Ultra Limited introduces four new optical models named Acireale, Amatrice, Licata, and Ostuni. Marking a new phase in the brand’s design language, the models go beyond presenting new forms, expressing a strong sense of character through proportion, material, and craftsmanship. Acetate, which forms the foundation of the collection, is skilfully shaped to create a distinct identity for each model, while the use of colour stands out through bold contrasts, layered tonal transitions, and a sense of depth. Acireale delivers a graphic presence with its clean lined square form, enhanced by subtle tonal shifts that change with the light. Amatrice brings a more dynamic rhythm to the collection with its hexagonal structure, where defined yet softened surface transitions add both strength and balance. In Licata, the classic cat eye is reinterpreted through a contemporary lens, with its lifted upper line creating a more architectural and controlled effect rather than a nostalgic one. Ostuni presents the butterfly silhouette in fuller yet balanced proportions, with a fluid and sculptural structure that reveals a strong profile, particularly when viewed from the side. Entirely handcrafted in Italy, the frames stand out through their careful material selection and meticulous production process.

April 2026

Following the sell-out success of the first edition, Blackfin announces the arrival of Prometheus Two, the sequel to a Limited Edition that propels the brand’s aesthetic language into a new avant-garde dimension. A true design manifesto that distills Blackfin’s technical mastery while expressing the brand’s purest, most authentic identity. Milled with obsessive precision from a single solid block of titanium, Prometheus Two features sculpted profiles that reveal details of exceptional refinement. The design, defined by an oversized double bridge inspired by 1970s eyewear, ushers in a newly engineered rim design milled from a block of aluminum. Its lateral spoiler emerges from the inner structure of the frame, lending a distinctive sport-luxury attitude. The aesthetic is further elevated by two-tone gradient lenses and a hand-polished top bar finished with PVD using advanced Nano-Plating technology. Transparent grey acetate temple tips reveal the titanium core within, emphasizing the frame’s technical sophistication. Alongside this new edition, the iconic Prometheus One returns in Limited Edition with a subtle upgrade in its micro-details.

April 2026

Vision Expo 2026 concluded on March 14 in Orlando, marking the debut of its new unified format this year. Co organized by RX and The Vision Council, the show also highlighted its 40th anniversary through a range of special content presented throughout the event. Over the course of four days, the exhibition floor welcomed a high volume of visitors, offering attendees the opportunity to explore the latest products and trends set to shape the future of the optical industry. The event brought together more than 8,000 industry professionals from 92 countries and all 50 US states, reinforcing its position as a strong global meeting platform. A 17 percent increase in attendance across the education programme pointed to a growing demand for professional development within the sector. Commenting on the show, Ashley Mills said, “Vision Expo 2026 set a new standard for what this show can be and what this industry is capable of together. This year’s show saw the future of eyecare take shape in real time through groundbreaking technology, visionary design, and the kind of energizing conversations that only happen when the entire optical community is together under one roof. We left Orlando with real momentum, and The Vision Council is committed to carrying that forward for every segment of this industry throughout the year ahead.”

April 2026

Eyewear by David Beckham draws attention in the Spring/Summer 2026 season with refined new design accents. One of the standout models, DB 1237, is defined by its softened contours and balanced proportions. With its refined frame construction, the model reinterprets the brand’s signature style through a cleaner and more fluid design language. Rounded edge details give the design a modern and timeless expression while offering a versatile option for everyday wear. Expanding its metal frame category, the brand focuses on lightweight structures and well-balanced forms across both sun and optical collections. This approach allows the brand to maintain its aesthetic identity while appealing to a broader audience. The collection also introduces new models developed with titanium materials. In the DB 1226/G/S model, the use of premium titanium and advanced production techniques elevates the brand’s emphasis on quality. Photochromic lens options available in selected styles further enhance functionality. Signature elements such as the Talisman detail and the DB monogram continue to define the collection’s distinctive identity. With this new season, Eyewear by David Beckham preserves its strong style codes while refining its design language with a more contemporary edge.

April 2026

In today’s design landscape, simplicity has become one of the most powerful forms of expression. Vava offers a strong interpretation of contemporary aesthetics through a design approach that places minimalism at its core. By eliminating unnecessary details, the brand focuses on the essence of design. This approach results in a refined style language that aligns seamlessly with the pace of modern life. Clean lines and balanced forms, prominent across Vava collections, give each design a strong visual presence. Supported by advanced materials, Vava models bring together aesthetics and functionality. Each design presents a timeless stance, offering long-lasting use. Minimal lines create a style that is free from complexity yet highly impactful. This philosophy transforms eyewear into a simple yet powerful form of expression. Vava collections stand out for those who seek clarity and simplicity in their style. The brand’s design approach prioritizes cohesion over excessive detail. This holistic perspective is evident in every piece within the collection. Presented in Türkiye under the distribution of PB Gözlük, the refined Vava collections meet those who embrace modern minimalism.

April 2026

Vasuma stands among the brands that demonstrate how a simple design language can create a strong impact. Defined by an understated approach, the brand places the concept of timelessness at the core of its design philosophy. Balanced proportions and softly contoured lines, key elements across the collections, bring a natural sense of flow to each design. A palette dominated by natural tones allows the models to present a clean yet effective aesthetic. This approach supports a style perspective that moves beyond fast-changing trends. The eyewear offers effortless elegance in everyday use while maintaining a confident presence. A minimal design language creates a refined expression that is free from excess yet rich in character. Each model aims to achieve maximum impact through simplicity. Vasuma stands out as a strong option for those who seek balance and clarity in their style. This consistent approach is evident throughout the brand’s collections, reinforcing a cohesive design identity. Vasuma’s timeless aesthetic transforms each piece into a long-lasting element of personal style. Presented in Türkiye under the distribution of PB Gözlük, Vasuma collections meet those who seek a clean yet powerful style expression.

April 2026

Max&Co. Eyewear stands out with an energetic, free-spirited and style-driven attitude, reinterpreting modern elegance through a youthful perspective inspired by the dynamic life of the urban woman. Embracing a playful relationship with fashion, the brand elevates eyewear beyond a simple accessory, transforming it into a powerful element of personal expression. Max&Co. Eyewear collections draw attention with vibrant color palettes, fluid forms and lightweight structures, positioning themselves as essential complements to everyday style. Enriched with minimal lines, the designs offer a clean yet striking aesthetic. In the new season collection, transparent frames, soft tones and feminine silhouettes come to the forefront, while oversized models and modern geometric shapes bring a bold touch to urban style. Gradient lenses and refined details in the sunwear pieces complete the collection’s youthful and energetic spirit. Max&Co. Eyewear appeals to women who seek freedom in their style and reinterpret trends through their own perspective. It presents a design approach that adapts to the rhythm of daily life while reflecting the playful and creative side of fashion. Bringing together youthful energy with contemporary and refined lines, Max&Co. Eyewear collections are introduced to the Turkish optical market under the assurance and guarantee of Merve Optik.

April 2026

Off-White presents a strong visual language in its new season eyewear campaign, bringing opposing elements into a single frame. Compositions surrounded by flowers set against urban backdrops of concrete, architecture and cityscapes clearly reflect the brand’s aesthetic approach. This visual construction goes beyond a stylistic choice, directly shaping the character of the designs within the collection. The frames stand out with bold and defined forms, moving away from soft lines. Oversized shield designs, sharp-edged square silhouettes and thick acetate structures form the core of the collection. These frames do more than complement the face, they actively transform its expression. Oversized models, in particular, draw attention with their architectural presence, often covering a large portion of the face. The use of floral elements in the campaign carries meaning beyond decoration. Representing softness, fragility and natural beauty, these elements create a deliberate contrast with the frames’ rigid, structural and urban character. This tension reflects Off-White’s signature approach of blurring the boundaries between feminine and masculine, organic and industrial.

April 2026

Charlie Max Milano reinterprets eyewear, one of the strongest complements of everyday style, through a distinctive design approach. The brand enhances simple looks with creative details, bringing a dynamic dimension to style. Modern silhouettes and explorations of unique forms give the collections a strong sense of character. A balanced use of color further strengthens the harmony of the models with everyday outfits. With this approach, Charlie Max Milano elevates eyewear beyond a complementary element, turning it into one of the defining pieces of personal style. Comfortable constructions bring together aesthetics and ease of wear. Each model stands out as a strong alternative for those seeking a clean yet striking look. Designed to adapt effortlessly to different moments of daily life, the pieces move in step with the rhythm of the city. The brand’s design language is built on an energetic and distinctive understanding of style. This cohesive approach is evident in every part of the collection. Charlie Max Milano continues to bring a dynamic and creative perspective to modern urban style. Presented in Türkiye under the distribution of PB Gözlük, the collections meet those who seek to add a distinctive touch to their style.

April 2026

The new season moves beyond simply following trends, bringing forward designs that express a strong and confident attitude. Anna-Karin Karlsson approaches eyewear as more than a style accessory, positioning it as one of the most striking reflections of character. Voluminous forms, sharp lines and dramatic details define the brand’s collections, giving each design a bold and distinctive presence. This powerful design language transforms every piece into something akin to a work of art. Each model presents a unique identity while offering a fresh interpretation of luxury. For those seeking a bold and defined style, the collection stands out as a compelling choice. The designs deliver not only aesthetic appeal but also a strong sense of expression. In this way, eyewear moves beyond a daily necessity and takes its place at the center of style. The brand’s distinctive design language becomes even more apparent through its attention to detail. This approach, felt throughout the collection, reinforces a strong and recognizable brand identity. Anna-Karin Karlsson continues to maintain its bold and distinctive design direction with each new season. Presented in Türkiye under the distribution of PB Gözlük, these exclusive collections meet those who seek to make a statement through their style.

April 2026