Moschino presents its new limited edition sunglasses. Among the highlights, the Mos 204/S features a metal oval structure adorned with shimmering crystals across the front, creating a striking visual effect. The model is completed with grey lenses enhanced by a gold mirrored finish and distinctive straight temples bearing the Moschino logo. Limited to 250 pieces, this exclusive design combines grey gold mirrored lenses, black temples with acetate tips and a gold metal structure. The unisex Mos 203/S, crafted from acetate, offers a sharp and contemporary silhouette defined by refined detailing. A cut out detail on the front introduces a deconstructed aesthetic, adding conceptual depth to the frame. Bold temple lines and a discreet Moschino logo reinforce the brand’s signature style. Designed to accommodate optical lenses as well, Mos 203/S is available in black with grey lenses and Havana with brown lenses.

February 2026

In a world shaped by control where everything is optimized rehearsed and refined into certainty, Ahlem pursues an aesthetic elegance that can only emerge through freedom and an improvisational approach to design. In its Spring/Summer 2026 collection, the brand explores the tension between structure and surrender, disciplined lines and free form experimentation. The frames create space for the spontaneous nature of authentic experiences, inviting the wearer to sense rather than define and to embrace a simple state of being. Commenting on the starting point of the collection, Founder and Creative Director Ahlem Manai Platt says, “In the quiet of Hokkaido in Japan, I experienced an unexpected sense of freedom. There was no weight. No expectation. No boundary. I allowed my imagination to flow unfiltered and without limits. The frames in the new series carry the pure feeling of freedom that comes from being entirely yourself.” Ahlem’s Spring/Summer 2026 collection presents a narrative shaped by intuition, guided by improvisation and dedicated to celebrating the rare privilege of true freedom. In Turkey, Ahlem is represented by Atölye Gözlük, known for its curated selection of distinguished eyewear brands, and is available at Atölye Gözlük stores as well as selected points of sale aligned with the brand’s aesthetic and craftsmanship philosophy.

February 2026

Inspired by the bold energy of Swarovski’s Lucent jewelry line, the new sunglass collection explores color, form and a joyful sense of grandeur. Reimagining its iconic jewelry clips through an innovative hinge concept, Swarovski incorporates this detail into sunglasses that promise a bright, graphic and self assured modernity. The brand perfects every look with confidence through a Lucent inspired signature hinge, where sleek acetate silhouettes meet half cut crystal metal details in seamless harmony. Another refined design reflects the spirit of the Lucent Spike earrings. A sharp acetate front is balanced by bold temples adorned with pavé and half cut crystals, creating a striking and style driven appearance. Designed to make a bold statement, the SK6045U sunglass model introduces a new Lucent inspired hinge featuring a single signature half cut crystal seamlessly integrated with metal along the elegant acetate temples. Its modern acetate shape further enhances the contemporary appeal of the design. The SK6046 model, distinguished by its assertive lines, combines luxury with a modern touch. Inspired by Swarovski’s new Lucent Spike earrings, this design brings together a sleek, face embracing acetate front with eye catching temples embellished with both pavé crystals and half cut crystals, delivering a look that is both striking and unmistakably refined.

February 2026

Merve Optik, which brings prestigious eyewear and optical brands to Turkey, hosted the launch of the Tom Ford Eyewear 2026 collection at Çırağan Palace Kempinski Istanbul. The exclusive event gathered distinguished names from society, fashion and the arts, offering guests the opportunity to discover the new season models reflecting Tom Ford’s vision of modern luxury. Among the notable attendees were Nebahat Çehre, Sinem Kobal, Ebru Akel, Yasemin Tatlıses, Yasemin Ergene, Asya Başol, Nazife Özcan, Serap Korkmaz Arslan, Lale Zuzanna Karabulut and Züleyha Kuru, all of whom showed great interest in the new designs that reinterpret the brand’s iconic codes with a contemporary perspective. The Tom Ford Eyewear 2026 collection stands out with strong silhouettes, meticulously crafted details and the brand’s distinctive design language. Blending vintage references with modern aesthetics, the new frames draw attention through superior material quality and refined craftsmanship. Designed for individuals who express their style with confidence and embrace timeless elegance, the collection was presented by Merve Optik in a refined and style driven experience that reflects its vision of bringing globally prestigious brands to the Turkish market.

February 2026

Faceted optical frames take on an artistic dimension in Anna-Karin Karlsson’s designs. Sculptural forms, light reflections and a dramatic design language transform each model into a wearable work of art. Faceted surfaces create depth, movement and visual impact, elevating eyewear from a simple accessory to a powerful style statement. Impeccable craftsmanship and a bold design philosophy are evident in every detail. Through Pb Gözlük, Anna-Karin Karlsson’s iconic creations meet luxury eyewear enthusiasts in Turkey, offering a distinctive experience that brings together art, fashion and craftsmanship. In each model, traditional optical functionality merges with high fashion aesthetics. The materials used in Anna-Karin Karlsson frames go beyond function, enriching optical design with extraordinary visual depth. The collections feature select materials such as 24 carat gold and titanium, complemented by hand-set pearls, crystals and emerald accents. Each design reflects the brand’s couture spirit and its vision of dissolving the boundaries between art and fashion.

February 2026

Woodys adds 25 new sunglass models to its highly acclaimed Unique Bakery collection. Celebrating its 13th year in eyewear production and available in Turkey exclusively under Optic844 assurance and warranty, Woodys once again raises the design bar with the latest Unique Bakery additions. Created through the perfect lamination of natural based acetates that undergo special baking and multiple processing stages, the Unique Bakery series offers a harmonious explosion of color. The new models stand out with carefully balanced color combinations and trend defining frame shapes. Each design features acetate covered wooden inlays at the temple tips and is completed with lenses produced by Carl Zeiss. The 10 women’s, 10 men’s and 5 unisex sunglass models added to the collection deliver distinctive looks that make wearers feel exceptional, prioritize eye health through clear vision and elevate personal style. Known for reaching the highest standards in acetate eyewear through comfort, durability, lightness and attention to detail, Woodys continues to offer strong alternatives both for consumers seeking character driven styles and for optical stores aiming to diversify their product portfolios in the coming season.

February 2026

Hally & Son presents its Spring/Summer 2026 collection. Returning to its roots, the Italian brand places its signature detail at the center of the design narrative. The iconic three and two pin structure traditionally positioned on the front is relocated this season, inspired by the layered pencil silhouette of the Empire State Building, and reinterpreted within a new hinge design that flows from the front toward the temple. The result preserves the brand’s vintage character while introducing a stronger architectural presence. The collection balances past and present through refined proportions and technical improvements that enhance lightness and comfort. The new hinge is not merely aesthetic but conceived as part of the structural integrity of the frame. This approach highlights the architectural references embedded in the brand’s design Dna. The repositioned signature detail demonstrates Hally & Son’s confidence in revisiting and reinterpreting its archive. Vintage spirit, architectural inspiration and technical precision position the collection as both commercially strong and visually distinctive.

February 2026

Kyme’s Giant collection, which brings together timeless elegance and contemporary technical details, associates scale not with physical size but with presence and strength of expression, presenting powerful silhouettes defined by bold proportions. The collection revisits oversized cat eye shapes, distinctive round frames and sharp rectangular designs with modern detailing. Its design language, which can be described as contemporary vintage, balances the characterful lines of the past with updated proportions. Classic tones such as black and gray are enriched with transparent touches and neon accents, creating a more dynamic color palette. The brand’s Glasant model reinterprets traditional rimless eyewear with a modern perspective, offering a balanced stance between minimalism and assertive design through its prominent lens structure and lightweight feel. In the optical models, the visible metal core within the temples adds a technical expression while emphasizing craftsmanship. Premium acetates, titanium and stainless steel are selected with durability, lightness and comfort in mind. An environmentally conscious production approach signals Giant’s forward looking perspective. The brand’s signature Compass Rose symbol, placed at the temple tips, represents freedom, direction and the drive for continuous growth.

February 2026

The Philippe Müller collection brings together premium design and superior quality. The brand stands out for the importance it places on detail throughout the design process, approaching product development with equal emphasis on aesthetics and technical performance. The Zeiss lenses used in the collection provide clear and comfortable vision while offering UV protection and helping to reduce eye fatigue during prolonged wear. Titanium IP coating technology and meticulously crafted frame details support the collection’s positioning in the upper segment in terms of durability and surface quality. Noted for their lightweight construction, the models are designed to deliver all day comfort while maintaining elegant and well balanced silhouettes. The finely crafted frames are complemented by technical solutions that reflect the brand’s quality driven production philosophy. A flexible yet robust structure enhances resistance to deformation, ensuring long lasting performance. The design language, where retro influences meet modern lines, gives the collection a timeless character. Presented as part of Efor Optik’s exclusive selection, Philippe Müller stands out with both its technical refinement and its sophisticated sense of style.

February 2026

Zeno Grup Optik introduces a modern showroom at its new headquarters, offering business partners a stronger, more efficient and more comprehensive experience. Spanning 600 square meters, this impressive space goes far beyond functioning as a traditional product display area. It is designed as a professional environment where the vision of the brands is shared, collections are experienced in the most accurate way, and new business partnerships can evolve. Bringing together all Zeno Grup Optik brands under one roof, the showroom allows visitors to examine collections closely, evaluate products in detail and directly experience each brand’s design philosophy. Designed with a modern architectural approach focused on comfort and efficiency, the spacious interior enables fast and effective presentations tailored to the needs of business partners. At the same time, it provides all the necessary infrastructure required for a productive and streamlined business process. Organized with an ergonomic layout, the showroom ensures that collections are presented in a clear and structured manner while creating a comfortable and welcoming environment for visitors. The large space, where multiple brand collections can be displayed simultaneously, allows business partners to review all product groups at a single location. Presenting collections in a holistic setting supports clearer and faster evaluations, helping partners use their time more efficiently during the decision making process. The Zeno Grup Optik showroom is positioned not only as a display area but also as a key meeting point for new collection launches, exclusive presentations and personalized brand experiences. Thanks to its professional presentation infrastructure, business partners benefit from a more effective and productive working environment while each brand’s vision is conveyed with clarity and precision. With this showroom concept, Zeno Grup Optik once again underlines the strong relationships it builds with its business partners and its commitment to a sustainablebusiness model. Shaped by strong collections, an innovative design approach and a professional service mindset, this distinctive space reinforces the company’s position within the sector while continuing to offer partners a privileged experience.

February 2026