Safilo Group and Victoria Beckham, Creative Director and Founder of the eponymous brand, has announced their new ten-year global licensing agreement for the creation, production, and distribution of Victoria Beckham-branded eyewear collections, running through December 2035. The full product range – including both optical and sun styles – will debut with the Spring/Summer 2026 season and be available on the market starting January 2026. Safilo Group’s Ceo Angelo Trocchia said: “We are proud to welcome one of the most iconic Creative Directors in the fashion industry to our portfolio. Together, we aim to strengthen the brand’s positioning as a global reference point for high-end women’s eyewear through collections with distinctive design and exceptional craftsmanship, known for their attention to detail, minimalist style, and sophisticated aesthetic. A luxury offering made even more unique by the vision and signature of Victoria Beckham, founder of a brand that continues to make its mark on the fashion industry.” Victoria Beckham said: ”With Safilo Group’s global reach and deep sector know-how, I’m thrilled about the opportunities ahead and eager to bring our shared vision to life.”

August 2025

Theo Eyewear introduces Bourbon Way, a striking new acetate collection that bridges playful nostalgia and cutting-edge design. Drawing inspiration from the iconic Portes-clés de Bourbon – whimsical 3D keychains from the 1960s and ’70s encased in transparent plexiglass – the collection pays tribute to these collectible objects, transforming their quirky charm into bold eyewear statements. Featuring six bold acetate models – YG, YH, YI, YJ, YK, and YL – the collection captures the essence of playful sophistication. Each Bourbon Way frame feels visually ‘frozen in time’, echoing the way the original trinkets were preserved in clear resin. The designs embrace subtle asymmetry in both shape and lenses, adding a distinctive twist that fits seamlessly within Theo’s signature eyewitness line – glasses known for their stories, originality, and unexpected details. Far from mere retro revival, Bourbon Way reimagines the spirit of collectibility for the contemporary wearer. The collection plays with texture, depth, and layering, creating sculptural frames that catch the light and spark conversation. Relief details enhance the tactile quality of each piece, making them as engaging to touch as they are to see.

August 2025

Eco Eyewear reveils Recycled Metal collection. Each frame in this range is crafted using 95% recycled metal — a tangible step toward reducing environmental impact while maintaining uncompromising style and quality. By choosing recycled metal, Eco Eyewear significantly reduces waste and pollution, conserves energy, and helps minimize emissions from mining and extraction processes. Unlike many materials, recycled metal retains its durability and strength even after multiple recycling cycles, making it a truly circular material. In keeping with Eco’s holistic approach to sustainable design, every Recycled Metal frame comes with a polarized sun clip-on made from Biobased plastic derived from castor seed oil. These clip-ons attach effortlessly to the optical frame with discreet magnets, combining versatility, UV protection, and eco-conscious innovation. The Recycled Metal collection embodies Eco’s signature blend of fashion and functionality: sleek, contemporary shapes that align with today’s aesthetic sensibilities while contributing to a more sustainable future. Beyond eyewear, Eco Eyewear remains committed to environmental action through initiatives such as planting one tree for every frame sold and sponsoring ocean clean-ups globally.

August 2025

Ovvo Optics unveils a striking new eyewear collection featuring four fresh styles in vibrant summer colors. Drawing inspiration from iconic silhouettes of the 1970s and early 2000s, the new collection blends retro charm with cutting-edge innovation. Each frame in the collection is crafted using Ovvo’s patented surgical steel and titanium composite materials. All new Ovvo models offer wearers exceptional comfort with their feather-light construction and outstanding durability. The launch event took place against the dramatic architecture of the Polish History Museum, celebrating both heritage and modernity. The museum’s clean, minimalist interiors and rich cultural roots provided the perfect backdrop for Ovvo’s timeless design Dna infused with contemporary energy. Offering three bold color options for each of the four new frames, the collection stands out as a celebration of individuality and fearless self-expression. Staying true to its legacy, Ovvo continues to provide eyewear enthusiasts with modern, timeless frames that make for ideal style choices.

August 2025

Marcolin Group and Gant Eyewear announced the early renewal of their global license agreement for the design, manufacture and worldwide distribution of Gant’s sunglasses and optical frames. The partnership has been extended until 2032, further strengthening the long-standing relationship between the two companies. Gant, a remarkable brand with roots on the East Coast of the United States and developed in Europe, incorporating elements of both cultures, first made its name in the fashion world with traditional shirt making. Since 2013, Gant Eyewear, whose core values are built on quality and innovation, has incorporated the brand’s American sportswear heritage as well as more sophisticated European influences into its collections. Marcolin Group offers contemporary sunglasses and optical frames while staying true to Gant’s iconic preppy style. The refined and timeless aesthetic of Gant Eyewear collections is highlighted by classic designs and seasonal accents. The collections are carefully crafted with a modern vision without losing sight of the brand’s heritage.

August 2025

The exclusive pop-up store created through the collaboration between Ray-Ban and A$AP Rocky is welcoming visitors from July 7 to August 31 at Via Fiori Chiari 16 in Milan’s art-filled Brera district. This unique space brings together fashion, music, and design, merging the creative vision of the New York artist with Ray-Ban’s craftsmanship. The store features bespoke frame customization, personalized styling consultations, and specially designed furniture reflecting the visual aesthetic of the collection. The entire atmosphere reflects A$AP Rocky’s bold yet sophisticated style. Visitors can explore reinterpreted iconic Ray-Ban models alongside the A$AP Rocky–designed Puffer collection, characterized by bold lines, oversized shapes, and a vibrant color palette ranging from red to blue, white to yellow, green, and pink. Additionally, the Wayfarer Puffer Diamond model, unveiled for the first time at the Met Gala and not available for sale, is also showcased in the pop-up. Crafted entirely in Italy from a single block with meticulous handwork, this unique piece is completed with an 18-karat gold Ray-Ban logo and four front rivets adorned with natural diamonds.

August 2025

Italia Independent makes a bold return to its iconic heritage this season. The brand’s signature material, denim, is brought back to life through a new collection that merges traditional craftsmanship with contemporary techniques. At the heart of the collection are the Blam and Boom models, representing the brand’s most energetic forms inspired by pop culture. Presented in black, grey, white, and a striking bright pink, these pieces revive Italia Independent’s classic denim aesthetic with a modern twist. Each pair transforms into a unique style through special abrasions and surface treatments. The brand further strengthens its eclectic design language by introducing three new models that reinforce its bold stance. California features a feminine cat-eye shape with retro hints, offered in soft lilac and peach tones. Cameo, designed for men, delivers a refined and minimalist take on the classic panto frame, while Cargo presents a sharp-lined unisex design with a strong and confident presence. All models from Italia Independent are made in Italy, staying true to the brand’s legacy of quality and craftsmanship. The new collection creates a distinctive impact by blending the spirit of denim with a contemporary vision.

August 2025

Vision Expo, a leading trade event for the optical industry, produced by The Vision Council and RX, announces a strategic evolution that will reshape the future of eyecare and eyewear in the Americas. Beginning March 2026, Vision Expo will unify into a single, annual event, starting in Orlando, FL, and rotating through major US cities. The unified Vision Expo will bring together the entire optical community once a year, beginning with Orlando in 2026, followed by Las Vegas in 2027, and New York in 2028. The 2029 location will be announced at a later date. Vision Expo West in Las Vegas will take place September 17-20, 2025. The move comes in response to extensive feedback from exhibitors, attendees, industry partners, and board members, and positions Vision Expo as the definitive hub for product discovery, education, innovation, and connection. The new Vision Expo format is to deliver an experience that maximizes value, streamlines participation, and reflects the dynamic needs of a changing marketplace while expanding the show’s overall impact. The Vision Council’s Ceo Ashley Mills said: “Vision Expo was created to serve the industry, and this move reflects a strategic investment in its future. By uniting the industry in one powerful annual moment, we create space for greater innovation, stronger partnerships, and long-term growth.”

August 2025

The creative dialogue between renowned French eyewear house Morel and visionary architect Jean Nouvel enters its sixth season, reaffirming a shared commitment to radical, avant-garde design. This latest installment in the Morel par Jean Nouvel collection continues to push the boundaries of eyewear with bold forms, architectural precision, and a refined palette centered on Nouvel’s signature color: black. This season’s standout pieces are two minimalist sunglasses models that mirror each other in form but contrast in material – acetate and titanium. United by their circular silhouette, a shape deeply embedded in Nouvel’s architectural language, the designs pay homage to his celebrated works like the Louvre Abu Dhabi and the Institut du Monde Arabe. The frames are unisex and offered in two sizes, making them universally appealing. Made from high-quality materials that reflect light beautifully, these sunglasses are both elegant and daring. Their structured, monolithic form is softened by a nuanced range of monochrome tones, enhancing their sophistication without sacrificing edge. Pieces that are as radical as they are wearable.

August 2025

Tag Heuer unveils its new 2025 sunglasses collection, a bold fusion of performance, precision, and style—anchored in the founding values of the Swiss luxury brand. This launch marks a new chapter with an actor, race-car driver, and loyal brand ambassador since 2014, now the official face of Tag Heuer Eyewear Patrick Dempsey. Created in collaboration with Thélios, this collection reinforces Tag Heuer’s elegance in motion and the relentless pursuit of excellence. The design draws heavily from racing culture—Dempsey’s domain, both on-screen and on legendary circuits like Le Mans and Monaco. In the collection new concept, which is called as Jack Heuer, stands out. A tribute to Jack Heuer’s pioneering spirit and Tag  Heuer’s first entry into Formula 1 in 1971. These aviator-inspired frames echo the 1960s, modernised in ultra-light Japanese titanium, Chromafade lenses, and refined finishes—a perfect balance of vintage elegance and contemporary precision. The Mini Vingt‑Sept consept, on the other hand, is a a technical marvel named after Tag Heuer’s iconic 27° hinge. The model features an elliptical steel hinge and bio-nylon temples, equipped with Specta polarized lenses. Designed for clarity and responsiveness in dynamic settings.

August 2025