Eco’s Recycled Metal collection brings together the brand’s sustainability vision with design and functionality. Produced using recycled metal, the collection aims to reduce resource consumption while reflecting a comprehensive environmental approach that extends from packaging to carrying accessories. Defined by clean, minimalist lines, the Recycled Metal series offers all day comfort through its lightweight construction. Slim metal frames deliver a modern yet timeless look, while a variety of shapes creates a versatile selection suitable for both women and men. The collection balances contemporary aesthetics with practical everyday wearability. One of the collection’s standout features is its functional clip on system. Each model is designed to be compatible with polarized sun clips made from bio based materials. Thanks to a discreet magnetic mechanism, optical frames can be converted into sunglasses within seconds, while polarized lenses help reduce glare and provide UV protection for enhanced visual comfort. Eco continues to extend its sustainability efforts beyond the product itself through its tree planting program, under which a tree is planted for every frame sold. The Recycled Metal collection reflects the brand’s commitment to responsible design while offering consumers eyewear solutions that combine style, functionality and environmental awareness. Eco Recycled Metal is designed for a new generation of consumers seeking to embrace more sustainable lifestyle choices without compromising on aesthetics.

July 2026

Arma Lens continues to expand its colored contact lens portfolio with new shades focused on achieving a natural look. Growing consumer interest in natural eye colors has become an important factor in the brand’s product development strategy in recent years. Developed with this approach, the Arma Mood series stands out through color options designed to complement everyday appearance. Among the highlights of the three-month Arma Mood collection is She Hera, a dark hazel green shade created to deliver a natural effect. Featuring a limbal-ring-free design, the lens provides a soft and balanced color transition while preserving a natural eye appearance. The shade is designed for wearers seeking subtle color enhancement rather than a dramatic transformation. Arma Lens continues to broaden its product range within the natural color segment through new additions to its collections. Available in both three-month and annual replacement options, the collections offer alternatives tailored to different user preferences. She Hera joins the portfolio as part of the brand’s growing selection of naturally inspired shades. The Arma Mood series is available from -0.50 to -6.00 diopters and is offered from ready stock. Manufactured with a 14.2 mm diameter and an 8.6 base curve, the lenses are designed to support comfortable daily wear. Arma Lens products are available through selected retailers across Türkiye.

July 2026

The Slazenger sunglass collection brings together a design philosophy inspired by active lifestyles and contemporary style codes. Drawing on its longstanding sporting heritage, the brand continues to develop models that combine modern consumer expectations with everyday wearability. Throughout the collection, sporty lines, functional details and a comfort-driven design approach take center stage. Designed to adapt to dynamic lifestyles, the models stand out through their lightweight construction and ergonomic features. The sunglasses within the collection are created to support all-day comfort while delivering a modern and energetic appearance. The balance between athletic character and everyday versatility forms the foundation of the collection’s design philosophy. Slazenger combines the dynamism rooted in its sporting background with the demands of modern life, creating models suited to a variety of wearing occasions. Developed for consumers who embrace active living, the collection stands out through an approach that brings together performance expectations and contemporary aesthetics. With its latest sunglass collection, Slazenger continues to maintain a balanced relationship between movement, comfort and style.

July 2026

The Quantum sunglass collection continues to approach eyewear design through a technical perspective. At the center of the collection are not only aesthetics, but also material selection, user experience and product performance. Advanced lens technologies, modern frame constructions and contemporary design details contribute to the collection’s versatile character. Shaped by engineering precision, Quantum designs establish a strong balance between functionality and aesthetics. Drawing inspiration from technological innovation, the brand continues to develop models that respond to the expectations of today’s consumers while remaining true to its design identity. Within the 2026 sunglass collection, bold frame constructions and colorful lens applications stand out among the key design elements. Double-bridge details featured on metal frames further reinforce the collection’s modern and technical character. Contemporary lines seen throughout the collection are combined with refined aesthetic detailing to create a distinctive visual language. Quantum places equal importance on everyday comfort and visual appeal throughout the design process. Closely following developments in material technologies, the brand continues to integrate advanced solutions such as Nxt and Japanese titanium into its collections. With a design approach centered on lightness, durability and ergonomics, Quantum offers strong alternatives tailored to a variety of wearing needs.

July 2026

The International Competitiveness Development Support (UR-GE) Project, carried out under the umbrella of the Istanbul Chamber of Commerce (ITO) to enhance the global competitiveness of Türkiye’s optical industry, has received official approval from the Ministry of Trade. Designed to expand the sector’s export potential, strengthen its institutional infrastructure and increase its share of global markets, the project will be implemented continuously over the next three years with the support of the Ministry. Through its comprehensive support mechanisms, the initiative aims to help participating companies better prepare for international markets, establish new business partnerships and develop sustainable export strategies. Backed by the Ministry of Trade, the project is expected to make a significant contribution to the progressive and forward-looking transformation that the Turkish optical industry has long needed. As part of the program, participating companies will receive substantial government support in a wide range of strategic areas, including needs analyses, corporate training and consultancy services, overseas marketing activities in target markets and international buyer delegation programs. Over the three-year period, the project also aims to encourage companies to act collectively through a cluster-based approach and strengthen their position as competitive players in international markets. Mehmet İkizoğlu, Assembly Member of the Opticians and Watchmakers Professional Committee of the Istanbul Chamber of Commerce, who played a key role in the development of the project, commented: “We are extremely proud to announce that our UR-GE project, which we have pursued with great dedication and determination through the Istanbul Chamber of Commerce, has been approved by the Ministry of Trade. We believe this project, which will be implemented meticulously over the next three years, will significantly strengthen the position of Türkiye’s optical industry in global markets. I hope this initiative, which will broaden our sector’s vision and accelerate its export ambitions, will bring lasting benefits to all our manufacturers, designers and stakeholders.” Considered an important milestone by industry representatives, the initiative is expected to increase the international visibility of Türkiye’s capabilities in optical manufacturing and design while supporting the sector’s long-term growth objectives. Further details regarding the first phase of the International Competitiveness Development Support Project and participation procedures will be announced by the Istanbul Chamber of Commerce in the coming weeks.

June 2026

Fleye Copenhagen has introduced its new eyewear collection, Dimensions Extended Notes. The collection features new models that further develop the brand’s design approach to materials, proportion, and fit. The new release combines Fleye Copenhagen’s signature material concepts with updated interpretations. At the center of the collection are the Carbon Wood and Block Beta Titanium lines. Classic eyewear shapes are reimagined through refined dimensions and carefully considered details. While maintaining its established design language, the brand aims to highlight the unique character of each material. The Carbon Wood and Block Beta Titanium models stand out with their balanced proportions and lightweight construction. Functionality and wearing comfort also play a central role throughout the collection. To support this approach, new styles have been developed for both smaller and larger facial proportions. Fleye Copenhagen continues to embrace the philosophy that eyewear should feel as natural and effortless as it looks. Clean lines and a restrained design language define the overall character of the collection. Lightweight construction and refined details are among the key features of the new models. Dimensions Extended Notes expands the brand’s design approach through a continued focus on material, balance, and proportion.

June 2026

Porsche Design has expanded its eyewear collection with the Iconic Tension P’8953. Created as a limited edition release, the new design reflects the brand’s commitment to precision, balance, and functionality. Inspired by the concepts of stability and strength found in architectural structures, the model combines technical sophistication with a clean design language. Crafted entirely from ultralight titanium, the Iconic Tension P’8953 delivers both lightness and durability. One of its most distinctive features is the fine wire element that runs across the front of the frame. This detail creates a suspended visual effect, giving the design a unique appearance. It also highlights Porsche Design’s engineering driven approach to product development. Clean lines and a structure free from unnecessary elements define the model’s aesthetic. Every component has been designed to serve a specific purpose. Lightweight construction, durability, and wearing comfort are among the frame’s key characteristics. The Iconic Tension P’8953 brings together technical innovation and refined aesthetics. Limited to just 911 pieces worldwide, the model joins Porsche Design’s exclusive collection of special edition eyewear. The new release stands as a contemporary expression of the brand’s philosophy of integrating form and function.

June 2026

Opti has announced a new campaign direction for its 2027 edition, introducing the claim “See. Hear. Next.” as part of a broader repositioning of the international trade show for optics and design. According to the organizers, the updated concept is intended to reflect developments across the optical industry, including design trends, smart eyewear, technological innovation, and the growing convergence of optics and hearing acoustics. The new campaign language is built around three themes. “See.” points to vision, precision, and perspective. “Hear.” reflects the increasing connection between optics and hearing care. “Next.” is meant to signal the sector’s next stage of development, from product and technology advances to the emergence of a new generation of professionals. In a statement, Cathleen Kabashi, Director of Opti, said the updated campaign is designed to help visitors navigate the trade show while also highlighting the people, ideas, and technologies shaping the future of the industry. Organizers said curated content, new formats, and digital offerings are expected to play a larger role in helping attendees identify relevant themes, contacts, and business opportunities. Opti, will take place in Munich from January 29 to 31, 2027.

June 2026

Australian sunglass brand Otis Eyewear has achieved B Corp certification alongside its parent company, The Leisure Collective. In its latest assessment, the brand increased its environmental and social impact score to 94.6. Since its founding, the independent brand has been recognized for its commitment to sustainability and environmentally conscious practices, particularly through its use of mineral glass lenses across its collections. Nathan Omodei, Ceo of The Leisure Collective, said, “This is the result of a huge effort from the entire team. Having the B Corp stamp is an incredible achievement, but we’ve realised its true value is the process, looking closely at the day-to-day and remembering why we do what we do. It’s both a pat on the back at what the team has achieved and a reminder that there’s so much more to be done. We will absolutely continue the good work.” Mineral glass remains one of the key pillars of the brand’s sustainability strategy. Made from natural materials such as sand and soda ash, these lenses provide exceptional optical clarity and high UV protection. The brand also emphasizes that mineral glass offers a longer lifespan than plastic alternatives. Otis Eyewear continues to place sustainable production practices at the forefront of its product development process.

June 2026

Nike Vision has announced its first global campaign dedicated entirely to football. The campaign is headlined by Virgil van Dijk, Sam Kerr, and Hwang Hee-chan. Through its new Zeus Rise and Radeon models, the brand brings together performance eyewear and lifestyle driven design within a single platform. Launched ahead of this summer’s major football tournaments, the campaign highlights the connection between football culture and eyewear technology. Nike Vision places vision, precision, and performance at the center of the initiative. Zeus Rise, the collection’s performance focused model, was developed for professional athletes. Equipped with Nike Max Optics technology, the frame is designed to provide exceptional visual clarity from multiple angles. Zeus Rise is also being used as part of World Cup athlete kits for the first time. The collection’s second model, Radeon, combines everyday wear with sport inspired styling. Influenced by contemporary football culture, the design merges athletic details with a modern silhouette. As part of the campaign, Nike Vision is carrying out extensive promotional activities in major cities, including New York and Los Angeles. The brand also aims to increase its visibility across key travel hubs such as Milan, London, Barcelona, Tokyo, Rio de Janeiro, and Mexico City.

June 2026