Handcrafted in limited editions, Jacques Marie Mage eyewear blends vintage aesthetics and artistic nobility with a modern vision. Each frame offers a character and impeccable craftsmanship that will appeal to collectors. This aviator interpretation of vintage sunglasses by JMM challenges the boundaries of design with its unique eyebrow line and the circle detail between the nose bridge.
February 2025
A timeless classic, Chanel redefines couture and sophisticated elegance in sunglasses. With iconic crests, refined forms and bold details, each design offers a timeless style code. The sunglasses model, which is the interpretation of this aviator form, proves that its designed by Chanel in all its details and fine craftsmanship. The eyebrow detail accompanying the green tones elevates the fashion.
February 2025
Combining Italian design genius with innovative materials, Retrosuperfuture makes a difference in eyewear fashion with its bold silhouettes. Ranging from minimalist lines to maximalist touches, this pink shield sunglasses model in rectangular form in the new season collection is a unique reflection of modern style. The rimless design’s nose bridge and temple tips are also so chic.
February 2025
Anna-Karin Karlsson, the world-renowned luxury eyewear brand based in Sweden, brings once more the unwavering aesthetics and glamor of its designs to its new season products. Beyond the material quality, this oversized, round sunglasses model of the brand truly dazzles with its gold-toned frame with a special texture and the claw detail that connects the temples with the frame.
February 2025
Nano Vista stands out as the protector of children in the optical world, whose facial structure, behavior, perception of dangers and health needs are much different and more sensitive than adults.
Nano Vista, Spain’s No. 1 children’s eyewear brand, has been offering unique eyewear solutions for babies, children and young people since its establishment in 2012. Nano Vista designs and manufactures eyewear to meet the different visual needs of every age and facial morphology in children. Today, the brand is present in more than 60 markets from China to the Americas and invests more than 5 percent of its turnover in R&D activities every year. In this way, it develops groundbreaking technologies and innovations in children’s eyewear, the most sensitive segment of the optical world. The Spanish brand has taken its place among the leading brands in the global children’s eyewear market by developing the revolutionary natural and recyclable SiliflexTM material, which eliminates allergic reactions that may develop especially in children under the age of 6 and protects them against dangers without impairing their vision quality in all possible movement patterns of children in this age group. For this reason, all Nano Vista eyewear collections are approved and recommended by pediatric eye care specialists, opticians, ophthalmologists and pediatricians around the world who prioritize design, materials and high quality standards.
Different Solutions for Different Needs
Nano Vista offers a wide range of products such as prescription frames, prescription sunglasses, sunglasses, blue light protection glasses, clip-on glasses that meet all the needs of the 0-18 age group. Let’s take a closer look at some of Nano Vista’s collections that offer different solutions for different needs:
Nano Indestructible: Aimed at children and teenagers from 4 to 16 years old, this collection is made with SiliflexTM, a patented heat-moldable material with maximum flexibility that makes the frames 35% lighter than acetate glasses. Nano Vista presents this unique collection, which is a bestseller not only in Spain but also on the world market, with the slogan ‘indestructible’, emphasizing the flexibility and durability of the products.
Nano Solar Clip: Nano Solar Clip has all the features of the Nano Indestructible collection: durable, lightweight and super flexible, it also includes a magnetic solar clip that protects the eyes from the sun’s rays and a Blue Block clip that protects against harmful blue light emitted by digital screens. Anti-reflective and category 3 lenses protect children from UV radiation with a single clip.
Nano Glow: Another collection produced with the brand’s patented SiliflexTM material, Nano Glow literally glows in the dark thanks to fluorescent particles placed in the eyeglass temples. With Nano Glow glasses, children both love their glasses more and can easily find them even at night or in low-light environments.
Nano Baby: Nano Baby glasses are adapted to the needs of babies from 0 to 4 years old. They are flexible, comfortable, indestructible and lightweight. Offering ergonomic, adjustable designs with no metal parts, the collection is equipped with rubberized temples and adjustable, rounded temple tips for a better fit behind the ears. Hypoallergenic, the Nano Baby collection, like all other Nano Vista collections, is free of the chemical BPA.
Nano Cool: This collection is for all the cool boys and girls who care about their style. This collection, which stands out with its design features, is aimed at children between the ages of 6-18. Featuring ultra-thin and colorful acetates and avant-garde design elements for a modern and stylish style, Nano Cool ideally reflects the brand line with its lightness and comfort.
Nano Metal: The Nano Metal collection offers flexibility and resistance never seen before in metal eyewear for children. The revolutionary collection offers a new generation of ultra-lightweight models that can flex 180º, bend, fold and immediately return to their original form.
Nano Sol: This collection offers durable, double-injected, ultra-light frames for babies, children and teenagers. They are made with high-quality rubber coatings for added comfort, polycarbonate, an ultra-soft material, and the patented SomflexTM. The collection’s high-quality sunglass lenses are available in the brand’s anti-reflective, Blue Block and photochromic options.
Nano Custom Fit: The Nano Custom Fit collection, consisting of prescription glasses that adapt to the physiognomy of children, combines different nose bridge types, taking into account the different nose widths and depths of children. Custom Fit, the Nano Vista collection, which focuses on the facial morphology of children at most, offers numerous solutions such as longer temples and elastic bands.
Nano Airline: With TR90 front and SiliflexTM temples, this collection is equipped with the patented ’52’ hinge system for greater flexibility. The Nano Airline collection consists of 4 bold, ambitious and inspiring models for the new generation of children: Falcon, Jet, Top Gun and Air Force, which stand out with their aerodynamic designs.
Source: Eventosyformacion
February 2025
US-based Salt and the famous clothing brand Black Bear have created an exclusive collaborative project consisting of only one style of sunglasses with gold details.
Salt is an independent premium eyewear brand from coastal California that is committed to quality construction and timeless design inspired by effortless beauty. Since its founding in 2006, Salt wants its wearers to have the finest and most comfortable fitting glasses, that is timeless and lasts. The Californian brand, which has unveiled so many different collabration collections to the optical world since its foundation, now launches another high-profile partnership. The partner of Salt Optics this time is Black Bear Brand. The apparel brand, which is known for its exceptional craftsmanship and high quality products, is a perfect fit for Salt. We present the interview with Salt Optics’ Marketing & Sales Manager Brice Gollnisch about his valuable insights into the collaboration between the two US-based brands.
Hello Brice, what are the reasons why collaborations are so important for Salt Optics?
Relationships and connections with people and the highest quality craftsmanship are the values that Salt stands for, and collaboration projects are at the heart of that representation. The fact that we are making connections with people outside the industry is a great way to create unique products that are sometimes very technical, sometimes a little bit outside our Dna. Collaborations encourage us to constantly push our boundaries and strive for more.
What does a collab partner basically have to bring to the table so that you can imagine working together?
Rather than just looking at what a partner can bring to the table, we look more at the end-result we can achieve by working together. If you look back our previous collaborations with Aether, Northsails, Radford and others, whether it’s apparel, automobiles or eyewear, we have always shared the same vision with our partners in terms of quality, technique, expertise and the desire to make the best possible product.
Could you elaborate for our readers on the common values that led Salt and Black Bear to collaborate?
We have long had a deep connection with the Black Bear brand. Like Salt, Black Bear has a passion for heritage and a philosophy that reflects design, manufacturing and a relentless pursuit of excellence. We also share a common value in delivering products that last. Because longevity is the aspiration of every premium brand that wants to endure and build a lasting relationship with its users. And Black Bear and Salt aim to create pieces that will last for generations. We also overlap with Black Bear in visual language. Both Salt and Black Bear focus on timeless designs. Trends are fun but they come and go, right? So if you want your product to last, you need to go beyond trends instead of following them. That’s exactly what Salt and Black Bear are trying to achieve, and while it may seem simple, it’s a lot of work.
Could you tell us about how Salt’s collaboration with Black Bear started?
We worked with Joshua Sirlin, the Creative Director and indeed the mind behind the Black Bear brand, for some time. Already Salt has always been Joshua Sirlin’s personal eyewear brand of choice. The first project we did was a custom Horween Leather case handcrafted in the USA. After this project, as Salt team, we talked to Joshua Sirlin about the possibility of working on a custom eyewear piece. For us, human connection is a priority and the timing was right to work with Black Bear on a custom eyewear model that reflects our sensitivity to premium handcrafted works.
To what extent did Black Bear Brand get involved in the product design?
Josh had a particular style that he liked, so he took aspects that he liked and built on that. Josh Sirlin and his team were involved in the whole process. From the packaging to the smallest detail, it was a true collaboration. Allow me to actually quote Joshua here. “Designing this collaboration with Salt feels like the culmination of a journey, a convergence of two worlds steeped in the pursuit of making the best. These glasses are more than just accessories; they’re an expression of what I love about eyewear.”
In this collaboration project you focused on a single model, Sirlin. Could share the features of the model?
Just like for any other Salt piece of eyewear, we focused on the delicate balance of fit and style. The Sirlin is 100% made in Japan using the highest quality Japanese hardware. We have custom thickness transitions to ensure rigidity, durability and a proper fit. Also, like any other Salt sunglasses, we use 100% polarized optical grade CR-39 lenses offering superior optics. However there are also features that make this frame unique and that we haven’t tried before at Salt. It’s the first time we’ve used precious metals to create custom hardware! We have 24K goldplated hinges and core wires, as well as solid gold functional rivets. We have a custom temple tip etching for enhanced grip and a detectable gold inner skeleton on all 3 colors.
Black Bear Brand is a very masculine brand. Could your collab glasses also appeal to women?
Black Bear Brand is focused primarily on menswear, that is true. However, the exclusive collaboration style we developed together is very unisex. We worked to achieve a sunglass that would fit a wide variety of face shapes and sizes, and the color palette we landed on is very timeless for both men and women.
Source: Spectr
February 2025
Being an exhibitor of Silmo Istanbul Optical Fair strengthened the position of our Root&Steel brand in the sector and paved the way for its international recognition.
Hello Ms. Zeynep Var. As the founder of the Root&Steel brand, could you tell us about how you met the sector?
Hello, I am Fatma Zeynep Var. I completed my undergraduate education in Industrial Design and Interior Architecture, and I am also an Opticianry student. Product design and production has been at every point of my life since my childhood. Our family business, Varsan Makina, has been producing technological solutions for different industrial activities since 1990 under the leadership of my father Hasan Hüsnü Var, the founder. For this reason, my curiosity in design and production was reinforced with my involvement in the production processes at Varsan Makina. The combination of my father’s knowledge and experience with my passion for eyewear design and our R&D researches ,and technology expertise, which have been going on for about 10 years, played an important role in the Root&Steel brand gaining its identity. In the last 1-year period, we have approached our Root&Steel works professionally and institutionally and have been involved in the sector on the way to branding.
Root&Steel is an exciting brand for the Turkish optical industry. Could you share the main features and values of your brand with our readers?
Root&Steel is a brand that set out with the passion to produce elegant and functional eyewear inspired by nature. We put sustainability at the center of our brand philosophy and adopt a production approach that cares about both the present and the future. With the increasing demand for design and production processes with sustainable and environmentally friendly materials not only in our country but also in the global optical industry; we design and produce authentic and timeless eyewear with natural materials such as wood and ram’s horn, which ideally reflect the unique textures offered by nature. As Varsan Makina, we get excellent results when we combine handcraftsmanship with these natural materials as well as the technologies we specialize in. Combining traditional craftsmanship and modern design with environmentally friendly materials and production processes, Root&Steel goes beyond just offering accessories with its eyewear and offers unique works of art that make its users feel nature. With Root&Steel, we realize our goal of creating a brand that provides added value to Turkey, while continuing to offer timeless and original products inspired by nature to future generations.
How do you realize your goal of ‘authenticity and timelessness’ in design for Root&Steel?
At Root&Steel, we achieve our goal of producing authentic and timeless designs by adding a modern interpretation to retro and vintage looks. Our designs reflect the iconic lines and nostalgic aesthetics of the past while revitalizing these looks with contemporary touches. In this way, our products bring together both the elegance of the past and the dynamics of today. While retro and vintage inspirations define our perspective, we can also say that we focus on design elements that never go out of fashion. The warmth of natural materials inspired by nature and our handmade production process make each pair of Root&Steel eyewear unique and one-of-a-kind. Classic lines and elegant details combine with modern ergonomics and durability to deliver timeless elegance. With this design philosophy, we aim to create an aesthetic that inspires in every era. While our eyewear brings back memories with its retro and vintage look, it also tells stories that touch the future with its natural and original structure.
How do you proceed to expand Root&Steel’s sales network?
Our priority is to meet the right audiences by reflecting the unique spirit of our brand. Through our exclusive store collaborations, we create not only a sales environment for our products but also a quality experience environment. Therefore, we work with stores that are in line with Root&Steel’s identity and prefer the brand spirit. In their stores, we present our products with very special wooden presentation boxes. In this way, we make our sale points feel the value of the brand in every sense and expand this attentive approach to establish a closer bond with our end users. We create the content of each wooden presentation box together with the store manager. Thus, each sale point creates its own sales collection according to its own customer profile and style. In addition, at our sales points, users have the opportunity to choose the texture from our material chart for the models selected from the catalogue and reach our eyewear that are completely personalized and suitable for their own style. All these elements make the Root&Steel experience unique and make our end-users feel special.
Do you follow international fairs and what’re your comments on the contributions of them to the sector?
We follow international fairs closely and believe that these organizations offer really important opportunities. The fairs not only promote brands, but also help us to closely observe the development and innovations of the sector. In particular, they provide the ideal atmosphere to follow current trends and make a comparative analysis with other brands in the sector. We believe that participating in international fairs is a critical step both to promote the Root&Steel brand globally and to establish new business contacts. These events offer great opportunities not only to meet potential business partners but also to introduce the quality and difference of our brand to a wider audience. They are also invaluable for us to learn the latest industry developments and gather information that will shape our future strategies. Learning about innovations from around the world while showcasing our products helps us to keep our brand and product portfolio constantly updated.
As an exhibitor, how would you evaluate the 11th Silmo Istanbul Optical Fair since its inception?
The fact that Silmo Istanbul Optical Fair was held for the 11th time this year shows how strong the fair’s stance in the sector is. Silmo Istanbul has been an important meeting point for both the local and international optical industry since its inception. As one of the exhibitors of Silmo Istanbul Optical Fair, I should mention that the fair played a major role in the promotion of our Root&Steel brand. Silmo istanbul offers a very valuable platform not only to showcase our products, but also to follow the innovations in the sector and develop our brand. This year the fair created an environment where we were able to interact directly with professionals in the industry, showcase our products and establish potential business partnerships. In addition, thanks to the interest and feedback from the visitors who attended this year’s Silmo Istanbul, we once again proved the quality and differentiation of our products. As an growing and developing event every year, Silmo Istanbul is an important show, which motives us strongly. Taking part in Silmo Istanbul as an exhibitor not only strengthened the position of Root&Steel brand in the sector, but also paved the way for its international recognition. By exhibiting at Silmo Istanbul in up coming years, we are planning to present our new and innovative collections that will strengthen our brand position in both national and international optical sector, and to reach out to a wider audience, just like this year.
Thank you very much for this exclusive interview. Finally, could you share your ideas on 4 your eyes and its transition to digital publishing?
First of all, on behalf of the Root&Steel family, I would like to thank the entire 4 your eyes team for this special interview. 4 your eyes Optical Magazine is a very important milestone for the optical industry. Thanks to your digital publications, it has become possible to share developments, innovations and trends in the sector more quickly. At Root&Steel, we see digitalization as both an opportunity and a necessity. Your digitalization offers great opportunities, especially in terms of fast access to information in the sector, reaching wider audiences and increasing interaction. This change has opened up many new opportunities for 4 your eyes to produce different content and offer a more dynamic experience to its readers.
February 2025
I believe that the Silmo Istanbul Optical Fair raises industry awareness and strengthens collaborations.
Hello Mr. Hakan. You have been in the sector from an early age. Could you share with our readers how your career was shaped?
My involvement in the optical industry dates back to my middle school years. During this period, I stepped into the sector by working in an optical store and started to gain experience in the sector from a very young age. Throughout my career, I focused on learning innovations in the optical world, understanding customer needs and adopting the best practices in the sector. This early start gave me both professional knowledge and an advantage in providing better service to my customers. Today, I clearly feel the impact of these experiences and my passion for the industry. I aim to offer my customers not only products, but also trust and satisfaction.
We would like to learn about your establishment story? What were your main goals and motivation when opening your store?
Ottaş Optik was founded based on quality, trust and customer satisfaction. My biggest motivation while establishing my store was to sign an initiative that could make a difference in the sector. I aimed to create a unique brand by combining the knowledge and experience I have gained over many years in the optical sector with my vision. Responding to both the health and aesthetic needs of people has been the main purpose of our organization. I believed that it was possible to differentiate in the sector by acting with an innovative and customer-oriented approach. Today, Ottaş Optik continues to be not only a store but also a living space that offers a warm and reliable experience to its customers in line with these goals.
Which optical and sunglasses brands do you sell the most in your store? What are the aspects of these brands that impress your customers?
Among the most preferred high-end brands in our store are global brands such as Burberry, Prada, Versace, Guess and Miu Miu. These luxury brands impress our customers because of their popularity, quality materials, stylish designs and user-friendliness. In addition, their combination of fashionability and durability is also a major factor in their preference. In the more affordable product category, we offer brands such as Osse, Mustang and Zen Milano. These brands appeal to a wide customer base by combining quality designs with affordable prices.
What are the contributions of offering products in various segments and at different price scales to your sales and customer satisfaction?
Yes, we offer a wide range of products for every budget and need in our store. This diversity enables our customers to find the most suitable product for them and increases customer satisfaction. We also appeal to a wider customer base by offering products in different segments. This approach not only increases sales, but also strengthens our customers’ loyalty to our store.
In recent years, interest in designer brands has increased considerably. Do you also feature these brands in your store?
Considering the increasing popularity of designer brands, we offer special collections of such brands in our store. We communicate with our customers one-to-one and try to understand their needs and expectations. We also organize special campaigns for designer brands and offer more attractive options to our customers. Thus, we meet the demands of our customers who seek both quality and aesthetics in the best way possible.
How would you evaluate the advantages and disadvantages when you compare street and shopping mall retailing? What was your choice for Ottaş Optik?
Street stores have the advantage of providing a customer relationship based on intimate and one-to-one communication, while shopping mall stores attract attention with their heavy visitor traffic and modern infrastructure facilities. As Ottaş Optik, we prefer to be located in a street store. Because this location allows us to establish a more personal communication with our customers. At the same time, we can offer a warm atmosphere to our customers by adapting to the neighborhood texture.
Could you tell us about the after-sales services you provide at Ottaş Optik?
Our unwavering sensitivity towards after-sales services ideally reflects the value we give to our customers. From product maintenance to repair services and warranty support, we stand by our customers after sales. In addition, our loyalty programs and regular information campaigns strengthen our customers’ loyalty to us, and we are constantly connecting with them. I would like to emphasize that making them feel that each of them is special is the source of our loyalty-based relationships.
Do you find in-sector training and company briefings sufficient? What do you think needs to be improved in this area?
Although the existing sales and training programs contribute to the sector, I think there is a need for more comprehensive content, especially on digitalization and customer experience management. In this period of rapid technological development, it would be of great benefit if the trainings are presented in a more interactive and innovative way. I also think that practical trainings that will increase the knowledge of those working in the optical sector are also very important and necessary.
Competition among optical stores is increasing day by day. Could you tell us about your approach to this issue?
We adopt a quality and service-oriented approach against price competition. We make a difference with the durability, design and after-sales services we offer to our customers. We also aim to create a sustainable competitive environment in the sector by acting in cooperation and respect with our colleagues.
Do you follow international optical fairs and could you evaluate their contribution to the global optical industry?
Yes, I follow international optical fairs in order to closely observe the sectoral developments taking place around the world. Such events enable us to learn about new technologies and observe global design trends. With the information we gain from such fairs, we are able to offer more innovative and quality products to our customers.
What are your thoughts on the development of Silmo Istanbul Optical Fair, which took place for the 11th time last November, and the values it adds to the sector?
Silmo Istanbul Optical Fair is an organization of great importance for our industry. Silmo Istanbul offers the opportunity to share information and experience with participants from every regions of Turkey and abroad. In addition to offering the opportunity to examine the latest collections of a wide range of brands, Silmo Istanbul enables us to closely follow the innovations and technological developments in the sector. I believe that Silmo Istanbul increases sectoral awareness and strengthens collaborations.
Thank you for this valuable interview. Finally, we would like to learn your views on our magazine, 4 your eyes?
4 your eyes magazine stands out as a medium that keeps the pulse of our industry and offers important content. I think you add value to both professionals and consumers in the sector with the quality content you provide. I would like to thank you for this interview opportunity and wish you continued success.
February 2025
Your eyes can get tired after activities that require focus, such as looking at the computer all day long, driving for a long time, or reading. So what can you do to prevent this? Here are ways to prevent eye strain…
Look Away Often
Eye strain is caused by looking at the same place for too long. Therefore, every 20 minutes, shift your focus to another activity. Also avoid intense activity for a few hours during the day. Taking short breaks to rest your eyes and look away helps to maintain eye health.
Use Eye Drops
Intense focus causes you to blink less. This makes your eyes dry and irritated. You can solve this problem with artificial tear drops in consultation with your doctor. You can also prevent dry eyes by maintaining the moisture balance of your working environment.
Choose The Rıght Glasses
Ask your doctor about using a pair of glasses to prevent eye strain. People who wear contact lenses can also reduce eye strain if they take a break for a while. Glasses with blue light filters can protect your eyes by reducing harmful rays from digital screens.
Apply A Tea Compress
Compressing with tea bags is good for eye pain. Warm the tea bag you use by keeping it at room temperature. Place the warm tea on the eyelids and wait until it cools down. Herbal teas, especially chamomile and green tea, can soothe the eyes thanks to their anti-inflammatory properties.
Do Not Ignore Aır Qualıty
The air quality in your environment may be poor. The devices you use for ventilation can cause dryness and irritation. This can cause eye strain. Considering all these, take care to keep the air moist. To increase air circulation in the environment, open the windows regularly to get fresh air.
February 2025
Gazi University (GÜ) Faculty of Medicine, Department of Ophthalmology Prof. Dr. Onur Konuk “Approximately 5 percent of patients with toxic goiter were found to have vision-threatening thyroid ophthalmopathy”
Thyroid ophthalmopathy in patients with Graves’ disease, which is one of the most common thyroid diseases in Turkey and is popularly known as “toxic goiter”. This condition can result in permanent vision loss and blindness if the appropriate treatment process is not managed. In studies conducted by the European Graves Ophthalmopathy Group, which includes Turkey, it was determined that approximately 5 percent of patients with toxic goiter have vision-threatening thyroid ophthalmopathy. It usually manifests itself with redness and watering of the eyes, more pronounced lid swelling and redness, especially in the morning, within the first year after the onset of goiter disease, and those who consult a physician with these complaints can be diagnosed with eye involvement due to goiter disease. Thyroid ophthalmopathy causes symptoms such as eye dislocation and dilated eyes, strabismus and double vision. In this process, patients are evaluated by ophthalmologists and endocrinologists and are taken into treatment protocols such as medications or radiotherapy according to their findings. In this way, thyroid tests are normalized and eye findings are improved. In cases where the appropriate treatment process is not managed, the condition progresses and affects the optic nerve and clinical findings that may result in permanent vision loss and blindness are observed. In this period, surgical treatments come to the agenda in cases that cannot be treated with drugs. Surgical treatments for goiter disease or eye findings are evaluated by specialist physicians. Awareness should be raised about eye involvement, which is a preventable cause of blindness due to goiter disease.
February 2025
