Thélios opens a new facility in Longarone for metal processing, doubling production in the Made in Italy eyewear district. The newly renovated plant spans 20,000 square meters and employs approximately 400 people, doubling the company’s production capacity and creating an integrated 40,000-square-meter hub that also includes the acetate-focused Manifattura inaugurated in 2018. This investment strengthens Thélios’ role in the Made in Italy luxury eyewear sector, with over 1,300 employees now working in the area. The opening ceremony was attended by Valeria Mantovan, Regional Councillor of Veneto, and Toni Belloni, Chairman of LVMH Italy. The new site is the result of a strategic project launched in 2023, which led to the acquisition of the former Safilo facility. Thélios’ Ceo Alessandro Zanardo said: “This inauguration is both an achievement and a new beginning. On the one hand, we’re celebrating the revitalization of a strategic production site; on the other, we’re entering a new phase for Thélios, one that enhances processes and synergy between departments. With more than 1,300 employees, Longarone is increasingly becoming the beating heart of our industrial vision.”

August 2025

Modo has added a new men’s style to its ultra-lightweight Three.3 collection. Crafted from titanium and weighing only 3.3 grams in total, the Three.3 line is now extended for the Spring/Summer 2025 season with the introduction of style 4640. Known for its rimless construction, the collection welcomes this new model featuring a distinctive horizontal slit on the temples. With its paper-thin structure, model 4640 offers a sleek yet durable rimless lens design, promising exceptional comfort. The Three.3 series stands out with its customizable system, allowing wearers to choose their preferred lens shape, bridge, and temple components. All parts are made of beta titanium, while the hinge system is screwless by design. Like the rest of the series, the new style 4640 includes integrated nose pads that ensure flexibility and all-day comfort. The Modo Three.3 Rimless Collection remains both hypoallergenic and corrosion-resistant, offering modern and sophisticated choices for optical wearers seeking technical precision and minimalist aesthetics.

August 2025

Italian eyewear brand, Kador Eyewear presents the Lens Project by Kador, created to break the mould and completely revolutionize the way we experience sunglasses. Selecting its five most iconic frames, the designs are completely reimagined with a choice of 18 different lens colours. With a rich and carefully curated palette, which encompasses hues of blue, green, and smoke through to viola, yellow and amber, this collection from Kador is dedicated to those who refuse to blend in, and who want to stand out—effortlessly, but with an unmistakable style. According to Kador, each frame in the collection is conceived as a perfect union of craftsmanship, comfort, and cutting-edge design: where frames are not mere accessories, but tools for personal expression, made for those who accept no compromises. The Lens Project by Kador Eyewear comprises five frames, called as Big Light, Big1 Line, Guapo, Jolly, and Jolly Light. The 18 lens colours are: smoke, gradient smoke, orange, amber, gradient blue, gradient purple, ochre, gradient orange, blue, gradient green, turquoise, smoke yellow, purple gradient blue, pink, gradient blue yellow, smoke green, gradient brown yellow and yellow. The collection is available to opticians worldwide this season.

August 2025

Invu has unveiled its brand-new kids’ collection, specially designed for the summer season. Targeting children aged 0 to 15, the line stands out with its blend of functionality and style-focused details. With a core focus on eye health, the brand equips all models with 100% UV protection and premium polarized lenses—offering safe and effective shielding against the sun’s harmful rays. The new Invu collection spans a wide age range, from toddlers to teenagers, making it an ideal choice for both first-time wearers and young trendsetters looking to complete their summer look. Invu’s approach to kids’ eyewear combines essential needs like comfort, durability, and lightness. Designed to match active lifestyles, each model ensures all-day comfort. A highlight of the new release is the Mini Me collection. With Mini Me, children can mirror their parents’ styles through matching designs—turning sunglasses into not just a protective accessory, but a shared style statement for the whole family. With advanced lens technology and thoughtful details, Invu’s kids’ collection promises to be a trusted companion for its youngest users.

August 2025

Meta has invested €3 billion to acquire a 3% stake in eyewear giant EssilorLuxottica. Since 2019, EssilorLuxottica and Meta have been collaborating to develop smart glasses integrating voice control, cameras, speakers, and augmented reality interfaces. Most recently, the Oakley Meta smart glasses, combining advanced AI with a sport-focused design, were launched. The markets responded positively to this development, with EssilorLuxottica shares rising nearly 6% on the CAC 40 index, surpassing key technical resistance levels. Meta’s potential increase of its stake to 5% would further strengthen the partnership’s industrial and technological capabilities. The ultimate goal is to develop next-generation wearable products that could replace traditional smartphones and computers. EssilorLuxottica Ceo Francesco Milleri emphasizes the company’s ambition to lead the wearable computing market by integrating digital innovation into everyday optical products. In line with growing demand and technological trends, this partnership between Meta and EssilorLuxottica is set to play a crucial role in shaping the future of eyewear technology.

August 2025

Chopard unveils Classic Racing SCHL82 sunglasses, which pay homage to the Mille Miglia and the cars that made history between 1927 and 1957. The model is limited to 299 numbered pieces, a reference to the registration number of the car with which Karl-Friedrich Scheufele, Co-President of Chopard, took part in for his first Mille Miglia. Chopard’s new limited-edition model Classic Racing SCHL82 is designed for modern men, who want to combine the timeless charm of the past with impeccable style. Plated in 23-carat gold, every detail of the Classic Racing SCHL82 sunglass style evokes the colours and lines of the cars that made the Mille Miglia great. The Canaletto walnut wood, which covers the front and the temples, recalls the colour of the interiors of vintage cars, while the engravings on the metal inserts, inspired by the pattern of the tires, add a dynamic and distinctive touch. To complete the design, the integrated flexible hinges are added to ensure a comfortable fit. Polarized Barberini mineral lenses, in a refined grey-blue shade, offer clear vision and reduce eye strain. All these technical details make the Classic Racing SCHL82 not only an elegant accessory, but also a useful tool for tackling every route in style.

August 2025

Silmo Paris has entrusted the presidency of the Silmo d’Or jury to French designer Olivier Lapidus for 2025. He will bring to this edition a fresh and boundary-pushing perspective, where contemporary design, craftsmanship, and innovation intersect with the world of optics. His presidency symbolises a desire to open up to new territories in contemporary design. 2025 Silmo d’Or Jury President Olivier Lapidus began his career at Balmain, before spending several years in Japan. He later became Artistic Director of the eponymous couture house Lapidus, then of Lanvin in 2017, before devoting himself fully to design. More recently, he designed for Dior a photobiomodulation mask at the crossroads of design, well-being, and technology. Winner of the European “Dé d’Or” for Fashion in 1994 for his autumn-winter Haute Couture collection, Olivier Lapidus embarked in the 2000s on an independent path, at the intersection of fashion, everyday objects, and interior design. His current work reflects a distinctly cross-disciplinary approach at the intersection of high-tech cosmetics, wellness, and object design. He is now developing a new generation of creations that combine furniture, decoration, and innovation, exploring the boundaries between interior design and contemporary uses.

August 2025

Götti introduces two exciting additions to their Perspective collection. The FL04 and FL05 sunglasses are new rimless oversized models blend ultra-light construction with feminine silhouettes and tinted fashion lenses, creating a unique minimalist look that’s as stylish as it is effortless. FL04 and FL05 feature iconic oversized shapes paired with refined minimalism. The gently curved temples add a dynamic side profile, lending each frame an elegant, signature presence. True to the Perspective collection’s philosophy, both models are crafted without screws, soldering, or unnecessary weight – just pure, streamlined design. FL04 and FL05 don’t just stand out for their shape, but also also shine through their rich palette of finishes and lens tones. The frames come in elegant gold tone, Oro, and silver tone, Argento. These tones add a luxurious metallic touch to the models. When it comes to lenses, there’s a spectrum to suit every personality. Götti offers deeper tones like Rose, Forest, Atlantic, and G15 offer a classic, confident look. For those who prefer a softer aesthetic, lighter hues such as Tan, Azure, and Nude add a gentle wash of color.

August 2025

Safilo Group and Victoria Beckham, Creative Director and Founder of the eponymous brand, has announced their new ten-year global licensing agreement for the creation, production, and distribution of Victoria Beckham-branded eyewear collections, running through December 2035. The full product range – including both optical and sun styles – will debut with the Spring/Summer 2026 season and be available on the market starting January 2026. Safilo Group’s Ceo Angelo Trocchia said: “We are proud to welcome one of the most iconic Creative Directors in the fashion industry to our portfolio. Together, we aim to strengthen the brand’s positioning as a global reference point for high-end women’s eyewear through collections with distinctive design and exceptional craftsmanship, known for their attention to detail, minimalist style, and sophisticated aesthetic. A luxury offering made even more unique by the vision and signature of Victoria Beckham, founder of a brand that continues to make its mark on the fashion industry.” Victoria Beckham said: ”With Safilo Group’s global reach and deep sector know-how, I’m thrilled about the opportunities ahead and eager to bring our shared vision to life.”

August 2025

Theo Eyewear introduces Bourbon Way, a striking new acetate collection that bridges playful nostalgia and cutting-edge design. Drawing inspiration from the iconic Portes-clés de Bourbon – whimsical 3D keychains from the 1960s and ’70s encased in transparent plexiglass – the collection pays tribute to these collectible objects, transforming their quirky charm into bold eyewear statements. Featuring six bold acetate models – YG, YH, YI, YJ, YK, and YL – the collection captures the essence of playful sophistication. Each Bourbon Way frame feels visually ‘frozen in time’, echoing the way the original trinkets were preserved in clear resin. The designs embrace subtle asymmetry in both shape and lenses, adding a distinctive twist that fits seamlessly within Theo’s signature eyewitness line – glasses known for their stories, originality, and unexpected details. Far from mere retro revival, Bourbon Way reimagines the spirit of collectibility for the contemporary wearer. The collection plays with texture, depth, and layering, creating sculptural frames that catch the light and spark conversation. Relief details enhance the tactile quality of each piece, making them as engaging to touch as they are to see.

August 2025