Hoya introduces BlueControl to minimize the damage caused by the type of blue light we are exposed to through digital devices, which has a particularly bad effect on eye health. Prolonged exposure to blue light causes side effects such as headaches, blurred vision and tired eyes. Developed to protect against the negative effects of blue light, which can cause serious harm to people of all ages who spend long hours in front of digital devices, Hoya BlueControl makes it possible to make the use of digital devices safe.

January 2025

Mooshu, the award-winning brand of Gülce Optik, also includes the round form, the trend of the season, in its collections. The brand, which likes to add its own style to the timeless fashion concept, offers countless alternatives with its color options and original designs. Combining UV-protected lenses and handcrafted quality, Mooshu puts aesthetic beauty and functionality at the center of every design. Mooshu eyewear, crowned with fine details, add elegance to the style of its users for every occasion.

January 2025

Gents of London Eyewear within Efor Optik attracts attention with stances and designs of its collections. Produced with high quality materials such as metal, acetate and titanium in accordance with health and hygiene quality standards, the frames combine fashion and functionality while providing long-lasting use. Focusing on details in design, Gents of London manages to show its attention to detail in both its optical glasses and sunglasses collections.

January 2025

Linda Farrow, which meets its users in Turkey with the assurance of Atölye Gözlük, presents the Sweet Indulgence collection specially designed for women inspired by Renaissance portraits. The new series consists of five models, Celia, Paloma, Nieve, Cara and Calthorpe. The range offers an eclectic mix for all tastes and facial features. The collection, which includes holiday colors such as white, red and green as well as pink and tangerine, has taken its place among the shining stars of 2025.

January 2025

Turkey’s rising value Anatolia Ventures Optik combines the power of local production with Italian aesthetics with its new 2025 collections. The company offers sophisticated designs with the O. Marines brand for users who admire the elegant touches of Italian style. The company’s Le Club brand provides younger and more dynamic looks, while the Morandi brand stands out with its clip-on models. Oppia, the rising star of local production, continues to be one of the indispensables of retail stores in 2025 with its TR90 and metal frames.

January 2025

Nano Vista, which adapts to the active and exploratory world of children, reaches out Turkey with Ademur Optik assurance. Nano Vista brings together both fun and safety with its 2025 collection. With its durable, ergonomic, and innovative designs, the brand makes a difference in eye health while offering age-specific solutions. The Nano Solar Clip Series stands out with its magnetic clip-on sun lenses, combining prescription glasses and polarized sunglasses in a single frame, while the Nano Glow Series enhances nighttime visibility with its glowing neon-colored temples, providing extra safety for children. Designed specifically for the 0-3 age group, the Nano Baby Series features soft silicone coatings and a metal-free structure, offering a gentle touch for delicate skin. For children aged 6-12, the Crew model, enhanced with Siliflex™ technology, maximizes durability and flexibility, ensuring freedom of movement. Shatter-resistant and ultra-flexible frames and 100% UV filtered lenses protect children’s eyes from the harmful rays of the sun. Nano Vista glasses stand out with their unique designs that offer all-day comfort with their lightweight, antiallergic and ergonomic structure.

January 2025

Vuarnet has unveiled the new campaign, It’s a Vuarnet Day, for Winter 2025. It celebrates the brand’s iconic tagline originally coined during the Los Angeles 1984 Summer Olympics. This bold initiative celebrates a renewed commitment to adventure, style, and authenticity, uniting Vuarnet’s heritage with a fresh vision for the future. Thélios and Vuarnet’s Ceo Alessandro Zanardo said: “Together with Vuarnet, we are excited to inspire individuals worldwide to explore new horizons, just as this iconic brand has always done.”

January 2025

Valentino has unveiled the first pair of sunglasses designed by its new Creative Director, Alessandro Michele. Known for his eclectic style and love for the Seventies, the designer reinterprets the iconic round sunglasses inspired by John Lennon, enhancing them with oversized proportions. The frames, made of lightweight gold-colored metal and featuring black acetate temples, showcase distinctive details such as the Valentino logo engraved on the arms and nose pads.

Ocak 2025

Theo Eyewear released their new metal/acetate eyewear collection Balloons with a poem dedicated to the flight of the hot air balloon. The line features 5 round, panto, cat-eye and square models distinguished by bright colours, clashing combinations and several eye-catching acetate details in brightly patterned combos. The collection has been presented in social media videos and via the poem about brightly coloured balloons taking flight. The Balloons collection by Theo is now available worldwide.

January 2025

Thélios has announced significant leadership changes to its United States executive team and its Barton Perreira brand. Luca Guillot Boschetti, formerly Director of Sales at Thélios, has been named President of the Thélios Americas and Cedric Moreau, Thélios’ Vise Presedent of Sales, has been named Ceo of Barton Perreira. These high-level appointments aim to further the company’s growth and innovation in the highly competitive eyewear market.

January 2025