Spanish eyewear brand Woodys has expanded its latest sunglass collection with new models featuring light-adaptive lenses. Combining specially cured acetate with refined metal details, the series brings together the brand’s distinctive design language and innovative lens technologies. Woodys, which sources all of its sunglass lenses from Zeiss, introduces photochromic lenses across six different models within the collection. Defined by minimal lines and clean silhouettes, the designs stand out through lenses that adjust according to changing light conditions. Offered in a variety of colors and shapes, the models feature lens transitions carefully matched with the tones of the acetate frames. With this collection, the brand approaches technical innovation not only as a functional feature, but also as an extension of personal style. Through the new series, Woodys aims to give wearers greater freedom to express both their mood and individual identity. The lightweight constructions and comfort-focused design approach position the models as a contemporary option for everyday use. Developed around Woodys’ “designer frames for unique people” philosophy, the collection reflects the brand’s design identity through its strong attention to detail. With this latest series, the brand brings aesthetics and technology together for wearers seeking a look that moves beyond the ordinary.

May 2026

Calvin Klein Jeans Eyewear has expanded its UV-responsive acetate collection featuring Color Shift technology, first introduced during the Spring/Summer 2024 season. Designed to react to direct sunlight, the special acetate material changes color when exposed to UV rays, bringing a dynamic visual effect to the collection. Among the latest additions, the CKJ26301S sunglass model stands out with its modified rectangular silhouette and temples detailed with a shiny metal core wire. The Calvin Klein Jeans logo placed on the temples reinforces the model’s strong brand identity. The style is offered in transparent gray-dark gray, transparent brown-violet, transparent pink-khaki and transparent yellow-lime color transitions. The CKJ26300S model also draws attention with its UV-sensitive acetate construction and modified rectangular front design. Enhanced by a visible shiny metal core wire detail, the model is completed with temples featuring the signature Calvin Klein Jeans logo. The style is available in transparent gray-dark gray, transparent honey-brown, transparent green-dark green and transparent sky blue-blue color combinations. The collection’s optical model, CKJ26303, delivers a cleaner and more understated appearance through its slim rectangular shape and minimal design language. Featuring UV-reactive acetate construction, the model continues the collection’s modern and technical character with shiny metal core wire details and logo-branded temples. The frame is presented in transparent gray-dark gray, transparent green-dark green, transparent sky blue-blue and transparent yellow-lime color transitions.

May 2026

Karl Lagerfeld has unveiled its Spring/Summer 2026 eyewear collection through the new “From Paris with Love” campaign. Appearing for the second consecutive season as the face of the campaign, Paris Hilton successfully reflects the collection’s modern and confident style identity. Signed by Karl Lagerfeld, the new seasonal collection stands out through sunglass models shaped by clean lines, contemporary silhouettes and refined detailing. Reinterpreted through a sophisticated color palette and carefully selected materials, the collection delivers an elegant aesthetic designed for everyday wear. Among the standout models of the SS26 collection, the KL6221S draws attention with its bold silhouette crafted from premium acetate. Inspired by Parisian style, the feminine design is completed with the iconic KL Autograph logo placed on the temples. Enhanced by gradient lenses that add visual depth, the KL6221S sunglass model is offered in four refined color options including black, dark tortoise, azure and wine. Defined by a modern and sophisticated appearance, the design also stands out as one of the key models featured in Karl Lagerfeld’s new season advertising campaign. The latest Karl Lagerfeld eyewear collection is available through Karl Lagerfeld boutiques, the brand’s official website and selected optical retailers.

May 2026

Bringing together California’s free-spirited attitude and an iconic fashion language, Guess delivers a bold and attention-grabbing aesthetic through its eyewear collection. Guess Eyewear reinterprets the iconic appeal of the 1990s with modern touches, creating a strong fashion statement throughout the collection. Glossy details, assertive forms and prominent logo accents define the collection’s visual identity, while gold tones, gradient lenses and feminine silhouettes reflect the signature codes of the Guess aesthetic. Each model captures the energy of confident women who embrace expressive personal style. The designs within the collection combine everyday wearability with a fashion-driven attitude. Oversized forms and striking surface details further reinforce the collection’s urban and dynamic character. Guess Eyewear aims to bring a strong and self-assured perspective to contemporary women’s style. Presented in Türkiye through Merve Optik distribution, the Guess Eyewear collection is available at selected optical retailers. Adding a statement touch to everyday looks, the collection is designed for wearers seeking a confident and modern appearance. With Guess Eyewear, style becomes an attitude unafraid of standing out.

May 2026

The Lemtosh by New York-based Moscot stands among the brand’s most iconic designs, strongly reflecting more than a century of optical expertise and craftsmanship. Since its original introduction, the model has maintained its distinctive shape, defined by a prominent brow line, balanced round construction and strong silhouette. Thanks to its enduring design language, the Lemtosh continues to be embraced by different generations of wearers. Among the model’s defining features is its frame construction crafted from premium Italian acetate. Details such as acetate density, color depth, hinge durability and balanced weight distribution contribute to the model’s long-term wearing experience. Throughout the production process, Moscot continues to preserve the Lemtosh’s signature character while maintaining a strong focus on material quality and craftsmanship. Today, the Lemtosh Sun collection is offered in 23 different color options, spanning a broad palette that includes black, havana and transparent acetate tones. Available in four different size alternatives, the model is designed to adapt comfortably to a variety of face shapes. Created to provide all-day comfort, the Lemtosh Sun collection stands out through details that reinterpret the model’s iconic form for contemporary everyday wear.

May 2026

In its latest sunglass collection, Vasuma brings together a clean design approach and contemporary detailing. Minimal lines, natural color tones and balanced silhouettes define the collection’s overall aesthetic direction. Reinterpreting retro-inspired forms through modern touches, the brand creates a timeless visual language shaped by understated sophistication. Slim frame constructions and softly contoured lines deliver a look that feels confident without appearing excessive. The models within the collection prioritize comfort for everyday wear while also reflecting the growing influence of quiet luxury in contemporary eyewear design. Rather than seeking attention through bold statements, Vasuma’s design philosophy focuses on creating a style with character and lasting appeal. Frame structures supported by natural tones further reinforce the refined and balanced identity of the collection. By combining functionality and aesthetics within the same design perspective, the brand emphasizes a long-lasting approach to modern eyewear. Inspired by contemporary minimalism, the collection carries a timeless character that appeals to different generations. Blending retro influences with a current design sensibility, Vasuma stands out among the season’s notable sunglass collections defined by simplicity and understated confidence. Vasuma collections are presented to the Turkish optical market through PB Gözlük distribution.

May 2026

Daniel Klein Group continues to combine its accessible fashion approach with a broad product portfolio through its new season collections. Drawing attention through its participation in international events and recent brand presentations, the group continues to bring its investment vision and collection strategy to the industry. The brands within the group, including Daniel Klein, Santa Barbara Racquet Club and Valentino Orlandi, stand out through collections designed to appeal to different style preferences. Through its latest designs, the group aims to reinterpret global fashion trends through a more everyday and accessible design perspective. Thanks to its wide product range, the collections offer alternatives for different age groups and style expectations, while maintaining a strong balance between style and affordability. Modern lines, contemporary color applications and a user-focused design approach stand out among the defining elements of the new season collections. Guided by its “fashion for everyone” vision, Daniel Klein Group continues to develop collections suited to different lifestyles and wearing habits. Supported by the dynamic approach of the design team, new models appealing to a variety of styles are expected to join the collections throughout the summer season. The group’s continuously evolving product structure and carefully planned collection strategy continue to strengthen the brand’s visibility within the industry.

May 2026

Off-White is opening its iconic creations to reinterpretation through its new creative project, 10×10: Icons Reimagined. As part of the initiative, the brand is inviting 10 different creatives to reshape 10 of its most recognizable designs, turning each piece into a platform for new perspectives. Spanning from May 2026 through April 2027, the global series unfolds month by month with a new collaborator and a new point of view. The foundation of the project is rooted in Off-White’s longstanding “question everything” philosophy. Fashion, art, visual culture and contemporary forms of creative expression come together within the same framework throughout the series. Each reinterpretation encourages audiences to reconsider not only the products themselves, but also the design language behind the brand. In February 2027, the focus of the project shifts to the eyewear category. Director and photographer Renell Medrano will reinterpret Off-White eyewear through her own visual perspective. Based in New York, Medrano is widely recognized for blending fashion and visual storytelling through her work and through the creative platform Ice Studios, which she founded. With this project, Off-White approaches creative collaborations not simply as a communication strategy, but as a transformative extension of its brand identity.

May 2026

Modo is expanding its Three.3 Rimless collection for the Spring/Summer 2026 season with the introduction of new models. Weighing just 3.3 grams, the collection combines lightweight construction with a minimalist design approach shaped by technical precision. Among the latest additions to the lineup, model 4642 is offered in gold, silver and burgundy color options, while model 4612 arrives in bright gold and silver finishes. Crafted from titanium, the designs stand out with screwless hinge systems, mono-block bridge construction and adjustable nose pads. Defined by a refined and understated aesthetic, the collection is designed to deliver elevated comfort for everyday wear. The Three.3 series also distinguishes itself through its customizable structure. Wearers can personalize lens shapes, bridge configurations and temple details according to their own preferences. With this collection, Modo approaches lightness not simply as a technical feature, but as a core element of its overall design philosophy. The brand’s longstanding focus on functionality becomes even more visible in the Three.3 series through modern engineering details and clean construction. The rimless architecture further reinforces the collection’s lightweight identity, creating a look that feels both minimal and quietly sophisticated.

May 2026

Palm Angels highlights the balance between strength and elegance in its Spring/Summer 2026 eyewear campaign. Throughout the campaign visuals, the metallic surfaces of motorcycles are softened through diffused lighting, creating a striking atmosphere that reflects the brand’s new seasonal aesthetic. The latest eyewear collection also signals a noticeable shift in Palm Angels’ design language. The oversized acetate frames that previously defined the brand’s eyewear identity are giving way this season to slimmer and more fluid metal constructions. Among the standout styles in the collection, the PA6001 draws attention with its round matte black metal frame and double-hinge structure. The gothic logo detail featured on the model is presented through a cleaner and more refined interpretation. The Imperial model, meanwhile, stands out with its gold-tone square frame and pale blue lenses, reflecting the collection’s contemporary character. Combining industrial references with softer color transitions, the design reinforces the collection’s overall visual direction. For its new eyewear collection, Palm Angels establishes a new visual balance between Los Angeles street culture and the craftsmanship of Milan ateliers. The result is a more restrained, controlled and refined aesthetic throughout the collection. With this latest direction, the brand signals a new chapter in its evolving eyewear identity.

May 2026