Essilor, the leading brand in prescription lenses worldwide, has announced legendary cricketer and global sports icon Virat Kohli as its India brand ambassador. This strategic partnership signifies a powerful alliance with both entities having remarkable legacies. Essilor will roll out a multi-media campaign, featuring Virat Kohli, which will bring to life the value proposition of Essilor’s brands. The campaign showcases a strong portfolio of innovative brands – Stellest, Eyezen and Varilux being lenses which meet all vision correction needs across age groups and Crizal being the famous invisible shield protecting the lenses. Essilor is a world leader in the Ophthalmic Industry, with over 170 years of technological innovations and state-of-the-art manufacturing facilities, meeting consumer needs across age groups around the world. Virat Kohli, a living legend, and a role model to millions, has been at the top of the cricketing world with exceptional performance standards and work ethics, right from when he led the India Under-19 team to a World Cup victory in 2008.

October 2023

California-based eyewear brand Salt, known for its eco-friendly products, presented its collection for the Fall/Winter 2023 season at Silmo Paris, the world-famous optical fair held between September 29 and October 2, 2023. The US brand worked in collaboration with Japanese production facilities while preparing unique and personalized acetate glasses that reflect its unique design style and language in its highly acclaimed new collection. All the shades featured in the collection are inspired by the natural world, and Salt uses imagery from nature as a reference to produce these shades. Salt’s newly developed proprietary color palette has been added to the brand’s other collections for the Fall season. Thus, it has added a new dimension to some of Salt’s already best-selling designs.

October 2023

For the campaign of his Fall Winter 2023 eyewear line, David Beckham takes us on a journey to the desert: as location, a beautiful campsite setting, where David Beckham wears his latest creations while enjoying the picturesque sunset, was chosen. The glowing campfire invites us to dream and play with the warm lightening and the magic colours of the the setting sun and the glittering ocean. The campaign images were shot by Matthew Brookes in the golden desert. They embody the spirit of a modern traveler that is always curious to discover more of the beauty the numerous places of the earth have to offer. In the meantime he allows himself to enjoy each moment of his life and admires the beauty of the endless horizon. Being significant for this line is its wide range of sunglasses and optical frames that stand out due to their magnificent craftsmanship, highest quality materials, subtle masculine approaches, plus exclusive design details. What stays in mind as well is the simply sophisticated colour choice. They take their inspiration from the warm nuances of the desert, including graceful tones of sand, brown, beige, as well as natural colours of havana.

October 2023

Morel, the France-based eyewear brand with a heritage spanning over one hundred and forty years and a significant position in the global eyewear industry, has announced a new exclusive distribution agreement under the name Morel Finland in collaboration with Neonsun Oy. Neonsun Oy brings over 20 years of independent expertise in the Finnish market, a value shared by the French company, which has been solely operated by the family for four generations. The goal of this partnership is to enhance local visibility and recognition for Morel, providing customers with a nearby service and aligning with the brand’s ambition to be recognized as the preferred French eyewear brand worldwide.

October 2023

Morel has recently unveiled its eponymous collection, Morel, in which feminine frames take a prominent place. Three eyewear models are in focus – the harmonious Isabella, the charming Lisa and the timeless Lydia. All models are characterised by their colors and attention to detail. The Isabella features a beautiful harmony of colors in all its variations. Attention is delicately placed on the different shades that come together in elegant gradients. Morel presents a light, trendy, and incredibly feminine model with meticulous work on the lines and carefully cut arches. Lisa’s bold acetate layering provides plenty of charm, with an original combination of two complementary colors. The power of the multi-beveled face work elevates the model’s personality to create a pure trendy product. Elegance lies in Lydia’s coloration. A gradient of three perfectly matched colors offers bright and original shades throughout. Its timeless shape makes it a frame that will enhance any outfit.

October 2023

Oakley has renewed its on-field partnership and license agreement with the National Football League, extending the on-field partnership deal as the official eyewear provider through 2030. This seven-year extension follows the announcement of Oakley’s NFL Flag partnership and latest drop of Patrick Mahomes II Signature Series Collection. Oakley will equip all 32 teams and staff with pro-shields and eyewear, all powered by Prizm Lens Technology. Since the partnership began, NFL athletes have had the opportunity to wear Prizm Clear Shields in game. Oakley Prizm Clear Shields are equipped with Prizm Lens technology, allowing players to see more detail and contrast in their environment. Through close collaboration with Team Oakley athletes, the design process has continued to evolve to not only stand out on the field, but also focus on the importance of eye health and safety for the players. In addition to shields, Oakley will continue to equip all coaches and staff with innovative eyewear.

October 2023

Marchon Eyewear and Linda Farrow announced that they have entered into a long-term exclusive agreement for the distribution of Linda Farrow sun and optical eyewear throughout North America, including Canada and the Cayman Islands. Linda Farrow complements Marchon’s brand portfolio by offering a fashion-forward line of luxury frames. The brand is known for its collaborations with many of the world’s most acclaimed designers and is worn by celebrities such as Margot Robbie, Beyonce, Rihanna and Hailey Bieber. Gabriele Bonapersona, Chief Brand Officer, Marchon Eyewear, said “We are thrilled to partner with Linda Farrow, a unique brand with impeccable quality and luxurious style. By adding Linda Farrow to our distribution network, we are growing our luxury pillar of brands in our portfolio and are confident this will add continued success for the brand’s future.” Simon Jablon, Ceo and Creative Director of Linda Farrow, said, “We are very much looking forward to working with Marchon Eyewear and are excited to see where the partnership takes us as a business.”

October 2023

Modo Group announced the acquisition of Italia Independent. “I have always admired the incredible success of Italia Independent from the very beginning, and we are proud to take charge of its future and to have the opportunity to make a significant contribution to the brand’s development. Modo Group and Italia Independent have always shared the desire to stand out from the crowd; our aim is to reunite the great community that Italia Independent has created over the years, both in the optical sector and among end consumers,” says Alessandro Lanaro, Founder and Ceo of Modo Group. “I’m glad that Modo Group acquired the brand Italia Independent. I am sure that Alessandro and his team, strong of their track record, will be able to evolve the brand I founded to which I will always remain attached.” comments Lapo Elkann, Founder of Italia Independent. The first drop of the Italia Independent collection in the Modo Group’s orbit is scheduled for Spring/Summer 2024 and will be entirely Made in Italy and distributed through an exclusive network of opticians worldwide.

October 2023

Metropolitan continues to focus on careful design and solid quality this season. Inspired by the creative energy of the Bauhaus movement and the avant-garde film style of the 1920s, the Germany-based brand draws attention with minimalist eyewear designs with an urban aesthetic. In its new collection, German brand Metropolitan plays with intriguing material combinations to add a subtle sophistication to its models. The 8114 model, which stands out in the collection, combines block titanium and acetate for a contemporary look. The model has an impressive square form with attractive accents. The faceted acetate section at the upper edge of the eye adds a distinctive touch. The diverse color palette ranges from solid acetate to harmonious gradients, while the large, angular shapes are in line with current design trends.

October 2023

Masunaga designed by Kenzo Takada, the collaboration between Japanese eyewear manufacturer Masunaga and world-renowned designer Kenzo Takada, celebrates their approaching tenth anniversary with the new Color collection. Blending vintage-inspired elements with cutting-edge contemporary design, the collection offers high-quality luxury eyewear, with the uniquely constructed Aquila and Taurus taking center stage. These sophisticated looks are created by combining delicate and gorgeous metal parts with uniquely cut acetate parts. Aquila is available both in optical and sun, and it comes in 5 colors. A limited-edition color #LTD comes with IP Black metal temples and Clear/Grey marble acetate front. The new hexagonal decoration part on the back of the front is decorative and functional to prevent the screw from loosening. The distinctive feature of the sharp and stylish Taurus is the front cut from a 6 mm thick acetate sheet that looks like an eyebrow frame. The model comes in 3 colors. Newly designed temples are created with a motif from a lorgnette handle that was popular in the 19th century. There is K三 logo at the temple end of Taurus.

October 2023