Off-White transformed streetwear into a luxury phenomenon through Virgil Abloh’s postmodern vision, becoming a true cultural icon. The brand’s eyewear is seen not merely as an accessory but as a powerful tool for identity and self expression. Sharp geometries, logos, stripes, and industrial details combined with premium materials blend urban aesthetics with high fashion. In the digital age, Off-White has become a strong visual code on platforms like Instagram and TikTok. Striking designs become cultural symbols, for some a sign of status, for others an expression of authenticity.

September 2025

Mila Zb showcases the modern woman’s elegance and her meticulous attention to detail and aesthetic passion in the Diamante and Vanity collections. Diamante draws its name from the diamond cutting technique, turning each eyewear piece into a jewel. Transparent and light colored acetates catch the sunlight, creating playful glam effects on the front surfaces. Finely crafted facet details provide a look that is both sophisticated and sparkling. Inspired by the silhouette of a vintage mirror, Vanity embraces a fashion focused aura with bold and distinctive designs. Color choices and custom acetates transform each model into a strong style statement.

September 2025

Seiko Drive, specially developed for drivers by Seiko, enhances driving comfort while minimizing accident risk with glare protection, reduced reflections in rainy conditions, and extra clear distance vision. It stands out as a dedicated solution for stressful driving situations, particularly at night and in wet weather. The lens minimizes glare from oncoming vehicles, provides extra clear distance vision in foggy and rainy conditions to offer a safer driving experience. Seiko Drive X, with its distance focus, ensures clarity throughout the drive and creates an even better field of vision when combined with progressive lenses.

September 2025

The new Etromania series from Etro, presenting the brand’s signature Paisley pattern and iconic Pegaso motif with an innovative twist, is now available to eyewear enthusiasts. The temples are adorned with a sophisticated metal Pegaso cut, and selected colors feature custom Paisley acetate, achieving a sharp and timeless look of the sophisticated and elegant designs. The acetate oversized square Etro 0075/S and the face hugging round Etro 0074/G/S stand out as bold and timeless sunglasses in the series. The oversized square Etro 0077 acetate optical frame from series carries the same sharp and elegant lines as the sunglasses.

September 2025

Eyewear by David Beckham has unveiled the Curator collection, featuring optical and sunglasses crafted in elegant acetate and metal designs. Models stand out with a refined metal temple structure, accented by the Talisman signature detail positioned between the temple and the front frame. The DB 1175/S aviator style metal sunglasses feature acetate temple tips, while the stylish and sophisticated design is enriched with subtle details compatible with optical lenses, like the rest of the collection. The DB 1182 optical frame draws attention with its acetate material, double bridge design, and square shape.

September 2025

Meeting the Turkish market through Prm Mağazacılık, Freesbee presents its latest Chameleon Color Changing collection. Promising two styles and uses in a single eyewear, the collection features a dual transformation approach, combining cellulosic acetate colored frames with colorful polarized photochromic lenses. This approach allows the frames and lenses to change color simultaneously, letting the wearer shift from a deep, characterful expression in sunlight to a clean and refined look indoors with a single model. The lenses’ fluid transitions within seconds under different light conditions are enhanced by harmonious tones with the colored frames, while polarized options reduce glare, adding functional clarity to the aesthetic unity. UV activation depends on light intensity and temperature, and vehicle window UV filters may limit photochromic activation. Lightweight, balanced, and offering clear vision, Freesbee Chameleon delivers superior comfort, merging the brand’s signature California influence with modern urban lines in its unisex designs. Minimal forms highlight the vibrant yet sophisticated color palette chosen for the collection.

September 2025

Arriving in Turkey under Pb Gözlük’s guarantee, every Vasuma product combines timeless craftsmanship with bold and forward looking designs. Inspired by iron connecting rods, often used in the architecture of historic buildings to secure beams to walls with decorative knots, Vasuma integrates this architectural detail into its frame designs. Just as the connecting rod unites and balances structures, this motif merges the craftsmanship of the past with the vision of the future, symbolizing the foundation of innovation. This architectural feature, also present in the brand’s headquarters in Stockholm’s Old Town, gives Vasuma frames a new meaning and dimension.

September 2025

The special edition Atelier sunglasses that brought the Woodys brand to prominence, featuring captivating geometric shapes and bold color combinations, now welcome 11 new optical frame models, each available in four colors. Crafted with meticulous attention to detail and the highest quality standards, the new Woodys optical frames combine geometric patterns with bold acetate laminates of up to four colors, creating a striking visual impact. Distributed in the Turkish market under the guarantee of Optic844, Woodys continues to play with colors in the new optical styles added to the Atelier collection.

September 2025

Inspired by Carroll Shelby and the spirit of his iconic Cobra, the all new Shelby x Randolph Speedway collection is designed to turn every road into your racetrack. Handmade in the United States of America, the Shelby x Randolph Speedway collection features military inspired sophisticated metal frames, co branded temple details, and nose pads that promise all day comfort. Produced in Randolph’s iconic Aviator II, Sportsman, and Archer styles, the Speedway series redefining American performance is offered in three unique lens colors, which are named as Redline, Le Mans Blue, and Apex Gray.

September 2025

Italy based Lotus Original blends neo classical fashion and contemporary designs with ethnic motifs in its optical and sunglasses collections. Italian fashion brand Lotus combines a rich world of inspiration with a distinctive style and securing its place among the industry’s leading brands. Lotus Original stands out with timeless women’s models crafted from acetate and titanium. With a broad product range from classic to clip on designs, the brand is a top choice for those seeking both elegance and comfort. Part of Markom Group which brings nearly 30 years of industry experience and expertise, Lotus Original continues its steady rise in the market.

September 2025