Brought to the Turkish market by Turkuaz Optik, Hally and Son infuses a new energy into its signature minimalist aesthetic this season. The designs go beyond visual appeal, offering practical solutions for everyday life. The standout Clip-On series allows optical frames to transform into sunglasses with a single motion, turning functionality into a style statement. The Essential series, on the other hand, features slim structures, balanced proportions, and lightweight materials that create a refined yet effortless look. With these two series, Hally and Son celebrates the harmony between function and simplicity.

November 2025

Brought to the Turkish market by Turkuaz Optik, Mila Zb’s new collection enriches the brand’s feminine and sophisticated style with diverse concepts. Refined lines, elegant forms, and carefully selected colors give the collection a coherent and distinctive identity. The standout Metal Gem series is designed not merely as a metal structure but as a piece of jewelry, crafted with meticulous precision. Other series in the collection include Gardenia, featuring colorful transparent laminations; Essenza, defined by minimal silhouettes; and Day & Night, offering unique contrasts through bold tonal combinations.

November 2025

National shooting athlete Yusuf Dikeç, sponsored by Seiko Optik and serving as the brand’s Vision Ambassador, claimed the Gold Medal last month at the European Champions League for Air Weapons, held in Istanbul. Returning from the Paris 2024 Olympic Games with a silver medal, Dikeç has made his mark on the global stage with his iconic stance and record-breaking achievements. Sharing his thoughts after his latest victory, Dikeç said: “I have myopic astigmatism. I would like to sincerely thank the Seiko Optik team for always being by my side and providing me with clear and perfect vision that supports my success.”

November 2025

With their durability, distinctive lines, and compatibility with different face shapes, Freesbee’s acetate models stand out in the optical world. Brought to Turkey by Prm Group, Freesbee’s acetate frame collection draws attention not only for its strength but also for its wide range of designs. From the retro appeal of thick acetate bodies to refined, slim profiles, and from glossy hues to matte and transparent tones, the collection offers styles for every taste. Acetate frames are also known for their long-lasting performance. Resistant to impact and providing flexibility and all-day comfort, their ergonomic designs inspire confidence in every user.

November 2025

Vava offers ideal alternatives for those seeking a futuristic approach to acetate eyewear. Influenced by architectural forms, Vava’s geometric designs create a bold silhouette in acetate frames. The collection stands out with its use of high-quality acetate and flawless form language. Minimal yet striking, these frames appeal to individuals who wish to express their uniqueness. Combining art and engineering in every detail, Vava transforms optical eyewear into architectural objects. With its avant-garde and forward-looking style, the brand reaches the Turkish market through Pb Gözlük, offering design enthusiasts a truly distinctive means of expression.

November 2025

Acetate optical frames blend simplicity and functionality in the most stylish way. Swedish Vasuma highlights the essence of Scandinavian design in its acetate models. Fine craftsmanship, clean lines, and the use of sustainable materials turn Vasuma styles into more than just accessories: they become an essential part of everyday life. With their pure and balanced designs, these frames are the perfect companion for the modern city dweller, transitioning seamlessly from office hours to after-work life. Pb Gözlük Founder said: “We proudly bring Vasuma’s minimalist vision to Turkey, making it easier than ever for eyewear lovers to experience Scandinavian design at its best.”

November 2025

When it comes to acetate optical frames, Charlie Max Milano embodies the sophisticated spirit of Milan, perfectly balancing classic and contemporary design. Ideal for those looking for a refined and urban look in eyewear fashion, the brand offers a wide color palette and flawless finishing. These acetate frames not only support visual health but also complete any outfit with a touch of style. Pb Gözlük Founder stated: “We curate and present Charlie Max Milano’s optical collection to those who appreciate Italian craftsmanship and  want to bring a piece of Milan’s fashion culture into their everyday life.”

November 2025

The new Louis Barton collection combines calm lines with modern details, making everyday wear feel special. Louis Barton’s designs in the new collection stand out with a refined yet strong aesthetic that avoids exaggeration. Each model is created in balanced proportions to suit different face shapes and ensure comfort. The new frames adapt to the dynamic pace of city life while maintaining understated simplicity. Natural tones dominate the color palette, offering versatility for any look. Attention to detail delivers an instant sense of quality. Louis Barton presents a flexible style that fits seamlessly into both professional and social life.

November 2025

La Bella, the brand from Optik Dünyası that blends beauty with technology in colored contact lenses, stands out with its annually renewed shades and naturally appealing collections. The company’s more dynamic and accessible brand, Iconic, draws attention with four new colors: Pure Hazel, Sterling Grey, Green, and Blue in its Iconic Fresh series, now available with hypermetropic prescriptions as well. Optik Dünyası stated, “We value time. With the Optikb2b mobile app, we’ve made the ordering process faster and more convenient. Our partners can access all product details and complete their orders in seconds right from their phones.”

November 2025

Brought to Turkish market by Optic 844, Woodys presents its new “Unique Bakery” collection, perfectly reflecting the brand’s motto “designed for unique people.” Inspired by the warm and comforting world of pastry and bakery craftsmanship, each style in the collection encourages wearers not to blend into the crowd but to stand out with individuality. The campaign for the Unique Bakery collection features Catalan illustrator Pilarín Bayés, born in 1941, who has illustrated hundreds of books. Known especially for her colorful and captivating children’s book drawings, Bayés beautifully embodies the vibrant spirit of Woodys.

November 2025