Carrera Eyewear has announced its official eyewear partnership with the 2023 Coachella Valley Music and Arts Festival, taking place over the two consecutive weekends of April 14 – 16 and April 21 – 23, in Indio, California. As an official Coachella partner, Carrera will have category exclusivity as the only featured eyewear brand on festival grounds. The brand will be present with a partner tent to connect and engage with festival goers while offering an immersive brand experience, including a sunglasses try-on station which will debut the Carrera Woman collection. Carrera’s presence at Coachella will be enriched by the attendance of a crew of top influencers including brand ambassadors featured in the Spring/Summer 2023 eyewear campaign. Francesco Rinaldi Ceroni, President of North America, Safilo Group, said, “Coachella is much more than a music festival—it is a cultural movement. It is two weekends of creativity, inclusivity and diversity conceptualized for those who want to stand out from the crowd, and this perfectly aligns with the essence of the Carrera brand. That’s why we are excited to announce this inaugural partnership and we are looking forward to engaging and exposing the brand to a whole new audience.”

April 2023