The world-famous fashion house Balenciaga presents its eyewear collection called Dynasty for the Fall/Winter 2023 season with a striking campaign. Focused on evolution, the new eyewear range develops new shapes and animations accented by the house’s iconic metallic, hollowed-out double-B logos. The markings are expressed at the temples of the thick, glamorous frames, in reference to ’80s logomania. In Balenciaga’s Dynasty eyewear collection of four different styles, the Dynasty D-Frame Xl dazzles with its metallic, hollowed-out, larger double B logo on the temples, harmonizing with its frame that extends upwards and outwards. In addition to the cat-eye interpretation Dynasty Cat 2.0 Af sunglasses with a similar design language that extends slightly upwards and outwards, the collection also features Dynasty Cut Opt sunglasses with a narrow profile. The collection is completed with Dynasty Butterfly Opt, interpreted in butterfly form.

October 2023

Austrian eyewear brand Rolf Spectacles unveiled its new and elegant Wire eyewear collection at Silmo Paris, the world-renowned optical fair held at the end of last month. Sustainable materials and vibrant color tones come together in forward-thinking designs that emphasize the spirit of contemporary times. The flexibility of the temples and nose pads ensures a perfect fit, while eye-catching embellishments give the models an artistic flair. The Wire collection uniquely blends fashion and practicality, offering countless possibilities for creative pairing. Beyond the Wire collection, Rolf Spectacles has also unveiled Spec-Protect, a stunning elogated eyewear chain made of miracle tree that can be optionally attached to any eyewear in the collection, keeping the frames safe and secure.

October 2023

Qzen, one of the leading brands of Efor Optik, is one of the most preferred brands among end users by offering a wide variety of models and colors. Sunglasses can be worn not only in summer but also in all seasons when the sun bothers the eyes. Qzen is not only limited to sunglasses. It also offers optical frames. Eyeglasses are not only a stylish accessory, but also important for protecting eye health. Therefore, Qzen encourages users to protect their eyes and be stylish with both sunglasses and optical frames. Qzen promises you comfort and convenience with its wide collection of optical and sunglasses with a variety of models and colors that both protect your eye health and color your style in every season.

October 2023

Papary Sunglasses, which is user-friendly with its different products, shows its sensitivity with its sustainable and eco-friendly designs. Papary Sunglasses, which presents its series consisting of bio acetate material, which is of natural origin and renewable, reveals a new perspective with its series combined with recyclable and environmentally friendly products. Bringing the quality of Mazucchelli, the world’s largest acetate company, to its products, Papary Sunglasses presented its bio acetate series to its users. Serving sustainability with its high quality products, Papary Sunglasses brings the luxury and privileged feel of a natural material to its products. The uniquely stylish designs and organic lenses combine to protect the glasses from the harmful rays of the sun and do not compromise on elegance. Offering a special option for both stylish and environmentally conscious users, Papary contributes to the protection of nature while offering an original and impressive style.

October 2023

American icon Randolph presents the limited edition C-9 capsule collection. Using vintage C-9 parachutes salvaged from military collections around the world, each piece inside the capsule is meticulously handcrafted. Led by a team of women, the collaboration’s apparel, accessories and eyewear are inspired by female aviators throughout history who bravely broke down gender barriers. Finished in 23K satin gold, this limited edition aviator features vintage crystal bayonet temple tips and special SkyForce™ nylon AGX non-polarized lenses for space flight. The accompanying sunglass case is handmade with recycled materials from vintage C-9 parachutes, inspired by the aviator cases used in space exploration. Inspired by the pioneering women of the Mercury 13 program who pioneered the advancement of women in space flight, the female-led team behind the Randolph x W’menswear collaboration explored various powerful meanings of femininity. By aligning with the spirit of thirteen brave women, the collaboration strives to honor their legacy of courage and innovation, aiming to empower and amplify women’s voices in uncharted spaces, redefining boundaries and nurturing the innovative drive that continues to shape their collective journey.

October 2023

Essilor presents Crizal Sapphire HR, its latest and most advanced innovation in antireflective coating. Ever-changing environmental conditions and the unpredictable behavior of eyewear wearers expose lenses to a variety of visible and invisible threats. For example, reflections from all light sources at different angles, rainy and windy weather causing dust and water droplets, UV rays acting in sunny and cloudy weather are among the ever-changing environmental conditions. Unpredictable behaviors of eyeglass wearers include dropping glasses, wiping lenses with hard textiles other than microfiber cloths, fingerprints and makeup residue. Crizal Sapphire HR provides perfect protection against all these negative effects. Crizal Sapphire HR is the combination of lens technologies against these negative effects in a single coating. Crizal Sapphire HR provides a reduction in all visible light reflections that surround us. It has superior scratch resistance. It is an easy-to-clean, high stain resistance, hydrophobic and antistatic lens. Optimal front and back UV protection. Crizal Sapphire HR has the best transparency in its class as perceived by sensory analyzers with antireflection effectiveness. Scratch resistance offers superior scratch resistance compared to the previous generation after 18 months of real life use testing. It has successfully passed staining and 20,000 wipe tests.

October 2023

Marcolin and MCM, the German luxury fashion house born in 1976 in Munich, announce an exclusive license agreement for the design, production and worldwide distribution of MCM Eyewear until December 31, 2028. MCM stands out as a refreshing alternative to traditional luxury, born out of the innovative and rule-breaking atmosphere of 1970s Munich. Independently designing premium accessories for the daring jet-set of the era, the brand quickly gained worldwide acclaim. Marcolin will develop MCM’s eyewear collections following the founding values of the brand, which has always combined craftsmanship, design and sustainability in its creations. The first MCM sunglasses and optical collection produced by Marcolin will be available starting from January 2024 in selected stores.

October 2023

From Barcelona to Japan, Etnia Barcelona continues to bridge the Mediterranean and Far Eastern cultures with the Miscelánea campaign. As usual, the brand take a creative and artistic approach. The Miscelánea campaign fits seamlessly into the #BeAnartist motto of Etnia Barcelona. Through the photography of Biel Capllonch, Etnia Barcelona highlights in this campaign the cultural and artistic heritage of two seemingly different and distant worlds: the Mediterranean, source of inspiration and home port for the brand, and Japan, a timehonored region rich in symbolism and mythological legends. This fascinating fusion of influences is also reflected in the designs of the new collection for the modern and young at heart woman. Natural acetates are combined with Japanese-inspired textures and details. The collection features bold shapes with a Mediterranean character and includes remarkable prints symbolizing the scales of koi carp or the color of cherry blossoms.

October 2023

Arma Lens presents the special production Arma UltraMax series. Arma UltraMax series makes the eyes look bigger with its moiré design and offers a naturalness with its natural eye iris design in such a way that it cannot be understood that there are contact lenses in the eyes even very close. With the contact lenses in the Arma UltraMax series, the secret of baby-like and large eyes with extraordinary naturalness is solved. Arma Lens’ Royal series, which has a diameter of 14.5 mm and a basic curve of 8.6, also offers graduated production from -0.50 to -6.00 degrees for myopes. Arma Lens collections, which offer long hours of contact lens wearing comfort with its special raw material that does not cause dry eye effect and high quality production technique, continue to delight colored contact lens lovers with the beauty and naturalness of contact lens colors.

October 2023

Nathalie Blanc’s new Biopicmania campaign pays tribute to women. The campaign addresses two biopic themes and takes a cinematic and musical journey through the 70s and its strong female characters. A bold return to basics for the brand ambassador of French haute lunetterie, Nathalie Blanc Paris. A passion for vintage and retro takes Nathalie Blanc to the heart of the 70s, so dear to the designer. If Nathalie Blanc has already talked about the design, colors and shapes of these years of freedom, this time Nathalie Blanc will be talking about the personalities who left their mark on these years through their style, courage and determination. Inspired by the emblematic style of her idol and pop music icon Celine Dion, Nathalie Blanc highlights the model she named Céline in her Biopicmania campaign. This striking model embodies the charisma, passion and inspiration that the star shared with the world. The frame called as Ségolène is inspired by the Wonder Woman character played by Linda Carter. She became a pop culture icon in the 70s and is still considered one of the greatest Wonder Womans of all time.

October 2023