Since 1959, Hally & Son has made its mark with small but striking details. The Hally & Son Fall/Winter 2025 collection adds a new chapter to the brand’s story with a total of 20 new models and 80 SKUs. At the heart of the collection, the Urban Rivet and Essential series stand out, drawing inspiration from the energy of the contemporary metropolis. Designed with sharp lines, bold geometries, and elevated rivet details, the Urban Rivet series captures the rhythm of the city. Urban Rivet offers a strong expression for those who want to stand out in a fast-paced environment while maintaining architectural aesthetics. In contrast, the Essential series emphasizes the power of simplicity. Refined volumes and balanced proportions, free from excess, create a comfortable yet eye-catching look for everyday life. Minimalism here does not become ordinary; instead, it highlights character in its purest form. The Hally & Son Fall/Winter 2025 collection places these two approaches side by side, underscoring the brand’s versatility. It caters both to those seeking dynamic designs that keep pace with the city and to those desiring a calm, clear identity. The collection brings different lifestyles together under one roof, allowing each model to tell its own story.

October 2025

Eyewear By David Beckham introduces its Fall/Winter 2025 eyewear collection. The brand’s new Timeless Icons series features elegant sunglasses designed specifically for vintage accessory enthusiasts. Crafted from metal and acetate, this collection offers effortless sophistication and classic style. The new shapes, suitable for everyday wear, stand out for their superior quality and maximum comfort. Inspired by vintage design, the new foldable sunglasses model DB99/Origami takes its name from the Japanese art of paper folding. The metal frame, also suitable for optical lenses, presents a perfect blend of luxury and originality. Color options include blue photochromic lenses with beige temple tips, green lenses with black temple tips, purple and gray photochromic lenses in gold with brown temple tips, and green mirrored lenses with green temple tips. The Curator series expands with a new small oval metal-framed sunglass, enriched with precious metal and acetate temples. Also suitable for optical lenses, the DB 1196/S is offered in gray lenses with gold/black frames, blue photochromic lenses with gold/brown frames, anti-reflective mineral green lenses with gold/brown Havana frames, and brown lenses with gold/Havana frames.

October 2025

Safilo Group and Boss Eyewear unveils their new Fall/Winter 2025 women’s collection of sunglasses and optical frames, crafted with innovative materials and enriched with signature design details. The collection features bold, multi-dimensional shapes produced in Acetate Renew, comprising 43% bio-based and 27% recycled content. Lenses are made from 50% recycled materials. Designs are offered in solid or transparent tones, with temples adorned by the new BB monogram as a stylish signature detail. The thick oval sunglasses model, Boss 1859/G/S, is crafted from Acetate Renew with lenses made from recycled materials and features the BB monogram. Color options include black frame with dark grey lenses, Havana frame with grey/brown lenses, ivory frame with brown gradient lenses, and plum frame with brown gradient lenses. Another new Boss sunglass made from Acetate Renew is Boss 1860/S. This thick, square-framed model is compatible with optical lenses and decorated with the BB monogram on the temples. Color variants include brown frame with grey/brown lenses, Havana frame with grey/brown lenses, black frame with dark grey lenses, champagne frame with brown gradient lenses, and lilac frame with brown gradient lenses.

October 2025

This season, Freesbee stands out with its remarkable variety of colors and frame styles. For those seeking a classic and elegant look, cat-eye frames add a touch of femininity, while round and minimalist metal frames appeal to lovers of modern design. Those with a bolder and more daring style can express themselves through wider and more distinctive silhouettes. Shaped by subtle details, this diversity not only complements different facial features but also allows each person to reflect their individuality through their eyewear. One of the most striking eyewear trends of the new season is frames that shift tones depending on the light. With its new Chameleon collection, Freesbee introduces dynamic styles featuring color-changing frames. These special designs offer a lively, energetic look under the sun and transform into a more refined, sophisticated appearance in dim evening light. The dynamic color transitions in these models adapt seamlessly to every moment of the day, creating a dazzling option for fashion lovers who want to add movement to their style. With the Chameleon collection, Freesbee opens the door to a new era in eyewear, maintaining its leading position in fashion with innovative color-changing designs, iconic shapes, the refined touch of metal, and the comfort of acetate.

October 2025

Vava is a Portuguese eyewear brand known for its progressive designs inspired by minimalism, techno-futurism, and the Bauhaus movement. With its understated yet perfectly balanced forms, the brand creates optical and sunglass frames that complement both men’s and women’s features. Every Vava frame is handcrafted in Italy using eco-friendly and recyclable materials, featuring lightweight aluminum hinges and Barberini mineral crystal lenses. The brand’s minimalist aesthetic draws inspiration from Bauhaus principles, science fiction, and techno music, reflecting a fusion of today and tomorrow. Each Vava collection represents the seamless interplay between craftsmanship and advanced technology. Characterized by a technological dialectic, Vava’s eyewear embodies a contemporary look that is subtly futuristic, conceptual, and timeless. By combining artisanal know-how with state-of-the-art production techniques, Vava achieves exceptional quality and identity. PB Gözlük is proud to present Vava’s sustainable collections to Turkish consumers. In its 2026 collection, Vava once again focuses on clean lines, futuristic details, and conscious design choices.

October 2025

Eyewear fashion is entering a new era in 2026, defined by bolder frames, sustainable materials, and personalized designs. At PB Gözlük, we stay in tune with these trends and bring our customers the most up-to-date collections. Known for its minimal, timeless, and innovative designs, Vasuma is set to become one of this year’s standout brands with its 2026 collection. Combining Stockholm-based design sensibilities with Nordic simplicity, Vasuma balances quality and aesthetics in its handcrafted collections. The brand incorporates biodegradable bioplastics, cotton acetate, and wood pulp–based materials into its frames, reflecting its strong environmental awareness. Vasuma also recycles production waste to create new acetate sheets, aiming to reduce its environmental footprint. Its collections feature lightweight, refined silhouettes that preserve aesthetic purity while adding a confident edge to any style. Designed to transition effortlessly from daily city life to special occasions, Vasuma’s eyewear embodies versatility and understated sophistication. With its eco-conscious production philosophy and signature Nordic lines, Vasuma will remain the choice of style-conscious and environmentally aware eyewear enthusiasts in 2026.

October 2025

Born in Italy’s fashion capital, Charlie Max Milano stands out as a brand that masterfully blends eyewear aesthetics with the refined spirit of Italian style. Presented to the Turkish market under the assurance of PB Gözlük, every Charlie Max Milano piece reflects the brand’s essence of strong personality, bold design, and distinctive elegance. Each model in the collection combines expert craftsmanship, premium materials, and a sophisticated color palette to achieve perfect harmony between aesthetics and functionality. Charlie Max is among the few eyewear brands that develop their own lens selections and custom tinting processes. Continuously refreshing its identity through models like Torre and Giambe, the Milanese brand also revisits its iconic Lambro frame with new, vibrant hues while staying true to its original silhouette. Drawing inspiration from modern lines and its birthplace of Milan, Charlie Max emphasizes refined shapes and powerful silhouettes throughout its collections. The brand’s designs capture both everyday versatility and a distinctive, fashion-forward character. With its new 2026 collection, PB Gözlük is now preparing to introduce Charlie Max Milano’s timeless Italian elegance to eyewear enthusiasts across Türkiye.

October 2025

Epifiz presents its new frames, designed with modern lines and subtle retro touches. Gently wide oval shapes horizontally frame facial features, creating an elegant stance. They provide a sophisticated look along with clear and comfortable vision. Slim yet durable bridge and temple details ensure all-day comfort. Their lightweight construction offers ease during long hours in a busy city or while traveling. Epifiz frames reflect the season’s most popular trends, seamlessly adapting from street style to office outfits. Minimalist aesthetics and a natural color palette emphasize timeless elegance. Fine craftsmanship and carefully selected materials enhance the perception of quality. With a design focus on eye health, UV protection and comfort are prioritized. A wide range of sizes and colors caters to different face shapes and personal styles. Epifiz designs are a chic choice for both daily wear and special occasions. They balance functionality and fashion, making them a favorite among style-conscious users. Sophisticated and striking, Epifiz models add value to the wearer’s overall look. Discover the new season Epifiz collection, redefining comfort and style in eyewear.

October 2025

Barcelona-based eyewear brand Woodys, known for creating unique frames that help people express their personalities, has announced the expansion of its highly praised men’s collection, Mob. The Mob collection draws inspiration from some of the most influential figures of the Italian-American mafia world, La Cosa Nostra. Each frame in the collection features bold, sculpted shapes that reflect strength and character. Every design showcases the brand’s distinctive identity and commitment to exceptional quality and creativity. The sunglasses in the Mob collection are named after internationally recognized mafia families from the past, adding a touch of storytelling to each piece. Inside every special edition box, customers will find a booklet containing brief insights about these legendary families. Blending vintage mafia style with Woodys’ signature color palette and design flair, this striking collection continues to impress with new additions. Following growing global demand for Mob sunglasses, Woodys has decided to add 12 new models to the collection. Each frame is crafted from natural acetate that has been oven-cured for two weeks, and, like all Woodys sunglasses, they are fitted with premium Carl Zeiss lenses for exceptional optical quality.

October 2025

Randolph Eyewear, one of the most iconic eyewear brands based in the United States, has announced a collaboration with Dave Portnoy — founder of the sports and pop culture company Barstool Sports and a well-known social media personality. The Randolph Eyewear x Dave Portnoy capsule celebrates the shared heritage of building success from the ground up. This special collection embodies versatility, hard work, resilience, and the spirit of doing things one’s own way. The capsule features fresh interpretations of Dave’s favorite Randolph styles: the Aviator and the Concorde. Each limited-edition frame showcases Dave’s personal touch through carefully selected frame finishes, lens colors, and temple tips. Every detail reflects his individual style and the authentic attitude that defines Barstool Sports. Proudly made in the USA, this exclusive collaboration is a tribute to craftsmanship, character, and forging your own path. As with all Randolph sunglasses, the capsule pieces feature mineral lenses with vector coatings that block 96% of blue light and eliminate internal reflections. Each frame is meticulously handcrafted in over 200 steps by a single artisan from start to finish.

October 2025