Interview

Rodenstock

Posted on by Emre Özden

Rodenstock

Rodenstock Heralds A New Lightness Era With Its Frames…

For Rodenstock, ultra-lightness has become more than just a functional feature – it is now a defining element of the brand’s aesthetic vision, reshaping its identity as part of a broader repositioning.

As one of the leading representatives of German engineering in eyewear design, Rodenstock brings over 145 years of heritage to the industry, standing as both a brand and a legacy of technical mastery. Headquartered in Munich, the company is renowned for pioneering technologies in the eyewear sector, offering high-precision lenses and sophisticated frame designs. Rodenstock’s philosophy is rooted in the perfect synergy of function, aesthetics, and innovation – delivering optical excellence and comfort in equal measure. With decades of expertise in medical optics, Rodenstock has established itself as a distinctive name in frame design as well. Its eyewear products stand out not only for their advanced technical components but also for their bold, timeless forms and minimalist aesthetic language – all developed through precise engineering solutions. The brand’s collections combine the clean, understated tradition of German design with boundary-pushing details inspired by contemporary minimalism.

With the repositioning, the idea of lightness, which embedded in Rodenstock’s Dna, has become central to both the functional and visual identity of the brand. The guiding principle ‘Form Follows Lightness’ informs every design decision – from the use of various titanium alloys and flexible hinges to screwless constructions and semi-transparent color palettes. Every detail is carefully developed to ensure the frames integrate harmoniously with the face, complementing the wearer’s personality rather than overpowering it. Each Rodenstock collection reinterprets the motto “Design is simple – but never ordinary.” The dynamic silhouettes of the Loop collection resonate with younger audiences, while Orbit’s rimless constructions reflect Bauhaus thinking. InfiniTec, on the other hand, highlights visible engineering details with bold precision. We present the interview with Head of Design and Engineering Benjamin Heirich about the brand’s design philosophy and the technical and stylistic implications of its new products.

Hello Benjamin, Rodenstock is currently undergoing a repositioning. What’s driving this strategy?
As part of this strategic repositioning, we have redefined the Rodenstock brand with a clear design language, a structured collection framework, and a long-term outlook. At the heart of our design process lies the principle ‘Form Follows Lightness’ – our entire development is driven by the ambition to design ultra-light eyewear. We combine minimalist aesthetics with maximum lightness in pursuit of this goal.

Rodenstock puts a strong emphasis on technology and data-driven innovation. Would you say this is typical for a German premium brand?
Absolutely. German premium brands are globally associated with precision and quality. This concept of “German engineering” is deeply embedded in our product philosophy. Our approach is defined by efficiency, perfection, and engineering excellence – values that are reflected in every detail of our frames. Thanks to our comprehensive database, we’re able to analyze technical parameters and ensure optimal fit and maximum comfort in our designs.

You often refer to a ‘new era of lightness’. How is this concept translated into practice?
It means developing eyewear that is exceptionally featherlight – because less weight translates to more comfort. Our entire focus is on achieving physical and visual lightness. By utilizing advanced technologies and new materials, we create ultra-lightweight designs that strike a precise balance between material selection, construction, and design. Our core promise is maximum comfort – because ultimately, what wearers care about is a frame that feels almost invisible on the face.

How does the idea of ‘lightness’ influence your frame design?
Lightness informs every aspect of our design approach. We use reduced forms, clean lines, and simplified shapes to achieve a timeless aesthetic. At the same time, we optimize material usage without compromising durability. By working with ultra-light materials like titanium and RXP®, we significantly reduce overall weight. Transparent and semi-transparent colors reinforce the sensation of lightness, both visually and physically. Innovations such as screwless hinge systems and exposed flex zones further enhance comfort. As a result, our minimalist frames integrate seamlessly with the face and bring forward the personality of the wearer.

How do you address aesthetic considerations in your collection design process?
Our design guideline is “Pure Aesthetics,” inspired by Bauhaus and minimalism. This principle shapes our timeless, stripped-down visual language. Our frames unite function and lightness and are characterized by a modern, enduring design approach. Through our collections, we offer users a refined experience of lightness, invisibility, German-engineered precision, and advanced ergonomics.

Materials play a key role in the overall weight of eyewear. Which materials do you typically work with?
We often combine materials to achieve the optimal balance between stability and comfort. In our in-house prototyping lab, we constantly test and refine materials to push weight reduction even further. This process is central to our pursuit of maximum lightness. Titanium and RXP® are our key materials. For nose pads, we exclusively use medical-grade silicone, which is skin-friendly and available in various forms to ensure ideal comfort.

Which types of titanium are used in which parts of your frames?
We use specific titanium alloys depending on the part of the frame to ensure the right balance of strength, flexibility, and precision. For example, we use pure titanium in the front, bridge, and endpieces because of its durability and strength. Beta titanium, known for its high flexibility, is used in the temples and rimless designs. Nanometer titanium is used in the spring hinge components, where both precision and function are paramount.

What makes RXP® unique, and how do you incorporate it into your designs?
RXP® is a high-tech polymer developed in Switzerland, recognized for its exceptional lightness and durability. That’s why we use it to manufacture slim-profile frames. It’s also skin-friendly and easily adjustable, making our frames particularly comfortable for daily wear.

The Loop, Orbit, and InfiniTec collections are especially popular. What sets them apart?
Each collection has its own distinctive design language and technical innovation. Yet all Rodenstock frames share key attributes: high comfort and individual adjustability. Loop features advanced engineering with a precision hinge and temples made from pure titanium, offering strength, lightness, and durability. It’s especially popular among younger users who appreciate modern design. Orbit stands out with its screwless construction, which requires no maintenance. It draws on Bauhaus principles and circular geometry. Made from ultra-light materials like RXP® and titanium, the rimless model from this series received the German Design Award 2025. InfiniTec focuses on making technology visible. The exposed flex hinge is both a functional and stylistic highlight. The spring component is made from nanometer titanium to guarantee the highest level of precision.

Thank you fort his valuable interview. Finally, could you describe the target audience for Rodenstock?
Our repositioning has helped us define our target audience more clearly. We primarily address men aged 35 and older who appreciate high-quality, durable products and precise engineering. Comfort is a top priority for them. Their style leans toward timeless, pared-back, and functional design.

Source: Spectr

August 2025

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Wholesaler Interview

Biz Grup Optik

Posted on by Emre Özden

BİZ GRUP OPTİK

Exploring Surreal Touches and Sophisticated Creations…

“I’d like to emphasize that Silmo Istanbul Optical Fair has made a highly positive contribution to the proper introduction of our Coco&Dali brand to the
Turkish optical market.”

Hello Mr. Tahsin. Could you please introduce yourself to our readers and tell us how your career in the industry began?
Hello, I’m Tahsin Mavili. I hold a degree in Biomedical Engineering from Başkent University. I come from a family of opticians with a 45-year legacy in the profession, and I am the eldest of three siblings. My two younger brothers still work in the optical business. Since childhood, I’ve always been involved in the sector, and there was never a time I truly stepped away from it. At the same time, as a natural extension of my profession, I also ventured into the medical field. I’m engaged in the import, domestic sales, and technical service of professional therapeutic equipment and consumables used in physical therapy, rehabilitation, and sports medicine. Driven by my passion for learning and discovering new areas of trade, I also spent about 10 years working alongside some of the most experienced professionals in Turkey’s energy industry-particularly in oil and gas. During this time, I played an active role in facilitating business agreements that served the national interest.

When and how was Biz Grup Optik founded? What were your primary goals and motivations?
In mid-2023, we obtained the representation rights for the Coco&Dali brand in Türkiye, aiming to introduce a unique line of optical frames and sunglasses that stand apart from the widely available collections in the local retail market. We envisioned a collection with a distinct style-sophisticated, modern, and reflected consistently across all models. With this ambition, we officially established our company and began our journey. Our primary motivation was to create a collection that harmonizes surreal inspiration and contemporary aesthetics, without completely straying from the conservative lines embraced by the general public. We want to offer products that users truly enjoy wearing and that reflect a unique sense of style.

Could you tell us more about Coco&Dali’s Dna, design line, choice of materials, and target groups?
The Dna of Coco&Dali draws inspiration from the bold artistry of Spanish painter Salvador Dalí and the timeless elegance of French fashion icon Coco Chanel. This magical influence is at the core of every design. Our materials are carefully selected from the highest-quality, biodegradable, hypoallergenic, and skin-safe sources. Each piece is handcrafted-not mass-produced. Our frames are made from acetate and metal, while our sunglasses are equipped with UV400 protection, anti-reflective coatings, and premium lenses known in the industry for delivering optimal visual comfort.

Which sales channels are you using to introduce Coco&Dali in Türkiye?
We strongly believe that traditional, face-to-face sales interactions are more effective and sincere. As Biz Grup Optik, we are committed to maintaining this approach. While we recognize the impact of innovative sales channels on performance, we believe that meeting our clients in person fosters trust and allows them to better perceive our solution-focused mindset. We value transparency and authentic communication, which is why our website is designed purely for product display and does not include any direct sales or marketing functionalities.

How do you select the optical stores you collaborate with, and what kind of support do you provide them?
Having been in the industry for many years, we don’t rely on algorithms or analytical models to reach or select our partners. That said, in today’s digital age, it has become easier to identify and connect with potential clients. We offer honest and personalized guidance to all our customers during product selection. For each store, we consider their location and target audience and offer tailored suggestions accordingly-without compromising our integrity. If clients have specific requests regarding delivery timelines, we prioritize and fulfill them precisely. As for after-sales service, if a product is found to have a manufacturing defect, we do not replace parts-we provide a brand-new product. In return, all we ask for is feedback from the end-user confirming their satisfaction.

Could you tell us about your services in the medical aesthetics and physical therapy sectors?
We supply professional medical equipment, tools, and consumables used in rehabilitation, physical therapy, and sports medicine. We’re also preparing to launch a new venture in the field of medical aesthetics. This initiative will focus on providing professionals with aesthetic-specific consumables, tools, and advanced equipment.

Can we expect new brand surprises from Biz Grup Optik? What are your near-future plans?
At Biz Grup Optik, we have strong faith in the spirit and energy of the Coco&Dali brand. Its steady progress and the motivation behind it are of utmost importance to us. When considering the inclusion of new brands, this will be our top priority. I can comfortably say that exciting new surprises are on the horizon. We expect to introduce them to esteemed optical professionals in 2027, following our meticulous planning and preparation process.

As an experienced professional, how would you evaluate the current and near-future landscape of Türkiye’s optical market?
Like all sectors, Türkiye’s optical market has been somewhat affected by global economic turbulence. However, just like a river finding its course, our industry continues to move forward-adapting, renewing, and keeping its momentum alive.

Biz Grup Optik presented its brand for the first time at the 11th edition of the Silmo Istanbul. How would you describe this experience and the fair’s impact on the industry?
I’d like to emphasize that Silmo Istanbul Optical Fair has made a highly positive contribution to the proper introduction of our Coco&Dali brand to the Turkish optical market. Being a participant allowed us to meet numerous optical professionals face-to-face, all under one roof, making it a highly valuable and meaningful event. As Biz Grup Optik, we believed that participating in Silmo Istanbul would play a key role in enhancing our brand recognition and visibility across Türkiye, and the fair’s organization and quality truly met our expectations. I believe Silmo Istanbul will continue to be a prominent and closely followed event for all industry stakeholders in the coming years.

Thank you for this valuable interview. Lastly, do you have any thoughts to share about our magazine, 4 your eyes?
On behalf of the entire Biz Grup Optik family, I’d like to thank you as well. With its well-rounded and up-to-date content, 4 your eyes not only delivers valuable insight and vision to professionals but also effectively engages eyewear users and fashion followers-especially through its transition to digital publishing. I wish continued success to everyone who contributes to this excellent publication.

August 2025

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Sales Point

Bal Optik

Posted on by Emre Özden

bal OPTİK

A Strong Vision Fueled by Optical Passion

“Silmo Istanbul offers us much more than a wide product selection. It allows us to explore new technologies, production trends, and design philosophies firsthand. I don’t see it as a showcase. I see it as a school.”

Hello Ms. Havvanur. Could you briefly introduce yourself and share how your professional journey began?
Hello, I’m Havvanur Çoban. I’m 26 years old. Although I’m originally from Ankara, I was born and raised in Bolu. My professional journey began during my final year of high school, thanks to my mother’s encouragement. A close family friend had just opened an optical store, and I started working alongside him. During that period, I had my first experiences in the optical retail world. I was deeply influenced by everything I learned about enhancing visual comfort, the technical and aesthetic aspects of eyewear, and the warm, personal connections built with customers. Over time, I came to realize that optical retailing is not just about technical knowledge. It is also a profession that requires empathy and trust.

Could you tell us about the founding of Bal Optik? What motivated you to open your own store?
The founding of Bal Optik wasn’t just the start of a business for me. It was the realization of a dream. Three key factors led me to choose this profession. First, my mother, who has always been by my side and supported me wholeheartedly. Her love and trust gave me the courage to take this step. Second, having a close friend in this field helped me understand from a young age how special and human-centered this profession is. And third, I’ve had the dream of running my own business since childhood. The idea of creating something with my own values and efforts has always inspired me. When I opened Bal Optik, my goal wasn’t simply to launch a store. I wanted to create a space where people felt heard, supported, and cared for in terms of eye health. Realizing this dream in a warm and friendly neighborhood like Kılıçarslan made it even more meaningful. Here, every customer is also a neighbor, someone familiar. This sense of connection makes our work unique and keeps my excitement alive every day.

You’re the only optical store in the area. How does that affect your development, quality standards, and product range?
Kılıçarslan is a well-established neighborhood where traditional community values are still alive. Trust and sincerity are at the heart of everyday life. Here, being a shopkeeper means more than just selling products. It means becoming part of the community and responding to people’s needs with care. As the only optical store in the area, we are not just a business but a place of trust and support. The absence of competition brings with it a great responsibility. But it doesn’t make us complacent. On the contrary, it pushes us to keep improving with even greater motivation. That’s why we constantly update our quality standards, product range, and service approach. We closely follow industry innovations. If other optical stores open in the future, we won’t see it as a threat. On the contrary, it would energize the sector, which we see as a positive development. We view competition as a chance to grow, not something to fear. Our approach to retail is based on sincerity, transparency, knowledge sharing, and a solution-oriented mindset. As long as these values remain, we believe our customers will continue to choose us, no matter the circumstances.

Now that you’ve completed your fifth year as an optical retailer, what are your upcoming plans and goals?
Reaching our fifth year is both a proud achievement and a moment that deepens our sense of responsibility. With the experience we’ve gained, we’re now thinking beyond daily operations and focusing on strategic steps for the future. One of my main goals is to reach more people with Bal Optik. To do this, I plan to strengthen our digital presence. Through online appointments, product showcases, and informative content, I want to offer guidance and connection via social media and our website. I also aim to expand our product range with new collections and give more space to youth-focused designs. One goal I’m especially excited about is launching my own eyewear brand. The collection will be called “Honey” and will focus on standing out in both style and quality. I plan to offer it not only in my store but also online and in different cities in the future. In the long term, I dream of opening new locations. But throughout this process, my priority is to protect the sincerity, trust, and quality we’ve built. I want to grow without losing who we are. By keeping our customers’ needs and expectations at the center, we’ll continue moving forward with purpose.

How important is it to offer products in different price segments? How does this impact your sales?
Offering a wide range of products at different price points is essential for us. Every customer has different needs, expectations, and budgets. You can’t expect a student and a retiree, or a corporate employee and a homemaker, to choose the same product. That’s why we carry a broad selection, from affordable to premium. This approach increases customer satisfaction and positively reflects on our sales. When someone finds something that fits them, they leave happy. That strengthens their loyalty. It also helps prevent people from seeing us as a store that only sells either high-end or budget items. Our aim is to cater to all budgets while maintaining the same standard of quality and trust in every product. At Bal Optik, prices may vary, but the customer experience and service quality always stay the same.

Which optical and sunglass brands are most popular at Bal Optik?
The brands we carry are shaped largely by my own taste and insights. Whether optical or sunglasses, I personally try each pair before recommending them to customers. While the selection shifts over time, there are three sunglass brands I’ve carried since day one and continue to love – Rachel Paris, Bruno Mazzini, and U.S.P.A. Two years ago, I discovered the brand Goodlook, which quickly became a favorite as well. I carefully choose the models from these brands, and since I enjoy selling products I genuinely like, my customers are also drawn to these striking pieces. When it comes to optical eyewear, the standout brands in our store are De Valentini, U.S.P.A., Gigi Milano, Hermod, Goodlook, and Tommy Miller.

What services do you offer during and after the sale to enhance customer satisfaction?
Customer satisfaction is not just a goal for us. It’s the foundation of our work. During the sales process, we make it a priority to understand each customer’s needs and help them find the right product, both in terms of health and style. From frame selection to lens quality, we provide detailed information and involve them in the decision-making process. After the sale, we continue to be there for our customers. We offer fit checks, free adjustments and maintenance, and warranties for lenses and frames. For contact lens users, we provide regular reminders and special guidance for first-time wearers. What matters to us isn’t just selling a product once. We want to build a long-term relationship based on trust.

As a young entrepreneur, how do you see the Turkish optical industry? What do you think could support its growth?
The optical sector in Turkey has seen great progress in recent years. As consumer awareness grows, so do expectations for quality and service. This has helped the industry become more professional and more focused on customer needs. At the same time, technology, personalized solutions, and digital tools have opened up new possibilities. Still, there’s room for improvement. I believe we need to strengthen vocational training, clarify standards, and support domestic production. I also think optical stores should be seen not just as sales points but as centers for eye health consultation. Growth in this industry depends on working together, sharing knowledge, and pushing our vision forward as a collective.

Did you attend the 11th edition of Silmo Istanbul Optical Fair? How do you view its contributions to the industry?
Yes, I visited the 11th Silmo Istanbul Optical Fair last November. As in previous years, it was a valuable event that brought together professionals and offered the chance to explore new ideas and innovations. Both local and international brands were present, and we were able to take the pulse of the optical world. What I appreciate most about Silmo Istanbul is that it offers more than product variety. It’s a place where you can explore new technologies, production trends, and design philosophies firsthand. For retailers like us, these fairs are key to both sourcing and vision development. This year, I also found inspiring ideas for my own brand, Honey. Observing design trends, material choices, and consumer expectations up close gave me a clearer direction. In short, I see Silmo Istanbul not just as a trade show but as a school that supports industry growth.

Thank you for this insightful interview. Lastly, is there anything you’d like to say about 4 your eyes?
Thank you. I’m truly happy to have had this opportunity to share my journey and my passion for this profession. I’ve been following 4 your eyes for a long time and really appreciate the value it brings to the industry. Its forward-looking approach and the inspiration it provides to retailers like me are incredibly meaningful. With every issue, we gain a new perspective on our profession. It keeps us informed, highlights innovations, and gives a voice to local businesses like mine. I’m proud to be featured in such a publication. Many thanks to the entire team. I hope we’ll meet again in future editions filled with great content.

August 2025

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Interview

Paloceras

Posted on by Emre Özden

Paloceras

The Rising Star

Paloceras, which prioritizes creative aesthetics over function in eyewear fashion, has begun to draw significant attention with its striking innovations in both design and production techniques.

YThe emerging eyewear brand Paloceras has been quietly yet steadily making its mark on the global fashion map since its founding in 2022. Last month marked a major milestone for the brand with a high-profile launch in New York, showcasing two new silhouettes added to its widely admired Pebble collection, alongside a striking array of new colours and combinations across the entire range. This impressive debut further cemented Paloceras’ place in the global eyewear scene. We are pleased to present an interview with Paloceras co-founders Mika Matikainen (Creative Director) and Alexis Perron-Corriveau (Design Director), where they share insights into the brand’s origins, its pursuit of innovation, and the unique design philosophy that sets Paloceras apart.

What were you working on before starting Paloceras?
Alexis: I grew up in Montreal and began my career as a woodworker, creating bespoke furniture and architectural pieces. That hands-on experience led me to pursue product design at university in Montreal. After working locally, I felt the need to look beyond Canada and applied to ECAL in Lausanne to study in the Master’s program in Design for Luxury & Craftsmanship. That’s where I met Mika. We both completed the program, and from there, Paloceras began to take shape.

Mika: My background is in digital design. I had been working as an art director at an advertising agency in Finland, and later with tech companies, mostly in digital product design. After years of working in digital environments, I started longing for something more physical. While living in London during a COVID lockdown, I took a walk with a designer friend and we spoke possible futures and a Swiss design school ECAL came up. I applied, was accepted, and that decision shifted everything. Alexis and I met there. I was coming from digital, seeking tactility, while he was coming from craft, interested in digital. Our skills were complementary, and we felt it made sense to try something together, though we had no fixed idea of what that would be. Toward the end of the programme, Alexis began exploring sunglasses in his thesis. We started prototyping and eventually committed to making eyewear. We had no idea how complex the field would turn out to be.

How did you come up with the name Paloceras and begin to build the brand?
Mika: Once we decided to do something together, we needed a name. I was still living in Switzerland at the time and one day, while walking through a park, I saw butterflies. I started thinking about the Latin word for butterfly, Rhopalocera. I removed the “Rho,” added an “s,” and checked availability. To our surprise, everything was free – domains, handles, all of it. I called Alexis immediately.

Alexis: We met at a small African café in Lausanne and decided that was it. We registered the name right there. That was even before we had thought of the Pebble collection.

The Pebble collection quickly gained attention in fashion circles. Was that the goal from the beginning?
Mika: We wanted to approach eyewear as a functional object with emotional and aesthetic impact. The category often views itself through a technical or optical lens. We wanted to see what would happen if we looked at it through fashion. I have always been interested in the point where design, technology and business meet. For me, staying in one of those domains would not have been enough. With eyewear, it was not just about designing something new. It was about building something with a broader creative ecosystem. We now collaborate with artists, especially through our London atelier, where we craft bespoke designs. These partnerships allow other creative visions to exist within Paloceras, which makes the brand more than a product, so it becomes a platform.

Alexis: It began as a creative experiment, but always with the ambition to connect with people. My Master’s thesis focused on sunglasses and their cultural significance. What I realised was that the eyewear world is full of gatekeepers. There are few independents, and it is a difficult industry to break into. That challenge pushed us further.

How long did it take to develop the inflated acetate aesthetic, and where are the frames made?
Alexis: It was a long journey. We set out to make something that felt unfamiliar in a category where most designs seemed too similar. While we are not claiming to reinvent eyewear, we wanted to create shapes that would be immediately recognisable as Paloceras. We experimented with acetate and used physics software and digital tools to explore unconventional forms. That led us to inflated shapes. We reached out to manufacturers in Italy and France, both close to our base in Portugal, but the technology to produce the shapes we wanted was not available. Eventually, I travelled to Shenzhen, where we found a small, highly skilled team with the right capabilities. Their process uses a moulded approach closer to injection moulding, specifically adapted for acetate. At the time, this technique wasn’t available in Europe, and even now, it’s far from common. The real expertise still lives in Shenzhen, so we had to go straight to the source. The moulding process requires different machinery and skills compared to traditional acetate manufacturing. This combination of design intent and technical execution is what allows us to push boundaries. I have visited the team in Shenzhen several times. It was important for us to see the production first-hand, to understand the working conditions and ensure they met our standards. We are transparent about our partnership there because the work is excellent and the collaboration is strong.

You recently introduced two new shapes: VX Aviator and DX Diamond. What led to these designs?
Mika: The collection started with one square and one round shape. That was never going to be enough. Aviators and cat-eyes are popular, but we wanted to reimagine them through our own language. Colour has been a big part of our evolution this year. Beyond classics like black and tortoise, we are introducing dual laminations and full tones based on our own experiments. Some are made using Mazzucchelli’s custom laminates, others we developed ourselves by combining different magnetic colours. It is a big leap forward for the Pebble collection.

Alexis: There is a delicate balance between making a sculpture and making something wearable. That tension drives us. The Aviator is bold and recognisable. The Diamond has an angular, edgier character. It nods to the cat-eye but is more neutral. We want our pieces to be for everyone, so we avoided a fully feminine silhouette. These new shapes also respond to what people have been asking for – more variety, new forms, and more colour.

You are based between Portugal and Finland. How does that structure work for you?
Mika: Most of our team is in Finland now. Alexis is still based in Lisbon, where we do the biggest part of our prototyping and have the design studio.

Alexis: Portugal was the original home of the brand. For the first year, everything was developed there digitally. When Mika returned to Finland for family reasons, we adapted and found a rhythm that works for us both.

What’s the next goal for Paloceras? Should we expect any surprises?
Mika: We are preparing to unveil our first optical collection.

Alexis: Development is already under way. We plan to present the collection in September at Silmo in Paris. Having an optical line is important for our retail partners. These new pieces are designed for everyday wear, while keeping the same creative ethos as our sunglasses.

Source: Eyestylist

July 2025

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Wholesaler Interview

Akn Optik Group

Posted on by Emre Özden

AKN OPTİK GROUP

Quality and Customer Oriented Stance…

“For the past two years, our participation in Silmo Istanbul has allowed us to both strengthen our relationships with existing partners and establish new collaborations.”

Hello Mr. Ilyas, could you briefly introduce yourself to our readers and tell us about your journey in the optical industry?
Hello, I’m Ilyas Akın, co-founder of Akn Optik Group. With many years of experience in the optical industry, I focus on quality-driven and innovation-oriented work. My passion for the sector and my desire for continuous growth have always been the key forces that motivate me on this journey. From the beginning, my career has been shaped around building solid and sustainable business relationships, with a strong emphasis on customer satisfaction and technological advancement. Along the way, we’ve spearheaded several key projects that helped position Akn Optik Group where it stands today. Moving forward, we remain committed to closely following industry developments and further advancing our brand.

Could you tell us about the founding process, growth, and industry vision of Akn Optik Group?
At Akn Optik Group, our approach is built on quality, trust, and innovation. From the very beginning, our goal was to establish a customer-oriented brand that could meet evolving consumer needs both locally and globally, equipped with cutting-edge technology. Our vision has always gone beyond simply selling products — we aimed to provide a lifestyle and a visual comfort experience. We’ve focused on developing solutions that support eye health while offering both aesthetic appeal and functionality. Research and development have been a major part of our growth strategy, and we’ve continuously raised our quality standards. Today, we’re proud to have made our name known in both domestic and international markets. Our industry vision is to grow with a sustainability-first mindset, by keeping up with technological advancements and putting customer satisfaction at the center. Ultimately, we aim to be a brand that helps shape the future, integrating the opportunities of digital transformation into the optical sector and making a difference through human-centered solutions.

Your brands Pirloon and Arcwang are known for quality and innovation. Could you describe their features, and what sets them apart?
Both Pirloon and Arcwang address different needs and user profiles, standing out with distinctive design philosophies and high production standards. These two brands are synonymous with quality and innovation. Pirloon is built around elegance and subtlety. It features a sophisticated and timeless design language, often expressed through minimalistic lines. It uses materials that guarantee both lightness and durability. With Pirloon, we target urban, refined consumers who appreciate simplicity without compromising style. On the other hand, Arcwang is bolder and more avant-garde, embracing a modern, dynamic aesthetic with striking contrasts and trend-setting design elements. It appeals to a younger, more adventurous audience and thrives on originality. Both brands are crafted with the same meticulous attention to comfort, aesthetics, and quality. Our goal is to offer distinct experiences that resonate with the user’s personal style.

Eyewear is no longer just an accessory — it’s a form of personal expression and identity. How do your brands connect with customers’ individual stories?
Eyewear is one of the most intimate forms of self-expression. At Akn Optik Group, we strive to create designs that allow people to reflect their unique identities and styles — not just provide a functional product. Every person has their own story, taste, and expectations, which is why diversity and customization are essential to us, especially across our Pirloon and Arcwang collections. We don’t see customer relationships as mere transactions. We believe in creating a bond that touches their everyday lives, personal styles, and emotions. In our special collections, for example, we offer customizable models that allow customers to showcase their individuality. That’s how our eyewear becomes more than just an accessory — it becomes part of their personal story. This approach is one of the cornerstones of our brand identity. Helping our customers say, “This is who I am,” is at the heart of our collection strategy and what we represent as a brand.

Could you tell us about your export activities? Which markets are you active in, and what are your international goals?
At Akn Optik Group, we place great importance on having a strong presence internationally as well as in the domestic market. Our export activities show that our brands are appreciated on a global scale. Currently, we’re active in countries like Greece, Egypt, Sudan, and several others across Africa. In these regions, we’ve quickly established a strong position thanks to our product quality and customer-first approach. Our goal is to continue growing in these existing markets while also entering new regions and forming long-term business partnerships. We’re especially focused on strategic regions such as the Middle East, North Africa, and the Balkans. We see exports not just as a commercial endeavor, but as a core element of our vision to become a global brand. With a commitment to quality, trust, and sustainable collaborations, we are steadily moving toward becoming a long-lasting and influential player in international markets.

Reaching 450 retail partners in a short time is impressive. What strategies were key to this success?
Reaching 450 retail partners in a relatively short time is no coincidence. It’s the result of a strategic, sustainable, and visionary growth model. At the core of this success lie transparent and trustworthy business partnerships. Product quality and brand strength have also played critical roles in our expansion. Pirloon and Arcwang have been quickly embraced by the industry, directly boosting the performance of our retail partners. Our strong logistics and inventory management systems ensure timely delivery and efficient stock planning, which enhances our partners’ operational effectiveness. We also provide comprehensive marketing and sales support, helping our partners increase their visibility and strengthen their competitive position. Lastly, our growth strategy is carefully planned to ensure a balanced and sustainable network across different regions. For us, the satisfaction and success of each partner matter more than just the numbers. Moving forward, we aim to further empower our retail network with value-added solutions and stronger collaboration.

As a company committed to growing with your partners, what kind of support do you provide to your dealers during and after sales?
At Akn Optik Group, we see our retail partners not just as collaborators but as key stakeholders in our growth journey. We take a holistic and seamless approach to customer satisfaction that extends well beyond the point of sale. On the product side, we support our partners with a broad and constantly updated portfolio to quickly and accurately meet their needs. Our optimized stock and delivery processes improve their operational efficiency. To assist in sales, we provide up-to-date display materials, mirrors, posters, and packaging tools that enhance product presentation and drive sales. In terms of promotion, we help increase visibility through campaigns and local marketing initiatives. Our expert team produces tailored content for social media, and we continue advertising in both national and local media outlets. When it comes to after-sales service, we focus on accessibility, speed, and problem-solving. We aim to resolve technical support, maintenance, returns, and exchange requests as swiftly as possible. Our dedicated support teams actively track every case in real time and develop proactive, lasting solutions to minimize issues. This “we’re still here after the sale” mindset is a true reflection of our brand’s customer-oriented stance and our commitment to quality.

Do you have any upcoming projects or investments planned in your product or brand portfolio?
Yes, we’re always committed to maintaining our innovative and dynamic structure at Akn Optik Group. We’re currently preparing to launch a new premium brand — a project we’re very excited about. This new line will meet the market with elevated design and technology standards. At the same time, development for new collections under our existing brands continues nonstop. Every season, we closely follow consumer expectations and trends to expand our offerings. In short, we’re making strategic investments to continuously enhance both our brand portfolio and product range, aiming to offer strong alternatives across all customer segments and needs.

You place great importance on teamwork and continuous improvement. How do you foster this culture within the company?
We firmly believe that teamwork and a culture of continuous improvement are the foundations of success at Akn Optik Group. To embed this mindset across all levels of our organization, we first ensure that we have open communication channels. It’s very important to us that our employees feel free to share their ideas and suggestions. We regularly hold internal meetings, feedback sessions, and training programs to support professional development. We also monitor both individual and team performance and share results transparently, which helps boost motivation and identify areas for improvement. Continuous improvement is an essential part of our daily workflows. We carefully evaluate even the smallest suggestions to enhance efficiency, improve quality, and encourage innovation. This mindset allows both our employees and our company to evolve constantly. As a result, we’ve built a culture at Akn Optik Group that’s open to change, rooted in collaboration, and driven by progress — a culture that’s built not only for today’s success but for tomorrow’s as well.

What are your thoughts on Silmo Istanbul Optical Fair? How do you evaluate its contributions to the industry?
For the past two years, our participation in Silmo Istanbul Optical Fair has allowed us to strengthen our relationships with existing partners and explore new opportunities. While showcasing our products and innovations, we also gained valuable insight into the latest trends and technologies in the industry. Silmo Istanbul has evolved into more than just a trade fair — it has become a vital meeting point where professionals come together to exchange ideas, share experiences, and strategize for the future. Such events foster synergy within the industry, promote innovation, and support the global competitiveness of the optical sector. Today, interaction spaces like these are more crucial than ever for the development of the optical industry. Events like Silmo Istanbul help shape not only the present but also the future of optics by uniting sector players around a shared vision.

Thank you for this valuable interview. Lastly, do you have any thoughts on our magazine, 4 your eyes?
First of all, thank you for this opportunity. We view 4 your eyes as a valuable publication that brings industry stakeholders together, offering quality, timely, and insightful content for the optical world. Your magazine’s forward-thinking approach and the value it adds to the sector help businesses strengthen their networks and express themselves more effectively. We’re delighted to collaborate with 4 your eyes and wish you continued success in your publishing journey.

July 2025

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Sales Point

Kübra Karaca Optik

Posted on by Emre Özden

KÜBRA KARACA OPTİK

New Breath for İZMİR

We endorse the contribution of the Silmo Istanbul Optical Fair to our industry’s growth, transformation, and its powerful impact on forging new business connections.

Hello Fatma, would you introduce yourself for our readers and share how you came to the optical industry?
Hello. I was born in Trabzon in 1964. I’m new to the optical field, but I’ve been in healthcare for many years-I’m a retired nurse with 35 years of service in public health. After retiring, I moved to İzmir. My daughter has been a pharmacist for many years and when she decided to relocate her pharmacy to Çiğli, she noticed an empty space next door. I actually first encountered the industry back in 2014, when my son was choosing his university-he studied opticianry, so I was already familiar with the field. I thought: why not? With my daughter’s support nearby and believing I could stay active despite being retired, I decided to open the store. With the help of our Responsible Manager and optician, Nermin Akman, we’re doing great work and really enjoying it.

Could you share the opening story of Kübra Karaca Optik? How did you choose the store’s name?
I can say that the number of private hospitals in Izmir is relatively low compared to other big cities, so I thought that the new hospital to be opened might have potential. We rented the shop in April last year. However, it took us until November 2024 to open, both for decoration works and licensing procedures. In fact, I can say that we are a blossoming business that has been in operation for about six months. When choosing the brand name, I preferred to use my daughter’s name. The main reason for this was that she has been a pharmacy for many years, serving the people in the neighborhood with a smiling face and gaining their trust. I gave my daughter’s name because I thought it would provide convenience when promoting our store.

Your store’s concept-from logo to décor-is very cohesive. How did you plan this harmony?
Our store was specially designed by experienced interior architects and furniture decoration companies. In the decoration, we preferred the color orange to create a warm and friendly environment for people. At the same time, we tried to make people feel this sincerity by using oval lines in both design and lighting. We tried to present the color and logo we use in our brand as a whole, from our signboard to our shopping bags, wipes, eyewear cleaning solutions and business cards. We were very meticulous in choosing the logo, we wanted it to be both stylish and a design that would evoke Eyewear.

Do you carry products across all segments? Which optical and sunglass brands sell best?
In order to keep customer satisfaction and continuity at the highest level, we carefully create our selections by making detailed examinations of all models and brands while choosing our products. Since our main goal is to appeal to the needs and tastes of our customers, we focus on diversity in the product portfolio of our store. We work with almost all of the world’s leading optical and sunglasses brands. Since we are next to a hospital, we have more optical frames, but of course we have allocated a large area for sunglasses in order to keep up with the sunny and summery weather of Izmir. We mostly work with the brands and products of Luxottica Group. We also carry various brands such as Lacoste, Calvin Klein, Furla, Guess, Vycoz, Silhouette and Dutz.

What sets Kübra Karaca Optik apart from other optical stores in Çiğli?
Our optical store has brought a breath of fresh air to our region with its design and location. Our carefully selected décor, our selection of optical and sunglasses from trendy brands, our warm and friendly approach have received positive reactions from our environment. Our explanatory narrative and sincere information during and after sales made it easier for us to gain the trust of our customers despite being a new store.

What are your top priorities for customer satisfaction? Could you tell us about your after-sales services?
We increase customer satisfaction by offering gifts, discounts and advantages for our customers. Our events such as campaigns on special occasions, new product launches and seasonal discounts attract great interest. In these events, we aim to keep our customer satisfaction at the highest level with opportunities such as gift vouchers and discount coupons. In case of any problems with our products, we offer spare parts support, as well as repair and maintenance services for all kinds of glasses, even if they are not purchased from our store.

Which shapes, materials, and colors will dominate this summer’s optical and sunglass trends?
Rather than myself, I find it more valuable to share the views of our optician Nermin, who has many years of experience in the sector. She underlines that the eyewear fashion for the 2025 summer season will include geometric forms, large frames, colored lenses and retro influences, and that the trend colors will definitely be bold and popular colors such as pink, orange, blue and green. In our country, eyewear have started to be accepted as stylish accessories that reflect personal expression and keep up with the pace of modern life. Especially in these sunny days, we believe that the energy of vibrant colors will have a good effect on our happiness.

Are the current sales and training programs on industry innovations, trends, and new technologies sufficient? What needs improvement?
We observe companies trying to offer training in certain sessions at both domestic and international fairs. However, we think that these presentations are insufficient in the limited time we spend to meet new products at fairs. We believe that some brands should organize events such as training camps or seminar days, especially related to optical lens technologies, to enable us to provide healthier and more scientific information to our customers.

Do you visit international fairs? How important is it to follow them?
Nermin has experience in this field, but as we mentioned at the beginning of our interview that we are a new-born business. We hope that we can participate in the 2025 Silmo Paris Fair as Kübra Karaca Optik in our first year. We think that participating in fairs abroad is important not only to broaden our perspective but also to be among the first to be aware of the progress of the sector. We believe that these fairs are also useful for exchanging ideas with our colleagues abroad. We also think that they are valuable in terms of opening up space for the use of new technologies in our country., we hope to attend Silmo Paris in our first year, 2025. We believe participating in global fairs broadens our perspective and keeps us first to know industry developments. These fairs are also valuable for exchanging ideas with international colleagues and helping bring new technologies to our country.

How do you view the development and value that Silmo Istanbul Optical Fair brought to the industry?
First of all, we would like to state that Silmo Istanbul Optical Fair had a very important place in the establishment phase of our store. Thanks to Silmo Istanbul, we had the opportunity to examine many products on site during the process of opening our store. In particular, we procured the devices and tools we use in our workshop from Silmo Istanbul. The opportunity to compare and examine all the features of all products at the same time made a great contribution to drawing our sectoral path. Moreover, just by issuing our entrance card to Silmo Istanbul Optical Fair online, our business also won a gift in the draws of the fair. We find the thoughtfulness of gifts that increase our motivation and enthusiasm valuable and thank you on behalf of our store. Beyond that, we think that Silmo Istanbul Optical Fair has a very important place for the growth and development of our sector. The fair brings together many brands and professionals in their fields and offers us the latest trends and technology. It provides environments such as new product discoveries, new technologies and information sharing. We support the contribution of Silmo Istanbul Optical Fair to the growth and transformation of our industry and its strong impact on establishing new business connections.

Thank you for this valuable interview. Finally, may we ask your views on 4 your eyes?
In today’s world of technology, digital publishing reaches much wider audiences and offers easy access. By expanding innovative content and technologies, these experiences can become richer and more varied. We thank you for providing this interview opportunity and wish success to your entire team.

July 2025

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Sales Point

Yeni İnci Optik

Posted on by Emre Özden

YENİ İNCİ OPTİK

Legacy Trail

Silmo Istanbul Optical Fair offers industry professionals the chance to connect, draw inspiration from innovations on display, and seize valuable collaboration opportunities.

Hello Mr. Hikmet. Could you introduce yourself to our readers and share how you got started in the optical industry?
Hello! I’m Hikmet İnci, born in Istanbul in 1983. I graduated from the Business Administration Department at Eskişehir University. I was introduced to the optical industry at a very young age thanks to my father, Hasan İnci, who was a pioneer in this field. In a way, you could say I was born into the profession. I also completed my opticianry education at Muğla University.

İnci Optik is a well-established store with over 40 years of history. How would you describe founder Hasan İnci’s approach to the industry and retail? How do you carry this legacy forward today?
My father’s approach to the optical industry was built on customer satisfaction and high-quality service. These are valuable principles not just for optical retailers, but for all retailers in general. Thanks to him, I learned the true importance of putting these ideals into practice. For him, it was never just about making a sale. He believed that truly satisfying customers meant helping them find products that allowed them to express their style, accessorize, and feel fashionable. This required understanding their needs and building strong, sincere relationships. I’d say this approach is the most important legacy he passed on to me.

İnci Optik, founded in Sirkeci—the heart of the optical sector—later expanded with new locations. When and how did this expansion begin? Could you tell us about your branches and their unique features?
For me, Sirkeci holds a special place—it’s where I spent my childhood and youth, a place full of history and character. It’s also a somewhat challenging area in terms of customer profile. After taking over the store, I always aimed to open more locations. I wanted them to be street-level stores like the one in Sirkeci, rather than enclosed spaces, so I spent years scouting high-foot-traffic areas. In 2023, together with my longtime colleague Haluk Etüs, we opened our second store in the heart of Beşiktaş, where we continue to provide the same level of service.

How would you describe İnci Optik’s approach to customer service? How do you differentiate yourselves from other optical stores during and after the sales process?
Our approach is to make customers feel they’re buying something beyond just a pair of glasses—they’re choosing something that helps them stand out. Even before we start the sales process, customers who walk into our store can sense they’ll receive high-quality, distinct service. They can tell this not only from the way we present our products or organize the store, but also from how we interact with them. During the sales process, our diverse and boutique product selection allows us to guide customers toward the best choice for their needs and preferences. Our goal is to ensure they leave satisfied, and even after the sale, we’re committed to providing maximum support should any issues arise.

What qualities do you look for when selecting employees? Does the master-apprentice relationship still exist in your store’s culture?
The master-apprentice relationship is invaluable in many professions, and I’d say it’s absolutely essential in ours. We’ve had many interns and trainees grow alongside us. Honestly, I prefer to approach my employees as friends, within a framework of mutual respect, rather than from a traditional boss-employee dynamic. And I expect the same from them. I believe in fostering a supportive, collaborative environment where we help each other. That’s why I choose employees who align with these values—people who are eager to learn, willing to grow, and easy to communicate with.

Which eyewear and lens brands are the top sellers at İnci Optik?
At İnci Optik, products from the EssilorLuxottica Group stand out among our top-selling eyewear brands. Ray-Ban, Vogue, Prada, and Versace are particularly popular with our customers. When it comes to lenses, Hoya and Essilor are leading choices thanks to their quality and customer satisfaction. The personalized solutions these lens brands offer make it easier for us to meet our customers’ specific needs.

How important is it to offer a variety of brands, product segments, and price points? Do you maintain this balance across your branches?
We don’t differentiate between our main store and branches in terms of brand variety; we aim to provide the same product and service quality at every location. While there might be minor differences in quantities, we serve with a wide range of products to cater to every style and budget. Maintaining this balance helps us keep customer satisfaction at the highest level across all our stores.

In your opinion, what shapes, colors, and materials will dominate optical and sunglasses trends for the Spring/Summer 2025 season?
For the 2025 summer season, I expect bold, thick frames and colored lenses to take center stage in sunglasses. In optical eyewear, I anticipate more minimal designs with oval shapes and lightweight structures gaining popularity. Soft tones and pastel colors also seem set to be favorites this season. Materials that offer both style and comfort will be another key focus.

As an experienced retailer, how do you view the current state and near future of the optical industry?
To be honest, one of the most critical challenges for us right now is the inflationary environment in our country. Achieving price stability is crucial for us. Of course, this issue affects all sectors nationwide, but since most of the products we sell are imported, it’s especially difficult for us to maintain price balance and profitability. The current economic climate poses a significant obstacle for the optical industry and our business.

Do you think industry training programs and company briefings are sufficient? What are your suggestions for improving awareness and development?
I don’t think the current level of industry training programs is sufficient. I believe we need more meetings and events, and that information about innovations and developments should be shared with us more effectively. In previous years, I participated in seminars organized by companies like Essilor and Zeiss. I think such seminars should be held regularly and more frequently. These programs would be highly beneficial not just for us, but also for newcomers to the industry.

Could you share your thoughts on the Silmo Istanbul Optical Fair and its contributions to the industry?
Silmo Istanbul Optical Fair holds a very important place in our industry. It provides an environment where all innovations and developments come together, allowing us optical store owners to experience them firsthand. The fair also offers opportunities to meet other professionals, draw inspiration from the brands, collections, technologies, and trends on display, and explore new collaborations.

Thank you for this valuable interview. Lastly, what are your thoughts on our magazine, 4 your eyes?
Thank you for featuring us in your magazine. I truly believe 4 your eyes is a valuable publication with its high-quality, up-to-date content that contributes to the industry. Thanks to your magazine, we can stay informed about developments, innovations, and different perspectives in the sector. It also helps us connect with our colleagues and find inspiration. I’m grateful for your work and wish you continued success.

June 2025

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Wholesaler Interview

Optikim Optik

Posted on by Emre Özden

OPTİKİM OPTİK

The Power of Experience

The growing presence of international companies at Silmo Istanbul clearly demonstrates the fair’s significant contribution to our industry, especially from the perspective of us exhibitors.

Hello Mr. İsmail. Could you briefly introduce yourself to our readers and tell us about your journey in the industry?
Hello. I was born in Sorgun, Yozgat. I graduated from the Faculty of Political Sciences (Mülkiye), Economics Department at Ankara University in 1989. My journey in the optical industry began during my senior year at university, when I started working part-time. Since then, I’ve accumulated 35 years of experience in the sector. After many different roles, we’re now continuing our work on a different side of the industry.

Could you tell us about the founding, growth, and vision of your company?
After working at two different companies for 20 years, we established our own company in 2009. We initially operated as an importer for three years, and in 2014, we launched our own production facility in Ankara. Until 2022, we manufactured for wholesale clients both in Turkey and abroad. Since January 2023, we’ve shifted our focus to supplying manufacturers as a raw material supplier. This January, we officially changed our company name to Optikim Optik Kimya ve Plastik Ürünler Sanayi ve Ticaret Ltd. Şti. With the exception of highly specialized inputs like metal hinges, we import and supply manufacturers with the essential production materials they need—such as varnishes, paints, raw materials, cleaning chemicals, and vibratory finishing stones.

You started manufacturing in 2014, then transitioned to importing consumable materials in 2022. How has your production experience shaped your current business model?
In 2018, we faced supply issues with a vendor providing the chemicals we used in production. Until that point, the suppliers serving our sector were primarily focused on other industries and lacked specific expertise in eyewear manufacturing. We saw this as a critical gap. Eyewear producers were sourcing materials like raw materials, varnishes, paints, cleaning chemicals, and vibratory stones from different vendors—resulting in incomplete or inaccurate technical support, inefficiencies, production delays, and wasted resources. Thanks to our firsthand knowledge of eyewear production and the specialized expertise of our international suppliers, we’ve gained a significant advantage. Just four months after becoming a supplier, we organized a training seminar for both our clients and other manufacturers, bringing in experts from Vernici Caldart (our varnish supplier) and SCT-Switzerland (our cleaning chemicals supplier). We believe these educational efforts are invaluable. Backed by our experience and the technical support we receive from Vernici Caldart and SCT-Switzerland, we’re able to provide definitive solutions to any challenges our clients face.

What types of consumables and raw materials are you currently importing? Which products are most in demand?
Vernici Caldart, our partner and distributor, is also a supplier of varnish to EssilorLuxottica Group, a global industry leader. Vernici Caldart produces the varnishes and paints used at various EssilorLuxottica production sites around the world, offering the preferred choice for high-quality, export-oriented manufacturers. We also provide first-class raw materials and cleaning chemicals to our clients. Thanks to our competitive pricing and flexible payment terms, all of our products are in high demand.

What sets your original varnishes and raw materials apart for eyewear manufacturers?
Both optical frames and sunglasses are products that come into direct contact with the skin. Therefore, beyond durability and gloss, factors related to skin safety must be considered, along with compliance with international quality and testing standards. Unfortunately, there are varnishes of unknown origin on the market—lacking safety certifications, proper testing, and quality control, often produced in unregulated facilities. These products hinder quality and safe production. That’s why every product we import meets all necessary requirements. Our export clients have never encountered issues in compliance testing with their eyewear products. As for raw materials, we supply first-class quality at cost-effective prices, offering both financial and payment advantages to our varnish clients.

Could you tell us more about Vernici Caldart, the company you represent in Turkey? Why are its products preferred in the market?
Founded in 1976 in Belluno, Italy as a family business, Vernici Caldart has grown into a major company with two factories across two cities, covering a total area of 27,000 m². They’re one of the largest global suppliers of varnishes, paints, and primers specifically for the eyewear industry, serving major clients like EssilorLuxottica. Thanks to their collaborations with leading eyewear manufacturers, they produce an unmatched range of high-quality chemicals tailored to the industry’s stringent standards—products we proudly offer to our clients. Their glossy and matte varnishes are particularly popular for their outstanding finishes and durability.

What are the advantages of PA12 raw material in injection-molded eyewear production?
PA12 is the ideal polyamide type used in injection-molded eyewear production. In our industry, it’s more commonly known as TR90. Its lightweight and flexibility provide excellent comfort for users, while its impact resistance is another key benefit. Additionally, it facilitates post-injection processes like painting and varnishing, making it a highly versatile material.

Could you explain the scope of your free consulting services for manufacturers? What kind of support do you provide?
Even though we’re no longer a manufacturer, we’re committed to sharing our expertise from every stage of production with our clients—free of charge. We help manufacturers optimize inefficient processes, even those that may seem “correct” but hinder productivity. We also advise new companies entering the sector on affordable equipment and machinery options.

How do you evaluate Turkish eyewear manufacturers? What steps are needed for further growth in production?
Currently, there’s significant oversupply in injection-molded eyewear, leading to underutilized production capacity. Manufacturers must prioritize efficiency and profitability. Rather than competing solely on price in the domestic market, it’s crucial to focus on brand building, effective brand management, and export opportunities. The goal should be to design and manufacture high-quality, value-added eyewear rather than standard, low-cost products. Thanks to Turkey’s strategic location and logistics advantages, we have great potential to become a key supplier for EU countries. This effort should be pursued not individually, but collectively—led by the Eyewear Manufacturers Association in coordination with relevant government agencies to drive forward-looking initiatives.

What are your thoughts on Silmo Istanbul Optical Fair and its contributions to the industry?
Silmo Istanbul is the only fair we participate in, and we plan to continue doing so. In the past two years, we’ve hosted our suppliers’ experts at our booth, allowing them to meet our clients in person and directly address their questions and needs—highlighting the fair’s importance. Hosting the fair in Istanbul, with its accessibility, accommodation options, and strategic location, makes it an appealing choice for both exhibitors and visitors. The growing presence of international companies at Silmo Istanbul shows just how valuable the fair is to our sector. We also believe that gathering exhibitor feedback on the fair’s scheduling and dates would further enhance its effectiveness.

Thank you for this insightful interview. Lastly, what are your comments about our magazine, 4 your eyes?
We see your magazine as an essential and successful publication that keeps the entire industry informed about innovations, developments, and fashion trends. We wish you continued success and appreciate the attention you’ve shown us as a unique player in the industry, serving as a supplier.

June 2025

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Interview

Design Eyewear Group

Posted on by Emre Özden

Design Eyewear Group

Courage in Design

Claire Ferreira, Co-Creative Director at DEG, began her impressive career with Face à Face. “When designing eyewear, even a tenth of a millimeter can shape the overall expression. The slightest curve of a line can completely change the attitude a frame conveys,” she says.

Claire started her professional journey in 1995 at Face à Face, founded in France by Pascal Jaulent, Nadine Roth, and Alyson Magee. When the independent brand joined Design Eyewear Group in 2015, Claire continued to evolve her career within the group, marking over 15 years in the industry. Today, she serves as one of DEG’s Co-Creative Directors, contributing her distinctive voice to three of the group’s nine brands. Claire is known for her iconic designs that merge aesthetics, innovation, and individuality, creating frames that truly stand apart. In this interview, she opens up about her sources of inspiration, her creative approach, and how she turns technical limitations into design opportunities.

Hello Claire. How did your journey in eyewear design begin and evolve?
I was drawn to design early on. I first earned a high school diploma in Applied Arts, then went on to complete a BTS at École Boulle and a DSAA at Olivier de Serres. Later, I did my master’s in Product Design at the Royal College of Art in London. This gave me two very different but complementary perspectives—one sociological and conceptual, shaped in France, and one more artistic and experimental, shaped in the UK. After my studies, I began working at Face à Face as a frame designer and have been in this profession for 15 years, evolving alongside the brand. Since joining Design Eyewear Group, which currently develops and markets nine brands, I co-direct the artistic vision of three of them.

What are the main challenges you face when working on a new design?
I’d say there are four key challenges. First, there’s the need to move beyond what’s already been seen and create something truly new. Then there are technical challenges—especially when trying to push manufacturing boundaries to meet design goals. For example, I love using sharp angles in Face à Face designs, but polishing processes tend to smooth everything out. We constantly work to preserve or reintroduce that sharpness. The third challenge is market-based: as a global brand, we must adapt our style DNA to fit the diverse preferences of different regions, in terms of color, shape, and sizing. And finally, there’s the balance issue—we aim to create something bold and surprising with every new collection, but it must also be elegant, wearable, and not feel like a caricature.

How do these challenges affect your design process?
They actually fuel creativity. All of these constraints become opportunities. I remember during my master’s program, when we were asked to design with complete freedom, I sometimes felt creatively blocked—there were just too many possibilities. Constraints provide a framework in which diverse personalities can be expressed. Just like in comic book illustration, in eyewear design, even a tenth of a millimeter can alter the emotion conveyed. The tiniest bend in a line can express boldness, kindness, or severity.

Where do you draw inspiration from when designing a new collection?
Our sources of inspiration are incredibly diverse. Being based in a showroom in the heart of Paris means we’re constantly influenced by galleries, museums, and even daily street life. We follow contemporary art and fashion closely. Paris Fashion Week, the ‘Première Classe’ accessories fair in Jardin des Tuileries, and Milan Design Week are all must-attend events for us. But inspiration goes even further—we’re passionate about our work, so new ideas often emerge while immersing ourselves in the optical world.

Which model are you most proud of, and what makes it stand out?
I’m especially proud of the Sotsas model from Face à Face. It was inspired by the legendary Italian designer Ettore Sottsass. We wanted to fuse eyewear and sculpture, using Sottsass’s bold colors and playful spirit. The temple design of the frame is a reinterpretation of the cylindrical armrest he once created for a sofa. Attaching a cylindrical shape to a hinge and integrating it into the temple design was technically challenging. Aesthetically, it’s become one of our most iconic models—surprising yet elegant. We later adapted the concept into a more refined optical version, the Kyoto model.

Do you believe it’s possible to design a frame that suits everyone?
Some brands aim for universal appeal. As a designer brand, we intentionally take more risks with bolder choices—this can evoke either strong love or strong dislike. However, we are working on more inclusive, innovative aesthetics. We follow what I’d call a “universal template,” designing shapes and proportions that suit a wide range of people while still feeling fresh and original.

Beyond commercial success, how do you define success in design?
Let’s take the example of the Eames chairs. Their success lies in perfectly capturing the essence of the object. This results in a unique, iconic form combined with strong functionality. So, I’d say success in design means creating something that stands apart aesthetically while performing its function beautifully.

It can be difficult to know what suits you when choosing new frames. Any tips?
There are many factors, and some are deeply personal. But a good general tip is to make sure your pupils are centered horizontally in the lenses. If you have a larger face and prefer smaller frames, I suggest rounder shapes. Square or rectangular frames should be proportionate to your face size. If you have a slimmer face, you have more flexibility. Oversized frames instantly give a more fashion-forward look. But whatever you choose, don’t rush—it’s not just an accessory; it’s a part of your personal expression.

Design Eyewear Group operates across Denmark, the UK, and France. Do you see distinct design sensibilities in each country?
Without falling into clichés, yes—there are definite regional sensitivities. Each of our three design teams reflects this. In Denmark, form follows function; there’s a minimalist, radical design ethos—less is more. In France, the approach is more Latin, bold, and free, with strong emphasis on storytelling and concept. In the UK, the end user’s style is more prioritized, and new forms are often inspired by street fashion.

How does your global customer profile influence your product line?
We definitely take regional differences into account. In the U.S., consumers tend to prefer classic, rectangular, or butterfly shapes—less risky, more conventional styles. Spanish, Italian, and French customers usually go for longer, squarer, and more colorful frames. That’s why all our models are available in two shapes and six colors. This variety allows us to offer multiple alternatives that cater to different tastes.

Source: Parisee

June 2025

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Wholesaler Interview

Atölye Gözlük

Posted on by Emre Özden

ATÖLYE GÖZLÜK

Not just eyewear, but a brand experience as well…

 

Thanks to major events like Silmo Istanbul, not only are new collaborations established, but the industry also gets a chance to refresh itself through all the innovations the fair has to offer.

Hello Mr. Kaan & Mr. Esen, could you briefly introduce yourselves to our readers and share how you entered the eyewear industry?
Kaan Parlakçakıl: Hello, I was born in 1979 in Istanbul. After completing my education at Istanbul University, I started working in the textile industry. I was introduced to the eyewear sector in 2007, when I joined the wholesale sales and marketing department at Merve Optik. Later, together with my business partner Esen Demir, we established Atölye Gözlük.

Esen Demir: I was born in 1982 in Istanbul. After finishing my education in 1998, I entered the industry under the guidance of my uncle Arif Demir and worked with various brands. In 2008, I opened my first optical store. After growing to four branches, I transferred the stores and, in 2014, co-founded Atölye Gözlük with my partner Kaan Parlakçakıl.

Could you tell us about the founding process, development, and industry vision of Atölye Gözlük?
Atölye Gözlük is one of Turkey’s leading distributors focused on independent and niche eyewear brands. Since our establishment, we’ve been carefully selecting and bringing some of the most exclusive global eyewear brands to the Turkish market. Our collections emphasize quality, design, and craftsmanship, offering a vision that goes beyond the ordinary. Our goal is not only to provide products but also to develop sales strategies and collaborations that authentically represent each brand’s identity and make a difference in the industry. We continue to grow through a selective distribution model, sustainable relationships with our boutique partners, and a customer-centric approach.

You are the official distributor in Turkey for many globally renowned brands like Moscot, Linda Farrow, and Jacquemus. Could you tell us more about these brands and their key characteristics?
Our portfolio includes globally recognized names such as Gentle Monster, Moscot, Eyevan 7285, Ahlem, Peter and May, Jacques Marie Mage, Chrome Hearts, Garrett Leight, and Vanity Effect. What they all have in common is a commitment to high quality, strong brand storytelling, and unique design philosophies. Each brand stands out in the eyes of Turkish consumers with its distinctive narrative and striking aesthetics. These are not just eyewear brands – they are lifestyle icons. With meticulously crafted details and a strong emphasis on both artistry and aesthetic integrity, our brands distinguish themselves in the eyewear world.

What kind of marketing strategy do you follow when positioning your brands in the Turkish market?
We develop unique and effective marketing strategies tailored to the identity and target audience of each brand. Our priority is to establish the right communication language and visibility to support the brands’ long-term success. We adopt a selective distribution model and place the brands only in locations that align with their DNA, values, and target demographics. This way, each brand finds a platform where it can tell its story authentically, express itself fully, and build meaningful connections.

Which communication tools do you find most effective for promotion? How do you inform your customers about campaigns and new developments?
Social media, press collaborations, boutique events, and launches are among the key tools we use to increase brand visibility and help our brands connect with their audiences. Through creative events and projects designed specifically for each brand, we reach both industry professionals and end consumers, delivering the brand narrative through the most effective channels. Additionally, we regularly provide our business partners with up-to-date information, global trends, and relevant content – not only to keep them informed about all developments but also to strengthen communication at the point of sale.

How do you manage your collaborations with optical stores? What special advantages and support do you offer?
We select our retail partners with great care and provide them with training and marketing support to ensure they deliver experiences that align with the identity of our brands. We maintain constant communication with these partners and prioritize building long-term collaborations that create mutual value. We also keep our partners regularly informed about new collections and support them in in-store presentations and visual merchandising. We do our utmost to ensure each brand is properly positioned and represented in the most effective way in the spaces where it meets the customer.

Are there any new brands or different business models among Atölye Gözlük’s future goals?
Yes, absolutely. We embrace a selective growth approach. For this reason, we aim to collaborate with new brands that will enrich our portfolio without conflicting with our existing structure. At the same time, we strive to continuously offer innovation to our customers by diversifying the range of brands we represent and by introducing them to new perspectives. In addition, we are further developing our own brand, “Vanity Effect,” with a unique approach, contributing to the sector both in terms of design and marketing. We would also like to highlight that positioning this Turkish brand in the international market and bringing a value that originates from our country into the industry is a special source of motivation for us.

How do you evaluate the current state of the optical industry in Turkey? What do you think the sectoral trends will be?
We observe that the industry is evolving globally towards a more creative, design-oriented, and user experience-centered direction. In Turkey, there is also significant potential and a growing awareness in this regard. Consumers no longer settle for simply buying a pair of glasses; they value the brand’s story, the experience it offers, its design approach, and its sense of style. At this point, there is a wide space for development where independent and niche brands can express themselves and stand out with original collections and strong brand narratives. We believe that these brands will play an even more influential role in the future of the industry.

Could we get your thoughts on the 11th edition of Silmo Istanbul Optical Fair, and your comments on the fair’s contribution to the sector?
Over time, Silmo Istanbul Optical Fair has become one of the most important meeting points of the industry. The increasing number of domestic and international participants reveals Turkey’s potential to become a significant hub in the region. Thanks to major events like Silmo Istanbul, new collaborations are established, and the industry is practically renewed through all the innovations introduced at the fair. At Atölye Gözlük, we consider Silmo Istanbul to be an indispensable network for the optical sector.

Thank you for this valuable interview. Lastly, what are your thoughts on our magazine, 4 your eyes?
Your magazine 4 your eyes stands out as a highly valuable and reliable source both for keeping up with industry developments and for sharing updates about our company. With its informative and inspiring content, it contributes greatly to us as industry professionals. We wish continued success in your publishing journey.

May 2025

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