Having implemented numerous projects in Türkiye primarily aimed at increasing awareness of eye health, Seiko Optik continues to uphold its identity as a socially responsible brand. The brand has drawn attention with impactful initiatives such as the “The Places We Look Will Flourish” project in collaboration with the TEMA Foundation, the “The Value of My Eyes” project, the “Dark Room” field activities, and the “Healthy Eyes, Conscious Generations” project, which contributes to raising awareness of eye health from an early age. Moreover, through its partnership with Unicef on the “Empowering Girls” project, Seiko Optik once again demonstrates that it is not only a manufacturer of optical lenses, but also a pioneer in the field of social responsibility. Ebru Soydan, Brand Communication Director of Seiko Optik Türkiye, stated: “For us, visual quality is not limited to optical lenses; it is a powerful element that directly touches people’s lives, achievements, and futures. Our collaboration with national shooting athlete Yusuf Dikeç offered a unique opportunity to emphasize the importance of eye health within society. Seeing the excitement, determination, and belief in success reflected in the eyes of the children at the Erdemli Shooting School in Mersin deeply moved us. Being part of these young athletes’ journey is both an investment in Seiko’s social values and in the future of Türkiye”

December 2025

Original Vintage Sunglasses blends the elegance of the past with the clarity of today in every detail of its collections, offering pieces that add a story to personal style. Without compromising on high quality, the brand’s acetate models deliver not only aesthetic appeal but also functional elegance. Produced using Mazzucchelli sheets from one of Italy’s most established acetate manufacturers, these models stand out with their lightness and durability. Prioritizing comfort in everyday life, Original Vintage Sunglasses products support their wearers in making a strong impression from the very first glance. The brand’s metal frames combine vintage sophistication with today’s refined minimalism. Handcrafted engravings and meticulous workmanship make each model truly unique. With its metal frames, the brand promises the most refined expression of style and distinction. Original Vintage Sunglasses also guarantees an effortless transition from optical frames to sunglasses with a single movement through its clip on designs, without compromising elegance. Viewing eyewear not merely as a necessity but as a smart style solution that keeps pace with the rhythm of the day, Original Vintage Sunglasses stands at the center of timelessness for those who wish to be seen and express their difference with elegance through its collections.

December 2025

NanoVista succeeds in being the leading children’s eyewear brand preferred by optical stores not only through innovation but also through a strong sense of responsibility. Designed in Spain, NanoVista collections stand out not only for their durability but also for the importance they place on children’s eye health. With special designs that adapt to different face shapes, from babies aged 0 to 4 to older children, NanoVista keeps up with every child’s daily rhythm. Among the brand’s collections, the Nano Sol Baby series has been specially developed to protect little ones from the sun. With its ergonomic structure and blue light filtering and polarized lens options, it provides exceptional comfort for babies’ eyes. Acting with the awareness that protection against sunlight begins in infancy, the brand safeguards babies’ eye health with the Sol Baby series. Thanks to NanoVista’s special elastic structure, its eyewear resists breakage from drops, bending, and small adventures, while glow in the dark models help children enjoy wearing their glasses and see them as fun accessories. To the question of whether one pair of glasses is needed for school and another for the park, NanoVista offers an answer with models equipped with a magnetic sun clip. In this way, the Spanish children’s brand delivers all day protection and style with a single pair of glasses.

December 2025

Selin Olmsted Studio has released its 2027 Eyewear Trend Report, prepared for eye care professionals, independent eyewear brands, lifestyle brands, licensing companies, design schools, and eyewear manufacturers. Spanning over 50 pages, the report offers valuable insights into how fashion, music, art, architecture, and design trends will influence eyewear design, development, and marketing in 2027. Founder and Creative Director Selin Olmsted said, “This year, we’ve elevated our report by incorporating manufacturing expertise alongside design forecasting.”

November 2025

Sea2see has partnered with independent French optician Julien Clavel to open a store in the center of Grenoble, designed specifically for the brand’s sustainable eyewear. The collaboration for the store opening reflects a shared understanding of environmental impact, innovation, and transparency. The new Sea2see store offers customers the opportunity to engage directly with the brand’s mission and values focused on protecting oceans and seas. Located on one of Grenoble’s pedestrian shopping streets, the new store features a contemporary interior design that reflects Sea2see’s sustainable values.

November 2025

Atlant Eyewear, founded by Gigi Studios specifically for men to complement their unique expressive power, presents its new collection crafted from titanium structures. Continuing its experiments with form and material, Atlant’s new collection strengthens the bond between technology, durability, and design, bringing the brand’s architectural precision into the metallic universe. The collection features new frames made from pure titanium and beta titanium. These structures stand out for their lightness, flexibility, and durability. Atlant offers bold styles for men that balance innovation with comfort.

November 2025

Barton Perreira unveils new Sculptural Sophistication collection. Sculptural Sophistication is an exploration of sculptural design and architectural influence. Designed for free thinkers who reshape perception and defy convention, this collection celebrates organic geometry, unexpected transparencies, and sculptural beveling. Each frame is executed with the meticulous touch of Japanese artisans, ensuring a balance where form and function meet in harmony. The color palette features translucent neutrals, classic tortoises, tonal gradients that echo California light, and ombré lenses reminiscent of Murano glass.

November 2025

Cutler and Gross unveils Knightsbridge Green, a new collection that bridges British design heritage with Japanese mastery. Comprising three optical and two sunglass styles, each frame is the result of eight months of craftsmanship and a 300-step process as an act of devotion rendered in metal. Creative Director Alessandro Marcer draws on the graphic confidence of the Art Deco era, reinterpreting its geometry through fine detailing. The collection embodies everything titanium stands for: strength without weight, elegance without excess, and a timeless balance between form and function.

November 2025

EA7 Emporio Armani presents their first series of eyewear designed for sports enthusiasts. The glasses are part of a launch that includes a helmet and two ski goggles. Sofia Goggia, Olympic downhill champion at PyeongChang 2018, winner of four World Cups, and already an Armani ambassador and EA7 Emporio Armani spokesperson, is the new face of the eyewear collection. The series is characterized by clean, wraparound lines, feature aerodynamic designs in bio-based nylon fiber, high-performance metal frames, and modular structures with removable components, to easily adapt to different environments.

November 2025

Swiss independent eyewear brand Eistoffen has unveiled its new Essentials collection. Crafted for the Fall/Winter 2025 season, the collection seamlessly merges Swiss design with premium Japanese materials. The 14 new models in the series combine minimalist forms with Japanese titanium and a refined color palette. Matte gold, silver, bronze, and champagne tones meet soft green hues and meticulously calibrated shades. With the Essentials collection, Eistoffen offers a smart style choice for those who value both functionality and aesthetics.

November 2025