Andy Wolf launches the new Glimmer sunglasses together with Knwls, which is womenswear and accessories London-based brand founded in 2017 by Charlotte Knowles and Alexandre Arsenault They focus on sustainability in the sourcing of materials and the look. The acetate is used in a milky and glittery way. The Knwls x Andy Wolf Glimmer sunglasses recall the brands’ first collaboration Adrenaline, with angled facettes and a curved bold lens with large dip temples. This time with a more compact, custom triple layer glittery acetate. Finished with layered facettes on the front and the back of the frames give a softness to the compact angled frame. Andy Wolf and Knwls are united in their efforts to incorporate more sustainability in their collections. These sunglasses are created by hand in Austria from sustainable acetate called ‘Acetate renew.’ The sunglasses come in three colorways with milky front layer of acetate, hiding a layer of glitter that only emerges through the facettes. The colors include a transparent brown glitter with brown solid lenses, a milky lilac glitter with grey gradient and lilac mirror lense, and lastly a milky honey glitter with mid grey solid and pink mirrored lens.

August 2023

Innovation, Italian identity and a pioneering spirit, the principal values of Movitra, are expressed in a new striking campaign released this season. The campaign has been created to communicate the notion, ‘2 Souls, 1 Brand’ – the brand’s essential Dna. In the imagery, a man and woman are depicted as classical marble or ebony statues, born out of a precise tradition, representative of Movitra’s strong, steadfast Italian soul, 100% committed to attributes such as quality and craftsmanship. In visual contrast, cracks in their bodies reveal gold or silver liquid metal, symbolic of Movitra’s technological progress, and representative of the brand’s pioneering ‘second soul’, the advanced technological force behind their completely unique and patented, rotating design innovation. The campaign features three key headlines, “The Italian art of innovating”, “Innovation flows through our veins”, and “Pioneers in Dna” underlining the concept of the visuals, and the progressive innovation of Movitra design. The imagery is available to Movitra customers in a set of Point-of-Sale materials including counter cards and posters.

August 2023

French eyewear brand J.F. Rey comes up with a collection, named as Petite dedicated to individuals with slender facial features. It exudes elegance, contemporary vibes, and a vibrant palette, making it an irresistible choice for women who desire distinctive and compact eyewear. The collection embodies the distinctive artistic style of J.F. Rey, featuring complementary contours, captivating graphic embellishments, and captivating custom hues that define both the appearance and character. With an extensive range of dimensions, styles, and designs, Petite impeccably caters to the specific requirements and aesthetic preferences of its discerning clientele. It ensures an optimal visual harmony, unparalleled comfort, and a flawless fit, going beyond mere size considerations. In accordance with the essence of J.F. Rey, the latest collection introduces nine fresh silhouettes crafted from acetate or a combination of metal and acetate. The models represent an artistic amalgamation of shapes, materials, and J.F. Rey ‘s iconic color palette, resulting in captivating contemporary eyeglasses that breathe new life into retro-classic styles.

August 2023

Cutler and Gross and The Great Frog, a cult jewelry brand with an affinity for heavy metal, rock ‘n’ roll and punk, have collaborated on a stunning eyewear collection. Drawing on Cutler and Gross’ more than fifty years of manufacturing and craftsmanship expertise and The Great Frog’s design signatures, the collaboration combines iconic frame shapes with strong ties to subcultures such as heavy metal, rock, punk and bikers. The exclusive collection consists of five styles – three sunglasses and two optical frames – that reflect the jewelry brand’s Owner and Creative Director Reino Lehtonen-Riley’s passion for unexpected details. Each frame bears the iconic 925 sterling silver emblem that has become synonymous with the British jewelry brand. These emblems appear on the temples and frontals, accompanied by Cutler and Gross’s handmade Italian acetates and classic shapes.

August 2023

Tom Ford believes in the power of eyewear as the first accessory to catch the eye and presents his pre-Fall collection. Always a perfectionist, Tom Ford combines vintage-inspired frames and bold, versatile designs with exceptional levels of comfort and luxury, successfully transforming them into contemporary silhouettes. As with every collection, the brand provides all the variety necessary to satisfy the various moods and personalities of its fans. In the new collection, the Clint model stands out with its thin temples, sharp-lined mask design; the Corey model with its bold vintage-inspired design; and the Brianna model with its wide temples, gradient-colored lenses and cat-eye design. Tom Ford Eyewear combines Ford’s masterful design approach with Made in Italy craftsmanship, and each custom-designed Tom Ford frame is hand-finished with the signature metal “T” that has become the undisputed iconic statement of the style.

August 2023

Produced with Hoya’s proprietary ‘Sensitive Photochromic Technology’, light-sensitive Sensity Original lenses offer an even molecular distribution on the entire lens surface through a microscopic spin coating process. Sensity Original lenses, which can be customized especially for different needs, can be combined with all premium coatings in Hoya’s product range as well as single vision, bifocal and progressive lenses. Hoya Sensity Original lenses are designed to make your vision experience more comfortable. Smart lenses with superior comfort and adapt to intense light, protecting your vision without compromising contrast or color perception. With UV protection against rapid transitions between light conditions, you can rest assured that your eyes will always be protected, no matter where you are. Hoya Sensity Original lenses are available in intense and natural colors. Developed by color experts, Sensity Original offers excellent contrast and glare reduction as well as being new and trendy.

August 2023

Developed in the new creative laboratories of Guards Group in Milan, the off-white™ Spring/Summer collection is now available in Turkuaz Optik distributorship. A consistent extension of the ready-to-wear aesthetic in the eyewear world with a contemporary global perspective on Italian, design and trends, the collection reflects the colorful, vibrant and joyful spirit of the brand, which is genderless, avant-garde and graphic. Inspired by natural colors and textures, the collection aims to reach young people by embracing the different attitudes of consumers. Boston, one of the most striking designs of the collection, stands out with its 3D logo detail, while Atlanta Toledo and Portland stand out with their sporty look, allowing you to have a comfortable, lightweight, relaxed and elegant look.

August 2023

Etnia Barcelona once again demonstrates its clear ties with the art world. The Alter Ego campaign for the brand’s Spring/Summer 2023 sunglasses collection immerses wearers in the world of classical sculpture. The Alter Ego campaign references the duality or multiplicity of our identities, a theme that has been explored by numerous artists over the centuries. Placed in a mystical setting, the images of the campaign portray people admiring and appearing to converse with well-known statues which depict mythological scenes.  Alter Ego calls on us to freely vent our desires and, through art, find the very best version of ourselves. Etnia Barcelona sees the collection as a way to allow each and every one of us to freely express ourselves and display our own alter ego. Each item in the collection is a work of art, sculpted and crafted down to the very last detail, in finishes that reflect the quality and passion for design that characterises the brand. From geometrical forms to warm soft hues, every single pair of sunglasses uniquely expresses its personality. The designs in the collection are crafted in natural acetate, as is the case with all the brand’s collections, and boast HD mineral lenses which enhance outdoor colours and offer greater clarity – in all a unique visual experience.

August 2023

Jacques Marie Mage and Alanui have come together in an extraordinary collaboration to create a capsule collection of sunglasses that embodies the creativity, exceptional quality and attention to heritage that characterize both brands. This limited-edition collection, handcrafted in Japan using the finest materials, offers two sunglass designs adorned with metals, gemstones and Western motifs that celebrate the arts and traditional culture of the American Southwest. The first model, called Zuma, is a sculptural profile classic with JMM’s iconic arrowhead details. This eyewear boasts turquoise inlays and custom silver, gold, and turquoise temples, recalling the geometries of Alanui’s Icon pattern. The second model Topanga, on the other hand, features an iconic frame available in black or clay and features an intricate handcrafted decoration of Alanui’s Icon pattern in five different colors. Alanui Co-founders Carlotta and Nicolò Oddi said: “Working with the Jacques Marie Mage team and its founder Jerome has been incredible. We could not have found a better partner for our debut in the world of eyewear. We share the same love for exclusive products that flawlessly combine creativity and craftsmanship.”

August 2023

The new collection from the Barcelona brand Lool, part of Etnia Eyewear Culture, which makes up part of the Deco Series, incorporates new decorative temples. Made with titanium and premium quality lacquers, the designs are described as fitting perfectly with a new front pin inspired by a diamond. MIM technology is used in the manufacture of lool eyewear because it is a process which makes it possible to create almost any shape in titanium using injection molding. The innovative concept offers elegant and sophisticated shapes with new colours and edges designed to shine, upholding the vision of the brand which strives for luxury, with qualities of minimalism and lightness. The well-known Deco series at lool is a sophisticated and decorative collection with luxury finishes. The collection is inspired by the Art Deco movement, with its buildings of marked geometric lines and shiny materials with abundant detail in its decorative elements. Born from a 0.5 mm thick metal sheet with a minimum weight of only 4 g, Lool glasses are appreciated, designed to leave no marks and be worn throughout the day.

August 2023