“Silmo Istanbul offers much more than an opportunity to discover products; they allow us to recognize the evolution of the industry, understand changing customer needs and look ahead to the future.”

Hello, Dilan and Hüseyin. Could you tell us a little about yourselves and what first drew you to the optical industry?

Dilan Sartık: Hello, I’m Dilan Uslu Sartık. I was born in Tekirdağ in 2000. I was introduced to the world of business at a very young age through my father’s grocery store. During high school, encouraged by my older sister, who is a doctor, I enrolled in the Opticianry Program at Kırklareli University. While I was still studying, I took my first steps into the profession on Edirne’s well-known Çilingirler Street.

Hüseyin Sartık: Hello, I’m Hüseyin. I was born in Istanbul in 1999. My interest in entrepreneurship began in high school and, after a few unsuccessful attempts during university, took a different direction when Dilan and I crossed paths. We realized there was a lack of quality service in the industry at an accessible level, and that realization laid the foundations for our store.

You founded Kapadokya Optik Lens in 2023. What was your vision for the store, and what sets you apart from other optical retailers?
From the very beginning, we wanted Kapadokya Optik Lens to be more than just a place to shop. We envisioned it as a space where vision care, aesthetics and personal style come together. Our priority was to build a brand that offers personalized solutions, inspires trust and creates lasting relationships with every customer. We noticed that customers across the industry were often guided toward a quick sale rather than the right product, and we wanted to change that perception. What motivated us most was the desire to create a more transparent, informed and customer-focused approach. We also believe eyewear is not simply a necessity, but an expression of personal style. In short, Kapadokya Optik Lens was born not just as a business venture, but from a desire to make a difference and raise standards in the industry. We are not in this business simply to make money. For us, earning people’s trust is far more valuable, and I think that mindset is ultimately what sets us apart.

What are your key criteria when selecting brands and products for your store? Are there any particular categories you like to highlight?
Our most important criteria are quality and lasting customer satisfaction. We evaluate a product not only for its design and aesthetics, but also for the quality of its materials, durability and comfort. We also look for brands with a distinctive character and identity. We are quite selective and don’t carry every product that comes our way. For us, every piece we select needs to offer real value to the customer beyond simply looking good. When building our collections, we carefully balance global trends with the expectations of our customer profile. The season’s standout pieces always have a place on our shelves, while collections by leading designers from around the world and handcrafted products are among our favorites. We also have a dedicated corner for customers who prefer a more classic style. What matters most to us is being able to stand behind every product we carry and recommend it to our customers with complete confidence.

You mentioned your focus on quality and lasting customer satisfaction. What does this approach mean to you?
At Kapadokya Optik, we define our approach to service as ‘personalized consulting and lasting customer satisfaction’. For us, the process doesn’t begin with selling a product, but with truly understanding the customer’s needs. We carefully consider each person’s facial features, everyday habits, lifestyle and expectations before guiding them toward the right product. This allows us to build long-term relationships based on trust rather than simply creating satisfaction at the time of purchase. We carry the same approach into our after-sales service as well. We personally follow up for a period of time to see how the products we provide are contributing to our customers’ quality of life. We then invite them back to the store periodically to check the condition and maintenance of their products. This way, we can make sure every guest receives a seamless experience and reliable service from beginning to end.

Could you share your thoughts on Silmo Istanbul Optical Fair, taking place from November 18 to 21 this year?
We believe Silmo Istanbul Optical Fair continues to grow every year and brings tremendous value to the industry. Having global brands, new technologies and trends come together on the same platform is a major advantage. International fairs like Silmo Istanbul offer much more than an opportunity to discover products; they allow us to recognize the transformation of the industry, understand changing customer expectations and look ahead to the future.

Thank you for this valuable interview. Finally, what would you like to say about 4 your eyes?
We highly value 4 your eyes for its vision and contribution to the optical industry. By raising industry awareness and highlighting new developments, it plays an important role in the sector while giving emerging brands like ours a platform to express themselves and share their vision. We would also like to thank you for your contribution to raising quality standards across the industry and wish you continued success.

September 2026

“I believe Silmo Istanbul has become an invaluable platform by introducing
new technologies, bringing industry professionals together and encouraging
the exchange of knowledge.”

Hello Mr. Ömercebioğlu, to begin, could you introduce yourself to our readers and tell us about your journey into the optical industry?
Hello, I’m Erol Ömercebioğlu. I was born in Trabzon in 1961. After graduating from high school, I moved to Germany for my university degree. I studied graphic design and languages. Upon returning to Türkiye, I joined Atabay Pharmaceuticals’ import department, where I gained valuable experience in foreign trade. My journey into the optical industry began in 1989 when I joined Alova Dış Ticaret A.Ş, then the Turkish distributor of Carl Zeiss. At the beginning of my career, I received comprehensive training on ophthalmic lenses, frames and optical products at Zeiss facilities in Germany. Beyond technical expertise, this experience shaped my understanding of quality, systematic working methods and a business culture built on trust. In the years that followed, I had the opportunity to expand my knowledge and experience through various roles across different areas of the industry. Looking back today, I believe the greatest achievement of this journey of more than 38 years has been my commitment to the profession and the lasting relationships of trust I have built along the way.

After many years in different areas of the industry, what inspired you to open Çebi Göz Optik?
Throughout my career, I worked in various positions, including distribution, management and coordination, which allowed me to gain extensive insight into every stage of the industry, from production to sales. Yet throughout those years, the idea of opening a retail optical store where we could connect directly with consumers was always in the back of our minds. My son, Furkan Ömercebioğlu, entered the optical industry while still in high school. After completing his degree in Business Administration, he also earned his opticianry qualification and gained valuable professional experience. Rather than pursuing wholesale, he chose to focus on optical retail and continued to develop himself in that field. His passion for retail and his customer-oriented approach played a key role in turning our long-standing vision into reality. In August 2025, we opened Çebi Göz Optik in Altunizade, Istanbul, combining Furkan’s retail expertise and strong customer relations with my decades of industry experience. Our goal has always been to provide not only quality products but also reliable, professional service, and we continue to work toward that goal every day.

How would you describe the service philosophy you have developed at Çebi Göz Optik?
At Çebi Göz Optik, we welcome every customer as our guest. Through our friendly service approach, professional guidance and trust-based philosophy, we strive to provide solutions tailored to each individual’s needs. For us, success is not simply about recommending the right product. It is about ensuring that our customers feel confident and comfortable throughout the entire experience. Building long-term satisfaction and lasting relationships based on trust is one of the cornerstones of our service philosophy.

What do you believe sets Çebi Göz Optik apart in optical retail?
The knowledge and experience we have gained throughout our years in the optical industry form the foundation of our service philosophy today. What truly distinguishes us, however, is our ability to use that experience to understand our customers’ needs accurately. When recommending products, we look beyond brand names. We carefully evaluate quality, lifestyle, visual requirements and long-term satisfaction to ensure every customer receives the most suitable solution. Recognizing that every individual has different expectations, our goal is always to match the right product with the right person. To us, optical retail is far more than selling products. It is a professional service built on knowledge, trust and responsibility. For this reason, establishing long-lasting relationships with our customers remains one of the most important values of Çebi Göz Optik.

How do you evaluate the development of Silmo Istanbul and its contribution to the optical industry?
Optical trade fairs play a vital role in the development of our industry. They enable professionals to stay up to date with new technologies, manufacturing techniques and design trends while bringing the industry together under one roof. For us, trade fairs are much more than product showcases. They provide valuable opportunities to communicate directly with manufacturers, evaluate quality standards firsthand and establish new business partnerships. Having attended Silmo Paris regularly since 1980, I have always admired its outstanding organization. In recent years, Silmo Istanbul has also made remarkable progress, both in terms of its organization and its international profile. I believe the Silmo Istanbul Optical Fair has become an invaluable platform by introducing new technologies, bringing industry professionals together and encouraging the exchange of knowledge.

Thank you for your time. Before we conclude, could you share your thoughts on 4 your eyes?
4 your eyes is a distinguished publication that approaches the optical industry not only from a commercial perspective but also through the lenses of education, knowledge sharing and professional vision. By closely following domestic and international industry developments, innovations and brands, it provides readers with valuable insight into the evolving optical world. I believe it is a trusted and important resource for both experienced professionals and those just beginning their careers in the industry. I wish you continued success.

August 2026

“Silmo Istanbul provides an opportunity to closely follow new collections and the latest industry developments while also allowing us to communicate
directly with brands.”

Hello Mrs. and Mr. Ayazlı. Could you introduce yourselves to our readers and tell us about the foundation of Aydın Optik?

Pınar Ayazlı: Hello. I was born in Sakarya in 1988. After graduating from the Faculty of Business Administration at Anadolu University, I began my professional career at an ophthalmic lens company in 2009. During this period, I worked in managerial positions for six and a half years and gained valuable experience in the optical industry. I left my position in 2016. After becoming a mother, I took a one year break from the sector and, in January 2017, we began our entrepreneurial journey by opening our first store in Hendek. Continuing my professional development, I graduated from the Opticianry Program in 2022. Today, I continue to reflect all the knowledge and experience I have gained throughout my career in our business.

Aydın Ayazlı: Hello. I was born in Sakarya in 1984. I graduated from the Opticianry Program at Muğla Sıtkı Koçman University in 2005. With more than twenty years of experience in opticianry, I have developed extensive knowledge and expertise, particularly in workshop operations. I continue to practice my profession with the same enthusiasm while drawing on the experience I have gained over the years.

How do you and Mrs. Ayazlı work together at Aydın Optik? Do you have a specific division of responsibilities?

Aydın Ayazlı: Drawing on my many years of industry experience and retail expertise, I focus primarily on managing the technical and operational aspects of the business. My wife, on the other hand, plays an active role in analyzing customers’ needs and guiding them toward the most suitable solutions through her strong knowledge of lenses and sales. Her customer focused approach strengthens our service quality at every stage, from lens selection to the sales process. By combining these two complementary areas of expertise, we are able to create a balanced and efficient structure that prioritizes both technical accuracy and customer satisfaction in store management. Our collaboration also makes an important contribution to providing customers with a more accurate and reliable service experience.

What are the key criteria that guide your brand and product selection process?
Quality and reliability are among the most important criteria in our brand and product selection process. We believe that a strong brand should stand out not only through the quality of its products but also through its corporate approach and reputation within the industry. In addition, a brand’s design language, market position, and potential for long term collaboration with its distributor play a decisive role in our decision making process. By carefully analyzing our customers’ expectations, we prefer to work with brands that can capture current trends while maintaining a timeless design philosophy. Our goal is not simply to respond to short term demand but to build sustainable customer satisfaction over the long term. When selecting products, we also consider the balance between quality, design, and user experience. Equally important are the after sales support, warranty services, and communication standards offered by our business partners. We believe that building a strong portfolio depends not only on product diversity but also on reliable and sustainable partnerships. For this reason, we shape our brand selection strategy around long term collaboration rather than short term commercial objectives.

Could you tell us about Aydın Optik’s in store service philosophy and your approach to customer satisfaction?
The foundation of our in store service philosophy is built on trust, sincerity, and proper guidance. Our goal is not simply to offer a product, but to accurately assess each customer’s needs and determine the most suitable solution for them. We view every customer interaction as a unique experience, taking the time to understand expectations through one on one communication and helping customers find the most appropriate product. We believe this approach is one of the key factors behind customer satisfaction. In addition to the sales process itself, post purchase satisfaction is equally important to us. For this reason, we place great value on building long term relationships based on trust. The customer loyalty we have developed over the years is a natural result of this philosophy. At Aydın Optik, our most valuable reference is a satisfied customer recommending us to others.

How do you evaluate the Silmo Istanbul Optical Fair and its contribution to the industry?
We see Silmo Istanbul Optical Fair as an important and valuable meeting point for our industry. The fair provides an opportunity to closely follow new collections and the latest industry developments while also allowing us to communicate directly with brands. Being able to see different brands together and examine products firsthand helps us make more informed decisions for our stores. It is also highly valuable for us to meet with industry professionals, exchange ideas, and learn from different experiences. We believe Silmo Istanbul plays an important role not only in the development of the optical sector but also in helping optical retailers like us keep our professional knowledge up to date.

Thank you for your valuable time. Finally, would you share your thoughts on 4 your eyes.
We would like to thank the 4 your eyes team as the Aydın Optik family.  We consider 4 your eyes to be a valuable publication that presents the latest developments and innovations in the optical industry through a professional perspective. With its content bringing together trends, brands, and diverse viewpoints, we believe it serves as an important platform for industry knowledge sharing. We appreciate the contribution you make to professional communication within the sector and wish you continued success.

Temmuz 2026

“Silmo Istanbul is an extremely valuable meeting point for professionals seeking to stay informed about industry innovations, develop new business relationships and gain fresh perspectives.”

Hello Mr. Ogün Bayer. How would you summarize your journey into the optical industry and where you are today?
I entered the optical industry nearly 16 years ago, starting from the ground up as an apprentice. From the very beginning of my career, I focused not only on developing technical expertise but also on continuously improving my knowledge of customer relations, products and industry developments. During this time, I gained valuable experience working in an optical store located within a hotel in Muğla, one of Türkiye’s leading tourism destinations. Serving an international clientele broadened my professional perspective and strengthened my ability to better understand the diverse needs of customers. Today, at Bayer Optik, which we opened in 2023, I am proud to share the knowledge and experience I have accumulated over the years alongside my sister, who is a optician, while providing solutions that positively impact our customers’ daily lives.

Can you tell us about the founding of Bayer Optik and the concept behind the store?
Our goal was to create a boutique optical store built on sincerity, trust and personalized service. In May 2023, we brought this vision to life under the Bayer Optik name. From day one, we have focused on offering quality products through honest guidance and a genuine service approach. We wanted to create an environment where customers could feel comfortable, explore products at their own pace and enjoy a shopping experience built on trust. Both our store layout and our service philosophy were designed around this vision. We also made a conscious effort to create a structure that allows us to truly listen to our customers and provide individual attention to each person who walks through our doors. Today, we continue to uphold our boutique retail philosophy by placing personalized experiences at the center of everything we do.

The global rise in myopia continues to attract attention. How do you support customers who require prescription eyewear?
With the increasing use of digital devices, vision-related concerns, particularly myopia, have become far more common. That is why we closely follow technological developments and offer our customers the latest advancements in lens and measurement technologies. Our goal is to maximize customer satisfaction by providing solutions that deliver clearer vision, faster adaptation and greater comfort. At the same time, we strive to guide customers not only according to their current needs but also with their long-term visual well-being in mind. We pay particular attention to emerging myopia management solutions for children and young adults and believe it is important to help families better understand the options available to them. Because every individual has unique visual requirements, we approach everything from measurements to product selection on a personalized basis. We believe that combining advanced technology with professional guidance is one of the most important foundations of successful optical care.

How does working alongside your sister influence your team dynamic and customer relationships?
Working with a family member naturally strengthens trust and harmony within the team. That sense of connection and sincerity extends to the atmosphere of the store as well. When customers visit Bayer Optik, we want them to feel more like welcomed guests than participants in a sales transaction. This approach helps us build warmer and longer-lasting relationships with the people we serve. Working together also allows us to respond to customer needs more efficiently and consistently. Many of our customers eventually visit us not only to purchase eyewear but also to seek advice and professional guidance. One of the greatest compliments we can receive is being recommended to family members and friends. We believe that level of trust is built through genuine communication and relationships developed over time.

What are Bayer Optik’s goals for the coming years? Are there any plans for additional locations in the near future?
Our primary goal is to continuously improve the quality of service we provide and take it even further. While future investments and expansion opportunities may certainly be part of our long-term plans, we want to approach that process thoughtfully and strategically. We believe that growth is not defined solely by physical expansion. Enhancing customer satisfaction, continuously improving our service standards and further strengthening the trust customers place in Bayer Optik remain among our top priorities. By closely following industry developments, we will continue working to deliver an even better experience with every customer interaction. When the timing and conditions are right, we will evaluate new opportunities with the same level of care and attention.

What are your thoughts on the growth of Silmo Istanbul and its contributions to the optical industry?
Silmo Istanbul is an extremely valuable meeting point for professionals seeking to stay informed about industry innovations, develop new business relationships and gain fresh perspectives. Bringing together both local and international professionals under one roof each year clearly demonstrates the important role the exhibition plays within the optical sector. Its continued growth and expanding reach also reflect the dynamism and development of the Turkish optical industry. In addition, I believe the exhibition creates significant value by encouraging knowledge sharing and strengthening commercial interaction among industry professionals.

Thank you for your time. Finally, we would like to know your thoughts on 4 your eyes?
I believe 4 your eyes is not only an informative and forward-thinking publication but also one that creates real value for our industry. Beyond reporting current news, it serves as an important communication platform that highlights innovations, brands and professionals across the optical sector. By bringing different perspectives and industry developments to its readers, it helps strengthen connections within the professional community. As Bayer Optik, we would like to thank you for this opportunity and wish you continued success in your publishing efforts.

June 2026

“Thanks to Silmo Istanbul, we have the opportunity to closely follow global optical trends and experience innovations in the sector firsthand.”

Hello Mr. Elmas. Could you please introduce yourself to our readers and share the founding story of Emre Optik?
Hello, I am Ilyas Elmas. The foundations of Emre Optik date back to a family initiative established in Izmir in 1978. At a time when the optical sector had not yet reached today’s level of technical and aesthetic maturity, the need for reliable guidance in selecting the right eyewear was already quite evident. We have never positioned this profession merely as a commercial activity. Instead, we have always approached optics as a field of expertise that directly contributes to quality of life. Over the years, this perspective has evolved into a strong corporate culture shaped by continuity, trust and accumulated knowledge. Today, Emre Optik represents a well established brand identity in the Aegean Region, operating across multiple locations while successfully integrating traditional expertise with a contemporary understanding of optics.

Emre Optik has built a strong retail network across the Aegean Region today. What has been your core strategy throughout your growth journey?
Our approach to growth has never been driven by rapid expansion. Our primary focus has always been to build sustainable trust. In every region where we operate, our main strategy has been to accurately understand customer expectations and deliver high quality solutions that meet those needs. The combination of the right product, the right consultancy and a consistent commitment to quality has played a decisive role in our development. At the same time, we have expanded our portfolio by incorporating global brands, increasing both aesthetic and technical diversity. This has allowed us to establish a balanced and versatile product structure that appeals to different customer segments. We have also chosen to adapt to the dynamics of time and changing conditions. In this context, our recent investments in digitalization have significantly expanded our reach, creating a strong structure that complements the physical store experience. This integration through digital channels has enabled us to establish a more seamless and multidimensional communication with our customers.

When building your product portfolio, how do you maintain the balance between brand, style, quality and price?
A product’s technical performance is just as important as its aesthetic appeal. For this reason, when curating our portfolio, we pay close attention to establishing a balanced structure between design, durability and comfort. At the same time, by offering alternatives across different price ranges, we make it possible for every customer to access a product that aligns with their expectations. By bringing together different segments in a well balanced way, we create a structure that responds to both accessible and premium demands. This approach enables us to maintain a strong balance between accessibility and quality, which is central to our brand identity.

Which optical and sunglasses brands perform best in your stores?
The sunglasses category stands out as a high demand segment, particularly under the influence of seasonal dynamics. The increased activity during the summer months makes our product variety and stock management in this category more dynamic. At the same time, optical frames and advanced lens solutions also hold a significant place within our portfolio. International brands such as Ray-Ban, Persol, Prada and Miu Miu are frequently preferred by our customers. In addition, by offering a well balanced product range across different price segments, we continue to appeal to a broad customer base. Our product diversity stands out as a key factor that both strengthens brand loyalty and supports new customer acquisition.

How would you define your service approach during and after the sales process?
The optical sector is inherently built on trust. For this reason, we do not view the sales process as a single transaction, but rather as the beginning of a long term relationship. Customers expect accurate guidance when choosing a product they will use for an extended period. At this point, we place great importance on making the process more informed and secure through careful needs analysis, clear communication and personalized recommendations. Transparency, accurate product guidance and strong after sales support form the foundation of our business model. Following the purchase, we continue to support our customers through services such as maintenance, adjustments and technical assistance. The fact that our customers return to us years later is the strongest indication of the relationship we have built.

What are your thoughts on the development of the Silmo Istanbul Optical Fair and its contributions to the industry?
Silmo Istanbul Optical Fair stands out as one of the most important meeting points in the optical sector. It is a powerful platform where new collections are showcased, trends are shaped and industry professionals come together. Thanks to Silmo Istanbul, we have the opportunity to closely follow global optical trends and experience innovations in the sector firsthand. We also find it highly valuable that the fair increasingly focuses on professional education through initiatives such as the Silmo Istanbul Academy, and that it supports and encourages industry professionals through awards like the Silmo Award Istanbul.

Thank you for your time. Finally, we would love to hear your thoughts on 4 your eyes.
We believe that publications that enhance the flow of information within the optical sector hold significant value. Platforms such as 4 your eyes serve as an important reference point for both industry professionals and readers with an interest in optics. We believe that such initiatives will continue to contribute to the development of the sector, and we would also like to extend our thanks for this interview.

May 2026

“Our Elit Optik street store was selected as the 2nd Best Store in Türkiye at the Silmo Award Istanbul. We are proud of this prestigious award, which honors our efforts and strengthens our professional motivation.”

Hello Mr. Osman Baharoğlu. Could you please introduce yourself to our readers and tell us about your journey into the optical sector?
Hello, I was born in Konya in 1983. I completed my entire education in Konya. I entered the optical sector in 2002 and have been passionately practicing my profession ever since. After completing my military service, I got married in 2007; my wife is a teacher. I am a father of one daughter and one son. In 2008, I established my own business by opening my first store. Today, we operate six stores in different locations across Konya. My interest in this sector was sparked by my fascination with sunglasses since childhood. Over time, realizing that eyewear is not only a necessity but also an element of style and identity further strengthened my commitment to this field.

How did your experiences in Istanbul and Ankara shape your retail approach in Konya?
The experience I gained in major cities like Istanbul and Ankara, especially in shopping malls with high customer traffic, has been extremely valuable for me. In these cities, I had the opportunity to observe that optical retail is not only about selling products but also about managing an overall customer experience. I closely witnessed how global brands are presented, the language of in-store communication, the relationship built with customers, and the importance of following trends. Istanbul, in particular, with its constantly evolving dynamic as a fashion hub, significantly broadened my perspective. By bringing all this experience back to Konya, I aimed to offer a more contemporary, more conscious, and stronger retail understanding to my customers. I believe this approach has played an important role in helping us stand out in our city.

What strategy do you follow when building your brand and product portfolio? How would you describe the customer profile in Konya?
When building our product portfolio, we aim to create a balanced structure that appeals to all segments. What matters most to us is ensuring that every customer who visits our stores can find an option that suits both their style and budget. Today, we carry more than 30 brands in our stores. We bring globally renowned brands such as Cartier, Gucci, Saint Laurent, Bottega Veneta, Prada, Miu Miu, Versace, and Dolce & Gabbana together with our customers. In recent years, the customer profile in Konya has become significantly more conscious. Preferences are no longer driven solely by price; quality and design are now key factors. We aim to meet these evolving expectations by offering a well-curated and diverse product range.

How do you maintain the same level of service quality across all your stores?
One of the most challenging aspects of growth is maintaining consistency. We prefer a systematic approach in this regard. Across all our stores, we use Cyber Optic and barcode systems to manage stock and sales processes. We make a conscious effort to work with experienced and dedicated teams. Employee satisfaction is a priority for us, as a happy team directly reflects on customer satisfaction. At the same time, creating a sense of belonging within the team is very important to us. We strive to build not just a workplace, but a family-like environment in our stores. This approach, which also includes our customers, ensures that our service quality remains consistent across all locations.

What are Elit Optik’s future plans? Are you aiming to open new stores?
We closely monitor current economic conditions and developments in the sector. In the short term, we do not have plans to open a new store. However, in the long term, our goal is to expand the number of our stores and establish Elit Optik as a more widespread brand across Türkiye. While growing, our priority is to take solid steps and maintain our existing quality standards.

What would you recommend to young opticians and entrepreneurs entering the sector?
Young professionals entering this field must first invest in their own development. It is not enough to rely solely on theoretical knowledge; practical experience gained in the field is essential. It is not possible to become a master without first going through the apprenticeship stage. I would advise them to be patient, open to learning, and respectful towards their profession.

How do you evaluate the development of Silmo Istanbul Optical Fair and its contribution to the sector?
It is a fact that Silmo Istanbul Optical Fair is an indispensable meeting point for our sector. I believe it is a very strong platform where all stakeholders come together and where innovations and trends can be closely followed. Moreover, this year we had a completely different experience at this valuable event, which we have been visiting for years and where we source products for our stores. Our Elit Optik Street store was selected as the 2nd Best Store in Türkiye at the Silmo Award Istanbul. We are proud of this prestigious award, which honors our efforts and increases our professional motivation. We would like to once again thank the Silmo Istanbul team and the Silmo Award Istanbul jury for bringing these awards to the sector.

Thank you for this valuable interview. Finally, could you share your thoughts about 4 your eyes?
I would like to thank the entire 4 your eyes team for presenting developments in the optical world through high-quality content. Your publications make a significant contribution to the sector both technically and visually. I consider it a valuable resource for closely following the industry. I wish you continued success.

April 2026

“I believe Silmo Istanbul is also a guiding light for opticianry students and for our young colleagues who are planning and shaping their future in the sector.”

Hello Mr. Saydam. Could you please introduce yourself and tell us how your business life began and how you entered the optical sector?
Hello, I am Oytun Saydam. I was born in Malazgirt in 1984 as the child of a civil servant family. I started my business life in 2008 in different sectors such as technology, electronics and Gsm. For many years I operated in import, export, wholesale and retail sales as well as technical service and spare parts. This process provided me with a strong foundation both in commercial discipline and customer relations. My introduction to the optical sector happened thanks to crossing paths with Enes Kadir Yaman, who is now my business partner. When his opticianry education and sector experience came together with my commercial background, the idea of starting a new journey emerged naturally.

The result of this partnership was Saydam Optik. Could you talk about the process of establishing your store and the contributions of your partnership to your business?
We turned our store idea into a concrete project in the summer of 2023. We decided on a location in Adapazarı, the central district of Sakarya, at a point opening onto Çark Street with very dense pedestrian traffic. In selecting the location, we evaluated criteria such as ease of transportation, the presence of nearby healthcare businesses and pharmacies, and proximity to the city square. By visiting Silmo Istanbul we took important steps regarding brand agreements and the store infrastructure. Thanks to this planning, which progressed simultaneously with the architectural process, we were able to bring the store to life in a short time. Throughout my business life I have observed that people who truly love their work and carry it out with dedication always make a difference. Mr. Enes is someone who grew up in the sector, completed his education in this field and knows store operations closely. I, on the other hand, have more experience on the commercial structure, organization and business development side. When these two different backgrounds came together, a strong balance emerged. Over time we built not only a business partnership but also a strong bond of friendship. As we grow the store together, I can say that we move forward shoulder to shoulder.

You managed to establish a strong stock structure during a period when supply processes became more difficult. How did you manage this process?
In the post pandemic period supply chains were quite challenging. However, the fact that we had already contacted some companies before the store opened provided an advantage. Even though we could not reach all the brands we had planned at the opening, we quickly included the products we were able to access in our stock system. Although many brands could not make it to the store opening, we made every effort to add as many products as possible to our inventory and our preliminary accounting system. The location of our store also enabled us to receive positive feedback very quickly from the first day of opening. In addition, we invested early in technical service and workshop infrastructure for our store. We believe that one of the most important advantages and freedoms of being a street store lies here. Thanks to our spare parts and service preparation, we can respond to customer needs immediately.

Your participation in De Rigo’s Vogue presentation event in Bodrum was a remarkable development. What does this invitation mean for you?
As we continue our journey with Saydam Optik and turn our dreams into reality, the successful progress of our sales gave us the courage to hold more product stock. Being invited to such presentations by major companies like De Rigo was certainly among our plans. However, these types of events usually require a purchasing quota. In the province where we operate there were only five stores capable of meeting this quota. Being added to this invitation as a +1 store in our first year after opening showed that we had achieved the right momentum in a short time. This situation may be perceived as ordinary for some optical stores, but we see a newly opened optical store proving itself in such a short period as a success story and we welcome it with pride and happiness.

How do you evaluate the development of the Silmo Istanbul Optical Fair and its contribution to the sector?
Every year optical stores, manufacturers and distributors meet at the Silmo Istanbul Optical Fair. I believe Silmo Istanbul is also a guiding light for opticianry students and for our young colleagues who are planning and shaping their future in the sector. At the fair we have the opportunity to meet companies and colleagues who come from abroad. We are able to follow all technologies, trends and innovations related to the sector and its future. We believe that Silmo Istanbul, which brings our colleagues together, is a very important organization for our sector and creates a sincere environment of business partnership without overlooking any business whether small or large.

Thank you for your valuable interview. Finally, we would like to hear your thoughts about 4 your eyes.
Thank you for giving us a place in this issue. I should mention that my partner Enes has been a reader of 4 your eyes since 2014 and being featured in your magazine carries a special value especially for him. 4 your eyes is an important publication that keeps our sectoral knowledge and ideas up to date with its strong content. We thank the entire team for your contribution and effort for the sector and wish you continued success in your work.

March 2026

“Silmo Istanbul makes a valuable contribution both to refreshing our professional vision and to keeping the industry’s dynamism alive.”

Hello Ms. Canlı. Could you introduce yourself to our readers and tell us about your entry into the optical industry?
Hello, my name is Pelin Canlı. I graduated from Istanbul Bilgi University’s Public Relations department in 2019. After graduation, I worked in different fields such as digital editing and tourism, gaining experience that allowed me to engage closely with a wide range of people. My long-standing interest in fashion and clothing, combined with my desire for direct human interaction, naturally led me toward the optical industry. With this motivation, I enrolled in the Opticianry program at Istanbul Aydın University. Following my graduation, I had the opportunity to work both voluntarily and professionally at leading institutions within the sector. After nearly three years of what I describe as “being in the kitchen of the business,” gaining hands-on and in-depth experience, I finally found the courage to open my own store, which had always been my dream.

When did you decide to open your own store, and what was the biggest challenge you faced while turning this dream into reality?
The idea of opening my own store actually began to take shape in my mind on my very first day in the Opticianry program. I knew that an optical store would be the best way to reflect both my interest in fashion and my people-oriented approach. However, this idea truly became tangible after the intense three-year experience I gained while working at leading institutions in the sector after graduation. During that period, I not only learned the technical aspects of the profession but also shaped my vision of ideal retailing. The greatest challenge was taking that first courageous step out of the comfort zone of corporate life and assuming full responsibility on my own. Although I occasionally encountered prejudices related to my young age, I was able to overcome them quickly thanks to my communication background and professional competence. Seeing our guests leave the store satisfied and hearing their positive feedback remains my greatest source of pride and makes all the challenges worthwhile.

What criteria do you prioritize when selecting the brands featured in your store?
While shaping our brand portfolio, we closely follow both local and global optical trends as well as international fashion weeks. We analyze data to identify the collections that best match the demographic structure and purchasing habits of our region. Alongside well-known brands, we also place strong emphasis on niche labels that differentiate us through quality and design. In order to appeal to different customer segments, we have created a balanced and dynamic product mix ranging from accessible luxury to premium. In this way, we are able to present global fashion simultaneously in our Çekmeköy store, offering a local experience with a global vision.

Which brands are most preferred by Pelin Canlı Optik customers, and how would you describe your customer profile’s approach to fashion trends?
We observe that our customers’ preferences reflect a balanced mix of global fashion leaders and design-oriented boutique brands. Rather than gravitating solely toward the most dominant mainstream labels, customers are becoming more conscious and are increasingly seeking distinctive pieces that align with their lifestyles while combining quality and aesthetics. We actively support this awareness through our approach. Our priority is not the name on the label, but finding the solution that best suits the individual’s facial anatomy and personal style.

Pelin Canlı Optik is just one year old. Could you share your short- and long-term goals for the store?
As a young and newly established store, our priority is to firmly establish our service standards. We are focused on ensuring that the foundations we have built are solid and that we consistently deliver the experience we promise. Over time, we aim to add new services and applications on top of this strong structure. For now, our main objective is to position Pelin Canlı Optik as a reliable and sustainable brand.

What are your thoughts on the development of Silmo Istanbul Optical Fair and its contribution to the industry?
With its stable and growing position, Silmo Istanbul has become an indispensable bridge for trade and interaction not only for our country but for the entire region. I believe it plays a highly strategic and unifying role in showcasing our industry’s production strength and potential on the international stage. By bringing all stakeholders together under one roof, this organization makes a significant contribution to refreshing our professional vision and maintaining the sector’s dynamism.

Thank you for this valuable interview. Finally, could you share your thoughts on 4 your eyes?
Thank you very much for featuring us. With its broad sectoral vision and rich content, 4 your eyes serves as a constant source of inspiration, especially for young entrepreneurs like myself. I will continue to follow this publication, which truly captures the pulse of the industry, with great appreciation and respect.

February 2026

“Winning a prestigious the Silmo Award Istanbul represents an indescribable happiness and a great achievement for me. This award showed me that the vision
I have dreamed of has found its true place in the industry and gave me the
courage to do even better.””

Hello Ms. Uzundemir. Could you briefly introduce yourself to our readers and tell us how your journey in the optical sector began?
Hello, I am Zehra Uzundemir. After graduating from the Opticianry program in 2020, I began my journey in the sector. I worked for two years at an optical store in my hometown, which gave me the opportunity to develop my skills both in the workshop and in direct customer interactions. Over time, I realized that helping people and seeing their satisfaction made me even more committed to my profession. I vividly remember delivering glasses to an elderly customer who, upon seeing clearly, expressed her heartfelt gratitude and prayers. That moment deeply moved me and made me understand once again how meaningful my work is for people. I can confidently say that this feeling has been the foundation of my journey in the optical sector.

You opened Zehra Optik in Muğla in 2025. Could you share when and how you decided to start your own store?
The idea of opening my own store began to take shape while I was still a student in the opticianry program. From that time, I imagined a concept that was different from standard stores. I wanted to create a space where people could feel comfortable, at ease, and truly welcome, beyond the usual optical store experience. My early professional experiences helped me refine this vision and guided me on the path I should follow. I aimed to design a store that not only offers products but also listens to customers’ real needs and provides personalized solutions. Over time, these ideas became clear, and with the combination of courage and experience, I was able to bring this vision to life in my own store. Zehra Optik is not just a workplace for me; it is the tangible realization of a dream I have nurtured for years.

Silmo Award Istanbul 2025 recognized you as ‘The Best Store’. What does this award mean to you and how does it influence your future goals?
Even as a young professional newly entering the optical sector and with my store having been open for only five months, being honored with such a prestigious and internationally recognized award was an indescribable joy and a highly meaningful achievement. I see this award not just as personal recognition, but also as affirmation of the approach I have tried to build and the unique store culture I aimed to create at Zehra Optik. Being acknowledged on such an important platform in a short time gave me tremendous confidence that I am on the right path. The award has strengthened our vision and reinforced our belief in our future goals. It has also inspired us to elevate the quality of our service, expand our product variety, and further innovate. At the same time, it comes with a greater sense of responsibility, as expectations from Zehra Optik are now higher. Moving forward, I want the store to evolve not just as a place to sell products but as a space for guidance and trust, where customers feel supported and valued. This recognition has shown me that the vision I have pursued resonates in the sector and motivates me to strive even further.

When selecting the products and glasses for your store, what criteria are most important to you?
When choosing products, I place great emphasis on brand recognition and reliability. Offering well-known brands allows me to provide customers with strong assurance of quality. At the same time, I do not want to remain solely within the familiar lines, so I make sure to include boutique and unique designs in our selection. Every customer has a different style and need, and being able to offer this variety is very important to me. I also apply the same care to lens selection, considering both visual aesthetics and technical performance. My goal is to ensure that anyone entering the store can easily find options that are both fashionable and suitable for their vision health. Therefore, when curating our collection, I take trends, quality, and customer feedback into account together.

Silmo Istanbul Optical Fair took place for the 12th time. What are your thoughts on the fair’s development and its contribution to the sector?
We have seen the Silmo Istanbul Optical Fair grow stronger each year. The fair has become more than a platform for showcasing new products; it is an important gathering point where the pulse of the international optical industry is felt. Seeing different brands, designers, and industry professionals together provides us with inspiration. It also greatly contributes to the exchange of professional knowledge and the development of a shared industry culture. I firmly believe that Silmo Istanbul will continue to increase its international impact in the coming years.

Thank you for your valuable interview. Lastly, what are your thoughts on 4 your eyes?
The optical magazine, 4 your eyes, stands out as an important resource that offers in-depth insights into the sector while keeping up with trends and innovations. For industry professionals like me, it serves as a valuable reference point, helping us stay informed about developments and fostering the flow of knowledge and professional growth. I wish continued success to the team.

JANUARY 2026

“Silmo Istanbul is no longer just a trade fair; it has become a powerful platform that showcases Turkey’s potential in the optical industry to the world.”

Hello Mr. Kürşatlar. Let’s begin our interview by getting to know you. Could you introduce yourself and share how you first became involved in the optical sector?
Hello, I am Umut Kürşatlar. I was born in 1992 as the son of a father who worked as an eyewear wholesaler and a mother who was a public officer. I grew up surrounded by the world of eyewear and optics from an early age. Thanks to my father, I had the opportunity to learn the fundamentals of the profession closely and gained a natural affinity for the field. Due to my interest in mathematics and physics, I pursued engineering and graduated from the Department of Naval Architecture and Marine Engineering. After working as an engineer for some time, my passion for commerce and longing for the optical sector became stronger. I then completed a second degree in Opticianry. Inspired by the knowledge, experience and vision of my father, Ata Kürşatlar, who is one of the most respected and established figures in the sector, I continue to carve out my own path under the roof of U&K Optik with the same dedication and discipline. By adding my own vision, aesthetic perspective and modern retail approach to the knowledge and work ethic I inherited from my father, I blend traditional expertise with today’s innovative mindset and strive to bring a both rooted and contemporary touch to the industry.

Could you tell us about the establishment of U&K Optik? How did your retail journey begin?
I decided to bring my own brand to life by combining the experience I had gained over the years in wholesale optics with the boutique retail approach I observed abroad. The premium boutique concept I had long dreamed of became a reality in Anadoluhisarı, one of Istanbul’s most distinguished neighborhoods. U&K Optik was designed not only as a point of sale but as a living space that highlights design, aesthetics and personal experience. Although I received many name suggestions, I wanted the brand to fully reflect my own vision, so I chose the name U&K, representing my initials. In short, U&K Optik was founded with the aim of offering a personalized optical experience that brings together years of expertise, international inspiration and a local boutique perspective.

Could you tell us about the after sales services you offer? How do you build customer loyalty?
As a boutique eyewear store, we see each of our customers as a long term friend. In our after sales support, we prioritize being there for them whenever they need anything related to their eyewear. We adopt a personalized approach to build customer loyalty. By getting to know our customers’ style, face shape and usage habits, we provide tailored recommendations in their future visits. In short, for us, a sale is not just a transaction but the beginning of a long lasting relationship based on trust.

Do you find the sector’s sales and training initiatives sufficient? Do you organize training programs for your staff?
Although training activities in the sector have increased in recent years, I believe there is always a need for more due to evolving technology and design trends. At U&K Optik, we place great importance on staff training. We ensure that our employees attend trainings organized by lens manufacturers and brands so they can maintain both their technical knowledge and service quality. We also enable them to participate in international fairs and seminars, allowing them to closely follow global trends and industry innovations. This way, our team provides service not only as salespeople but as professionals who understand the product, its technology and the spirit of the brand.

Do you follow international optical fairs and industry developments?
Yes, I closely follow international fairs to stay in tune with the pulse of the industry. Every year, I regularly attend the Mido and Silmo Paris optical fairs. These fairs are not only about seeing new collections but also serve as major sources of inspiration for observing trends, technological developments and the future of the global optical sector firsthand. In fact, the concept of my store was born from the impressions I gained at these fairs. My goal was to create a retail concept that reflects the boutique optical approach seen in Europe, which is still relatively rare in Turkey. Thanks to this vision, both our store architecture and our service philosophy stand apart from traditional retail. In short, international fairs are not just events for us but centers of continuous renewal, inspiration and vision.

What are your thoughts on the development of the twelfth edition of Silmo Istanbul Optical Fair and its contributions to the sector?
Silmo Istanbul has become an increasingly significant meeting point for our industry, reaching closer to international standards each year. With its brand diversity and the quality of its exhibitors, it clearly reflects the strength of the Turkish optical sector. For me, Silmo Istanbul is not just a commercial event but also a hub for industry innovations, idea exchange and inspiration. The insights we gain at the fair each year directly contribute to the vision of our store. Silmo Istanbul is no longer just a trade fair; it has become a powerful platform that showcases Turkey’s potential in the optical industry to the world.

Thank you for your valuable interview. Lastly, we would like to hear your thoughts on 4 your eyes.
Thank you. It is truly meaningful to be featured in such a high quality industry platform. 4 your eyes stands out not only as a source of news or promotion but also as a medium that brings vision and depth to the optical sector. I believe that its ability to bring together different stakeholders and facilitate knowledge sharing creates a major advantage for us retailers. With its impartial, up to date and professional content, it makes a real difference in the sector. In short, I see 4 your eyes as one of the voices and showcases of the optical industry. My sincere thanks to everyone who contributes to it.

December 2025