Prada Linea Rossa brings together sporty aesthetics and technical detailing through its Lifestyle collection. Among the standout styles in the collection, the 0PS B02S sunglass model draws attention with its ultra-lightweight construction made from nylon fiber. Its bold rectangular shape and wraparound design give the model a dynamic and performance-driven character. The straight temple structure reinforces the brand’s sporty design language and is completed with the iconic Linea Rossa graphic stripe. The 0PS B02S is offered in matte black, metallic gray and matte white color options. Lens alternatives include mirrored anthracite, hydrophobic gunmetal, hydrophobic iridescent red and the silver tuning version designed to deliver enhanced contrast and sharper visual clarity. Another standout style within the Lifestyle collection, the 0PS B50S, presents a more technical look through its modern shield silhouette. The rimless lens construction combines with clean and defined lines to create a lightweight yet powerful visual identity. A laser-engraved Prada logo on the front and ergonomic rubber nose pads further reinforce the model’s technical character. The geometric temples featuring the Prada Linea Rossa logo complete the design’s contemporary sport aesthetic. The 0PS B50S is offered in a matte black color option, while lens alternatives include hydrophobic gunmetal as well as ocean blue, light cream and honey tones produced with bio-based nylon materials.

May 2026

Mooshu brings together its original design philosophy and detail-oriented approach in the 2026 collection. Moving beyond mass production, the brand shapes all of its models within its own atelier, placing craftsmanship and a strong sense of character at the center of the design process. Throughout the collection, acetate and metal materials are combined through a balanced construction where lightness and durability meet within the same design language. A nature-inspired color palette stands out among the defining elements of the collection. Different shades of green, amber transitions and natural surface effects give the models a timeless appearance. While creating a clean yet confident aesthetic, the brand adopts a refined and balanced approach to material transitions. Interior metal temple details, 3D rim applications and fine craftsmanship stand out among the collection’s notable design elements. Each model is approached not simply as a visual form, but as an independent design object with its own distinct character. Balanced silhouettes and controlled detailing further reinforce the collection’s modern identity. Through its latest collection, Mooshu approaches eyewear not merely as a complementary accessory, but as a personal form of expression that integrates with the wearer. The balance established between design, material and craftsmanship continues to strengthen Mooshu’s contemporary and distinctive identity.

May 2026

Gents of London stands out through its clean and balanced design language. Minimal lines, refined details and controlled silhouettes define the core design elements seen throughout the brand’s collections. Embracing an aesthetic that feels understated yet full of character, the brand brings together everyday wearability and a timeless approach to style within the same design perspective. The premium materials used across the optical and sunglass collections are designed to provide long-lasting comfort and durability. Lightweight frame constructions and ergonomic design details help the models adapt naturally to different face shapes. Gents of London approaches functionality not simply as a technical feature, but as an integral part of the overall design language. The collections appeal to a wide range of styling preferences, from casual everyday looks to more classic and refined combinations. This versatile approach contributes to the brand’s modern identity and its ability to adapt to different lifestyles. In the sunglass category, UV-protective lenses stand out among the technical features that support visual comfort alongside aesthetics. Defined by a design philosophy that draws strength from simplicity, Gents of London continues to distinguish itself within modern eyewear through its detail-oriented approach and timeless sense of style.

May 2026

This year, women’s sunglasses are embracing a design direction defined by bolder, more expressive and more dramatic forms. In its latest collection, Anna-Karin Karlsson interprets this approach through luxurious details and striking silhouettes. Gold-tone embellishments, crystal accents and sculptural frame constructions stand out among the defining elements of the collection. Bringing together a maximalist aesthetic and a contemporary fashion perspective, the brand creates a strong and instantly recognizable visual identity. Craftsmanship-focused details further enhance the high-fashion character of the designs. Oversized proportions and statement surface treatments reinforce the collection’s theatrical appeal. Anna-Karin Karlsson reinterprets the concept of classic luxury through a more contemporary and liberated design language. The models within the collection are designed for wearers who want to express their individuality through bold accessories and distinctive styling. Combining artistic vision with high-fashion aesthetics, the brand stands out among the season’s notable women’s sunglass collections. Anna-Karin Karlsson collections are presented to the Turkish optical market through PB Gözlük distribution.

May 2026

Ahlem has unveiled its new limited-edition Voyager collection. Inspired by the ideas of movement, exploration and transformation, the collection brings together the emotional and visual traces of travel through the brand’s distinctive design language. The collection consists of two new frame styles, each offered in three different color options, along with three accessories created to accompany moments of travel. Founder and Designer Ahlem Manai-Platt drew inspiration for the collection from her journey to Hokkaido, the northernmost island of Japan. The brand’s new models, Comédie and Grâce, reinterpret femininity through elongated cat-eye shapes, sharp lines and defined silhouettes that convey a strong sense of attitude and character. Handcrafted in France from 8 mm cotton acetate, the designs are completed with 22-karat gold-plated metal details, laser-engraved filigree wirecore structures and custom front rivets. Each model within the collection is individually numbered and limited to only 350 pieces per color. The collection is also presented with travel-focused accessories including the Ahlem Travel Case designed to hold four pairs of eyewear, the compact and protective Ahlem Cylinder Case and the water-resistant Ahlem Double Zipper Pouch. Each accessory is accompanied by a custom microfiber cleaning cloth created by artist Kokooma.

May 2026

Saint Laurent has introduced its new women’s eyewear collection for the Spring Summer 2026 season. The new line, named Howl, stands out with its distinctive character shaped by bold volumes and a plumped visual effect. The Maison describes the series through a lens of contemporary precision and a sculptural attitude. Forms defined by clean lines reflect Saint Laurent’s sharp and assertive design language, giving the collection a strong visual identity. Within the line, the SL 901 model stands out with its oversized rectangular shape, while the SL 902 offers a more fluid and classic silhouette through a wide aviator design. Both models feature glossy surfaces, complemented by the vintage Saint Laurent logo on the temples, adding a timeless touch. The colour palette ranges from deep black and rich brown tones to transparent variations. Shades of beige, cognac, khaki, yellow, red, and amber further reinforce the collection’s modern and sophisticated character. The new Howl series translates Saint Laurent’s strong aesthetic approach in fashion and accessories into the eyewear category, reinterpreting the brand’s vision of contemporary luxury. Defined by volume, proportion, and surface treatment, the collection presents a bold expression of the season’s design language.

April 2026

Silhouette brought together international press representatives and leading industry figures at an exclusive media event held at the Guggenheim Museum Bilbao, whose exterior is largely constructed from titanium, late last month. Titled “Titanium Meets Titanium,” the event welcomed around 50 guests from across Europe and the United States, offering them the opportunity to experience the brand’s approach to innovation, craftsmanship, and design within one of the world’s most iconic architectural landmarks. Media and digital platform representatives from a wide geographical range, spanning Austria and Germany to Spain and the United States, were invited into Silhouette’s distinctive brand universe, where ultra lightweight titanium technology meets a timeless design philosophy. The strong connection between the titanium that defines the museum’s fluid, sculptural architecture and Silhouette’s decades long expertise in titanium eyewear formed the central narrative of the event. Within this striking setting, architecture and eyewear came together in a shared story shaped by innovation, lightness, and lasting design. Throughout the event, Silhouette’s heritage was reinterpreted through this powerful dialogue with one of the most celebrated landmarks of contemporary architecture.

April 2026

J.F. Rey continues to reinterpret the relationship between engineering and design with new additions to its Sledge series. Showcasing the brand’s technical expertise, the collection transforms structural elements into defining features that go beyond functionality to shape the overall design language. At the core of the series is a patented system that rethinks the hinge, one of the most fundamental components of eyewear. Seamlessly integrated into the temple, the screwless Flex mechanism delivers controlled flexibility and long-lasting durability while maintaining a clean, minimal aesthetic. Material selection plays a key role in defining the identity of the series. Titanium, acetate and hybrid constructions are combined with high-performance components such as Grade 5 titanium, surgical stainless steel and carbon fibre. This combination results in frames that offer both lightness and strength, balancing comfort and resilience in equal measure. Visually, the collection brings together technical precision and expressive detail. Metallic accents highlighting the Flex mechanism are paired with satin-finished surfaces and vibrant colour contrasts, adding depth without overwhelming the design. With each new season, J.F. Rey continues to evolve the Sledge series as an ongoing exploration where innovation and aesthetics move forward together.

April 2026

L.g.r brings together eyewear design with a powerful narrative shaped by cinema and music in its new campaign, The Session, created to present the Spring/Summer 2026 collection. Inspired by Sympathy for the Devil by Jean-Luc Godard, the campaign is directed by acclaimed American filmmaker Michael Haussman. Set inside a recording studio in Rome, it captures the raw moments where music is born, the mistakes, the experimentation and the process of refining ideas. At the center is Iago Haussman, known artistically as The Spikes. Raised in an environment shaped by cinema and music, the artist appears in authentic moments while recording his upcoming album, placing the creative process at the heart of the campaign. This approach moves the collection beyond a simple product presentation, positioning it as part of a broader creative narrative. Highlighted in the campaign, the Egypt, Khartoum and Raffaello models stand out with their strong silhouettes and distinctive character. Entirely handcrafted in Italy by expert artisans, the frames are produced through the meticulous shaping of the finest Italian acetate and the precise finishing of metal components. Tempered mineral lenses, enhanced with oleophobic and hydrophobic coatings, deliver a high level of performance and durability.

April 2026

EssilorLuxottica and Meta Platforms, Inc., have announced the expansion of their AI glasses portfolio with the introduction of Ray-Ban Meta’s new line of optical-first styles designed for prescription wearers. The new frames are designed to be more comfortable and customizable with a slimmer design, featuring interchangeable nose pads, overextension hinges offering an additional 10 degrees of rotation and adjustable temple tips that can be shaped to match the wearer’s head perfectly. They also feature a new dedicated action button to activate Meta AI with a single press, allowing users to access personalized shortcuts and capture content. EssilorLuxottica’s Chairman and Ceo Francesco Milleri, and Deputy Ceo Paul du Saillant said: “We achieved the unimaginable with Meta, building an AI glasses category from the ground up, cultivating demand and desire, and giving consumers a gateway to the future that fits seamlessly and beautifully on their faces. Yet still, the real journey is in front of us. By pioneering AI glasses specially engineered for prescription wearers, adding Meta’s AI enhancements and expanding distribution, we are taking a significant leap forward, bringing the industry and millions of new consumers with us.”

April 2026