Osse, one of Turkey’s leading eyewear brands, carried out the shoots for its new season campaign in Joshua Tree. The magical atmosphere of the desert serves as a source of inspiration for artists, musicians and fashion brands alike. For the shoot, Osse selected the striking red Ufo House, noted for its architecture shaped like a flying saucer. The campaign creates a contrast between the desert’s natural, untouched simplicity and the retro-futuristic architecture of the Ufo House. This contrast powerfully highlights the balance between accessible style and modern innovation at the heart of Osse’s design approach.

Ocak 2026

Zeus+Dione, Greece’s largest textile brand, has expanded its sunglasses collection with a new model. To the Zeus+Dione sunglasses line, which is largely handcrafted from acetate, the brand has added a metal design that aligns with current trends and its brand identity. The Tinos is created using premium metal materials and high-quality crafts. Inspiration comes from Ancient Greek culture for the design. The sections of Tinos’s temples closest to the frame are shaped with an antique leaf motif. The brand’s logo is applied as a metal inlay on the temple tips. Tinos is offered in six different frame and lens color options.

January 2026

Eco Eyewear presents a more refined and clear product approach with its collection made from recycled aluminum. The use of aluminum in the series directly shapes the overall character of the frames. Thin profiles, balanced weight distribution, and structures that maintain their form are among the shared features of the collection. As the models are designed according to the limits of the material, they create a cohesive whole in terms of both appearance and wear. The workability of recycled aluminum supports dimensional precision and facilitates consistency in production.

January 2026

Blending its sporty brand heritage with contemporary trends, Slazenger presents modern and accessible collections. In its 2026 collection, the brand continues to emphasize an approach centered on comfort and quality. For users who are inspired by a sporty style yet seek unconventional forms, Slazenger brings together elegant and well balanced frame options produced with quality materials. In the new season sunglasses collection, trend driven details such as geometric faceted frames stand out, while optical and clip on models are shaped by clean lines, balanced forms, and reliable materials.

January 2026

Viewing eyewear as a form of expression and a conscious choice, Quantum continues to strengthen this approach together with like minded business partners. Produced using advanced materials such as Japanese titanium, Nxt, and Ppsu, Quantum series bring high quality original designs to the Turkish market. In the new season optical collections, models stand out where titanium is reinterpreted through different frame forms and completed with harmonious, well balanced color combinations. Quantum offers a broad and refined product range for those who see eyewear as an integral part of their intellectual stance.

January 2026

Anna-Karin Karlsson elevates eyewear fashion to an almost artistic dimension. In the Anna-Karin Karlsson collection, sculptural details on acetate optical frames, meticulous craftsmanship and a fearless approach to style make the brand truly distinctive. Each model draws attention with its perfect fusion of elegance, opulence and dramatic presence. The brand offers ideal options for those seeking a strong style statement. Anna-Karin Karlsson’s iconic designs meet luxury eyewear enthusiasts in Turkey through Pb Gözlük, delivering a unique experience that brings art and fashion together.

January 2026

Morlin Bron Eyewear drew attention with a special New Year gift project combining style and aesthetics. Reflecting the spirit of the season, the brand presented its carefully curated New Year gift boxes to accomplished public figures and inspiring content creators. These exclusive New Year gift boxes, which embody Morlin Bron’s aesthetic vision, made an impact not only with their contents but also with their design. Featuring an elegant interior layout and a strong visual language, each meticulously prepared box included three different eyewear models selected individually for each recipient.

January 2026

Original Vintage Sunglasses offers a distinctive approach by blending the iconic frame designs of the 1960s, 1970s and 1980s with modern innovation. Each collection embraces both the elegance of the past and the dynamism of the present. By combining Italian handmade quality with a contemporary design perspective, Original Vintage Sunglasses turns each frame into a unique work of art. The brand’s series spans a wide range of styles, from classic aviator models to refined cat-eye frames, appealing to diverse tastes. With its choice of advanced lens technology, the brand also places strong emphasis on eye health.

January 2026

With its eyewear designed for babies, children and teens, Nano Vista adds durability and joy to the energetic lives of young wearers. Thanks to Siliflex™ technology, the frames are extremely flexible and almost unbreakable, perfectly accompanying children through play, exploration and imagination. Produced using patented materials and plant-based dyes, these lightweight and ergonomic frames provide comfort while prioritizing children’s sensitive skin and overall well-being. By combining high-quality materials with fun and stylish designs, Nano Vista creates eyewear that adapts to the style of children of all ages.

January 2026

Kader Yıldırım has been appointed as General Manager of Hoya Turkey, the global optical leader operating in 52 countries, and Seiko Optik Turkey, which stands out with its innovative technologies. With nearly 20 years of industry experience and senior management expertise gained at global companies, Yıldırım’ll lead the sustainable growth objectives of both companies. Recognized for her success in operational transformation, team leadership and strategic management, she will not only strengthen sales performance but also implement new strategies focused on innovation, digitalization and sustainability.

January 2026