For the Spring/Summer 2025 season, Linda Farrow presents a powerful narrative centered on women’s inner strength, grace, and intuitive energy with its latest collection: The Talisman – Power of Woman. Drawing inspiration from the concept of the “talisman”—long believed to bring protection and fortune—this collection positions eyewear not just as a fashion accessory, but as an invisible shield and a personal symbol of empowerment. Each design reflects the duality of the modern woman—graceful yet strong—through refined elements such as metal accents, fluid silhouettes, and soft gradient lenses. Every piece stands out not only for its character but also for its meticulous craftsmanship. The campaign’s visual world tells the mystical story of two women discovering their inner strength, offering a glimpse into the brand’s evolving creative vision. With this collection, Linda Farrow goes beyond style—inviting women into a realm of presence, energy, and inner transformation. The Talisman – Power of Woman is not merely a fashion statement; it is a call to create one’s own empowered space with pieces that carry meaning beyond appearance. This season, fashion shifts its focus inward—toward balance, intuition, and the graceful expression of self. With this uniquely inspired collection, Linda Farrow brings a soulful perspective to contemporary femininity.

July 2025

Distributed in Türkiye by Kuvars Group, Movitra, Face à Face, and Projekt Produkt stand out this summer with bold premium acetate sunglasses that combine timeless elegance with strong, confident aesthetics. Designed to reflect a quiet yet assertive character, these models feature masculine design elements for a striking and contemporary look. Movitra, known for its patented pivot mechanism developed in Italy, leads the way in foldable temples, allowing frames to lie flat while offering protection against scratches. This technical innovation appeals to those who seek functionality without compromising on style. French design icon Face à Face brings a sculptural approach to acetate with architectural lines and bold color combinations, offering a powerful artistic statement. For minimalists, Projekt Produkt presents distinctive acetate frames shaped by the brand’s roots in both optometry and design. These models harmonize classic and modern lines, appealing to individual style with understated sophistication. As Kuvars Group expands its selection through the distribution of these brands, it also elevates industry standards. Blending functional innovation with refined aesthetics, the premium acetate collections by Movitra, Face à Face, and Projekt Produkt are set to become standout highlights in optical stores this season.

July 2025

The Freesbee acetate sunglasses collection presents a perfect harmony of naturalness, elegance, and comfort. Freesbee stands out with its acetate frame collection designed for stylish eyewear enthusiasts. Combining fashion and functionality, this special collection offers an aesthetic and eco-friendly experience thanks to its high-quality bio-acetate material crafted by hand. Derived from natural sources, bio-acetate is significantly more sustainable than traditional plastics. This environmentally conscious innovative material has become a favorite not only for those who prioritize eco-awareness but also for individuals who refuse to compromise on style. Freesbee merges this green approach with modern design lines to create a timeless collection. Each handcrafted frame is a testament to meticulous attention to detail and expert craftsmanship. Thanks to the natural flexibility of acetate, the frames provide a flawless fit to facial contours, while their lightweight structure ensures comfortable all-day wear. This ergonomic design is especially advantageous for users who wear glasses for extended hours. Not only stylish but also durable, Freesbee acetate sunglasses are reliable companions from busy city days to summer vacations. Prioritizing eye health, Freesbee equips all acetate models with special lenses that offer high protection against UV rays. This ensures superior defense against the sun’s harmful effects while guaranteeing clear and sharp vision. Additionally, the lens tint and anti-reflective properties balance aesthetics with functionality. The collection features a wide range, from simple and sophisticated lines to bold and striking designs, making Freesbee acetate sunglasses accessible to everyone—from classic style lovers to modern trend followers. With its unique blend of naturalness, elegance, and functionality, the Freesbee acetate collection stands out as an essential choice for those who want to add character to their style. For those who value comfort, quality, and sustainability, this collection is not just an accessory but a symbol of a conscious lifestyle.

July 2025

As one of the standout brands under the Arıkan Group umbrella, Quantum brings its bold new styles together with Turkey’s leading fashion figures this summer season. Among the highlights of the metal-focused summer collection, the Icon series stands out with its four different lens color options, offering a look that is both contemporary and striking. With its round lenses and elegant temples that harmonize with the lens tones, Icon has quickly become a favorite of style leaders such as Nur Bilen Yavuzer. Blending aesthetics with functionality, the collection’s minimal design allows for effortless wear both outdoors and indoors. Designed for those who see eyewear not just as sun protection but as a statement of style, Icon presents a compelling alternative for fashion-forward individuals throughout the summer. Meanwhile, Quantum’s Hero and Mostar collections distinguish themselves through bold frame structures and the use of demi acetate, adding a modern edge to the designs. These two lines go beyond conventional accessories, enabling wearers to freely express their personal style. For those who seek both elegance and character in their eyewear, Quantum once again stands out this season with signature models crafted for everyday distinction.

July 2025

Presented with the assurance of Ademur Optik, Roysse eyewear collections invite users to explore their unique style with a wide range of designs—from timeless classics to bold, confident looks. Defined by modern lines, impeccable craftsmanship, and refined detailing, Roysse frames go beyond being mere accessories, becoming essentials for style-conscious individuals. Favoring a design language that is understated yet sophisticated and impactful, Roysse delivers not only aesthetic elegance but also high functionality. The brand integrates advanced production technologies and premium materials to ensure lasting quality. Italian-made premium acetate guarantees the grace and durability of the frames over time, while titanium-infused models combine lightness with strength to offer exceptional long-term comfort. With a fashion approach that is minimalist yet powerful, Roysse employs high-precision hinge systems that help maintain frame integrity. At the same time, the brand prioritizes eye health by equipping its eyewear with UV400-protected lenses. In its optical line, Roysse also offers refined, balanced, and natural aesthetics through compatibility with thin-edged prescription lenses. With both optical and sunglass options, Roysse adds value to every moment of its wearers’ lives—guiding them on a journey of sophisticated style.

July 2025

Valentino Eyewear, one of Akoni Group’s licensed brands, introduces the new V-Sette model-an embodiment of modern sophistication and a fresh take on the confident elegance of today’s woman. With its square cat-eye silhouette, V-Sette blends feminine lines with refined, noble touches. Crafted from Japanese acetate, the new Valentino model combines timeless style, superior comfort, and durability. The bold front and volumized frame are meticulously designed for maximum wearability. Signature details include titanium VLogo buckles at the temples and exclusive temple tips inspired by Valentino’s iconic three-dimensional studs. These distinctive accents enhance the model’s depth and reinforce its strong brand identity. Valentino’s V-Sette sunglasses are fitted with high-contrast AR sun lenses. The bold design is available in vintage-inspired colorways such as: Black / V-Light Gold / Smoke Gray lenses, Honey Tortoise / V-Light Gold / Dark Green lenses, Crystal Gray / V-Light Gold / Gradient lenses shifting from Pale Rose to Dark Rose. The V-Sette stands out as a confident, fashionable accessory that radiates modern Valentino glamour.

Temmuz 2025

Theo Eyewear presents Hilines, its new optical collection where art finds its expression through simplicity, with a strong yet graceful presence. The collection reflects the brand’s thoughtful design philosophy in its most refined form, reinterpreting elegance through subtle plays of light and shadow. A defining feature of the collection is the presence of delicate grooves – the namesake Hilines – running just above the lenses along the top rim of the frames. These sharp yet elegant details add depth and contrast to the designs. Theo, known for its minimalist approach, once again proves that less can indeed be more – much like a fine line drawing where space and light tell the story. Crafted from stainless steel, the Hilines collection includes five distinct models, each named after classic drawing tools that symbolize the brand’s creativity and craftsmanship. With Hilines, Theo Eyewear once again delivers visually captivating and emotionally resonant designs that bring simplicity and sophistication into perfect harmony.

July 2025

Police, a house brand of the De Rigo Vision Group, has teamed up with the prestigious Formula 1 outfit Mercedes-AMG Petronas F1 Team to unveil a bold new capsule collection that pushes limits. Designed at the crossroads of sport and fashion, the five exclusive sunglasses models blend high performance with daring design under one roof. Carbon fiber — a cornerstone material in Formula 1 cars — takes center stage in the collection. Sourced directly from the Mercedes-AMG Petronas team, this advanced technology material is featured in the temples of each pair, transforming a mechanical component into an aesthetic design element. Moreover, every model contains authentic carbon fiber parts from some of the world’s most technologically advanced racing vehicles, physically carrying the spirit of racing. Each piece in the capsule is an official product of the Mercedes-AMG Petronas F1 Team, with the authenticity of the carbon fiber guaranteed by a hologram, a special booklet, and a personalized box designed in the iconic team colors. Police delivers a groundbreaking collection that unites fashion and motorsport with technology and aesthetics.

July 2025

Danish brand Ørgreen welcomes the summer season with its new Quantum High designs. The collection offers an innovative touch with flat temples; these elegant and uniquely designed temples present a strong stance. The newly added models feature structured looks cut from flat titanium and shaped by bending. In the new model Megahertz, facets fold and wrap like origami. Every line has been meticulously shaped through digital sculpting after numerous revisions. The subtle interplay between light and shadow gives the frame a calm, architectural aura. The polyamide fronts remain soft-touch and matte – a finish inspired by Japanese tradition And evolved through years of material development in Ørgreen’s titanium collections. In other new models, Stomp and Honeycomb, the richness of the color palette, tonal depth, and material nuances strengthen the contrast between the temples and the front surfaces. Quantum High, as one of Ørgreen’s pioneering collections, offers superior comfort and fit with advanced materials while drawing attention with its stylish color combinations.

July 2025

Oakley has launched its second store in Italy in collaboration with Percassi, opening just ahead of the upcoming Winter Games in Milan — a global hub for fashion and subcultures. Located at Piazza San Babila 2/8, the new Oakley store offers innovative and immersive experiences, aiming to become a cultural catalyst and a gathering point for the global sports community. The store provides an experiential journey through Oakley’s past, present, and future, inspired by the brand’s “Future Genesis” film aesthetic. Featuring a high-tech sanctuary atmosphere, the design presents a visionary future through a brutalist-style portal that invites visitors to connect with nature and its renewal. The space incorporates glass display cases filled with plants integrated into an oxygen-producing system, enhancing the immersive environment. Throughout the 340-square-meter, two-story store with twelve window displays, Oakley enthusiasts can discover hidden brand surprises and engage with numerous interactive experiences showcasing the brand’s groundbreaking innovations.

July 2025