Hoya’s new Hi-Vision Meiryo coating delivers long-lasting superior clarity, no matter what life brings your way. In addition to outstanding reflection control, it offers strong protection against scratches, smudges, UV rays and glare, helping your lenses stay clear for longer. Offering superior clarity, enhanced scratch resistance and 100 percent UV protection, Hi-Vision Meiryo is Hoya’s most durable and long-lasting coating to date. Whether you are out for a walk or preparing a meal at home, Hi-Vision Meiryo protects your vision in every situation. This allows you to handle unexpected moments with clear and confident vision.

January 2026

As one of Turkey’s leading manufacturers in the annual contact lens category, Arma Lens offers a natural eye color option with the olive green shade Olivia in its Natura series. Designed without limbal rings, the Natura series maintains the natural size of the eyes and features a coloring inspired by the real iris, resulting in an appearance that closely resembles natural eyes. With a diameter of 14.5 mm and a base curve of 8.6, Arma Natura lenses provide comfortable wear for a wide range of users and are available in stock with prescriptions from 0.50 to 6.00. For dealership inquiries, please contact Arma Lens.

January 2026

Calvin Klein Jeans Eyewear offers its redesigned models featuring minimal silhouettes and striking details. The oversized butterfly-shaped optical frame CKJ25632 stands out with its chic lines and is produced using at least 60% plant-based resin for both the front and the temples. Finished with the Calvin Klein monogram logo on the temples, the model is offered in transparent gradient brown sand and transparent gradient wine rose, as well as classic black and Havana options. The other model, navigator-shaped CKJ25631 with wide temples, is available in black, Havana, transparent khaki and transparent blue tones.

January 2026

Efor Optik’s Philippe Müller collection represents the intersection of premium design and superior quality, featuring both sunglasses and optical models. Zeiss lenses provide clear and comfortable vision while minimizing eye fatigue with UV protection. Titanium IP coating technology and meticulously crafted frame details showcase the brand’s superior quality. Each frame, shaped with fine crafts, reflects mastery and aesthetics. Philippe Müller’s flexible and sturdy construction guarantees durability with its resistance to breakage and deformation. The designs offer a blend of retro influences and modern lines.

January 2026

Bringing Turkish eyewear design and manufacturing to the global market, Touché Eyewear made a strong impression at Silmo Istanbul with a stand that brought together art and design. Inspired by the artwork ‘Armoni’ by renowned painter Ömer Onay, the stand design was among the most talked about at the fair. With its optical portfolio including High Five, Coop, and O’Henry, Touché Eyewear translated its aesthetic approach into the architectural space. The design process of the stand took shape through the collaboration between Touché Eyewear Representative Mehmet Sait Karaca and designer Hayrettin Onay.

January 2026

Leading brand with its technological and functional products, Seiko Optik is supporting young talents in the sport of shooting. Aiming to highlight the importance of clear vision in all areas of life, the brand has become a sponsor of the Dikeç Olympic Shooting Club in Erdemli, Mersin, with the goal of contributing to the future of the sport and to young athletes’ journeys toward success. In addition to its support for the club, Seiko also provides a significant contribution to the athletes’ eye health. Seiko will conduct regular eye screenings for the athletes and offer special optical lens support to those in need.

January 2026

Seiko Optik delivers perfect vision and exceptional clarity through its personalized optical lens technology. Standing out in the optical industry with its innovative technologies and high quality standards, Seiko Optik differentiates itself from standard stock lenses by offering custom produced lens solutions tailored to each individual’s prescription and frame parameters. This bespoke production approach takes multiple factors into account, including frame size, pupillary distance (PD), vertex distance, pantoscopic angle, and frame wrap, resulting in a truly personalized optical experience for the wearer.

January 2026

Daniel Klein Group will host its first event of the new year between January 29 and February 1 at the Elite World Grand Istanbul Basın Ekspres Hotel. Having completed all preparations for its international customer event, which has become an integral part of the company culture, the group aims to make a strong start to 2026 with this organization. Exporting to 85 countries, the company will welcome customer distributors from different regions of the world. Through this gathering, Daniel Klein Group aims to reflect the spirit of the new year and its expectations for the optical sector at a high level.

January 2026

For the winter, Tommy Hilfiger introduces new models made from lightweight yet durable premium beta titanium, offering maximum functionality. Some silhouettes feature a new temple structure crafted from hypoallergenic silicone. While exceptionally soft in texture, this structure provides a non-slip fit and skin-friendly comfort, achieving a balanced wearing experience. The series also includes new frames produced from 45% bio-based polyamide derived from castor oil seeds. On the temples, 40% bio-based rubber details are combined with an integrated super-compact flexible hinge for an aerodynamic design.

January 2026

Silhouette has added three new sunglasses in its acclaimed Infinity series, inspired by the of Corsica’s coastal towns. Montamer stands out a glamorous oversized form with deep-set temples and a softly contoured form that flatters gentle face lines. Its expansive lens surface becomes a canvas for expressive gradients such as warm brown-gold. The narrow rectangular frame Nonza embodies sleek sophistication with edge. The angular polygonal frame Rondinara is an ultra-modern and bold aviator. Its amber frame paired with green lenses evokes Corsica’s sunlit cliffs and windswept pines.

January 2026