Look introduces its latest Sport collection, a dynamic evolution of its legacy in performance eyewear. With 10 innovative styles, this collection reflects Look’s unwavering commitment to functionality, design, and performance. With its Sport collection, Look caters to the modern, active consumer, embracing the athleisure movement with frames that seamlessly integrate sport functionality with Italian craftsmanship. Fifteen years ago, Look revolutionized the market with its Sport Utility frame, a game-changing design that redefined sporty style. Now, this iconic model is reborn with Full Nil material, a state-of-the-art material that ensures ultra-lightweight comfort. The optical model 4665 and sun version of it, 4666, receive a contemporary refresh, including sleek silver and bronze hues with gradient lenses. A highlight of the collection is TRI-X, a revolutionary three-piece frame that eliminates traditional hinges. Featuring a Nil front and 3D-printed temples with an innovative hook system, TRI-X blends urban-dynamic aesthetics with peak performance.

February 2025

Tonino Lamborghini have announced that they have signed a new eyewear license with the Italian eyewear company, Polar. Together, the two companies plan to redefine the lifestyle of the brand’s eyewear collections to achieve “a sophisticated aesthetic, with excellent materials and design, combining Tonino Lamborghini’s legacy with the most innovative solutions in the sector. Tonino Lamborghini said: “Eyewear has always been the accessory ‘par excellence’. Since the 1980s, when I founded my brand, I wanted to include them in my business lines, combining my heritage and my passion with innovation in style and technology. With Polar President Elvio Reolon we have found a partner who shares our vision and our commitment to absolute quality.”  Elvio Reolon commented: “This collaboration will allow us to bring our philosophy and our lifestyle to an even wider and younger audience. Our goal is to enhance the values ​​of the brand – elegance, bold design and craftsmanship – through the best Italian savoir-faire. Polar, for its part, brings to this synergy its technical know-how and its long experience in the eyewear sector, guaranteeing the highest quality in lenses, frames and style. Tonino Lamborghini glasses will be made in Italy and will be a high-quality collections.”

February 2025

Kaleos has presented its collection for men for the Spring/Summer 2025 season. With a focus on premium materials like titanium, acetate, and stainless steel, the collection represents a symbiosis of function and form. The Man Sun Collection is aimed at men seeking contemporary sunglasses and features a selection of acetate models with modern silhouettes. Every design is meticulously crafted to merge style with functionality. Photochromic lenses, which adapt to changing light conditions, add a dynamic element to the collection, unlocking new dimensions of comfort and wearability. The Man Optical Collection targets men who value clear, structured, and versatile designs. Stainless steel and acetate are combined to create frames that stand out for their lightness and technical precision. Hybrid models blend ultra-thin stainless steel plates with extra-fine acetate rings – resulting in the perfect balance of durability and wearability.

February 2025

J.F. Rey’s new sunglasses collection Star Era-Modern Icons, where they have adapted the timeless glamour to modern influences to bring these 17 bold, iconic, and unforgettable designs to life for both men and women. Inspired by the world of entertainment, the campaign unveils a series of striking portraits that capture the assertive character of each creation. With oversized designs and dazzling finishes, these sunglasses celebrate individuality and elegance in equal measure. The women’s line redefines bold style with vibrant, sculptural designs that merge artistry and elegance. Acetate work takes center stage, with models like Bianca, Barbara, and Betty sculpted like multifaceted diamonds, while Britany, Bridget, and Baby feature layered lamination effects in an overlay concept. The men’s collection embodies strength and sophistication with bold aesthetics and functional designs. Sculptural frames like Bryan and Burt showcase radical designs achieved through successive milling of acetate, while hybrid models such as Bruce and Brandon blend lightweight acetate with ultra-light aluminum for a retro-modern look.

February 2025

Isabel Marant has teamed up with iconic supermodel Kate Moss and Seonghwa, member of K-pop group Ateez, for its Spring/Summer 2025 ad campaign. The campaign promotes the brand’s collection of sunglasses and optical frames, as well as ready-to-wear designs. Shot by photographer Robin Galiegue, the campaign emphasizes a chic and relaxed aesthetic that reflects Parisienne elegance. Styled by Emmanuelle Alt, the shoot brings together the timeless appeal of Kate Moss and the dynamic energy Seonghwa brings to the K-pop scene, showcasing the brand’s power to bring together different eras and cultures. By bringing together the legendary supermodel of the 90s and the rising K-pop star of the 2020s, Isabel Marant reflects a timeless yet innovative sense of style that embraces both the past and modern youth. Produced and distributed by Safilo Group, the Isabel Marant Spring/Summer 2025 eyewear collection reinterprets classic and bold silhouettes with unexpected twists, offering a wide palette of colors ranging from timeless hues to neutrals.

February 2025

Gigi Studios presents its Spring/Summer 2025 collection Thrive – Everything Flows, a celebration of constant movement and transformation. The new season campaign by Spanish brand Gigi Studios is defined by vibrant, organic textures and subtle emotions that reflect the evolution of the brand and draw poetic parallels between the eternal movement of nature and the depth of human expression. Rooted in years of passion and dedication, the Thrive collection seamlessly fuses tradition with modernity. In its new campaign showcasing the Spring/Summer 2025 collection, Gigi Studios embodies the emphasis on the natural cycle of change, which it defines as a continuous metamorphosis that invites individuals to grow, evolve and remain true to themselves. With Thrive – Everything Flows, Gigi Studios embraces the beauty of transformation by creating eyewear that the wearer can move with at every stage of life.

February 2025

The Fielmann Group has announced that its supervisory board has appointed Peter Lothes as a member of the company’s management board, effective March 1, 2025. Lothes, who joined Fielmann as Chief Operating Officer (COO) in 2023, and has led the company’s manufacturing and logistics functions worldwide since then, will continue in this role under his new capacity, according to the announcement. As the COO of the Fielmann Group, Lothes is responsible for an international organization operating nine manufacturing facilities across three continents, according to the company. He is supported by more than 1,400 colleagues working in Germany, China, Czechia, Poland, Spain and the U.S. He is the first American named to the Fielmann Group’s management board, as the company confirms what it said is its commitment to empower U.S. eyewear customers. Peter Lothes has more than 30 years of industry experience, including several executive management positions as well as global businesses. As a graduate of Ashland University, he joined his family’s optical business in Ohio as vice president of manufacturing in 1992.

February 2025

Etnia Barcelona presents its Spring/Summer 2025 collection in collaboration with Txema Yeste. The photographer has brought the brand’s colorful and creative universe to life in a campaign that celebrates the creative spirit, artistic vision and the power of color. With the slogan ‘Be An Artist’, the campaign reflects Etnia Barcelona’s manifesto, the essence of its creative identity. The brand invites individuals to adopt bold and artistic attitudes towards life and embrace the uniqueness of each individual as an art form through their eyewear. Recognized as a visual storyteller, Photographer Yeste blends artistry, creativity and technical precision to capture powerful and evocative images for Etnia. According to the brand, Yeste’s photographs not only showcase fashion, but also elevate it, transforming clothes, models and environments into a visual poem. The Spring/Summer 2025 collection includes 43 optical and 23 sunglasses models, characterized by Etnia Barcelona’s distinctive vibrant colors and innovative designs.

February 2025

Eco Eyewear expands its Biobased Retrospect collection, bringing fresh highlights to its unique fusion of classic aesthetics and sustainable innovation. These new styles combine the timeless appeal of acetate frames with the lightness of Biobased injection material, made from castor seed oil. That causes an eyewear that is not only stylish but also comfortable and eco-conscious. With a vintage-inspired design, the new additions feature a classic hinge, a see-through temple revealing a metal wire core, and pin-shaped magnets for attaching clip-ons. Available in a range of captivating colors, the new Retrospect styles make sustainable fashion effortlessly stylish – proving that eco-friendly eyewear can be both timeless and innovative.

February 2025

Cutler and Gross unveils the Obsius Collection, a striking capsule of sunglasses and optical frames inspired by the rich hues, smooth texture, and legendary history of volcanic glass. The collection finds its origins in a single pebble of Obsidian – an impenetrably dark and mesmerizing stone that captivated the brand’s Creative Director, leading to the creation of an entirely new acetate. Evoking the raw beauty of Lanzarote’s volcanic landscapes, Obsius is defined by ash-like acetate and blackened hardware, mirroring the elemental power and rugged elegance of molten rock. The result is a collection that seamlessly blends natural forces with contemporary craftsmanship, transforming eyewear into a bold statement of depth and sophistication. With the Obsius Collection, Cutler and Gross pays homage to the earth’s most dramatic creations, shaping timeless designs from the essence of fire and stone.

February 2025