Off-White, the luxury fashion brand founded by Virgil Abloh, has taken the fashion world by storm since its inception in 2012. From its distinctive diagonal lines to its bold graphics, Off-White has established itself as a leader in the fashion world. In recent years, the brand has quickly become a must-have accessory for fashionistas around the world in the eyewear industry. Off White eyewear is known for its unique and distinctive designs that stand out from the crowd in the eyewear industry. They don’t just focus on traditional shapes and styles; instead, the brand uses its avant-garde approach to fashion to create sunglasses that push the boundaries of what is possible. Off-White sunglasses are also unisex, with styles that anyone can wear, regardless of gender.

October 2023

Seiko, which meets with its business partners at the Silmo Istanbul Optical Fair held in November every year, will take its place at the Silmo Istanbul Optical Fair between November 23-26, 2023 with its innovative technologies. With more than 100 years of experience and innovative technology, Seiko, which has a big and strong place in the sector, is waiting for you to share product information, technologies and campaigns full of advantages at its booth at Silmo Istanbul Optical Fair. Seiko Optik offers the best vision performance to its users with the world’s ‘thinnest’ glass and adapts to every frame type with its aesthetic design. Offering vision performance guarantee in the Progressive lens group, Seiko provides advantages and benefits to its users with superior surface treatments and coatings. The Indoor product group maximizes the vision experience by providing easy adaptation, comfort and superior vision at any distance, especially for eyeglass wearers working indoors. To get detailed information about all these product information, technologies and advantages, Silmo is waiting for its visitors at the D8 stand in Hall 5 of the Istanbul Optical Fair.

October 2023

Seiko has developed Seiko Anti-Fog Cloth for eyeglass wearers who wear masks or who have vision problems due to fogging on eyeglass lenses during sudden temperature changes. Seiko Anti-Fog Cloth solves the problem of fogging on optical lenses, allowing users to have extremely clear vision and a comfortable view without fogging. Seiko Anti-Fog Cloths will soon be available for eyeglass wearers in all optical stores. Specially developed for Seiko optical lenses, Seiko Anti-Fog Cloth offers a definitive solution to the fogging problem of eyeglass wearers with an active lifestyle during the day. Seiko Anti-Fog Cloth is effective for 24 hours and has 150 uses. Seiko Anti-Fog Cloth cleans your glass coatings without damaging them and eliminates the problem of fogging.  Thus, you can enjoy clearer vision and higher performance by adapting to every season of the day.

October 2023

In the last decade, more and more electronic devices have entered our lives. With the development of technology, many of us are using smartphones and tablets more frequently. Today, our eye health is deteriorating rapidly thanks to the digital screens we spend long hours on. While there is no chance that our digital usage rates will decrease for a while, Seiko SmartZoom, which has a single-focus glass technology developed by Seiko Optik, helps support the eye muscles in intensive digital device use. Seiko SmartZoom supports the user through the rigors of digital device use by providing a comfortable view and smooth transitions between focal lengths when looking closely at screens. Extremely thin and lightweight with a 360° inner-aspheric surface structure, Seiko SmartZoom offers a wide field of view and outstanding image quality. In particular, SmartZoom allows for closer and easier viewing of screens without straining the eyes.

October 2023

Born in 1959 from a big dream, Hally & Son is renowned for reinterpreting timeless style and elegance with a modern approach. Artisan craftsmanship and tradition are blended with high-quality materials and cutting-edge technology under the impulse of the creative thinking that characterizes the fashion industry. The retro-classic style revives its original values with timeless shapes, highly precious materials and attention to detail. High-quality models using different top materials such as titanium, real horn and acetate form the basis. Hally & Son represents the ultimate expression of versatility and timeless elegance, which has always distinguished its creations. Hally & Son’s eyewear is created for those who value aesthetics, quality and unique details in every aspect of life, demonstrating that the passion for beauty transcends everything

October 2023

With a minimalist and classic design philosophy, Tom Ford eyewear is inspired by the past and crafted in a modern way to create timeless designs. This is clearly demonstrated by the designs, colors and textures of all the eyewear collections so far. Without the use of ornate and flashy details, Tom Ford eyewear is recognized by its fans for its exclusive designs, craftsmanship, attention to detail, innovative combinations of premium materials and a smart mix of luxurious colors. Cecil, Kaya and Guinevere sunglasses and FT5913-B and FT5958-B optical frames are some of the styles in a variety of colors made using a biodegradable and bio-based acetate composed of raw materials including cellulose acetate and a plasticizer. The Tom Ford eyewear collection is aimed at those who have personality, self-confidence, sophisticated taste, love elegance, classic style and at the same time are looking for luxurious and exclusive accessories. The distinctive designs of Tom Ford glasses with sharp lines are a fashion statement of assertive beauty, confidence and independence.

October 2023

Seiko 1.57 As Scc, with its high abbe value, provides clear vision and functional wearing comfort thanks to its thin aspherical design and high quality materials and coating. The Seiko 1.57 As Scc, which can be easily bent and fitted thanks to its special tensile strength, adapts to every frame type. Thanks to the Seiko SuperCleanCoat (Scc) coating, Seiko 1.57 As Scc offers long-lasting water repellency, scratch resistance, strong grip and antistatic function; dirt, dust and moisture-free. Conforming to ISO 8980-3 standard, Seiko 1.57 As Scc offers 100% protection against UVA and UVB up to 400 nm. Especially in winter, rainy and cold weather, user comfort is increased thanks to its vapor and water repellent structure.

Ekim 2023

Moncler sunglasses are part of a luxury fashion brand founded in 1952. Based in Italy, Moncler sunglasses combine style with ongoing technology to combine extreme needs with everyday city life. Moncler sunglasses continue the ‘fashion phenomenon’ aimed at young consumers. Part of the luxury sector, Moncler sunglasses reach an international audience by combining the brand’s heritage with innovative, versatile and timeless designs. Moncler sunglasses use only the purest materials, resulting in product quality and innovation, with the ability to set new trends while maintaining the brand’s hallmarks.

October 2023

Philipp Plein Opmar Optik’teydi

Ünlü tasarımcı Philipp Plein Opmar Optik’in İstanbul İstinyepark mağazasında yoğun ilgiyle karşılanarak, yeni güneş gözlüğü koleksiyonunu tanıttı.

Lansmanda İstanbul müşterilerinin son 10 yılda oldukça değiştiğini gözlemleyen Philipp Plein, “Buradaki tüketicilerimizin zevkinden hiç kuşkum yok, İstanbul son derece heyecan verici bir kitleye sahip. Burada gece hayatından alışveriş eğilimlerine yaşanan değişim beni çok heyecanlandırıyor” dedi.

Türkiye’de seçkin optik mağazalarında satılan Philipp Plein markası moda dünyasında lüks deri ve çivili yüksek topuklu ayakkabılarının yanı sıra, Roller Coster’lar, robotlar ve kafes dövüşlerini içeren abartılı podyum gösterileriyle tanınıyor. Yeni güneş gözlüğü koleksiyonunun tanıtımı için İstanbul’a gelen Philipp Plein, markanın gösterişli dünyasına uygun gözlükleri moda sevenler ile buluşturdu.

Philipp Plein’in kuru kafa sembolü tüm ürünlerinde kendini gösterirken taşlarla bezenmiş yeni sezon güneş gözlüğü koleksiyonunda da görülüyor. Kuru kafa figürünü öne çıkaran Philipp Plein markası ürünlerini giyen moda severler kendini daha dinamik, genç ve modern hissediyor.

Dünyaca ünlü İtalyan De Rigo firması tarafından üretilen Philipp Plein kendini genç hissetmek isteyen ve modayı yakından takip edenler için güneş gözlüğü koleksiyonunu 2023 Sonbahar/Kış sezonunda sunuyor.

Rock and roll, güzellik ve ihtişam; Philipp Plein markasının anahtar kelimeleri arasında yer alıyor. Plein, tasarımlarını minimal yaklaşımdan uzak, gösterişli olarak tanımlıyor. Plein, lüks ve sıra dışılık deyince akla gelen ilk Avrupalı tasarımcılar arasına giriyor. Unutulmaz olmak için hiçbir masraftan kaçınmayan tasarımcının moda haftalarında yaptığı gösterileri gerçek boyutlarda Roller Coster’lar, canavar kamyonlar, patlamalar, kafes maçları ve Jet Ski şovları içeriyor. Maksimalist yaklaşımı, kışkırtıcı ve iddialı tasarımları tüm ürünlerinde kendini gösterirken yenilikçi bakış açısı ile NFT dünyasına girişi, özel sınırlı sayıda üretilen farklı koleksiyonlar ile öne çıkıyor.

Philipp Plein kariyerine ailesi ve arkadaşları için mobilya tasarlayarak başladı. Tasarımları iç tasarım sektöründe ilgi görünce kendi adını taşıyan markasını kurdu. Hiçbir malzemeyi israf etmek istemeyen Plein, mobilyalarından arta kalan derilerden çanta ve aksesuar yapmaya başladı. 2003 yılında, ünlü bir marka için Alman ticaret fuarında bir salon tasarlaması istendiğinde, imza niteliğinde kristal taşlarla bezenmiş kuru kafalı ceketler tasarlayıp sattı. Bir günde 100.000 Euro’nun üzerinde gelir elde etti ve böylece bir yıl sonra moda markası doğdu. Plein’in günümüzde dünya çapında mağazaları var. Yeni güneş gözlüğü koleksiyonu erkek ve kadın olmak üzere iki kategoride sunuluyor. Philipp Plein’in imza niteliğinde kristal taş kullanımlarını güneş gözlüklerinde de göreceğimiz yeni sezonda en çok oversize modeller öne çıkıyor.

Ekim 2023

An Ideal Attraction Pole

Silmo Paris proved once again that it is the pole of attraction for a dynamic sector with a spectacular fair from September 29 to October 2.

The enthusiasm of Silmo Generation was felt throughout the four days of Silmo Paris. 31,337 visitor-buyers attended the fair, including 15,902 from abroad, up 18.3% on last year and 15,535 from France, up 14.7% on last year. The total number of visitors increased by 16.5% compared to 2022. Visitors interacted with a total of 929 companies in Halls 6 and 7 of 75,000 m2 in Paris-Nord Villepinte. Silmo Paris 2023 had all the elements in place to ensure an energized and vibrant show for visitors and exhibitors alike.

Silmo Paris reflects the entire optical and eyewear industry, with large and small, historic and new players representing the entire value chain. The exhibitors’ contribution to the success of the show is enormous: the quality of their stands, products and services underlines how much they are investing in the future at the industry’s leading trade fair.

This year’s Silmo Paris firmly confirmed that the Paris event is now the place to launch new collections and brands as well as innovative concepts on an international scale. The power of the fair also fostered innovation, creativity and knowledge, giving perspective to the companies inventing the optics of today and tomorrow.

The 30th Silmo d’OR awards, presented in the enchanting surroundings of Folies Gruss, remain a pillar of the fair. The jury members, whom the organizers sincerely thank for their honesty and professionalism, meticulously examined all the entries and impartially selected the creations and innovations that caught their attention. The jurors were supported in their task by the Jury President Nicolas Fafiotte, an optics industry outsider who brought a different and challenging perspective to the table. The Silmo d’OR award went to Etnia Barcelona in the Children category, Marchon with Nike’s Flyfree in the Sport category, EssilorLuxottica with Varilux XR Series won the Visiual Health award in the Vision category and Morrow with Morrow eProgressives won the Optical System award. Saargos won the Material-Equipment category, Odlm-Seaport won the Optical Frame-Brand&Labels category with Carven’s CC1086-Vedo, and Seaport won the Sunglasses-Brand&Labels category with Carven’s CC4091S Nove. Sbrusset&Co won the Technological Innovation in Eyewear category, Andy Wolf won the Sunglassess-Eyewear Designer category with Blossom, and Cutler and Gross won the Optical Frame-Eyewear Designer category with 9126 Lunettes Cat-Eye. Veronika Wildgruber won the Premiere Classe Show Prize category of the Silmo d’OR awards with Lane, while Lafont won the Special Jury Prize with Ouvrage.

The Silmo d’OR 2023 ceremony was also the occasion for the presentation of two more awards, one of them for the first time. The An Responsible Company Award was presented for the first time to distinguish a company in the optical sector for its contribution to reducing its environmental impact and optimizing its social impact.  The fair collaborated with the Corporate Social Responsibility agency Hyssop to prepare the award specifications and evaluate the nominated companies. An independent jury of optical professionals and CSR experts evaluated the entries and Mykita was named the winner of this first edition. The International Optician of the Year award was also presented. This year the award went to Jean-François Porte, Co-Founder of Edgard Group.

The future of the industry is at the heart of the issues addressed by Silmo Paris. Silmo Next, a multidisciplinary forum dedicated to the future, revisited the latest technological innovations and key developments in the fields of Smart Glasses, physiological experiences and environmentally conscious design. Alongside this immersive retrospective, Futurology introduced unique experience spaces to test smart products, explore new trends in virtual reality and experiment with an innovative approach to sustainable production.

At the Trends Forum, visitors were presented with a thematic selection of optical and sunglasses from the exhibitors. This selection is also featured in the 33rd issue of Silmo’s digital magazine Trends.

The Optical Design Contest, aimed at design school students from around the world, was based on the current theme of sport. The jury of optical and design professionals, chaired by Marie-Christine Dorner, interior designer, designer and scriptwriter, selected the Tribi concept by Hugo Plessis, a student at Esdac in Lille.

On the subject of sport, with the Rugby World Cup being held in parallel with the fair and in anticipation of the 2024 Paris Olympics, the Silmo Academy scientific symposium focused on optimizing performance and guaranteeing success during the training and discussion session. This theme was approached from two angles: the performance of the optical professional and the performance of the patient. Various speakers explained performance measures for visual health, acuity or quality of life, shared good measures and practices throughout life to optimize eye health, and emphasized how important it is to link optimally corrected vision with performance, whether for professional reasons or for academic success, sporting achievement or safety, such as when driving.

You can find the full daily coverage on Silmo Paris’ website and social media accounts, complemented by interviews, debates and live broadcasts to capture the impressions of visitors and exhibitors, revealing the uniqueness of products and companies at each day of the show. Silmo Paris Optical Fair will reopen its doors on September 20-23, 2024.

October 2023