Prada Linea Rossa introduces its new eyewear campaign, New Heights, featuring brand ambassador Jake Gyllenhaal. Following last season’s sailing-focused campaign with the Luna Rossa Prada Pirelli team, the famous actor continues his outdoor shoots, this time focusing on high-altitude peaks. Shot by Rory van Milligen, the new campaign highlights the actor’s determination and focus as he navigates icy landscapes equipped for challenging treks. Prada Linea Rossa celebrates the energy and resilience of its new eyewear with a campaign that evokes the physical and mental strength required to adapt to and endure demanding environments.

November 2025

Belgian Theo Eyewear presents its latest collection, Partnership. The new collection consists of five models: Duet, Pair, Couple, Twosome, and Dua. The acetate fronts of the new Theo models are combined with titanium temples, and the elegant balance between the two materials is perfectly achieved with acetate temple tips. The harmony of the colors chosen for Partnership with the materials used guarantees aesthetic beauty while adding visual rhythm to the entire series. With the Partnership collection, which celebrates the balance between acetate and titanium, Theo showcases the powerful combination of durability, lightness, and aesthetics.

November 2025

Tree Spectacles introduced its new Ayra collection. The independent Italian brand has combined fine titanium and elegant transparent materials with desaturated tones and gentle geometric lines in the Ayra. Tree Spectacles Co-Founder Marco Barp said: “The new Ayra collection is born with a clear intention: to provide continuity and depth to every segment of the collection, strengthening the identity of each existing series. Each model has been conceived as part of a whole, designed to complement, not to overlap; to enrich the existing and current models with a breath of fresh design.”

November 2025

Zeiss Vision Care has announced that it has signed a definitive agreement to acquire a 10% stake in Ocumeda AG from Fielmann Group for €10m, with the intention to acquire up to a 25% stake. The transaction values Ocumeda at €100m. Marc Fielmann, Ceo of Fielmann Group: “We are excited to welcome Zeiss Vision Care as a strategic investor in Ocumeda. This partnership marks an important milestone in Fielmann Group’s Vision 2035 growth strategy, which aims to make primary eyecare accessible and affordable. This way we pursue our purpose that help everyone hear and see the beauty in the world.”

November 2025

Andy Wolf presents its new collection reflecting the essence of autumn. Autumn Shades celebrates the contrast between bold design and the calm warmth of autumn. Handcrafted in Austria and France, the new Andy Wolf frames feature rich browns, deep greens, and smoky amber hues that reflect nature’s transition to deeper tones. With its new collection, Andy Wolf offers unique designs that are both sturdy and expressive, complementing the wearer’s style with the comfort they provide. You can explore the brand’s new models, which complement wearer’s sophisticated elegance perfectly, on its website.

November 2025

The traces of nature come to life again through Root&Steel’s designs. Natural materials such as ram horn, natural stone, and wood are transformed into unique frames through meticulous craftsmanship. For Root&Steel, sustainability is not a passing trend but the cornerstone of its production philosophy. Its frames combine an eco-friendly approach with modern design lines, redefining the power of craftsmanship through a vision in harmony with nature. With its philosophy of “preserving and passing on naturalness,” Root&Steel goes beyond being just an eyewear brand to become an elegant symbol of sustainable living.

November 2025

Distributed in Turkey by Turkuaz Optik, Iceberg introduces its new season with a total of 20 models and 80 SKUs. The brand brings its 50-year “deluxe sportswear” heritage into the present with modern designs. Spanning from minimalism to statement details, the collection includes optical, sun, and clip-on models catering to diverse styles. Among its core series, The I stands out with its minimalist design, while The Engraved Icon reflects the brand’s character through tone-on-tone logo effects and engraved detailing. Iceberg’s Fall/Winter 2025 collection highlights the youthful and urban spirit that defines the brand.

November 2025

Dsquared2 introduces its new Fall/Winter 2025 eyewear collection, defined by the brand’s signature bold volumes, sharp lines, and striking design language. The collection features both sun and optical styles distinguished by eye-catching branding details such as the Double-D emblem and DSQ2-cut logo, presented in a modern color palette. For men, the acetate square-shaped D2 0178/S model draws inspiration from the bold aesthetics of the 1970s, enriched with a dual-depth glossy metal bridge. For women, the D2 0184/G/S acetate sunglass design stands out with its flat upper profile and front detailing adorned with signature metallic embellishments.

November 2025

Carrera presents its new Fall/Winter 2025 collection, reflecting the brand’s iconic DNA. The collection combines style, functionality, and character through bold series such as Flag, Signature, and C-Sport. The Flag line embodies the most daring side of Carrera. Drawing inspiration from the brand’s archives, it reinterprets iconic models featuring the Victory C logo, with sculpted fronts and assertive temples. Designed for those who are not afraid to stand out, the aviator-style metal and acetate Carrera 1076/S model features comfortable flex hinges and a double bridge adorned with the Victory C detail, serving as a tribute to the brand’s heritage.

November 2025

Zeiss Turkey announced that Afra Karaca has been named as the new Country Human Resources Manager. With over 15 years of extensive experience in human resources, Karaca will play a strategic and proactive role in Zeiss’s journey of continuous improvement toward excellence. She began her professional career at Novartis and later spent five years at BP/Castrol, leading recruitment, training and development, talent, and performance management processes for sales teams across Turkey, Ukraine, and Central Asia. Having also made valuable contributions during her tenure at Alcon, Karaca now brings her expertise and experience to Zeiss Turkey.

November 2025