Hoya’s new Hi-Vision Meiryo coating offers robust protection against scratches, smudges, UV rays, and glare, in addition to its low reflectance feature. It ensures that your eyeglass lenses stay clear for longer periods. Providing superior clarity, scratch resistance, and 100% UV protection, Hi-Vision Meiryo is Hoya’s most durable and long-lasting coating to date. Whether you’re out for a walk or cooking at home, Hi-Vision Meiryo protects your vision in every situation. With strong protection against glare, Hoya Hi-Vision Meiryo ensures exceptional clarity, helping you overcome any unexpected circumstances with clear vision. Derived from the Japanese word for “clarity,” Meiryo both references Hoya’s Japanese roots and showcases the superior technological qualities of the coating. Hoya’s Hi-Vision Meiryo coating not only protects your lenses from external factors but also prioritizes comfort in every moment. This innovative technology delivers a high-definition visual experience, making details more distinct in every environment. With Hi-Vision Meiryo, Hoya takes lens clarity and durability to the next level, promising long-term visual excellence to every user.

April 2025

Philippe Müller stands out with its artistic lines, refined texture, and innovative design approach. The Philippe Müller collection, which combines timeless elegance and comfort under the umbrella of Efor Optik, manages to capture attention with every feature. Philippe Müller eyewear offers not only a lightweight experience but also reflects the elegance of art in its designs with titanium-IP coating and shiny frame details. The meticulously crafted frames showcase an aesthetic stance and a unique texture, emphasizing their distinction. Offering both style and comfort, the Philippe Müller eyewear collection is made with durable materials that are flexible, unbreakable, and resistant to deformation, ensuring long-lasting comfort. The models in the collection promise a comfortable experience at all times with their light yet sturdy construction. Designs with retro influences meet modern lines to create an artistic character. The shiny, eye-catching frames create a sophisticated and stylish look while offering all-day comfort. Distributed under the assurance of Efor Optik, the Philippe Müller eyewear collection combines lightness, durability, and artistic aesthetics.

April 2025

Arma Lens presents Mood, a contact lens collection with a real three-month usage, with 3 moiré green tones that bring the excitement of spring. With these three exclusive green tones named Mood Star Green, Mood Star Forest and Mood Star Emerald by Arma Lens, contact lens wearers meet with magnificent alternatives that promise a natural look. The Mood collection consists of contact lenses that make the eyes look bigger and baby-like with its moiré design. Mood Star Green represents light green color, Mood Star Forest represents dark green color and Mood Star Emerald represents emerald green color. Promising an incredibly natural look, these exclusive contact lenses in green tones are getting ready to sparkle your eyes with their moiré design that makes the eye look larger. The graded production of these three green shades in the Mood contact lens collection is also available. The products are stocked from -0.50 to -6.00. The Mood collection by Arma Lens, with a 14.2 mm Dia and 8.6 BC, is sold at selected optical stores throughout Turkey. If you would like to be among the exclusive dealers of Arma Lens and make a profitable cooperation, you can easily contact the company via www.armaoptik.com.

April 2025

In its Spring/Summer 2025 collection, Mila ZB presents elegance not just as an appearance but as a feeling. The new Mila ZB collection, where light dances with form, redefines contemporary femininity with graceful lines. The Bellissima and Romance concepts, in particular, elevate the brand’s refined aesthetic to a new level. Bellissima stands out with its minimalist yet impactful designs. Slim frames and pastel tones bring lightness and sophistication to everyday life, while contrasting laminations on the temples add a modern rhythm to the model. Romance, true to its name, creates a dreamy atmosphere. Metallic details and Swarovski crystals adorn feminine elegance with a dazzling glow. Each model achieves a perfect harmony between design and light, evoking the allure of fine jewelry. From its intricate laminations and gemstone embellishments to its ergonomic structure, every detail reflects Mila ZB’s meticulous creative process. Mila ZB does not shout elegance—it whispers it. Timeless, sophisticated, and entirely original, the Mila ZB Spring/Summer 2025 collection is designed for women who seek to express themselves under the gentle guidance of light.

April 2025

Committed to pushing the boundaries of fashion and design, Italia Independent once again sets itself apart in 2025 with its bold use of innovative materials. The brand’s Texalium series, enriched with unconventional textures like velvet and denim, redefines classic forms with a contemporary twist. Each frame in Texalium is more than just an accessory—it becomes an attitude, a statement that perfectly reflects the wearer’s personality. Inspired by the nautical industry, this collection embodies the brand’s fearless character, while velvet-textured models symbolize Italia Independent’s pioneering spirit. The denim options, personalized with distressed surfaces, make every frame truly one of a kind. Staying true to its roots, Texalium merges Italian craftsmanship with modern art. Meanwhile, the Crazy Layers and Shaded series introduce a new visual language, where layered structures and gradient transitions transform frames into emotional expressions. This fusion of technical innovation and artistic vision ensures that each model delivers a unique sensory experience. Viewing design not merely as a fashion statement but as a means of self-expression, Italia Independent proves once again with its 2025 collection that it remains bold, creative, and unmistakably different.

April 2025

With its meticulous attention to detail and distinctive presence, Hally & Son has been crafting timeless designs since 1959. For the Spring/Summer 2025 season, the brand highlights its Sculpture collection, where design meets architecture. Shaped by modern structures, this striking collection redefines frame aesthetics with sharp lines, fluid curves, and bold geometries. Inspired especially by urban silhouettes, Sculpture incorporates architectural forms—from bridges to skyscrapers—into its frames, achieving both visual and structural harmony. With Sculpture, Hally & Son offers a clear, confident, and original stance for those who seek to break boundaries. Beyond aesthetics, the new series prioritizes comfort alongside design. The balanced fusion of acetate and metal ensures that the frames are both durable and ergonomic. A color palette enriched with stone tones, matte textures, and sophisticated details further reinforces the collection’s architectural character. With Sculpture, Hally & Son delivers more than just eyewear—it introduces an “architectural expression” that can be worn effortlessly in everyday life. For fashion enthusiasts looking to amplify their personality through style, Sculpture stands out as a choice as strong and refined as the city itself.

April 2025

Following the two-year official sponsorship agreement signed last month between the Turkish Football Federation and Zeno Group Optik, the Turkish National Football Team players are now completing their style with Reacher eyewear, making a bold statement off the field as well. With Reacher becoming an official sponsor of the National Team, photos of the players sporting Reacher eyewear have created a buzz on social media. The fact that these high-profile athletes frequently incorporate Reacher eyewear into their daily outfits has not gone unnoticed by both their fans and fashion enthusiasts. In a series of consecutive posts, the national players’ strong stance and modern style, highlighted by their Reacher eyewear, have received overwhelming admiration. Through the brand’s modern and sophisticated designs, our National Team is now inspiring millions of young people not only with their on-field performance but also with their impeccably curated looks. By embracing Reacher, the national footballers have also become icons of fashion, showcasing the inseparable bond between sports and style. The collaboration between Reacher and the National Team once again proves that style, too, is a team effort.

April 2025

Original Vintage Sunglasses, a brand born from the sun-drenched streets of Naples, redefines vintage aesthetics with a modern touch. The brand catches the attention of sunglass enthusiasts by combining the elegant lines of the past with the bold spirit of today. Original Vintage Sunglasses embodies Italian craftsmanship in its purest form. Each frame is meticulously handcrafted in Naples, using premium Italian acetate and refined details that elevate it to a work of art. The brand’s collections draw inspiration from the iconic silhouettes of the 1950s and ’60s while never compromising on innovative touches. With softly rounded temple tips and 100% UV-protected lenses, they promise both style and functionality. Highlighting the 2025 Spring/Summer season are classic models enriched with fine metal details and minimalist frames that stand out with bold color palettes. The ‘Twenties’ series, in particular, has become one of the most praised collections in the fashion world, best reflecting the brand’s balance between vintage and modern styles. The By blending the graceful lines of the past with contemporary street style, the Twenties collection appeals to fashion lovers of all ages and styles.

April 2025

Italy-based brand Web Eyewear announces its latest communication campaign, Framing Light, a project that seeks to transcend traditional eyewear marketing by capturing the brand’s core values through the artistic lens of a curated range of Italian photographers. The campaign, under the creative direction of BRVTO Creative Agency, metaphorically and literally frames visual moments reflecting Web Eyewear’s core values of Gusto, Transparency, and Quiet Luxury. Five talented photographers have been tasked with interpreting these values, transforming them into compelling visual narratives. Delivering beyond product or campaign photography, their body of work aims to evoke emotion, tell stories, and inspire viewers to see the world of Web Eyewear through a new lens. Culminating in a collective photographic private exhibition in Milan, the campaign will showcase the highlights of each photographer’s vision. Web Eyewear invites you to experience a captivating blend of style and substance, where fashion meets art in a celebration of visual storytelling.

April 2025