Einstoffen

Einstoffen

Avant-Garde Elegance

The independent Swiss brand has drawn inspiration from the intricate lines and curves of flowers, utilizing a unique milling technique. The result, the stunning 2025 collection, Sopraterra…

Founded in 2008 by Ramon and Raphael Büsser and Christian Gisler, Einstoffen is an independent Swiss eyewear brand known for its use of natural materials such as wood and stone, as well as its passion for experimentation and combination. Einstoffen creates eyewear and fashion for free-spirited individuals who are mindful of their surroundings and enjoy life. The brand’s products are designed in Switzerland and crafted through a meticulous process, sometimes incorporating unconventional materials or bold details. While their passion lies in natural elements like wood and stone-handcrafted to form the core of the organic and sustainable Einstoffen aesthetic-the brand is ultimately defined by its drive for experimental design. Einstoffen believes that truly groundbreaking and boundary-pushing designs emerge only when one dares to embrace the unconventional. Committed to remaining independent among other premium brands, Einstoffen welcomes 2025 with its latest collection, Sopraterra. This collection stands out with its finely crafted milling details and premium eyewear chains. Now, we present an exclusive interview with Einstoffen’s co-founder, Ramon Studer, discussing the brand’s latest meticulously designed frames from the Sopraterra collection.

Hello Ramon, you chose the name Sopraterra for your new collection. Could you tell us why?
We are a brand that values nature and especially the earth. Our philosophy is based on our respect-oriented bond with our employees, business partners and society, as well as the earth-nature. During the creation of our new collection, we wanted to create designs inspired by flowers and botany. We focused on glasses that capture and emphasize natural structures and colors. That was our starting point. Then one Friday evening, Raphael and I were sitting in a restaurant, and there was this flyer on the table for a band called ‘Sopraterra’. We spontaneously went to their concert, and afterward, it was clear that this would be the name for the new collection.

It’s really unusual. Sopraterra is a derived name, not in the dictionaries. So what do you associate with the name?
Sopraterra means “a view above the earth” to us. Our association with the name is best described in the words from our collection text: “We look upward, into the sky, into infinity. Our eyes, framed by our glasses, are the windows to our soul. Like flowers blooming toward the sun, we also reach for the light. Sopraterra, a name that evokes the beauty and fragility of existence, stands as a testament to the human desire to see, understand, and dream.” 

How does this special theme, embracing Einstoffen’s Dna, reflect in the new collection?
About two years ago, we embarked on an intensive research and experimentation process to bring our unique milling techniques to life. Drawing inspiration from nature’s flawless geometry, we skillfully incorporated the organic forms of flowers into modern eyewear design. Each model is shaped with both elegant and dynamic details, carrying the harmony of nature into our frames. From material selection to craftsmanship, we have preserved Einstoffen’s innovative spirit and distinctive aesthetic at every stage.

In what ways did flowers influence the design of your frames in the Sopraterra collection?
We draw inspiration from the intricate lines and curves of flowers. To translate nature’s organic forms and fluid contours into our eyewear, we first digitize these elements and then engrave them into our frames using precise milling techniques. Each model is shaped with details that reflect the graceful asymmetry and rhythm of flowers. These delicate engravings create a play of light and shadow, evoking a natural texture on the surface of the frames. Our color choices also draw from nature’s rich palette, infusing the collection with warm hues, deep textures, and striking contrasts for a dynamic aesthetic.

What are the biggest challenges in this technical process?
Creating our frames involves a multi-stage process. After fine polishing, the frames undergo a second manual micro-milling process, where each frame is precisely adjusted, and the milling machine is recalibrated to achieve maximum accuracy. To perfect the designs, we sometimes add laser engravings, which are then polished again for a flawless finish.

Let’s talk about the eyewear in the Sopraterra collection…
The Sopraterra collection includes 22 optical frames and 22 sunglasses, each available in 3 to 5 colors. A large part of our collection is unisex; it appeals to both women and men. Women’s models often feature fun and bold freezes, while men’s models tend to stand out for their simple and elegant lines. In addition, the Haute Couturier and Voyante models in the collection are both milled and laser engraved. These models are produced in a limited edition of 200 pieces.

Another striking feature of the new collection is your eyewear chains. What does this accessory mean to you?
Our eyewear chains are a natural extension of the collection. Using the same premium acetate as our frames and incorporating real stones creates a cohesive and harmonious look. These chains are not just functional accessories but also highlight the attention to detail that defines our eyewear.

You’ve embraced an avant-garde approach with Sopraterra. We will still see the design language of your Basic collection, right?
The Basic collection is the heart of our lineup. Even as we push boundaries with Sopraterra, our classic models remain a cornerstone of our identity. They embody timeless elegance and premium craftsmanship. Of course, we don’t compromise on the love for small details that make an Einstoffen frame unique. For us, basic never means standard or boring.

Source: Spectr

March 2025

Theo Eyewear

Theo Eyewear

‘Loves You’

Inspired by the liquid elements in the periodic table, Theo once again demonstrates its mastery of looking at design from an innovative perspective with its latest collection.

Theo Eyewear, which believes that design finds its true identity when it goes beyond functionality, has established its unique line as an independent eyewear brand since the late 1980s. Founded in the city of Antwerp by Wim Somers, who placed the concept of love at the center of his life and profession, the brand brought an innovative breath to the optical world with artistic approaches. Theo’s unchanging aim since its inception has been to bring happiness to people’s lives by designing eyewear that go beyond the lines to express the individuality of the wearer. For nearly 40 years, the brand has been combining innovative production technologies, premium materials and an emotional approach focused on love in all of its eyewear collections.

Theo’s bold attitude towards color and form has transformed it from a mere accessory manufacturer into a creator of design language. Originality is at the heart of Theo’s founding philosophy. Treating eyewear not only as a means of vision but also as an expression of identity, the brand redefines boundaries in its collections. Theo’s lines represent an aesthetic that transcends time and promotes freedom of personal expression. The collections question conventional forms, while the freedom of the color palette makes eyewear far from the ordinary. The brand’s design philosophy positions eyewear not only as an object but also as a storyteller. For instance, the Potatoes collection of petite and versatile acetate frames for wearers with shorter pupillary distances who are looking for narrower frames includes frames with names such as Carrot 50, Spinach 47 and Broccoli 40; this is just one example of how Theo carefully finds ways to reflect and endear its unique, humorous side and love of eyewear design to its wearers.

‘Theo Loves You’
Today we see the slogan ‘Theo Loves You’ of the independent Belgian design brand on countless platforms: on their products, packaging, websites, shop windows and so on. However few people know that this simple yet emotional slogan was born in the early nineties, under the direction of Wim Somers, Theo brand wrote it as a small note on the order forms sent to optical shops to place their orders. It will come as no surprise to you that Theo has taken this bond of love with its customers from its earliest years, through its transformation into a global independent brand, to the present day, and that the stores that work with the brand also love Theo.

Its Newest: Liquid Elements
Theo’s first collection for 2025, Liquid Elements, takes its name from the liquid elements in the periodic table. Each model in the collection draws attention with its fluid forms and balanced lines. Designed to adapt to different face shapes, these frames combine comfortable wear with aesthetic refinement. With its fluid transitions and soft curves, the Liquid Elements collection, which makes you feel the closeness of the design to nature, also reveals the brand’s mastery in the use of materials. As liquid elements are harmonious and variable by nature, the eyewear models in this collection offer a versatile use. Offering a new perspective in eyewear design, the Liquid Elements collection also stands out with the craftsmanship in the details. The materials used in the frames are selected in accordance with high quality standards and every stage of the production process is meticulously managed. The subtle curves of the eyewear temple and the structure that adapts to facial contours make a difference not only in terms of aesthetics but also in terms of comfort. The brand’s principle of balance and harmony in each of its designs is also evident in this collection. Color options range from bold tones to sophisticated transitions. With each collection, Theo pushes the boundaries and opens new paths in the world of optics. Liquid Elements, as the most current reflection of this quest, stands at the point where original design and technical mastery meet. The models named Gallium (Ga), Bromine (Br), Rubidium (Rb), Cesium (Cs), Mercury (Hg) and Francium (Fr), which change the classical frame perception, aim to bring a new dimension to eyewear. Carrying the brand’s Dna, the Liquid Elements collection brings an innovative approach not only to eyewear design but also to the way users express themselves. Theo’s creative vision is evident in the new collection as it is in every collection. Inspired by liquid elements, the first Theo eyewear of 2025 brings elegance and dynamism together, breathing new life into the world of optics.

Source: Spectr

March 2025

Work Life Demands More from Our Eyes

With video conferences and other digital tasks becoming the “new normal,” many of us find ourselves needing to focus on screens more and for longer periods than ever before. However, it is important to prioritize our eye health as well.

Modern work life requires long hours of exposure to digital devices such as computer screens, tablets, and phones. This can negatively affect eye health. Office workers, in particular, frequently experience issues like eye strain, dryness, blurred vision, and headaches. These symptoms are often precursors to eye diseases caused by prolonged computer use. To avoid these health issues, individuals working at computers must pay close attention to their eye health. Before experiencing irreversible problems, we must design our work conditions and environment in a way that supports our eye health. When eye health deteriorates, accompanied by headaches, neck, and shoulder pain, the quality of life significantly decreases, affecting both personal and professional performance and energy levels.

TIPS FOR GIVING YOUR EYES A BREAK
Whether you’re working at a kitchen table or in an office, these 6 tips can help you rest your eyes while you’re intensely focused on the screen.

Take a Break Every 20 Minutes
Every 20 minutes, look at something that is at a different distance from your screen for at least 20 seconds, then blink your eyes 20 times.

Use Your Palms
Close your eyes and hold your palms over them for about 30 seconds. This action can help calm and reset your eyes.

Check Your Screen Distance
Ensure the center of your screen is slightly below eye level and approximately an arm’s length away.

Adjust Your Screen Text Size, Contrast, and Brightness
Adjust according to your comfort, but text with black printing on a white background is generally the best combination. Your screen should match the brightness of the surrounding environment.

Eat Healthily
Foods like spinach, salmon, eggs, beans, oranges, oysters, and pork can help prevent age-related vision problems.

Get Outside
Take a walking break to get away from all screens, clear your head, and boost your energy.

March 2025

Eye Drops Do Not Break the Fast

With the arrival of the Ramadan, questions about whether eye drops break the fast have started to arise frequently. Those who use eye drops can continue using their medications with peace of mind during Ramadan…

The Turkish Ophthalmology Association announced that those who have undergone eye surgery or have chronic eye conditions, such as eye pressure, can continue using their eye drops throughout the month of Ramadan without worry, as eye drops do not break the fast. Prof. Dr. Kıvanç Güngör, Secretary General of the Turkish Ophthalmology Association, stated that people who use eye drops can use their medications with ease during Ramadan. In his statement, Prof. Dr. Güngör reminded that the Turkish Presidency of Religious Affairs has issued a ruling on this matter, saying, “Since eye drops do not reach the digestive system, they do not break the fast. Eye pressure and dry eyes are chronic conditions. I can say that people who stop using their eye drops during Ramadan, thinking it will break their fast, put their eye health at risk. Especially for patients with eye pressure (glaucoma), stopping eye drops leads to vision loss, and it is impossible to reverse this vision loss once it occurs.”

The Presidency of Religious Affairs also stated regarding the use of eye drops by fasting individuals: “The amount of the eye drop applied to the eye is very small, about 50 microliters, which is 1/20th of 1 milliliter. Part of it is expelled when the eye blinks, and part of it is absorbed into the body through pores in the eye and the channels connecting the eye to the nasal cavity and mucosa. Furthermore, this process does not involve eating or drinking, so using eye drops does not break the fast.”

Does ear drops break the fast?
There is a canal between the ear and the throat, but the eardrum blocks this canal, preventing the medication from reaching the throat. Therefore, ear drops do not break the fast. Even if there is a hole in the eardrum, the medication will be absorbed in the ear, and either none or very little of the medication will reach the stomach. Furthermore, this process does not involve eating or drinking, so ear drops do not break the fast either.

March 2025

4 Golden Rules for Women Who Wear Contact Lenses

The number of people using contact lenses is rapidly increasing today. Contact lenses, which can also satisfy the desire for “colored eyes,” can pose serious risks if basic rules are not followed.

It is known that 70% of global contact lens users are women, and most of them pay great attention to their skincare and makeup routines. However, to protect eye health, it is important to consider the interactions between contact lenses and cosmetic products. The Turkish Ophthalmology Association (TOD), which represents Turkish ophthalmologists, has provided information on what to pay attention to when using contact lenses.

Unlike glasses, contact lenses are applied directly to the surface of the eye and stay on the cornea throughout the day. This means that contact lenses are in constant contact with tears and the eyelids. Since we blink 12,000 to 20,000 times a day, there is a high chance that eye creams, eyeshadows, mascaras, eyeliners, and other products will come into contact with both the eye and the lens surface. Especially in situations where the eye reflexively tears, all substances applied to the eye area spread across the eye surface and contact lenses. Scientific studies show that these substances can accumulate on the lens surface. Even if we clean our contact lenses with solution every night before going to bed, some oil-based ingredients (especially those that do not wash off with water) can remain on the lens structure and lead to allergic reactions, immune system problems, and infections if used over time.

Long-term contact lens usage, wearing lenses while sleeping, the accumulation of bacteria under the lenses, herpes virus, not cleaning contact lenses or their storage cases, reusing expired lenses or solution can lead to infections, blurry vision, redness, pain, excessive tearing, discharge, and sensitivity to light. If any of these symptoms occur, it is important to consult an eye doctor as soon as possible.

4 Golden Rules for Contact Lens Use:
For your eye health, be sure to consult with an eye doctor regarding the proper use of contact lenses and cosmetics.

  1. Hygiene is a Priority: Wash your hands thoroughly with soap before handling contact lenses. Rinse and dry them well. Be sure to keep your nails short.
  2. Put On Lenses Before Makeup: Always wear your contact lenses before touching your face or applying makeup. Avoid applying makeup near the lash line to reduce the risk of products transferring to the lens surface.
  3. Follow the Correct Order: When removing your lenses, first wash your hands thoroughly with soap, rinse, and dry them. After removing the lenses with clean hands, place them in the lens case with solution. Then, remove your makeup. Makeup removal products should not come in contact with lenses when they are on the eyes.
  4. Permanent Makeup and False Eyelash Applications: These procedures may harm the Meibomian glands located near the eyelash line, which contribute to tear production. Therefore, it is important to ensure that the person performing these procedures is knowledgeable and that the materials used are suitable. These procedures can lead to serious allergic reactions and infections. If you experience pain, redness, burning, or discomfort while wearing contact lenses, remove them immediately and consult an eye doctor, as samples from your lenses, case, and solution may be needed if an infection is present.

All experts agree that contact lens use should always begin under the supervision of an eye doctor. Contact lenses are used for the treatment of some eye diseases, refractive errors, and cosmetic purposes. However, improper use can lead to serious problems, including corneal infections, immune reactions, allergic issues, dry eyes, and other eye diseases, which can negatively affect your vision quality and daily life.

March 2025

Woodys Models Hit the Runway

Woodys Eyewear showcased three new models from its eyewear collection alongside the young and talented Spanish designer Paloma Suárez at Madrid’s Mercedes-Benz Fashion Week. The Woodys sunglasses, presented at the renowned fashion week at the end of last month, took the stage during Paloma Suárez’s runway show. With her show at Mercedes-Benz Fashion Week, Paloma Suárez quickly established herself as one of the rising stars in Spanish fashion. Suárez is known for her collaborations with artists such as Chloe x Halle, Paulina Rubio, Aitana, and Sweet California. The Woodys sunglasses incorporated into Paloma Suárez’s collection, which stood out for its surprising textures and vibrant details, received great praise. Woodys Eyewear’s Uma, Vega, and Rue models complemented the designer’s creations with their bold style. Through its collaboration with Paloma Suárez, Woodys Eyewear once again highlighted its commitment to fashion, contemporary style, and current trends.

March 2025

Vision Expo East 2025 Has Concluded

Vision Expo East 2025 has successfully concluded at The Orange County Convention Center in Orlando, Florida, from February 19 to 22. Organized by The Vision Council and RX, the event was a vibrant showcase of the latest trends and innovations in the eyewear industry. The exhibition floor featured over 400 companies, offering a dynamic display of products and designs, while new highlights such as the return of the Flaunt the Frame Eyewear Trends Show and the Now Trend Showcase kept attendees engaged and inspired. This year’s fair also featured enhanced educational opportunities, an exciting Main Stage lineup of sessions covering key industry topics, and a streamlined experience for attendees. Among the exciting moments of Vision Expo East was the announcement of the winners of the third edition of the Now Trend Showcase Awards. These awards honor outstanding achievements in four dynamic categories: Sensorial Design, Innovation, ‘Memories are Made Of’, and Conscious Design. Some of winners included Caroline Abram for the Best Sunglass Award (Independent), All Saints – Wescan for the Best Sunglass Award (Branded), Morel for the Best Optical Award (Independent), and Tura x Glemaud for the Best Optical Award (Branded).

March 2025

Vava Opens Concept Store in Porto

Portuguese eyewear brand Vava has opened an impressive concept store designed by architect Pedro Silva, created with contributions from creative fields outside eyewear. The 300m² concept store, with three different levels, is located on the historic Passos Manuel Street in Porto. Silva describes the store, designed as a spacious and experimental space, more as an art installation. The ground floor has been designed to reflect Vava’s architectural and design preferences, as well as its connection to minimalist concepts. Baby blue details symbolize serenity and innocence, while the red cube seating area pays tribute to Space Odyssey and the red Djinn chair, designed by Olivier Mourgue in 1965. The upper floor showcases Vava products, with the space also dedicated to a lens laboratory. In the basement of the concept store, there is an eye clinic offering full eye exams and contact lens fitting services. This area provides a contemporary and striking environment with its minimal architectural style, welcoming patients as guests and offering them the opportunity to engage in self-care.

March 2025

Vanni Won 2025 Love Eyewear Award

Vanni Eyewear’s Embrace collection, which is part of the brand’s Artist’s Sunglasses series, has been crowned ‘Women’s Sunglasses Frame of the Year’ at 100% Optical for the prestigious 2025 Love Eyewear Award. This striking collection is the result of a creative collaboration between Vanni and designer Elisa Alberti, featuring two acetate models in two bold color variations: white/black and black/blue. The design plays with contrasting shades that shift with perspective, converging at the front of these embracing sunglasses. Adding to their artistic appeal, the temples are sculpted like a true piece of art, making each pair a statement of craftsmanship and creativity. In the Embrace collection with Vanni, the signature elements of Elisa Alberti’s artistic vision come to life, where the masterful treatment of shapes, the bold use of color, and the tactile richness of the surface unite. The temples of these sunglasses are meticulously crafted with Alberti’s characteristic soft, curved forms, seamlessly flowing from the sides to the front, where the lenses take center stage. This harmonious, sculptural design transforms each pair into a wearable piece of art.

March 2025

Ultra Limited Knows No Limits

Italian brand Ultra Limited has launched Spring/Summer 2025 collection. The collection includes four models for women, two for men and one unisex style, combining bold, statement-making frames with timeless elegance, ingenious colour combinations and premium materials. These latest models capture the brand’s essence, which is a fusion of exotic hues, refined details, innovative production techniques and meticulous craftsmanship. Among the sunglass designs, the Bergeggi model features an hexagonal silhouette, blending premium acetate, sleek metal, vivid striped patterns and metallic accents. Available in white, havana and black, Bergeggi is accompanied by a special case, making it the jewel of the collection. The Giudecca model reimagines the classic cat-eye silhouette, accentuating its boldness with bonded detailing along the brow line. Its opaque front design and the return of the ever-popular bordeaux colour make it a standout. Also presented in black, blue and havana. Among the new optical styles, the unisex optical model Andria is a round frame showcasing Ultra Limited’s layered acetate bonding technique, but with a fresh twist.

March 2025