Police has unveiled its new capsule collection of sunglasses created in collaboration with American actor Zac Efron. In the Zac Efron x Police Special Capsule, the SPLU82 sunglasses, made from Acetate Renew with bio-based nylon lenses, emphasize Police’s commitment to sustainability. The design is personalized with the actor’s original signature on the outside of the temples. What sets the SPLU82 apart from other models in the capsule collection is the studs on the front featuring the iconic peace symbol, representing Zac Efron’s environmental awareness and commitment to global peace. The distinctive elements of the SPLU82 are completed by the gothic “P” logo on the temple tips. Another highlight of the capsule, the SPLU84V, is specially designed for outdoor sports. Notable for its cutting-edge optical innovation, the model’s exclusive IRID® electronic lenses adjust the sun filter instantly and automatically without a battery. As external light changes, the lenses adapt in approximately 0.09 seconds—100 times faster than conventional photochromic lenses. All sunglasses in the Zac Efron x Police capsule collection are presented with the star’s personalized paper packaging and a case made from recycled materials.

February 2026

Blackfin reflects its evolution toward ultra-lightness and contemporary expression with the SS26 campaign. While the season’s visual language presents a more open and atmospheric character, the brand deliberately moves away from concrete settings to focus on the values that define its essence: precision, clarity, and a modern attitude. In the new season, lightness for Blackfin goes beyond being a purely technical feature and becomes a guiding design principle. Clean forms, reduced compositions, and carefully balanced proportions come together with the engineering discipline that has become a signature of the brand. The new collection features refined three-dimensional structures, tactile surfaces, and engraving details unique to Blackfin’s manufacturing process. Color also takes on a new role this season. Strategically applied gradient transitions soften volumes and visually reduce weight, lending even bold silhouettes a sense of lightness and elegance. In the new season, Blackfin One is presented with strong new macro shapes that explore the tension between sharper lines, dynamic angles, and the contrast between circular softness and square precision. Meanwhile, Blackfin Pacific, the minimalist line that first introduced the concept of structural lightness to the brand, expands with contemporary forms and elevated surface finishes.

February 2026

Vasuma stands out in contemporary eyewear culture with a strong brand identity rooted in freedom of expression, creativity and individuality. Based in Stockholm, the brand blends the vintage aesthetics of the 1950s and 1960s with a modern design approach to create a distinctive visual language. Timeless shapes are reinterpreted with contemporary details, resulting in character-driven frames. Often embracing a unisex perspective, Vasuma offers balanced silhouettes that suit different face shapes while maintaining a confident yet understated presence. References to pop culture, music and art play a central role in the design process, carrying the collections beyond conventional trend cycles. Produced with high quality acetate and meticulous craftsmanship, Vasuma frames balance aesthetics and comfort for long lasting wear. Available in more than 1,000 independent optical stores worldwide, the brand holds a strong global position. Curated by Pb Gözlük for the Turkish market, Vasuma collections present a refined and characterful alternative for those seeking contemporary design with individuality.

February 2026

New York–based House of Modo has unveiled its new smart eyewear brand, EyeFly. EyeFly combines the brand’s commitment to lightness, durability, and all-day comfort with next-generation smart glasses technology. Thanks to integrated audio technology, users can listen to music and podcasts, make phone calls, and interact with AI assistants without the need for headphones, cables, or screens. With its interchangeable smart temples, EyeFly offers the flexibility to use technology when needed or leave it behind entirely. This approach presents a compelling alternative for users who live closely connected to technology while also choosing to distance themselves from it consciously. House of Modo Founder and Ceo Alessandro Lanaro said: “With EyeFly, we are excited to enter the tech world with a product that condenses the real functionality of today’s wearable technology into frames that look and feel premium. By focusing on audio only, we offer an open-ear experience that keeps you connected while preserving both your privacy and that of the person you are talking to. For everyday use, we believe video is not only unnecessary but can even feel intrusive, which is why ‘Sound in Motion’ has such huge potential—and we intend to lead this new category in the optical industry.”

February 2026

Moschino presents its new limited edition sunglasses. Among the highlights, the Mos 204/S features a metal oval structure adorned with shimmering crystals across the front, creating a striking visual effect. The model is completed with grey lenses enhanced by a gold mirrored finish and distinctive straight temples bearing the Moschino logo. Limited to 250 pieces, this exclusive design combines grey gold mirrored lenses, black temples with acetate tips and a gold metal structure. The unisex Mos 203/S, crafted from acetate, offers a sharp and contemporary silhouette defined by refined detailing. A cut out detail on the front introduces a deconstructed aesthetic, adding conceptual depth to the frame. Bold temple lines and a discreet Moschino logo reinforce the brand’s signature style. Designed to accommodate optical lenses as well, Mos 203/S is available in black with grey lenses and Havana with brown lenses.

February 2026

In a world shaped by control where everything is optimized rehearsed and refined into certainty, Ahlem pursues an aesthetic elegance that can only emerge through freedom and an improvisational approach to design. In its Spring/Summer 2026 collection, the brand explores the tension between structure and surrender, disciplined lines and free form experimentation. The frames create space for the spontaneous nature of authentic experiences, inviting the wearer to sense rather than define and to embrace a simple state of being. Commenting on the starting point of the collection, Founder and Creative Director Ahlem Manai Platt says, “In the quiet of Hokkaido in Japan, I experienced an unexpected sense of freedom. There was no weight. No expectation. No boundary. I allowed my imagination to flow unfiltered and without limits. The frames in the new series carry the pure feeling of freedom that comes from being entirely yourself.” Ahlem’s Spring/Summer 2026 collection presents a narrative shaped by intuition, guided by improvisation and dedicated to celebrating the rare privilege of true freedom. In Turkey, Ahlem is represented by Atölye Gözlük, known for its curated selection of distinguished eyewear brands, and is available at Atölye Gözlük stores as well as selected points of sale aligned with the brand’s aesthetic and craftsmanship philosophy.

February 2026

Inspired by the bold energy of Swarovski’s Lucent jewelry line, the new sunglass collection explores color, form and a joyful sense of grandeur. Reimagining its iconic jewelry clips through an innovative hinge concept, Swarovski incorporates this detail into sunglasses that promise a bright, graphic and self assured modernity. The brand perfects every look with confidence through a Lucent inspired signature hinge, where sleek acetate silhouettes meet half cut crystal metal details in seamless harmony. Another refined design reflects the spirit of the Lucent Spike earrings. A sharp acetate front is balanced by bold temples adorned with pavé and half cut crystals, creating a striking and style driven appearance. Designed to make a bold statement, the SK6045U sunglass model introduces a new Lucent inspired hinge featuring a single signature half cut crystal seamlessly integrated with metal along the elegant acetate temples. Its modern acetate shape further enhances the contemporary appeal of the design. The SK6046 model, distinguished by its assertive lines, combines luxury with a modern touch. Inspired by Swarovski’s new Lucent Spike earrings, this design brings together a sleek, face embracing acetate front with eye catching temples embellished with both pavé crystals and half cut crystals, delivering a look that is both striking and unmistakably refined.

February 2026

Merve Optik, which brings prestigious eyewear and optical brands to Turkey, hosted the launch of the Tom Ford Eyewear 2026 collection at Çırağan Palace Kempinski Istanbul. The exclusive event gathered distinguished names from society, fashion and the arts, offering guests the opportunity to discover the new season models reflecting Tom Ford’s vision of modern luxury. Among the notable attendees were Nebahat Çehre, Sinem Kobal, Ebru Akel, Yasemin Tatlıses, Yasemin Ergene, Asya Başol, Nazife Özcan, Serap Korkmaz Arslan, Lale Zuzanna Karabulut and Züleyha Kuru, all of whom showed great interest in the new designs that reinterpret the brand’s iconic codes with a contemporary perspective. The Tom Ford Eyewear 2026 collection stands out with strong silhouettes, meticulously crafted details and the brand’s distinctive design language. Blending vintage references with modern aesthetics, the new frames draw attention through superior material quality and refined craftsmanship. Designed for individuals who express their style with confidence and embrace timeless elegance, the collection was presented by Merve Optik in a refined and style driven experience that reflects its vision of bringing globally prestigious brands to the Turkish market.

February 2026

Faceted optical frames take on an artistic dimension in Anna-Karin Karlsson’s designs. Sculptural forms, light reflections and a dramatic design language transform each model into a wearable work of art. Faceted surfaces create depth, movement and visual impact, elevating eyewear from a simple accessory to a powerful style statement. Impeccable craftsmanship and a bold design philosophy are evident in every detail. Through Pb Gözlük, Anna-Karin Karlsson’s iconic creations meet luxury eyewear enthusiasts in Turkey, offering a distinctive experience that brings together art, fashion and craftsmanship. In each model, traditional optical functionality merges with high fashion aesthetics. The materials used in Anna-Karin Karlsson frames go beyond function, enriching optical design with extraordinary visual depth. The collections feature select materials such as 24 carat gold and titanium, complemented by hand-set pearls, crystals and emerald accents. Each design reflects the brand’s couture spirit and its vision of dissolving the boundaries between art and fashion.

February 2026

Woodys adds 25 new sunglass models to its highly acclaimed Unique Bakery collection. Celebrating its 13th year in eyewear production and available in Turkey exclusively under Optic844 assurance and warranty, Woodys once again raises the design bar with the latest Unique Bakery additions. Created through the perfect lamination of natural based acetates that undergo special baking and multiple processing stages, the Unique Bakery series offers a harmonious explosion of color. The new models stand out with carefully balanced color combinations and trend defining frame shapes. Each design features acetate covered wooden inlays at the temple tips and is completed with lenses produced by Carl Zeiss. The 10 women’s, 10 men’s and 5 unisex sunglass models added to the collection deliver distinctive looks that make wearers feel exceptional, prioritize eye health through clear vision and elevate personal style. Known for reaching the highest standards in acetate eyewear through comfort, durability, lightness and attention to detail, Woodys continues to offer strong alternatives both for consumers seeking character driven styles and for optical stores aiming to diversify their product portfolios in the coming season.

February 2026