Kering Eyewear has announced a partnership with Google to develop AI-powered smart glasses using Android XR technology. This collaboration merges cutting-edge design, advanced functionality, and human-centered technology into a single, integrated device. Marking the beginning of a new era, the partnership combines Kering Eyewear’s unmatched expertise in premium eyewear with Google’s pioneering capabilities in extended reality. The smart glasses will seamlessly integrate into daily life, offering intuitive and personalized features powered by artificial intelligence—enabling users to interact with their surroundings in new and immersive ways. Every detail of the device will be meticulously designed to deliver a revolutionary experience that enhances beauty, style, and comfort. Roberto Vedovotto, Founder, President, and Ceo of Kering Eyewear, stated: “We are honored to share with Google a commitment to innovation and forward thinking, and we are proud to collaborate with them to explore new horizons for the future development of our company. Together, we are designing a product people will want to wear: a high-quality, exceptionally designed pair of glasses that harnesses the power of artificial intelligence to redefine how we interact with both the real and virtual worlds.”

July 2025

Italia Independent introduces Crazy Layers, a bold and expressive new collection featuring two sunglasses models: Chic and Colto, both reflecting the brand’s colorful and statement-driven Dna. Creative Director Lapo Elkann, in collaboration with Modo’s design team, draws inspiration for Crazy Layers from iconic art movements and techniques. Each product family reflects a unique artistic influence, united by a theme of returning to nature and the human essence. The Crazy Layers collection is inspired by mathematical principles and the groundbreaking performance Superposition by visual artist Ryoji Ikeda. Through layered forms and colors, the collection creates unexpected depth and dimension. Overlapping frame and lens elements shift shapes and thicknesses in surprising ways. The feminine Chic model comes in a soft pastel palette—timeless black, green turquoise, mauve gradient, and blue-pink gradient. Its bold lenses match the dramatic silhouette of the frames. The unisex Colto model stands out with dynamic color combinations like black, navy, caramel, and green turquoise. Layered elements in both color and form make Colto a truly unique statement piece.

July 2025

Invu by Swiss Eyewear Group proudly presents its latest collection, honoring the enduring connection between mothers and daughters. With a unique range of sunglasses designed to set trends, Invu celebrates the strong generational bond and invites mothers and daughters to share style and elegance. At the heart of the collection is a chic reinterpretation of Invu’s timeless oversized oval frame, inspired by Jackie O. Crafted from high-quality, lightweight polymer, the adult-sized frames have been adapted into smaller versions for girls—blending comfort, elegance, and a playful twist to create matching looks. The new mother-and-daughter sunglasses feature Invu’s signature ultra-polarized lenses, providing crystal-clear vision and full UV protection. With a soft, transparent pastel color palette, the new Invu collection is ready to add a sophisticated pop of color to any summer outfit. Each frame in this carefully curated line blends innovation, design, and emotion. You can explore the new Invu collection on the brand’s official website.

July 2025

Gigi Studios introduces its latest capsule collection. The Spanish brand’s new release, named Revivre, is shaped by an ongoing dialogue between heritage and innovation. Representing a visual journey through time, the Revivre capsule is a celebration of nostalgia as a driving force of creativity. Drawing inspiration from retro aesthetics, iconic attitudes, and timeless elegance, Revivre reinterprets the spirit of past eras through a contemporary lens. The capsule includes 14 new models—both optical and sunwear—defined by the reinterpretation of classic shapes using carefully selected acetates. Revivre explores clean volumes, fresh silhouettes, and sophisticated styles. The capsule’s color palette plays with light, depth, and transparency—offering warm, earthy tones that range from beige to brown, along with shades of copper, ochre, pink, and blue. Launched globally last month, the Revivre capsule collection is now available at select optical retailers worldwide and on the brand’s official website.

July 2025

Following the initial launch of its Spring/Summer 2025 collection, Etnia Barcelona has announced the expansion of its Chroma collection with six new models. Chroma invites wearers to perceive, feel, and experience color as emotion—and to embrace it as a form of self-expression and identity. Going beyond the traditional function of sunglasses and optical eyewear, the Chroma collection transforms design into a bold statement of creativity and character. Inspired by saturated tones and sculptural forms, Chroma blends timeless elegance with progressive design. Each piece in the collection is crafted from premium-quality acetate, featuring striking geometric silhouettes and refined detailing. All frames are individually numbered, standing out as limited-edition, original, and memorable objects of rarity. The six new additions to the collection include four sunglasses and two optical frames. All new models are equipped with Barberini HD lenses, offering exceptional clarity, enhanced protection, and visual brilliance that elevates the overall design. Through Chroma, Etnia Barcelona speaks to those who don’t just wear glasses, but turn them into a lifestyle—offering a vibrant testament to the brand’s unwavering commitment to originality, art, and the bold celebration of individuality.

July 2025

On the occasion of World Oceans Day, celebrated on June 8, 2025, EssilorLuxottica announced its commitment to minimizing single-use plastic packaging across its global operations. As part of its sustainability program Eyes on Circularity, the company is increasing the use of recycled inputs while using innovative materials. With the integration of eco-design and investments in new technologies, it continues to actively make its processes more circular. EssilorLuxottica has also launched a global campaign on its corporate channels themed “Catalyzing Action for Our Ocean and Climate,” aiming to raise awareness about the importance of protecting marine environments and reducing waste in water resources. In addition, the company is running an internal communication campaign to involve all employees in its pledge to reduce single-use plastic packaging by 2030. Based on 2023 volumes, the company announced its target to reduce single-use plastic packaging in the B2C channel by 60% and in the B2B channel by 30% by 2030. Beyond packaging circularity, EssilorLuxottica is also implementing projects to evaluate and reduce material waste generated from frame and lens production processes.

July 2025

Design Eyewear Group is taking over full proprietary ownership of the brand Menrad, including its design rights and technical assets. This also includes licensing agreements with Jaguar, Joop! and Morgan. Lars Flyvholm, Ceo of Design Eyewear Group, said, “This portfolio expansion reinforces our long-term strategy: to offer a diverse, high-quality selection of eyewear brands that resonate globally and reflect individual expression. The license owners have shown strong enthusiasm for partnering with us—not only because of our distinctive design profile and our ability to translate brand Dna into compelling eyewear collections, but also due to our solid track record, established market presence, and well-developed sales and distribution network in Europe and North America. Entering the world of licensing marks an exciting new chapter for us. It’s a natural evolution of our design expertise and global presence—and it opens the door to fresh opportunities for growth. We’re committed to working closely with license owners, combining their deep brand knowledge with our strengths in product development and distribution. Each eyewear collection will be crafted in close alignment with the brand’s identity, ensuring every frame reflects the Dna that customers know and trust. We look forward to sharing more as development begins across these new lines.

July 2025

The Date fair, set to take place from September 13 to 15, 2025, at the iconic Cocoricò pyramid in Riccione, Italy, has officially sold out. Featuring more than 90 brands from countries including Italy, France, Germany, Belgium, Denmark, Switzerland, and the United States, the list of exhibitors is now available on Date’s official website. Starting this year, Date will adopt a brand-new, traveling format designed to reflect the transformations within the eyewear industry. The event will expand to different Italian cities such as Bologna, Naples, Rome, and Milan, aiming to offer a dynamic and inclusive experience. However, details about the nature of the events in these cities have not yet been disclosed. Date President Davide Degl’Incerti Tocci commented, “We introduced our new format with a striking presentation at Mido 2025. Our core pillars include vision, creativity, innovation, technology, and more. Completing our sales in just a few months was a significant milestone. The strong support we’ve received from exhibitors and partners confirms we are on the right path and encourages us to move forward with even greater motivation.” In addition, a Date Disco Party will be held on the evening of September 13 for all exhibitors and attendees.

Temmuz 2025

Brett Eyewear has extended its four-year collaboration with the Wheels & Waves festival through the launch of a special edition model. The brand has reimagined its iconic Spitfire design in a bold new colorway that captures the essence of the festival spirit.bNamed Spitfire Sun C37, the new model features yellow category 0 lenses designed to enhance contrast in low-light conditions—ideal for overcast days or nighttime rides. One of the standout details of the design is its perforated top bar, a refined nod to mechanical aesthetics. The black stainless steel temples have been ergonomically shaped for comfortable wear under a helmet. The sunglasses come with a handcrafted Italian leather neck strap case co-branded with Wheels & Waves and Brett, a khaki-toned Brett pouch, and an informational brochure. Chris Bruand, selected as Brett Eyewear’s 2025 brand ambassador, embodies the creative spirit and passion of the festival in the campaign visuals—sporting the Spitfire Sun C37 with its signature yellow lenses. Wheels & Waves, held in Biarritz, France, is a unique cultural event that draws crowds by blending surf, motorcycles, skateboarding, and the art of living.

July 2025

Anna Sui Eyewear, part of the Mondottica Group, adds a refined sparkle to the world of style with the launch of its dazzling new contact lens collection. Drawing inspiration from the brand’s signature aesthetic, this exclusive line of contact lenses is designed for those looking to redefine elegance. Under the creative direction of founder Anna Sui, the iconic fashion house-renowned for delivering a luxurious lifestyle for over 35 years-once again asserts its bold presence in the eyewear industry with this latest expansion beyond traditional frames. Debuting with two unique designs, the collection features Parantica — Violet and Parantica – Ash. Parantica – Violet blends Anna Sui’s iconic purple hues with luminous accents to create a mesmerizing sparkle in the eyes. Parantica – Ash, inspired by the brand’s winter palette, offers cool grey tones ideal for those seeking a radiant, standout look on special occasions. Anna Sui Eyewear’s new contact lens collection is a striking fusion of fashion and beauty-clearly visible, and unmistakably on-brand.

July 2025