Efor Optik’s Philippe Müller collection represents the intersection of premium design and superior quality, featuring both sunglasses and optical models. Zeiss lenses provide clear and comfortable vision while minimizing eye fatigue with UV protection. Titanium IP coating technology and meticulously crafted frame details showcase the brand’s superior quality. Each frame, shaped with fine crafts, reflects mastery and aesthetics. Philippe Müller’s flexible and sturdy construction guarantees durability with its resistance to breakage and deformation. The designs offer a blend of retro influences and modern lines.

January 2026

Bringing Turkish eyewear design and manufacturing to the global market, Touché Eyewear made a strong impression at Silmo Istanbul with a stand that brought together art and design. Inspired by the artwork ‘Armoni’ by renowned painter Ömer Onay, the stand design was among the most talked about at the fair. With its optical portfolio including High Five, Coop, and O’Henry, Touché Eyewear translated its aesthetic approach into the architectural space. The design process of the stand took shape through the collaboration between Touché Eyewear Representative Mehmet Sait Karaca and designer Hayrettin Onay.

January 2026

Leading brand with its technological and functional products, Seiko Optik is supporting young talents in the sport of shooting. Aiming to highlight the importance of clear vision in all areas of life, the brand has become a sponsor of the Dikeç Olympic Shooting Club in Erdemli, Mersin, with the goal of contributing to the future of the sport and to young athletes’ journeys toward success. In addition to its support for the club, Seiko also provides a significant contribution to the athletes’ eye health. Seiko will conduct regular eye screenings for the athletes and offer special optical lens support to those in need.

January 2026

Seiko Optik delivers perfect vision and exceptional clarity through its personalized optical lens technology. Standing out in the optical industry with its innovative technologies and high quality standards, Seiko Optik differentiates itself from standard stock lenses by offering custom produced lens solutions tailored to each individual’s prescription and frame parameters. This bespoke production approach takes multiple factors into account, including frame size, pupillary distance (PD), vertex distance, pantoscopic angle, and frame wrap, resulting in a truly personalized optical experience for the wearer.

January 2026

Daniel Klein Group will host its first event of the new year between January 29 and February 1 at the Elite World Grand Istanbul Basın Ekspres Hotel. Having completed all preparations for its international customer event, which has become an integral part of the company culture, the group aims to make a strong start to 2026 with this organization. Exporting to 85 countries, the company will welcome customer distributors from different regions of the world. Through this gathering, Daniel Klein Group aims to reflect the spirit of the new year and its expectations for the optical sector at a high level.

January 2026

For the winter, Tommy Hilfiger introduces new models made from lightweight yet durable premium beta titanium, offering maximum functionality. Some silhouettes feature a new temple structure crafted from hypoallergenic silicone. While exceptionally soft in texture, this structure provides a non-slip fit and skin-friendly comfort, achieving a balanced wearing experience. The series also includes new frames produced from 45% bio-based polyamide derived from castor oil seeds. On the temples, 40% bio-based rubber details are combined with an integrated super-compact flexible hinge for an aerodynamic design.

January 2026

Silhouette has added three new sunglasses in its acclaimed Infinity series, inspired by the of Corsica’s coastal towns. Montamer stands out a glamorous oversized form with deep-set temples and a softly contoured form that flatters gentle face lines. Its expansive lens surface becomes a canvas for expressive gradients such as warm brown-gold. The narrow rectangular frame Nonza embodies sleek sophistication with edge. The angular polygonal frame Rondinara is an ultra-modern and bold aviator. Its amber frame paired with green lenses evokes Corsica’s sunlit cliffs and windswept pines.

January 2026

Safilo Group has announced the acquisition of a 25 percent stake in U.K.-based eyewear manufacturer Inspecs Group for approximately £21.7 million. The announcement draws attention as it follows Safilo’s recent statement that it would not make a binding offer for Inspecs. Safilo emphasized that its interest in Inspecs forms part of its strategy to strengthen its position in the optical segment and expand its presence in key European markets, particularly Germany, Austria and Switzerland. The company also confirmed that the 25 percent shareholding is in line with the U.K. Takeover Code.

January 2026

Danish brand Prodesign, known for its innovative design approach, has unveiled its latest collection. The new models stand out with technical details and bold profiles. The Proflex T features a sharp titanium front and uniquely faceted beta titanium temples, creating a dynamic and architectural design. The Heritage model enhances classic acetate craftsmanship with bold and precise detailing. Matte finishes and deep IP-coated colors in the collection emphasize both a monochrome aesthetic and sculptural details. Offered in three distinct shapes, the models deliver a modern, strong, and eye-catching look.

January 2026

Morel continues its collaboration with renowned architect Jean Nouvel. Bringing together architectural clarity and timeless design, the new series reflects the strong aesthetic language that defines this partnership. Round shapes, clean yet radical lines, and balanced geometries stand out as the core design elements of the series. Crafted in titanium and acetate, the models feature slimmer profiles that offer a lightweight, modern look while maintaining comfort. The new series offers visual diversity through bolder tones in titanium styles and warm, sophisticated color options in acetate models.

January 2026