confident, expressive round frame. Seamlessly integrating into the established line, it embodies Lunor’s precision and creativity with a fresh, dynamic edge.

October 2025

Look introduces its new Fall/Winter 2025 collection, where elegance, artisan craftsmanship, and technological innovation converge to express the brand’s distinct Italian identity. At the core is NIL (Natural Injection Light), the patented material born of continuous research and development, which remains the foundation of Look’s innovation. The collection spans 15 new designs, created for individuals who want to stand out with a refined yet modern style – casual, sophisticated, and perfectly balanced between understatement and contemporary trends. Each piece reflects Look’s philosophy, which is eyewear as an authentic extension of personality, aesthetics, and function. 4690 series from the new collection stands out with four models for men who embrace authentic style. Lightweight and durable thanks to NIL’s remarkable shape memory, the series includes two classic panto styles and two modern double-bridge frames. With the evolution of the patented Look Hook System – a screwless, hinge-free fastener – and temples joined by innovative Xinox detailing, the design is uncluttered, flexible, and supremely functional.

October 2025

Linda Farrow gets ready to step into Spring/Summer 2026 with Office Hours, a collection charged with the energy of London’s high-rise power players. Inspired by the women who command the boardroom by day and the city by night, the collection fuses sleek architecture with unapologetic glamour, according to the UK brand. Frames become statements with model Macy and Susie’s new Vista Temple sculpting strength and lightness through negative space, while the Jessica style subverts minimalism with glossy oversized lenses and bold hardware. Colour stories shift from the molten warmth of the delicious sounding Caramel Confidential to the polished femininity of Boardroom Blush, evoking golden-hour light and 70s executive poise. At Linda Farrow, details define the season. Their Eyelet Hinge wraps in arcs of hand-finished gold; the aviators are finished with engine-turned hardware; and to counterbalance the drama sleek frame styles pare back to delicate silhouettes whispering modern luxury.

October 2025

Kering Eyewear and Valentino have officially announced a newly signed global agreement. The collaboration will grant Kering Eyewear the rights to develop and distribute the sun and optical collections under the iconic Valentino brand, and will be effective from 1st January 2026. Roberto Vedovotto, Founder, President and CEO of Kering Eyewear, said: “We are honoured to welcome Valentino into the Kering Eyewear portfolio, and to have the opportunity to contribute to the brand’s continued success. As a prestigious Maison de Couture, Valentino stands for masterful craftsmanship, exquisite design, and is a symbol of a one-of-a-kind style. We are therefore committed to developing its sunglasses and frames collections in line with its vision by leveraging Kering Eyewear’s expertise in high-end luxury eyewear and Valentino’s iconic codes, unique heritage, and savoir-faire.” Riccardo Bellini, Chief Executive Officer of Valentino, commented: “We are delighted to announce this strategically important partnership with Kering Eyewear.

October 2025

Kaleos has introduced its fifth Kids eyewear collection, a line designed to inspire self-expression among children and teenagers. The collection draws inspiration from the Memphis design movement, with bold shapes, bright colours, and playful details that capture the spirit of youth. For girls, the brand continues to revisit its most requested mini versions of iconic Kaleos frames, adapting timeless styles into colourful, scaled-down proportions. Among the highlights is Valka, a hexagonal sunglass model derived from the women’s frame Northcutt. For boys, the collection introduces new silhouettes with modern updates. One standout is Shelbourne, a square-shaped sunglass inspired by the men’s frame Binea. With this collection, Kaleos Kids positions eyewear not only as a functional accessory but also as a way for children to explore the world with style and confidence. Whether on a family holiday or during everyday adventures, each frame is designed to encourage imagination and individuality. The campaign for the fifth Kaleos Kids collection is set in an airport, reimagined as a place of stories, discoveries, and new adventures.

October 2025

Johnson & Johnson has launched two new products to meet the evolving needs of astigmatic patients in Europe and the Middle East – Acuvue® Oasys Max 1-Day Contact Lenses for Astigmatism – the first contact lens to optimise toric design according to cylinder power, and Acuvue® Oasys Max 1-Day Multıfocal for Astigmatism – the first and only daily disposable multifocal toric contact lens for astigmatic presbyopes. Johnson & Johnson, President Vision EMEA Jacqueline Henderson said: “We see a clear unmet need in astigmatism and presbyopia across the region, and our goal has been to grow our Acuvue® Oasys Max 1-Day portfolio to address it. With the launch of these two new toric contact lenses in the region, we’re proud to offer the first and only complete family of daily disposable contact lenses. This reflects our deep commitment to delivering tailored solutions that provide all-day comfort, clarity and stability for patients as they navigate an increasingly digitally-demanding world, while empowering eye care professionals with a comprehensive set of tools to meet their patients’ evolving needs.”

October 2025

Götti Switzerland has introduced two new acetate models, Wenke and Waid, expanding its contemporary eyewear portfolio. The designs draw inspiration from the aesthetics of the 1970s while reinterpreting them with modern proportions and precise detailing. Both models embody the brand’s commitment to functionality, and subtle elegance. Wenke features a bold, feminine form that combines soft contours with defined geometry. Waid stands out as a masculine aviator design distinguished by its double bridge and strong character. The frames are made of hand-polished acetate with rounded edges, reflecting Götti’s attention to comfort and refined finish. Color plays a central role in this new release. The palette includes transparent olive paired with mocha, turquoise fading into light pink, and multi-layered gradients with a darker top coat. Each combination enhances the depth and structure of the material while creating a dynamic visual effect under changing light conditions. The new models showcase Götti’s precision in design and its continuous pursuit of innovation through traditional techniques. With Wenke and Waid, the brand strengthens its position as a leading name in premium eyewear, blending timeless forms with contemporary aesthetics.

October 2025