KLiiK denmark’s 2026 eyewear campaign, Chromatic Duality, bursts into a vivid exploration of color and contrast. Red radiates confidence and passion, reflecting the unmistakable pulse of KLiiK’s identity, while turquoise evokes calm, creativity, and understated ease. Anchored in sleek lines, gentle curves, and carved textures, the campaign balances architectural precision with organic softness, drawing on the purity and restraint of Scandinavian design. The new models, each minimalist in form and elevated with premium materials, subtle color accents, and distinctive patterns. KLiiK denmark offers a versatile range designed specifically for narrow PDs, created to be both stylish and effortlessly wearable for those who value thoughtful, contemporary eyewear. K-803 is a ladies’ titanium frame, minimalist in form with an exceptionally lightweight, ultra-thin, and highly wearable profile. Its modified square silhouette features subtle beveling along the upper rim, creating a gentle play of light that enhances depth and contrast. Meticulously crafted colorations bring the style to life, while a soft ombré across the temples and front rim evokes movement and luminosity.

April 2026

Nirvan Javan has unveiled a new collaboration with Swiss designer Alfredo Häberli. Developed to mark the brand’s 10th anniversary, the collection reflects a shared design vision shaped by clarity, precision, and cultural depth. Titled the Zurich collection, the line pays tribute to the brand’s home city, approaching Zurich not merely as a source of inspiration but as a structured design system. The collection is built on a distinct formal language influenced by the city’s geometric order and typographic logic. Constructed around five essential geometric shapes, the designs evolve through carefully balanced proportions and refined detailing. This approach results in frames that feel both understated and expressive, where character emerges through subtle nuances rather than excess. Designed, developed, and produced in Switzerland, the models combine technical precision with creative finesse. Clean transitions enabled by 3D production techniques and a cohesive material language reinforce the collection’s contemporary aesthetic. The integration of titanium temples with organically shaped fronts creates a balance of lightness and structural integrity. The collaboration between Nirvan Javan and Alfredo Häberli positions eyewear not as a transient accessory, but as an essential object of everyday life and a powerful medium of personal expression.

April 2026

Oakley has introduced a series of eyewear designs created in collaboration with Kiko Kostadinov, developed exclusively for the brand’s Autumn Winter 2026 womenswear runway show. The custom made frames, photographed during the show by Laura Fanning and Deanna Fanning, combine Prizm lens technology with surface details inspired by feather and wood textures. On the runway, several reinterpretations of Oakley’s iconic Ellipse model were presented, aligned with the collection’s colour palette and material direction, alongside a unique prototype developed specifically for the womenswear show. The designs were conceived within Moonbase1, the brand’s innovation laboratory dedicated to advancing its forward looking product vision. Revisiting traditional eyewear forms, the models stand out with bold silhouettes and amplified proportions, reflecting an experimental approach that pushes the boundaries of design. Handcrafted in California and developed using 3D printing technology in Oakley’s in house lab, the frames represent an in depth exploration of materials, proportions, and production techniques.

April 2026

Messyweekend has introduced its new brand universe as part of a comprehensive repositioning process. At the core of the relaunch is a new visual identity and creative direction developed by Narrow Creative. The updated identity, featuring a refreshed logo and a redesigned website, presents a more cohesive and refined expression while establishing a clear foundation for the brand’s future positioning. The brand owners underline that this transformation reflects both what Messyweekend represents today and what it aims to become. Founded in Copenhagen in 2018 as a local start up, the brand has since evolved into a global eyewear name represented in more than 40 countries. Its acquisition by Magasin Du Nord in 2025 marked the beginning of a new phase focused on international expansion and retail growth. Founder and Ceo Mads Koch Pedersen said, “With this relaunch, we are setting a clear direction for Messyweekend. We are reinforcing our position as a Scandinavian eyewear brand with a strong fashion perspective and global ambitions.” The brand aims to reach more than 2,000 points of sale worldwide through a series of new partnerships expected to be announced later this year.

April 2026

Theo Eyewear introduces its new sunglasses collection, Friskos. Interpreting the lightness and energy of the season and the approaching summer months through a graphic design language, the collection once again reflects the brand’s distinctive approach. For the creative team, the starting point of Friskos is the simple form of an ice cream stick. Reimagined through Theo’s unique design perspective, this familiar silhouette is transformed into fully acetate frames that combine a sense of nostalgia with a contemporary aesthetic. Models including Popsi, Stox, Lolly, Soleo, Scoopy and Bello stand out with their vibrant colour palette and soft, rounded forms. While the designs create a playful and effortless impression at first glance, they are supported by a strong sense of proportion and form. As in Theo Eyewear’s design philosophy, playfulness and technical precision come together in balanced harmony throughout the Friskos collection. This approach gives the collection a character that feels both free and controlled. Rather than making a bold statement, Friskos offers a narrative shaped by subtle, intuitive emotions. Influenced by longer days, increasing sunlight and rising temperatures, the collection approaches eyewear not merely as an accessory, but as an expression of the energy of everyday life.

April 2026

Invu presents its new eyewear collection, responding to the growing momentum of active lifestyle trends. Designed specifically for cycling, e-biking and other outdoor activities, the series is developed to deliver a comfortable, performance-driven experience when worn under a helmet. As wearing habits continue to evolve, the brand highlights the increasing importance of comfort and adaptability in motion, placing functionality at the core of this collection. Engineered in Switzerland, the frames are crafted from a soft, flexible and highly resilient polymer, allowing them to adapt naturally to the shape of the head. This construction ensures a secure and balanced fit without pressure, even during extended use. Designed with helmet compatibility in mind, the frames maintain stability even in more dynamic conditions. On the visual performance side, ultra-polarized lenses stand out, effectively reducing glare and providing clear, balanced vision in changing light environments, enhancing visual comfort during active use. Technically driven yet visually streamlined, the collection is defined by a clean, sporty aesthetic, where lightweight construction and refined lines allow the frames to integrate seamlessly into the rhythm of an active lifestyle.

April 2026

Götti adds two new models to its Dimension collection that reinterpret the iconic aviator form. Inspired by the strong aesthetic legacy of the 1970s, the aviator silhouette is reimagined through the brand’s contemporary design approach, resulting in a lighter, softer expression aligned with modern style. Developed using advanced 3D printing technology at the brand’s Swiss manufacturing facilities, the frames are built layer by layer and finished by hand. This technical process brings an architectural precision to the frames, while the fluid and comfortable construction ensures a balanced experience in everyday wear. Moving away from sharp definitions, the design language embraces softer, rounded lines, offering a refined and modern interpretation of the classic aviator shape. A silk-touch surface enhances this sense of fluidity, creating a striking contrast between the technical production process and the tactile aesthetic experience. At the junction between the front and the temples, a stainless steel hinge detail adds both functional and visual emphasis, giving the frames a distinctive structural character. With Ceni and Cenaya, Götti revisits a familiar form through a clean yet impactful approach, adapting a timeless design to the rhythm of contemporary life.

April 2026

Brett Eyewear has expanded its universe with Midnight Blue, a new colour that perfectly embodies the brand’s vision: a discreet, precise and timeless elegance, designed for men who value detail and mastery. Described as far more than a colour, Midnight Blue is the result of advanced technical research. This deep, dark and dense blue is achieved through a high-precision Physical Vapor Deposition treatment, a technology borrowed from cutting-edge industries such as aerospace, watchmaking and the medical sector. Unlike traditional surface treatments, Pvd gives Midnight Blue a unique depth, capable of capturing light while maintaining sobriety. Each reflection, each subtle variation in shade reveals the complexity of the process and the technical mastery of materials. This new colour finds its full expression in Brett’s ED frame, an emblematic piece from the Streamline collection. The ED frame is crafted from monobloc titanium, machined with visible chamfers that highlight the precision of the material work and the purity of the lines. This technical construction provides lightness, optimal strength and an immediately recognizable visual signature, the company adds.

April 2026

The collaboration between Cutler and Gross and Kingsman, which brings together eyewear design and cinematic language, expands with the addition of new models to its collection. Developed in collaboration with director Matthew Vaughn, the series places storytelling at the core of design, positioning eyewear not merely as an accessory but as an integral part of a character. With a history spanning over a decade, Cutler and Gross x Kingsman has evolved into one of the brand’s signature collections, reflecting its craftsmanship at the highest level. Drawing on archival references, the designs reinterpret classic British elegance through contemporary details, translating cinematic style codes into everyday wear. Among the new additions, the aviator optical model coded 0847 stands out with its bold form, while the round optical design coded 0004 offers a more nuanced approach through its mixed-material construction and refined proportions. These familiar designs are subtly updated, preserving their identity while introducing precise refinements. As Alessandro Marcer, Creative Director of Cutler and Gross, explains, “Each collection takes us on a journey through the archive. Working alongside the Kingsman costume design team, we curate eyewear that is the pinnacle of discerning style and craftsmanship.”

April 2026

Etnia Barcelona celebrates individuality through colour, form and craftsmanship with its special eyewear selection created for Mother’s Day. At the heart of the edit are distinctive silhouettes that move beyond conventional codes, designed for women with a strong sense of style. The brand’s signature use of colour balances bold, eye-catching designs with everyday wearability, offering an aesthetic that feels both expressive and effortless. Each model stands out as a refined blend of timeless design and contemporary expression, responding to the layered and multifaceted style of the modern woman. Going beyond the idea of a simple gift, the selection proposes pieces that reflect character and evolve into personal memories over time. Crafted from natural acetate and fitted with high-quality HD mineral lenses, the frames underline the brand’s commitment to both aesthetics and performance. The experience is completed with exclusive packaging that echoes Etnia Barcelona’s artistic identity. Created for those who wish to celebrate Mother’s Day with a meaningful gesture, this special collection also represents a unique way of seeing the world, bringing forward a gifting approach defined by emotion, longevity and style.

April 2026