Excellence with Hi-Vision LongLife

With more than eighty years of experience in optics and vision technologies, Hoya has been awarded the ‘most durable’ and ‘longest lasting’ coating by an independent research company for Hi-Vision LongLife with a 3-year warranty. With Hi-Vision LongLife coating, you can eliminate all disturbing effects on optical lenses, from scratches, dirt and reflections to fingerprints and light reflections. Hoya Hi-Vision LongLife coating, a premium quality multi-layer coating that keeps optical lenses safe, provides excellent performance for many years due to the special combination of layers. This award-winning coating offers durability, scratch resistance, dust and oil repellency, anti-reflective properties, and independent research shows that it is up to thirty percent more scratch resistant and seventy-five percent easier to clean than competitive products.

April 2023

D & G Names New Brand Faces

Italian giant Dolce & Gabbana presents its new Spring/Summer 2023 eyewear campaign created by the most iconic photographers of contemporary fashion, Mert Alas and Marcus Piggott. Kylie Jenner and Michele Morrone are the new faces of Dolce & Gabbana eyewear. The photo shoots, which took place in the swimming pool of a villa in Los Angeles, California, attracted attention with its glamor that is so glamorous that it resembles Hollywood movie sets. Kylie Jenner, a successful entrepreneur and one of the most followed and popular figures among global stars, was chosen as the female face of the campaign. Michele Morrone, the famous Italian actor with 15.6 million followers, also stars in the visuals featuring men’s styles. Dolce & Gabbana’s new sunglasses and optical frames have been developed as the perfect accessory for the wearer to express their style with their sophisticated and elegant looks. The famous luxury brand’s Spring/Summer 2023 eyewear collection is available on its e-commerce site and in selected optical stores.

April 2023

Raen Offers Handmade Quality

Raen Optics presents its new collection for the Spring/Summer 2023 season. Raen’s new handmade eyewear collection blends essential classic style with innovative craftsmanship to offer stylish and unique designs. Raen Optics mentions the collection features handmade sunglasses that reflect exceptional quality and character at affordable prices. Raen’s Sales Director Scott Bowers said, “For this year’s collection, we focused on our craftsmanship and using the best materials in our products. By leveraging our industry expertise, we are able to offer eyewear wearers the latest trend-driven designs at affordable prices. We believe that everyone deserves to look and feel their best and we are committed to making this a reality.” Raen’s Spring/Summer 2023 collection offers frames crafted for exceptional fit, all-day comfort and longevity. The brand’s new collection is available on its website.

April 2023

Carrera is at Coachella Festival!

Carrera Eyewear has announced its official eyewear partnership with the 2023 Coachella Valley Music and Arts Festival, taking place over the two consecutive weekends of April 14 – 16 and April 21 – 23, in Indio, California. As an official Coachella partner, Carrera will have category exclusivity as the only featured eyewear brand on festival grounds. The brand will be present with a partner tent to connect and engage with festival goers while offering an immersive brand experience, including a sunglasses try-on station which will debut the Carrera Woman collection. Carrera’s presence at Coachella will be enriched by the attendance of a crew of top influencers including brand ambassadors featured in the Spring/Summer 2023 eyewear campaign. Francesco Rinaldi Ceroni, President of North America, Safilo Group, said, “Coachella is much more than a music festival—it is a cultural movement. It is two weekends of creativity, inclusivity and diversity conceptualized for those who want to stand out from the crowd, and this perfectly aligns with the essence of the Carrera brand. That’s why we are excited to announce this inaugural partnership and we are looking forward to engaging and exposing the brand to a whole new audience.”

April 2023

Tom Ford Leads the Trends

Considered a style icon in the fashion industry, Tom Ford perfectly reflects its brand Dna in its eyewear collections, expressing luxury, glamor and exclusivity in a clear and natural way. The brand’s great attention to detail and excellent quality are the outstanding features that make Tom Ford’s luxury products unique. Combining cutting-edge technology and innovative materials with its signature iconic style, the new magnesium alloy models 5865 and 5866 are ultra-light and comfortable frames with a clean, timeless design that is set to become a must-have for eyewear lovers. The magnesium alloy models are corrosion-resistant, hypoallergenic and low-maintenance, adding elegance to your look while promising optimum comfort. Tom Ford Eyewear designs, combined with the Made-in Italy label, where luxurious and innovative materials are used, create a magnificent collection that defines this season’s iconic models, just like every season.

April 2023

Seiko Introduces Personalized Lens

Brilliance, which is the ‘progressive lens with the most superior vision’ developed by Seiko Optik to date, has been produced as a solution to presbyopia, an eye problem especially experienced by people over the age of forty. Seiko Brilliance, which prioritizes the effects of today’s digital world on the eye during the design phase, provides unique near, intermediate and far field vision to the user in daily life with its excellent performance. In addition to the user’s parameters; this high-tech lens, which takes into account the history of optical lens use and personal vision preferences, sets new standards in customized solutions by creating a personalized lens design code. This 4-digit lens design code is available in more than three hundred design variants. Instant adaptation, high customization, enhanced aesthetics, easy transition between distances, unparalleled comfort, reduced ripple and shake effects, and an even wider range of vision are among the highlights of Seiko Brilliance’s innovative technology, providing the wearer with maximum comfort.

April 2023

Sharper Vision with Lambda Technology

With the new Lambda Technology, Rodenstock promises sunglass lenses with high precision and optimum contrast power. Most regular sunglasses today reduce light by up to ninety percent. When light is reduced, we experience less detailed vision. Lambda Technology is designed to increase contrast with colors that enhance both depth and detail. Rodenstock’s color contrast index allows us to select the most suitable lens. The colors in Lambda Technology sunglass lenses are finely tuned to optimize contrast. The Rodenstock color contrast index helps to find the sunglass lens color that best suits a person’s needs, using a method that relates to different color perceptions and contrast levels. Contrast is created by reducing the blue light passing through the lens. Due to its short wavelength, most of the scattered light is blue light. Since scattered light carries no visual information, blue light reduces visual acuity. Sunglasses lenses based on Lambda Technology provide sharper vision because they minimize the amount of blue light passing through the lens. In addition, sunglass lenses made with Lambda Technology help to reduce glare in sunny weather by blocking reflected light, thus further improving visual acuity.

April 2023

Face a Face Designed 4 New Models

Face a Face has expanded its collection inspired by the Memphis art movement with four new models. The Memphis movement, which argues that design begins where rational processes end and magical processes begin, has led Face a Face to focus on doing the unprecedented and unthinkable in its new models. Handmade in France and Italy, the glasses open the doors to a sparkling world with their shapes and colors. For this new collection, Face a Face designers continue their exploration of the Italian Memphis art movement through a kinetic prism. Each of the models seems to move to better reveal the richness of their shapes. From the kaleidoscopic effect of Kalëdo dizziness to their visibly articulated frames and moving hinges, the brand’s four new models catch the eye. The nod to the Memphis movement is diffused through a color-blocking palette and expressed in ultra-graphic materials contrasted with solid colors. In this way, the models bring to life their playful appearance, conceived as a visual interaction and dialog.

 

April 2023

Timeless Futurism from Ovvo

The Ovvo Optics Spring/Summer 2023 eyewear collection forges into a new frontier of optical innovation with nine all-new styles. Crafted from the finest materials with progressive designs and refined minimalist character, the new collection presents some of the most exciting pieces in the Ovvo catalog. These nine new frames find inspiration in futurism, technology, and progress, fusing the three pillars together in timeless pieces crafted to withstand the highest demands. Built to the signature standards of each Ovvo piece, expect elegant engineering, technical innovation, and inspired style in every frame. The images for the new campaign incorporate themes of metal, geometric forms, and laser light. These motifs are visualized through beams of both connecting light and refracting light that bursts and illuminates the elements in scenography. To learn more about Ovvo Optics’ Spring/Summer 2023 collection, you may visit the brand’s website.

April 2023

Gigi Studios Expands Lab Series

Gigi Studios expands its Lab collection with six new designs made of beta-titanium. Gigi Studios Lab finds the perfect balance between design and extreme lightness thanks to the use of beta-titanium. The new models are designed for women and unisex, with thin and durable contours for a maximum feeling of lightness. Inspired by technology and fashion culture, the new models are designed to provide the utmost comfort without giving up on new trends. Extreme lightness is the key feature of this Japanese beta-titanium handmade Lab collection by Gigi Studios. The six new models stand out for the fluidity in the design of their temples and frames. This fluidity provided by the brand extends to the bridges and the top bar of the pilot-inspired models. These features are one of the most striking innovations in the collection. The Phoenix with geometric lines and the Maia, an oversized design with more rounded lines, stand out among the brand’s new designs. All new designs are available in four color options in an elegant color palette.

April 2023