Athletic Performance With Impavid Active

Prada Linea Rossa presents Impavid Active, a collection of aerodynamic frames designed to deliver athletic performance under extreme conditions. A modern aesthetic and high performance come together in face-hugging silhouettes that reflect the brand’s style standards, enhanced by the dynamic lines of the perforated temples and innovative and modern ventilation details on the lenses. Thanks to the choice of quality materials, a wide range of lens options and technical research carried out before the frames were designed, the new eyewear perfectly adapts to all face shapes for superior performance even under the most extreme conditions. The SPS01Y features a wide ultra-modern front with cylindrical lenses and an innovative top visor with a special ventilation system designed for superior athletic performance even under the most extreme conditions. The water-resistant lenses are available in matte black/neon yellow, matte black and white. The rectangular SPS02Y is a reinterpretation of the perforated temple design, combining modern aesthetics with high performance. It is available in matte black/blue, matte black/neon yellow, matte black and white. The lenses are also available in two adjustable versions, blue/purple and orange.

April 2023

Oakley Promises High Performance

Castel, Oakley®’s newest High Wrap frame, is characterized by its comfortable design. Castel features a lightweight yet durable O-Matter™ frame and a three-point design for comfort. The model’s elliptical logo, accompanied by Prizm™ Lens Technology designed to enhance color and contrast, provides a sporty and stylish look. Oakley® Sutro Ti combines classic sophistication with modern style. Distinguished by its striking cylindrical lens shape and ultra-lightweight design, Sutro Ti is made from premium titanium. The model’s Unobtainium® ear plugs and adjustable nose pad provide a non-slip grip for top performance. Oakley® Kaast is the first dual-lens sunglasses made possible by the brand’s design innovation PhysioMorphic Geometry technology. The O Matter™ frame material adjusts for an optimal fit, while the 3-point fit ensures all-day comfort. Prizm™ Lens Technology enhances color and contrast, making them suitable for high-end performance. Contrail Ti, a titanium-framed version of Contrail, the brand’s pilot-inspired sunglasses, features ultra-light titanium materials that balance weight and function with premium aesthetics. Unobtainium® technology balances non-slip grip and comfort, while adjustable transparent nose pads help ensure a perfect fit.

April 2023

Sustainable Choice With Emporio Armani

Emporio Armani’s sense of responsibility continues with its sustainable eyewear selection for the new season. Made from bio acetate, a material composed of at least fifty percent organic content, and presented in a special packaging made from recycled polyester, the two sun models prove the brand’s focus on protecting the environment. The uniquely dynamic and metropolitan design for men and women features strong lines with pronounced angles, softened by transparent colors that allow to see the structure of the temples. EA4186 is a men’s sunglass made of bio acetate on the front and temples, with large square lenses and the Armani Sustainability Values logo on the inside. The model has visible metal temples. This model is available in transparent red with brown lenses or transparent green in the same color as the lenses. EA4187 is a sunglasses for women with distinct geometric lines. Made of transparent bio acetate, through which the metal body of the temples can be seen, the Armani Sustainability Values logo is printed on the inside. The design is available in transparent brown with light brown lenses or transparent grey, the same color as the lenses.

April 2023

Easy Adaptation with Sensity Original

Hoya Sensity Original lenses are designed to make your vision experience more comfortable. Superior comfort and smart lenses that adapt to intense light protect your vision without compromising contrast or color perception. With UV protection against rapid transitions between light conditions, you can rest assured that your eyes will always be protected, no matter where you are. With Hoya Sensity Original, no matter what the weather is like, your lenses quickly adapt to your environment thanks to Stabillight Technology. With high performance despite different climatic conditions, your eyes are protected wherever you are. Hoya Sensity lenses have intense and natural color options. Developed by color experts, Hoya Sensity Original offers excellent contrast and glare reduction as well as being new and trendy.

April 2023

No Reflection with Hoya Polarized Lenses

Hoya Polarized lenses effectively block reflections and eliminate uncomfortable glare from the sun while enhancing contrast and providing better viewing comfort outdoors. Light travels in many directions, but when it reflects off shiny surfaces such as wet roads, cars, windows, snow or water, polarization occurs. This causes unpleasant glare and reduces vision. To avoid such situations, polarized lenses are the right solution for sunlight anytime and anywhere. Polarized lenses are perfect for users who want to avoid discomfort caused by glare. Especially those who drive, engage in outdoor sports or just like to spend time outdoors will enjoy the advantages of Hoya Polarized lenses. Hoya has developed Polarized lenses for travelers, drivers, people who enjoy water and winter sports, people with light-sensitive eyes and those who are sensitive to glare, as well as fashionistas.

April 2023

iD LifeStyle 4’s Design Revamped

Hoya presents iD LifeStyle 4, the latest addition to its progressive lens line. Hoya iD LifeStyle 4 has been updated and improved to respond to the vision challenges of modern, busy daily life. With a special design tailored to the lifestyles of various presbyopic patients, Hoya iD LifeStyle 4 enables easy adaptation for eyeglass wearers and personalization according to their vision needs. Everyone has different needs when it comes to eye health. That’s why Hoya created iD LifeStyle 4 based on these different vision needs. With three personalized design variations (Indoor, Urban, Outdoor), it makes it possible to customize according to the vision needs of end users. With a few simple questions about the user’s lifestyle, eye care professionals can determine the right lens design for their patients. Hoya iD LifeStyle 4 is equipped with 3D Binocular Vision in addition to the superior technologies already included in the previous generation of optical lenses with Binocular Harmonization Technology and Binocular Eye Model Technology. Developed for easier switching between far and near vision distances, 3D Binocular Vision enables easier adaptation and therefore greater user satisfaction.

April 2023

Invu Protects The Nature Again

The Swiss Eyewear Group is committed to protecting the environment and has broadened its range of eco-friendly and sustainable products by launching the new Invu’s Spring/Summer 2023 collection. The Invu’s new sustainable collection is entirely crafted from recycled Pet bottles. Sadly, Pet bottles that are discarded in landfills take several centuries to decompose and become soil. Invu, however, transforms Pet bottles into pellets, which are then repurposed to create fashionable and high-quality eyewear. Invu takes their commitment to sustainability a step further by exclusively utilizing a hundred percent recycled materials to manufacture the sunglass case, cleaning cloth, and attractive point of sale display. Invu provides again eco-friendly eyewear at an affordable price point for all those who want to protect our planet.

April 2023

La’bella Soft Clear is Revealed

With its twenty years of experience in the sector, Optik Dünyası has strengthened its position in the colored contact lens market and has succeeded in carrying this experience to the transparent contact lens market, which is also a large market. La’bella Soft Clear transparent contact lenses are designed with MPC Polymer technology. MPC technology stabilizes the humidity throughout the day and provides increased comfort. Increased oxygen delivery is ideal for optimal eye health. The thin edge technology and unique design offers greater stability in the eye for clear and sharp vision. Soft Clear clear contact lenses for correcting myopic and hyperopic visual defects last for three months. The box contains six contact lenses. Produced with La’bella quality, Soft Clear transparent contact lenses offer comfort, comfort and clear vision guarantee to the user. It is offered for sale as myopic and hyperopic with ready stock. Maintaining its usual assertive and customer satisfaction-oriented vision in the field of transparent contact lenses, the company brings an innovative dimension to the sector. La’bella Soft Clear, produced with the latest advanced technology, starts its exciting adventure with its logo, visual presentation and dynamic brand identity.

April 2023

Lacoste Presents New Sunglasses

Lacoste presents the new sunglasses selected from the Spring/Summer 2023 advertising campaign. From the tennis court to the streets, the L6004S sunglasses for men perfectly match the typical features of the Active Series collection, which combines sport with fashion. The model’s urban, rectangular shape is paired with square temples. The bold logo of the Active Series establishes the brand identity, which is further accentuated by the matching colored rubber details on the inside of the temple tips. The timeless color palette includes the matte black chosen for the ad campaign, as well as dark grey and matte crystal. Designed for women, the angled rectangular sunglasses L6002S combine performance with fashion-forward style. Part of the Active Series collection and made of injected plastic, this model has a charismatic, sporty-inspired, casual appeal. The temples feature the bold logo of the Aktif series, while the inside of the temple tips feature rubber details in a color matching the logo. Featured in the ad campaign in light gray, the model is also available in transparent gray, matte crystal and classic black.

April 2023

Cutler & Gross Presents The Haçienda

Cutler and Gross launches its new retro luxury sunglass and optical styles for the Spring/Summer 2023 season. The British brand takes inspiration for the new collection from Manchester’s famous nightclub The Haçienda, which was open from 1982 to 1997. The Haçienda was the spiritual home of “acid house” music, at the forefront of music and youth culture in Manchester city center, credited with reinventing and revitalizing the nightclub genre. The Haçienda is the nightclub that changed Britain. Key shapes from the Cutler and Gross extensive design archive are seen through the lens of The Haçienda’s heyday, reinvented with flair and special regard for the music, color and fashion of that time. The collection comprises ten styles, broken down into six opticals and four sunglasses, that possess a distinctly retro and luxurious feel. Oversized silhouettes and thick profiles come together to create an effortless oh so chic look. Each defined by a statement size, color, and/or tinted lenses that would feel as much at home in the 80s as they do now.

April 2023