Movitra, the distributor of Kuvars Optik in Turkey, stands out with its innovative designs that attract attention in the world of eyewear. The innovative rotation and folding features offered in eyeglass frames distinguish the brand from its competitors. This mechanism prevents the frames from bending and damage, ensuring long-lasting use. Developed especially for people with an active lifestyle, these designs combine durability and functionality in Movitra’s eyewear. Movitra glasses are highly appreciated not only technically but also aesthetically. Movitra’s basic design concept is based on offering both style and function to its users, and its frames in different colors and forms attract the attention of eyewear enthusiasts who closely follow fashion every season. Movitra is an ideal choice for those who see their glasses not as an accessory but as an indispensable part of life. Easily available in Turkey thanks to Kuvars Optik’s extensive dealer network, Movitra glasses have gained a prominent place in the sector by offering durability, aesthetics and innovation together.

October 2024

According to the World Health Organization’s 2020 estimates, half of the world’s population will be affected by myopia by 2050. Left untreated, myopia can lead to long-term vision problems. “Taking myopia under control is an important step in building the healthy foundations of our future,” said Murat Zorlu, Medical Marketing Manager at Hoya Turkey. Hoya draws attention with the innovative solution it offers in this field. Miyosmart lenses offer an easy and effective method to protect the eye health of our children and slow down the progression of myopia. This smart technology is equipped with features that children can easily use in their daily lives and can slow the progression of myopia by 60%. Moreover, clinical studies have proven that Miyosmart is effective for many years and does not cause any side effects for children. Miyosmart with D.I.M.S. technology has been recognized by IMI (International Myopia Institute) and WPSOS (World Pediatric Ophthalmology and Strabismus Society) as one of the most effective options for myopia control.

October 2024

As part of World Sight Day and social responsibility, Hoya conducted an eye screening at Üsküdar Anatolian Side Children’s Homes Coordination Center in September to identify children with vision problems in Children’s Homes and to ensure that they have a healthy vision. As part of the project, Hoya also planned to provide lens and frame support to children in need of lenses. Eye Health Specialist Assoc. Prof. Dr. Semra Akkaya Turhan and Assistant Dr. Rabia Eroğlu Ayaz, Istanbul Chamber of Opticians-Glassesmen President Ayhan Demircan, Hoya medical and brand communication team attended the event. The examination, which lasted 2 hours in total before and after noon, was like an event for children. In total, 65 children were examined and it was determined that 13 children needed glasses. Two prescriptions were found to be MiyoSmart, which slows the rate of myopia progression in children by 60%. The event created a great awareness among the managers of the institution in terms of children’s eye health within the scope of early diagnosis of vision problems. Hoya stated that it will continue to contribute to public health with projects to ensure equal opportunities in health and education.

October 2024

The original Pixie series of annual colored contact lenses, which Arma Lens has been selling for five years, was a collection that changed the balance in the colored contact lens market. The best-selling Pixie Green and Pixie Blue colors were also produced by other contact lens brands with the same color name. This year, Pixie Mocha in a very natural honey brown shade was added to this amazing contact lens collection. In the design of Arma Pixie series contact lenses, which normally have a moire-free design, the color transition from the middle to the edge creates a moire-like image in the eyes. The name ‘Melek Haresi’, given to this design by Arma Lens owner Hikmet Doruk, entered the colored contact lens literature as a new concept. Arma Lens Pixie series is also produced with numbers from -0.50 to -6.00. This collection, which has Dia 14.4 and BC 8.6 technical values, consists of three colors. If you want to join the exclusive dealers of Arma Lens and want a profitable cooperation, you can contact the company.

October 2024

Mood Pixar Seafoam, a blue green blend color with a magnificent naturalness from Arma Lens’ three-month colored contact lens collection Mood, is presented to the likes. Arma Lens has made a rapid entry into the annual colored contact lens market, where it has been a leader for years, with its quarterly Mood collection. Within this collection, some colors managed to stand out more than others with their sales figures. One of them was Pixar Seafoam color. Mood Pixar Seafoam creates an incredibly natural color in the eye with a mixture of blue green tones in a moire-free design. With 14.2 mm dia and 8.6 BC technical values, this contact lens is also produced as numbered. It is readily available from -0.50 to -6.00. Pixar Seafoam, which provides comfort in long-term use, promises a comfortable experience to its users with its structure that protects eye health. If you want a profitable cooperation by joining the exclusive dealers of Arma Lens, you can contact Arma Lens company.

October 2024

Zeno Group, one of the experienced and leading names in the eyewear industry, is making an eye-catching debut with its energetic advertising campaign for the Reacher brand. Reacher brand, which has previously come to the forefront with its optical models, is preparing to attract attention with its new commercial movie to be released in the coming days to promote its innovative and modern design sunglasses. Reacher’s commercial movie, which will attract everyone’s attention with its new creation, features Mustafa Sandal, a name as assertive as the eyewear models. The brand is ambitious enough to say “you will not choose glasses according to your clothes, you will choose clothes according to your glasses!” with its new creation. The communication that will start with the energy of Mustafa Sandal will attract a lot of attention and Reacher glasses will be the “star piece” of the most innovative combinations. Reacher glasses are designed to appeal to different tastes with original models designed with very different materials from metal to acetate, from linor to facet. The new reacher models have undergone detailed tests on facial anatomy and are ergonomically produced to fit the face perfectly. Reacher sunglasses, each produced with fine craftsmanship, set out with the aim of combining elegance with comfort.

October 2024

Root&Steel, a new generation Turkish brand, is launching a new era in the optical industry with its eyeglass frames made of handmade wood and ram horn. Each frame is shaped by the careful processing of natural materials, while offering both environmentally friendly and unique designs with sustainable production processes, allowing users to connect with nature. Inspired by nature, these unique designs both prioritize aesthetics in eyewear and remain true to the principles of sustainability. Root&Steel combines naturalness and elegance with modern designs while keeping the deep-rooted tradition of Turkish handicrafts alive. As each pair of eyeglasses is shaped with the fine craftsmanship of the masters, the tradition of handicrafts from the past meets modern lines. The meticulous processing of wood and ram horn materials gives each frame a timeless elegance. The ergonomic structure of the glasses provides a comfortable experience even during prolonged wear, making them an indispensable accessory in the daily life of the wearer. With its handmade eyewear, Root&Steel keeps cultural heritage alive and brings a unique, natural and sustainable perspective to the optical industry.

October 2024

Vasuma Eyewear and Wingårdh & Wingårdh present a seamless fusion of bold design and architectural elegance. These three limited edition designs capture the essence of Gert Wingårdh’s iconic style, where clean lines intersect with flowing curves. Available in two colorways – black and ash – the new Vasuma Eyewear and Wingårdh & Wingårdh collaboration collection offers aesthetic beauty, comfort and functionality in timeless designs. Each eyewear model in the new collaboration collection attracts attention with its polished accents and matte front that emphasize tactile sophistication. All frames in the collection are produced with precision from sustainable materials, prioritizing environmental awareness. The Vasuma Eyewear and Wingårdh & Wingårdh collection provides a thoughtful balance between form and function. Both craftsmanship and design distinction are evident in the limited edition frames in the collection. The Vasuma Eyewear and Wingårdh & Wingårdh collaboration collection is presented with the assurance of Pb Eyewear as an ideal option for acetate lovers.

October 2024

Optik Dünyası continues to expand the range of colored contact lenses offered under the La Bella brand. The innovative company recently added four new color options, Aura, Sephora, Dream and Charme, to the La Bella Premium line, offering consumers a wide range of personal expression. The new colors, which emphasize elements such as natural appearance, simplicity, sophistication and originality, aim to appeal to the mood and personal style of the users. Launched with the motto ‘Every Moment Has a Color’, the new series aims to enable users to find a color option that suits their current mood. The brand’s development is not limited to aesthetics. La Bella is launching La bella Soft Clear 3-month clear contact lenses with the aim of offering quality products at accessible prices. La Bella Soft One Day daily contact lenses have been added to the monthly transparent contact lens group, which is highly appreciated with its extra thin structure MPC technology. La Bella continues to strengthen its position in the sector with quality and affordable contact lens options.

October 2024

Versace presents Biggie, the Fall/Winter 2024 sunglasses collection. Versace has created an innovative and unorthodox campaign for the Biggie collection that expresses that life is more beautiful. Versace brings its iconic Medusa Biggie sunglasses to fashion lovers with a new campaign. For more than three decades, Biggie has been one of the most distinctive sunglass shapes in global luxury fashion, and as an iconic Versace design, it has always attracted the independent spirit with its signature style and luxury fashion-forward design. The most famous name to have been influenced by this appeal was the world-famous rapper Notorious B.I.G. (Biggie Smalls), who has become a style icon in rap, music, entertainment and culture. For the new season, Versace has added new designs and colors to its Medusa Biggie sunglasses collection. In the collection, the iconic Biggie model is revisited with the model coded VE4361, transformed into a pair of glasses with bold and trendy narrow lenses and wide stems that offer a flawless and confident look. The frame’s flamboyant profile breaks down the barriers between the high-performing rap idol’s striking style and the brand’s legendary glamor. The large gold metal Medusa medallion, straight from the archives, completes the must-have style. The model is available in a black frame with dark gray lenses and a transparent gray frame with gray mirror lenses. Geometric unisex design VE4479U combines Versace glamor with an effortless look. Versatile yet bold in style, these glasses feature an injection-molded front frame and stems enriched with flashy Biggie details and a Metal Medusa embellishment that brings back the glamour of the 90s. The model is available in a choice of timeless and modern colors: black or white with dark gray lenses. The cat’s-eye-shaped VE4480U with Metal Medusa detailing harks back to the original style of the 1990s. The model’s slim injection-molded bezel and thin lenses add to its splendor. In a nod to the spirit of the original Biggie, this model is available in black and Havana with dark gray lenses.

October 2024