Swedish brand Vasuma draws attention with its design approach built on creativity, culture and a refined sense of originality. Each optical frame tells a story through the brand’s distinctive silhouettes and carefully selected color palette. Blending modern design with a relaxed and artistic spirit, Vasuma offers an original style without excess. Known for its lightness, comfort and expressive character, Vasuma presents ideal options for users who wish to reflect their personality in an elegant way. Combining its Stockholm-based design spirit with Scandinavian simplicity, Vasuma balances quality and aesthetics in its handcrafted collections. The brand incorporates environmentally conscious materials such as biodegradable bioplastics, cotton acetate and wood pulp into its frames, bringing sustainability to the forefront of its collections. Vasuma also recycles production waste to create new acetate sheets, aiming to reduce overall waste. Through Pb Gözlük, Vasuma’s character-driven design language meets eyewear enthusiasts in Türkiye, adding an original touch to everyday styles. By placing modern eyewear design with a story at its core, Vasuma presents distinctive collections poised to become a favorite in Turkey.

Aralık 2025

Reaching Turkey through Optic 844 distribution and known for its unique collections created with the motto “designed for special people,” Spain based eyewear brand Woodys presents two new models within its limited edition Xmass IV capsule, created exclusively for the New Year. For both designs, Woodys draws inspiration from long, star filled nights, the most magical moments of the year. One of the special New Year models, Celina, stands out with its three dimensional milling and geometric volumes. The truly enchanting touch comes from the embossed details on the temples, subtly evoking the delicate shimmer of a star. With Oriana, the magic is concentrated on the front of the frame. Crafted from patterned acetate, the design reveals unique reflections that transition into an intense pink tone, offering an elegant reference to the spirit of the New Year. Both sunglasses featured in the Xmass IV capsule are presented in aesthetic and refined special packaging, perfectly aligned with the star inspired glow concept that defines the series. Like all Woodys eyewear, these two models are produced using advanced manufacturing technologies and time intensive methods, crafted from some of the world’s lightest and most durable natural content based acetates. Designed with excellent ergonomics, both models aim to deliver outstanding comfort and satisfaction for their wearers.

December 2025

Randolph has announced the expansion of its exclusive Satin collection with five new models. Each Randolph sunglass is handcrafted by master artisans through a minimum of 200 production steps, and five new designs have now been added to the brand’s signature satin matte series. Featuring premium rose gold, chocolate gold, silver, and gunmetal finishes treated through special processes to achieve a smooth, satin like matte texture, the collection introduces new color options for the Aviator and Concorde models. Exceptionally strong and durable, these frames are combined with Randolph’s patented vector coated lenses, available in various colors and offering 96 percent blue light blocking. Renowned for excellence in eye protection and visual quality, these advanced lenses are paired with luxury frames produced to military standards and handcrafted in the United States. This expertise has defined Randolph’s craftsmanship for 52 years. By modernizing its timeless classic models with new colors and textures, the special Satin collection offers a truly distinctive alternative for sunglasses wearers who value quality. Randolph eyewear is available in the Turkish market through Optic 844 distribution.

December 2025

With both its sunglasses and optical models, Philippe Müller stands at the intersection of premium design and superior quality. Carefully selected by Efor Optik, this collection is created for those who recognize true distinction. What truly sets Philippe Müller apart is its perfectionism in invisible details. Zeiss lenses go beyond ordinary optics to deliver clear and comfortable vision. Offering UV protection, Zeiss lenses minimize eye strain and promise uninterrupted comfort throughout the day. Japan Titanium IP coating technology and meticulously crafted frame details reflect Philippe Müller’s uncompromising approach to quality. Exceptionally lightweight and almost imperceptible on the face, these eyewear designs merge elegance with engineering. Each finely crafted frame is a reflection of mastery and aesthetic precision. As a premium product never compromises on durability, Philippe Müller eyewear features flexible and robust structures that resist breakage and deformation, ensuring long term performance for years to come. Blending retro influences with modern lines, the designs offer a timeless sense of sophistication. Whether users seek classic refinement or a bold statement, Philippe Müller consistently stays one step ahead, meeting and exceeding expectations. Designed for those who deserve quality and exclusivity, the Philippe Müller collection is available by contacting Efor Optik.

December 2025

Try Titanium brings a new perspective to modern eyewear design by combining the superior strength of titanium with a structure so light it is almost imperceptible. Now arriving in Türkiye under the assurance of Turkuaz Optik, Try Titanium unites minimal aesthetics with technical mastery. Each Try model is designed to achieve a flawless balance of lightness, durability and minimalism. The flexibility and strength of titanium sit at the heart of Try’s technical engineering. Slim and elegant forms are paired with high performance materials to deliver maximum comfort for both everyday wear and extended use. Carbon fiber detailed models offer a strong yet almost weightless feel, while more minimalist designs highlight titanium’s natural brilliance and refined delicacy. The brand’s diverse concepts present a wide aesthetic spectrum aligned with contemporary design sensibilities. Models defined by organic and fluid lines create a modern elegance, while collections with more pronounced frame designs appeal to those seeking a bolder visual statement. Clip on models add a functional dimension by combining optical and sun wear into a single frame. Bringing together lightness, simplicity and modern design, this collection sets a new standard for those who seek both comfort and elegance in their eyewear choices.

December 2025

For the Autumn Winter 2025 season, Linda Farrow collaborated with London based artist Alexander James on Black, a sophisticated collection composed exclusively of black eyewear that celebrates the union of brand heritage, innovation, and masculine lines. Drawing on themes of memory, identity, and subculture, the art of painter and sculptor Alexander James serves as a key source of inspiration for the Linda Farrow Black collection. Much like the layered compositions found in the works of the 32 year old artist, the Linda Farrow Black collection gradually reveals its depth over time. In the new models added to the Black collection through the collaboration with Alexander James, the layered nature of art stands out as a defining element that ensures both design depth and a timeless presence. As with the entire Black collection, the Autumn Winter 2025 additions feature precisely balanced frames, engineered surfaces, and handcrafted finishes that immediately draw attention. The eyewear in the new Black collection inspired by Alexander James reveals its full depth only through close experience. Just as in the artist’s work, these designs reveal more the longer they are lived with. Moving beyond trends, the Linda Farrow Black collection promises strong expressions that celebrate timelessness.

December 2025

South Korea based Gentle Monster reinterprets the shield silhouette with a modern touch through its Bold collection prepared for the season. By removing the nose pads, the brand introduces a bold and futuristic approach to design. The collection features both acetate and metal as core materials. The metal frames in the Gentle Monster Bold series create an unexpected contrast by pairing lightweight lenses with strong bridges crafted through refined and precise workmanship. The acetate frames, on the other hand, add a dynamic character to the collection with exaggerated front volumes and signature symbols that evoke a sense of speed. The Bold collection brings together Gentle Monster’s innovative design vision with bold volumes and architectural details, redefining the brand’s aesthetic perspective on the future. The brand will launch the collection through exclusive pop up events to be held in Seoul, Beijing, and Tokyo. Inspired by the iconic silhouettes and textures of Haus Nowhere Seoul, the pop up spaces will present an innovative visual concept that merges fashion with architecture. With its 2025 Bold collection, Gentle Monster delivers a confident statement that brings the aesthetics of the future into the present.

December 2025

Lacoste introduces its new collection as an ode to the style and sophisticated attitude of the contemporary Parisian woman. The frames featured in the advertising campaign offer a fresh perspective on timeless and refined designs. While bold shapes and delicate details redefine elegance, signature green accents reflecting Lacoste’s enduring visual identity add a distinctive character to each frame. Among the new season designs added to Lacoste’s iconic Monogram collection, the L6070S sunglasses reinterpret the rectangular silhouette. The internal wire visible through the model’s transparent acetate temples is decorated with a pronounced Monogram pattern, while the elongated Lacoste logo and green stripe detail highlight the brand’s identity. Presented in the campaign in a transparent burgundy shade, the model is also available in black, light brown, Havana, and transparent aqua tones. The L2316 optical model, crafted from lightweight metal in an elegant and feminine butterfly shape, draws attention with its Monogram pattern engraved on both the inner and outer surfaces of the temples. Tortoiseshell temple tips that complement the metal tones of the frame stand out with the iconic Lacoste green stripe detail, reinforcing the brand’s signature identity. Featured in the campaign in a dark purple version, the frame’s color palette also includes light pink, gold, and rose gold.

December 2025

Calvin Klein Jeans Eyewear introduces its new sunglasses and optical eyewear models for the Autumn Winter 2025 season, redesigned with minimal silhouettes and eye catching details. Created in contemporary tones, some of the new models stand out with striking transparent gradient shades. Each design reflects Calvin Klein’s iconic and classic sense of elegance, while the temples are completed with the brand’s signature monogram logo. Within the Calvin Klein Jeans Eyewear Autumn Winter 2025 collection, the all acetate sunglasses model CKJ25618S perfectly delivers a sophisticated and distinctive look through its cat eye silhouette, colored acetate lamination, and renewed temple design featuring a metal Calvin Klein monogram. The CKJ25618S model is offered in classic black and Havana, as well as transparent red and transparent orange color options. Another standout from the new season collection, the acetate sunglasses model CKJ25617S, offers a touch of classic elegance with its modified rectangular front, colored acetate lamination, and updated temple design finished with the Calvin Klein monogram. The diamond shaped temple tips elevate the design to the next level. The color palette of CKJ25617S includes classic dark Havana and black alongside transparent gray and transparent blue tones.

December 2025

As trends change rapidly, Freesbee stands out with a design language that defies time. Its collections are built on a balanced aesthetic that transcends passing fashion movements and adapts effortlessly to every era. The spirit of the collection reflects a sophisticated attitude where modernity and classic lines come together in harmony. In its designs, Freesbee favors two-tone acetates, handcrafted transitions, refined bridge details, textured frames that add character and shapes that define facial features. As a result, each model has its own story, its own character and a unique bond with the wearer. Every frame is crafted using high-quality acetate, stainless steel alloys and premium UV-protective lenses that ensure durability and comfort. The materials selected during production support not only longevity but also the continuity of style. By reinterpreting form and function each season, Freesbee offers an innovative perspective within the eyewear world. Modern color palettes, soft gradient tones and material technologies that combine lightness with strength have become Freesbee’s signature. Freesbee brings together elegance, durability and design aesthetics to accompany every moment of your day.

December 2025