According to the World Health Organization’s 2020 estimates, about 30% of the world’s population is myopic and by 2050, half of the world’s population will be affected by myopia. Left untreated, myopia can lead to long-term vision problems. Children under 10 years of age are at risk and the annual rate of myopia progression is highest in children under 10 years of age. A child whose one parent is myopic is about 3 times more likely to become myopic, and a child whose both parents are myopic is about 6 times more likely to become myopic. Hoya introduced Miyosmart, which slows the rate of myopia progression in children by 60%, to the Turkish market in June 2023. The Miyosmart lens is based on the revolutionary Defocus Incorporated Multiple Segments (D.I.M.S.). This technology was developed in 2014 in collaboration with the Hong Kong Polytechnic University. Miyosmart with D.I.M.S. technology corrects visual impairment over its entire surface to slow the rate of myopia progression. For the children who are the guarantee of our future, Hoya is calling on all parents to fight against myopia in children by introducing Miyosmart, the smart way to combat myopia, to the Turkish market.

February 2024

Winner’s Club, within Efor Optik, offers quality and elegance together with its stylish eyeglass models. It is the choice of those who discover the power of fashion with eyeglass models suitable for all ages and face shapes. The brand, which has made a name for itself with its special designs for men, has become a quality brand with the combination of factors such as high quality materials, rich design options, durability and compatibility with fashion trends. Winner’s Club protects your eye health along with a stylish look. The sunglasses, which are highly resistant to the sun, prevent harmful rays from coming into contact with the eyes. Offering ideal alternatives for men, Winner’s Club promises comfort and convenience to its users with its designs specially prepared for men who care about elegance and chicness.

February 2024

Since many colored contact lens brands did not have a colored contact lens option for hypermetropes, those with hypermetropic eyes could not have the colored contact lenses they wanted. As a solution to this problem, Arma Lens presents the brand new Arma Lens Rainy collection. In the new Rainy collection, Arma Lens produced hyperopia degrees from +1.00 to +5.50 in seven colors. With 14.2 mm diameter and 8.6 basic curve, this collection has a moire design. The new product, which makes the eyes look larger, is very similar to the real eye structure with its moire design and its appearance resembling the real eye iris. Arma Lens Rainy collection, which consists of seven colors with magnificent naturalness, meets the expectations at the highest level in terms of comfort.

February 2024

Among the gift choices that reflect the spirit of Valentine’s Day and will make you feel your love deeply, glasses can be both stylish and meaningful. Arıkan Group’s stylish eyewear brands offer various options for those looking for a stylish and functional gift. Quantum with its unique designs and quality, Slazenger, which brings its sporty Dna and experience to the eyewear and watch industry, Belmond, which offers different alternatives for women who like feminine details, and Lee Cooper with its young, dynamic and colorful designs are offered to those who closely follow the trends in the fashion world and want to add originality to their style. Quantum appeals to sophisticated tastes who do not compromise on their style and always choose the most stylish. While offering unique designs for every age group, it stands out with its lightness, flexibility and durability. Focusing on excellent quality in sporting goods and sportswear accessories in its product range, Slazenger has managed to become one of the first brands that come to mind in the sports industry for more than 140 years. Blending its sportive Dna with its experience and bringing it to the eyewear industry, Slazenger has managed to gain the appreciation of eyewear lovers around the world in a short time with its collections.  Offering products to a wide range of consumers for all ages, Slazenger stands out with its metal, acetate-weighted, comfort and durable models. Sophisticated Belmond never compromises on practicality and quality. With its sophisticated and stylish eyewear collections, it offers different alternatives to young women who follow the latest trends in fashion and like feminine details. Belmond stands out with its unique fine details and designs produced with quality materials that represent luxury and elegance. Lee Cooper has not only preserved its rich heritage, but also equipped its iconic designs with the experience of a century. Lee Cooper is also making a name for itself in the eyewear industry. Lee Cooper has gained an important position in the eyewear industry with its young and dynamic designs that keep up with trends, acetate and metal-weighted materials that offer comfort, and offers its users a perfect combination of style and comfort. You can present Lee Cooper glasses, which perfectly fit every style with their energetic designs, to your loved ones as a gift, offering a combination of elegance and functionality.

February 2024

Arıkan Group continues to win the appreciation of users with the Belmond Titanium series. Belmond, which has become the favorite of women with its remarkable designs, brings its quality to the top with each new series. Shedding light on trends with its sophisticated and feminine details, the brand turns heads with its timeless designs. Belmond makes its unique designs, which represent luxury and elegance, more useful with titanium material.  The Belmond Titanium series, every detail of which has been carefully considered, stands out with its versatile designs that women can easily use both in their daily lives and on special occasions. Moreover, while promising a long-lasting use with its durable structure, it appeals to every taste with its stylish and feminine touches. Belmond Titanium series draws attention with its more flexible and useful structure as well as being produced with durable materials. The Titanium series, which has a lighter structure compared to frames produced with metal materials, does not cause headache and eliminates unwanted marks on the nose and ears. Being meticulous about health, which is the most important treasure of people, Belmond combines its products with 100% natural and skin-friendly titanium and strengthens them with its hypoallergenic structure.

February 2024

Zeiss Group revenue has risen to over 10 billion euros for the first time in the company’s history, up 15% compared to the prior year – earnings before interest and taxes are at 1.7 billion euros, up 98 million euros compared to the prior year. Zeiss is investing record sums in research & development, infrastructure and the transformation of the company, it reported. The Zeiss Group was able to continue its dynamic revenue growth with a growth rate at the very high level of the prior year. In fiscal year 2022/23, revenue rose to over 10 billion euros for the first time in the company’s history. All four segments of the Zeiss Group contributed to this growth despite the challenging market environment. Dr. Karl Lamprecht, President and Ceo of Zeiss, said: “We can look back on another very successful fiscal year. To be able to continue on this dynamic growth path in the future, we need to set the right course now. We are doing this by investing huge sums in our further development. Our success is based on our distinctive innovative strength. To ensure this continues, we have invested 15% of revenue in research and development, personnel development and infrastructure – more than ever before.”

February 2024

The Japanese eyewear label Yuichi Toyama has collaborated with Giorgio Armani for a luxurious capsule collection, which is made in Fukui Prefecture, Japan. A new collaboration has been launched between the Japanese eyewear brand Yuichi Toyama and fashion brand Giorgio Armani, offering a capsule collection which fuses Giorgio Armani’s Italian style with the latest Japanese technological innovation. Armani’s aesthetic vision has been complemented by designer Yuichi Toyama, who is known for pushing the envelope of Japanese manufacturing technology while also employing traditional Japanese craftsmanship. The resulting combination of Italian elegance and Japanese innovation delivers a nuanced effect, with lightweight, comfortable frames in Japanese titanium, created with subtle detailing and shading, and always blending form and function. The designs employ Yuichi Toyama’s signature “Double Dutch” design, which was released in 2016. This took its inspiration from the “Double Dutch” game in which two “turners” face each other and spin a rope in opposite directions, while one or more jumpers simultaneously jump over it.

February 2024

Victoria Beckham’s glamorous and sophisticated sunglasses, and optical frames reaffirm brand hallmarks and codes in the 2023-2024 Fall/Winter  advertising campaign. The models are part of a fashionable, yet wearable collection of flattering silhouettes made from highly qualitative materials, matching Victoria Beckham’s aura of coolness and nonchalant luxury in rich hues and subtly refined details. These effortlessly chic metal sunglasses, VB239S, boast a feminine tea-cup shape. On the temples, the Victoria Beckham extended logo is framed by three lines, while adjustable nose pads ensure optimal comfort. Seen in Striped Blue in the Fall-Winter 23 advertising campaign, they are also available in Tortoise, Blonde Havana, and Striped Brown. Strong architectural lines for this premium acetate aviator optical style, VB2654, whose modern, bold silhouette is complemented by a custom metal core wire running within the temples and decorated with a distinctive guilloche pattern that further enhances this style’s superb design.

February 2024

Belgian eyewear maker Theo have announced their five new neon-toned frames for men and women. The warm glow and luminous colours of the frames are designed to make the eyes behind them shine during the day and in the dark. The colours are inspired by cities like Kowloon, Tokyo and Las Vegas, where neon billboards and street lights light up the city streets. Named after districts of the cities that inspired the neon tones – including Mong Kok and Shinjuku – each frame has a bold shape and combines the unique colours, sometimes in two-tone neon and sometimes in a neon colour with a more subdued and classic colour. Model Myeong-Dong, named after the bustling shopping area of the Jung district of Seoul, features the quintessential round shape loved by Theo – in a choice of colours which include a neon pink on red and bright red on black. To find out more about all the models in the neon collection by Theo, visit its web site.

February 2024

Swiss Eyewear Group, owners of Invu sunglasses, are to launch Ekkiu, an eyewear collection for fashion-forward customers and particularly Generation Z. Rooted in an Italian Generation Z slang word that means “more and more”, Ekkiu stands for “more fashion, more quality and more fun”. The new collection is designed and engineered in Switzerland and crafted in handmade, environmentally friendly acetate. With the addition of high end Tritan lenses from Eastman, Ekkiu is offering not just high fashion, but also state of the art optics and superior clarity, the company explains. Ekkiu sunglasses feature a touch of retro inspiration with a modern twist. Acetate frame colours, combined with matching colored lenses elevate the look and capture the essence of “zoomers’ bold and vibrant lifestyle”. The new eyewear collection will make its debut at Mido and be available for purchase starting early March, with Italy and Greece being the initial launch markets.

February 2024